[00:00:06]
          HUNDREDS OF PEOPLE CONVERGED ON FRISCO THIS WEEK TO LEARN ABOUT AND BUY NEXT YEAR'S GOLF APPAREL, ACCESSORIES AND TECHNOLOGY. 
          "LOTS OF ACCESSORIES, WHETHER IT’S LUGGAGE OR RANGE FINDERS OR CERTAIN TEES OR LOGO PRODUCTS.” THIS IS THE THIRD YEAR FOR THE ANNUAL PGA BUYING SUMMIT TO BE HELD AT OMNI PGA FRISCO. 
          “IT’S BEEN GROWING YEAR AFTER YEAR. WE GREW ALMOST 20% IN THE NUMBER OF VENDORS THIS YEAR. 
          WE’LL HAVE OVER 1,000 BUYERS HERE." “WE’RE ACTUALLY SO FILLED UP IN OUR THIRD YEAR WE ACTUALLY SPILLED OUT INTO THE HALLWAY WITH ADDITIONAL EXHIBITS.” THERE IS A RECORD NUMBER OF 187 VENDORS. 
          “THE SUMMIT IS REALLY FOCUSED ON FASHION APPAREL AND ACCESSORIES BECAUSE THE SPRING 2026 LINES ARE LAUNCHED AT THIS SHOW. 
          THE REALLY INTERESTING THINGS IS YOU’RE GOING TO SEE TECHNOLOGY INFUSED INTO THE APPAREL. 
          SO WHETHER IT’S COOLING, WHETHER IT'S SUNSCREEN, MOISTURE WICKING.” 85 OF THE VENDORS ARE NEW TO THE SUMMIT THIS YEAR AND 26 ARE FROM TEXAS, INCLUDING FRISCO-BASED VIVID GOLF. 
          “IT’S A GREAT OPPORTUNITY TO PUT YOURSELF IN FRONT OF PERSPECTIVE BUYERS, GOLF COURSES ALL OVER THE COUNTRY.” THE BUYERS ARE TRAVELING FROM 36 STATES AND 9 COUNTRIES. 
          THIS EVENT IS JUST ONE OF MANY THROUGHOUT THE YEAR PGA FRISCO HOSTS THAT DRAWS PEOPLE TO FRISCO. 
          "THEY’RE SPENDING MONEY ON HOTEL ROOMS AND GAS STATIONS AND RESTAURANTS AND RETAIL OUTLETS AND THE PGA IS A PROUD RESIDENT OF FRISCO AND WE ENJOYING BRINGING ALL THAT BUSINESS TO FRISCO.” “THE CITY OF FRISCO HAS BEEN SO WELCOMING. I FEEL LIKE THE HOSPITALITY HERE IS TRULY AMAZING. 
          WE JUST FEEL LIKE THIS VENUE WAS CUSTOM BUILT FOR THIS EVENT.” “THE CITY OF FRISCO HAS BEEN AN INCREDIBLE PARTNER, NOT ONLY TO THE OMNI BUT TO THE PGA OF AMERICA. 
          THIS IS A WIN WIN FOR ALL THE PARTNERS INCLUDING THE CITY OF FRISCO.”
* This transcript was compiled from uncorrected Closed Captioning.