Apr 07, 2025 Special Called Meeting

>> GOOD EVENING. WELCOME TO THE SPECIAL CALLED MEETING OF CITY COUNCIL.

[00:00:03]

IT IS 6:10 PM MONDAY, APRIL 7, 2025.

I WILL CALL THE MEETING TO ORDER.

WE'RE JOINED BY THE ENTIRE COUNCIL THIS EVENING, MINUS MR. LIVINGSTON, WHO WILL NOT BE JOINING US TONIGHT.

WITH THAT, PLEASE STAND AND JOIN ME FOR THE PLEDGE OF ALLEGIANCE.

PER STATE LAW,

[CITIZEN INPUT]

WE'LL BE TAKING CITIZEN INPUT ON THIS AGENDA ITEM LATER.

I'M SEEING THAT, WE'LL MOVE TO OUR REGULAR AGENDA.

[Public Hearing: In accordance with Section 504.153 of the Texas Local Government Code, the City Council will conduct a public hearing regarding Proposition A on the May 3, 2025, Election Ballot, and the City will inform the City’s residents of the cost and impact of the proposed Center for the Arts project that is the subject of Proposition A on the May 3, 2025, Election Ballot. (CMO/EAH)]

THE CITY COUNCIL WILL CONDUCT A PUBLIC HEARING REGARDING PROPOSITION A ON THE MAY 3RD, 2025 ELECTION BALLOT.

THE CITY WILL INFORM THE CITY'S RESIDENTS OF THE COST AND IMPACT OF THE PROPOSED CENTER FOR THE ARTS PROJECT.

THAT IS THE SUBJECT OF PROPOSITION A ON THE MAY 3RD, 2025 ELECTION BALLOT.

BEFORE WE START THE PRESENTATION, LET ME JUST WELCOME EVERYONE HERE AND THANK EVERYONE FOR ATTENDING AND THOSE WATCHING ONLINE.

THIS IS GOING TO BE A VERY DETAILED AND THOROUGH PRESENTATION OF ALL THE THINGS THAT YOUR CITY COUNCIL AND OUR TEAM HAS BEEN WORKING ON.

WELL, FOR THE BETTER PART OF 15 YEARS, BUT NOW IN EARNEST, REALLY THE LAST 3-4 YEARS, AS WE'VE BEEN TRYING TO BRING THIS TO A POSITION THAT OUR RESIDENTS WOULD HAVE THE OPPORTUNITY TO VOTE ON A PROJECT GOING FORWARD.

WE HOPE EVERYONE LEARNS ALL THE INFORMATION THAT THEY HAVE.

WE'RE GOING TO HAVE PLENTY OF TIME FOR PUBLIC INPUT, COMMENT AND DISCUSSION, AND HOPE WE GET EVERYONE'S QUESTIONS ANSWERED.

WITH THAT, I'LL TURN IT OVER TO E.A.

>> BELIEVE THERE. GOOD EVENING, MAYOR AND CITY COUNCIL.

I BELIEVE THEY'RE PULLING UP THE PRESENTATION NOW.

AS YOU STATED, MAYOR, WE ARE HERE TO SPEAK ON THE FRISCO CENTER FOR THE ARTS PROJECT.

AGAIN, THIS WAS ONE OF THE COUNCIL'S KEY PRIORITIES THAT STAFF HAS BEEN WORKING ON FOR REALLY JUST ALMOST TWO YEARS, JUNE OF 2023.

A PREVIOUS FEASIBILITY STUDY WAS COMPLETED, WHICH THEN COUNCIL TO MOVE FORWARD WITH THIS EFFORT, WHICH HAS CULMINATED IN A NUMBER OF DIFFERENT DEPENDENCIES OVER TIME THAT HAVE ASSISTED THE COUNCIL TO MAKE A A MILESTONE DECISION EFFORTS THROUGHOUT THE DIFFERENT PLANNING STAGES.

PHASE 1(A) WAS A PLANNING AND COSTING.

PHASE 1(B) WAS IMPACT AND A SIGNIFICANT LEVEL OF COMMUNITY ENGAGEMENT, WHICH THEN CULMINATED IN PHASE 2, WHICH WAS INITIATED IN SEPTEMBER OF 2024, AND WE HAVE BEEN PROGRESSING THROUGH THAT STAGE RIGHT NOW.

THERE WERE REALLY A NUMBER OF DIFFERENT KEY DEPENDENCIES THROUGHOUT PHASE 2.

THREE OF THE BIGGEST WERE THE OPERATOR SELECTION PROCESS, WHICH, AS YOU KNOW, THAT CULMINATED IN THE LETTER OF INTENT LAST WEEK.

THE FUNDING CYCLE COMPONENT, WHICH WAS REALLY AN ANALYSIS RELATED TO THE VARIOUS FUNDING LEVELS THAT MAY BE AVAILABLE, BOTH FROM A PHILANTHROPIC AND CORPORATE SPONSORSHIP ELEMENT AND THEN ALSO KICKING OFF THE CONCEPT DESIGN TEAM.

WHICH WILL BE AS HERE TONIGHT, AS YOU RECALL, YOU GOT A SIGNIFICANT DOWNLOAD IN THE MIDDLE OF MARCH, BUT THEY HAVE BEEN MAKING CONTINUED GREAT WORK SINCE THEN, AND WE'LL BE ABLE TO REPORT OUT ON THOSE RENDERINGS TODAY, AND ALSO SITE ANALYSIS WORK, AS WE'VE HONED IN ON NOT JUST ANYWHERE IN FRISCO, BUT PARTICULAR LOCATIONS IN FRISCO.

WE LOOK FORWARD TO THE OPPORTUNITY TO PRESENT ON ALL OF THOSE ITEMS TONIGHT.

AS YOU MENTIONED, THIS IS A PUBLIC HEARING.

THE PURPOSE OF TODAY'S PUBLIC HEARING IS TO MEET THE STATUTORY OBLIGATIONS RELATED TO THIS PROJECT, AND IN PARTICULAR, THE PROPOSED FUNDING THROUGH THE FRISCO ECONOMIC DEVELOPMENT CORPORATION.

THAT IS A SALES AND USE TAX FUNDS AND EDC OWNED LAND THAT WOULD BE NECESSARY FOR THIS PROJECT TO MOVE FORWARD.

AGAIN, THAT IS ON THE BALLOT. WE'LL SPEAK ABOUT THAT LATER IN THIS PRESENTATION.

[00:05:01]

>> GOOD EVENING, EVERYONE. JENNA BELLER FROM THEATER PROJECTS.

JOINED THIS EVENING BY ALLISON BAKER FROM TURNER AND TOWNSEND HEERY AS WELL AS YOUR DESIGN TEAM FROM PELLI CLARKE AND PARTNERS, MITCH HIRSCH AND ALISON DURDA.

WE'RE GOING TO GO THROUGH A LOT OF DIFFERENT PIECES RELATED TO THE DEPENDENCY OUTCOMES THAT HAVE BEEN GUIDING THIS PIECE OF PHASE 2.

WE'LL BE SHARING THE PODIUM HERE AS WE GO THROUGH.

JUST A REMINDER, THE PHASE 2 DEPENDENCIES REALLY HAVE BEEN SUPPORTING YOUR STEP WISE PROCESS, KNOWING THAT A PIECE OF INFORMATION IS GOING TO INFORM ANOTHER PIECE OF INFORMATION.

AS WE'VE CONTINUED THROUGH THIS WORK, IT'S REALLY MAKING SURE THAT EVERYONE UNDERSTANDS HOW THESE CRITICAL DEPENDENCIES TIED TOGETHER.

THE FUND RAISING PIECE, WHICH WE'VE REPORTED ON IN EARLIER MEETINGS, TOUCHING INTO THE STUDY FROM CSL, THAT THERE IS THE POTENTIAL FOR BETWEEN 100 AND $110 MILLION GROSS THAT COULD BE RAISED FOR THIS PROJECT.

THE COMMUNITY, WHICH WE'LL BE TOUCHING ON IN A GREAT DEAL TONIGHT ABOUT THE FUNDING SOURCES AND THE COMMUNITY VOTE.

BUDGET, WHICH IS MAKING SURE THE FACILITY DESIGN ALIGNS WITH THE SET AND ESTABLISHED BUDGET.

THE CRITICAL PARTNERS THAT COME INTO THE PARTNERS SIDE OF THIS.

WE TOUCHED ON THIS IN THE PAST FEW MEETINGS WITH RELATIONSHIPS WITH PROSPER ISD, BROADWAY FRISCO, AND NOW TYING INTO THE OPERATOR, LOI THAT YOU ALL AUTHORIZED TO BE EXECUTED WITH THE NON-PROFIT ORGANIZATION CALLED FRISCO LIVE.

THESE UPDATES ARE ON THE PROJECT WEBSITE FOR EVERYONE TO GO THROUGH, REALLY LOOKING TO FOCUS AT THE STEP-BY-STEP PROCESS THAT HAS COME INTO THIS THAT IS LEADING TOWARDS THE MAY 3 ELECTION.

THERE HAVE BEEN SEVERAL ITEMS THAT YOU ALL WERE ASKING TO HAVE CLARIFICATION AND ANSWERS ON AT THIS MEETING, AND WE'LL BE PRESENTING THOSE IN THE DETAIL AS THIS MOVES FORWARD.

WE ARE NOT GOING TO TOUCH MUCH MORE ON THE FUND RAISING FEASIBILITY THAT HAS BEEN PRESENTED TO YOU AND COVERED THOSE PIECES OF INFORMATION STAND.

BUT WE'RE REALLY GOING TO DIVE INTO THE CONCEPT DESIGN ALIGNMENT TO BUDGET, THE BUSINESS MODEL VERIFICATION, AND HOW THIS CONNECTS TO THE OPERATIONS, THE SITE OF THE FACILITY, AS WELL AS THE SIZE OF THE FACILITY.

LET'S GO BACK AND REFLECT ON THE STUDY INFORMATION THAT WAS CONDUCTED AND COMPLETED IN 2023.

THIS INFORMATION AS TO HOW THE FACILITY IS GOING TO BE USED, WHO WILL BE USING THE FACILITY, AND HOW THIS CAN HELP THE OPERATOR TO OPERATE IN A FINANCIAL POSITIVE WAY.

CONTINUE TO STAND. AS WE'VE OUTLINED HERE, THESE ARE YOUR YEAR 5 PROJECTIONS THAT ARE BASED ON THE MODERATE PROJECTIONS FROM THE FEASIBILITY STUDY.

THIS IS NOT THE FULLEST EXPRESSION MOST AMOUNT OF USE, BUT THIS IS NOT THE WORST CASE SCENARIO.

THIS IS WHERE WE LOOK AT IT MODERATELY IN THE MIDDLE OF CONTINUED GROWTH.

THE COMMUNITY HALL, AS WE KNOW, IS GOING TO BE VERY UTILIZED FROM DAY ONE, BOTH FROM PROSPER ISD, AS WELL AS FOR THE REST OF THE COMMUNITY, WHO IS REALLY FOCUSED ON THIS HALL THAT'S ABOUT 400 SEATS IN FLEXIBLE.

THE LARGE HALL CONTINUES WITH 15% ONLY BEING TAKEN IN DAYS BY THE BROADWAY PROGRAM.

I KNOW THERE'S A LOT OF CONVERSATION ABOUT THE LARGE HALL BEING SET FOR BROADWAY.

WHILE BROADWAY IS A FOCUS AND A VISION, IT IS ONLY 15% OF THAT UTILIZATION, ALLOWING FOR MUCH MORE OPPORTUNITY AS IT COMES DOWN TO POPULAR ENTERTAINMENT, SO MUSIC, CONCERTS, COMEDY, YOUR COMMUNITY EVENTS.

THIS DOES INCLUDE PROSPER ISD USING THE SPACE, AS WELL AS CULTURAL EVENTS, AND DIFFERENT COMMUNITY NON-PROFIT EVENTS, FOR PROFIT EVENTS, MEETINGS, BANQUETS AND CATERED EVENTS, AND THEN A LITTLE BIT OF GROWTH OVER TIME.

WE'VE HAD SOME QUESTIONS ABOUT WHAT THIS MEANS IN THE PIE CHART FOR HOW THE COMMUNITY HALL IS GOING TO BE USED AND WHAT THAT LOOKS LIKE.

IT IS HARD TO BREAK DOWN A PIE CHART SPECIFICALLY INTO DAYS THAT OVERLAP.

WHAT WE'VE DONE IS WE'VE PUT TOGETHER THIS YEAR TO GLANCE SNAPSHOT.

WE BASICALLY TOOK THE INFORMATION FROM PROSPER IN TERMS OF HOW THEY WOULD WANT TO USE THE COMMUNITY HALL FOR A PERFORMANCE AND REHEARSAL SPACE.

PLEASE NOTE THAT THIS IS IN ADDITION TO HOW THE PROSPEROUS STUDENTS WOULD BE USING THE ENTIRE FACILITY FOR THEIR WORKFORCE TRAINING PROGRAM, HOW THEY WOULD BE ENGAGED IN BEING TECHNICIANS IN FRONT OF HOUSE MANAGERS AND TICKET SELLERS FOR ALL OF THE COMMUNITY EVENTS AND HOW THEY WOULD ALSO BE USING THE LARGE HALL.

THIS REALLY IS FOCUSED ON, WHEN WOULD IT NOT BE AVAILABLE TO THE COMMUNITY USES.

AS YOU CAN SEE, WHILE IT IS PREDOMINANT USE BY PROSPER, THE PURPLE AND YELLOW SQUARES THAT ARE SHARED ILLUSTRATE WHEN PROSPER WOULD BE USING THE SPACE IN THE MORNING, AND THEN THE COMMUNITY WOULD BE AVAILABLE TO BE IN IN THE AFTERNOON IN THE EVENING.

THIS IS MOSTLY IN PART 2, THE CONFIGURATION AND THE LAYOUT OF THE FLEXIBLE SPACE.

THE FLEXIBLE SPACE RIGHT NOW IS DESIGNED TO HAVE TELESCOPIC SEATING, WHICH MEANS THAT MOST LIKELY THREE PROSPEROUS STUDENTS WOULD COME TO THE BASE OF THE SEATING UNIT.

THEY TOUCH A FEW MECHANISMS AND THEN THEY WOULD PUSH SLOWLY THE SEATS INTO THE WALL.

THE FLOOR THAT IS UNDERNEATH THE SEATING AREA HAS THE SAME QUALITY AND ABILITY AS THE STAGE ITSELF.

[00:10:04]

IF THERE IS A THEATER FRISCO SET ON THE STAGE, AND THE KIDS CANNOT GET INTO THE STAGE DURING THE DAY BECAUSE THAT'S SET UP FOR AN EVENING PERFORMANCE, BY JUST SIMPLY MOVING THE SEATS AWAY AND USING THE ACTIVATABLE SPACE THAT IS UNDER THE SEATING AREA, THE PROSPER STUDENTS ARE ABLE TO USE THAT AS A UTILIZATION DAY.

WHILE THE COMMUNITY IS ALSO ABLE TO USE THAT AS A UTILIZATION DAY.

AS WE START TO GET DOWN INTO HOW MANY DAYS AND HOW DOES THIS OVERLAP, WE WANT TO MAKE SURE THAT WE ARE REPRESENTING ONE DAY AS ONE DAY AND NOT TWO DAYS COMBINED.

WE HOPE THAT THIS SNAPSHOT, AT A GLANCE CAN REALLY HELP TO DEFINE WHERE THAT USE FROM THE COMMUNITY ORGANIZATIONS CAN COME IN AND OVERLAP WITH PROSPERS PREDOMINANT USE OF THE SPACE AS WELL.

THE YELLOW THAT IS OUTLINED HERE FOR THE COMMUNITY ORGANIZATIONS IS BASED OFF OF THE FEEDBACK DIRECTLY PROVIDED FROM THE COMMUNITY ORGANIZATIONS DURING THE 2023 FEASIBILITY STUDY.

WHILE THIS FACILITY MAY NOT BE OPEN, IF APPROVED UNTIL 2030, MUCH OF THIS IS ROOTED IN AS MUCH CURRENT DAY INFORMATION AND NEEDS AS POSSIBLE TO LOOK AT HOW WOULD THIS WORK TOGETHER, WHICH ALLOWS US AS CONSULTANTS TO SAY THAT EVERYONE COULD FIND THE SPACES NEEDED IN THE COMMUNITY HALL WITHOUT PROBLEM OR WITHOUT CONCERN.

AS YOU CAN SEE, THERE ARE STILL A FEW DAYS OPEN WITHIN THE SCHEDULE.

THESE WOULD BE REFLECTED FOR DAYS OF GROWTH, AS WELL AS THE OPPORTUNITY FOR MAINTENANCE AND REPAIRS AS IT COMES DOWN.

I'M GOING TO LET EA QUICKLY TOUCH ON THE CAPITAL FUNDING FOR THE PROJECT.

>> AGAIN, AS WE'VE BRIEFED YOU BEFORE, THIS A PROJECT HAS A TOTAL ESTIMATED PROJECT COST BETWEEN 300 AND 340 MILLION.

WE'VE KNOWN SINCE THE BEGINNING THAT THERE WAS GOING TO BE PARTNERSHIP THAT WOULD BE NECESSARY TO BE ABLE TO ACHIEVE A PROJECT OF THIS SIZE.

ONE OF THOSE KEY CONVERSATIONS WAS RELATED WITH PROSPERITY VIA VOTER AUTHORIZED DEBT THAT PROSPERITY VOTERS PUT FORTH IN NOVEMBER OF 2023.

OUR PARTNERSHIP CONVERSATIONS BROUGHT BASICALLY 100 MILLION TO THE TABLE FOR THIS EFFORT THROUGH A SHARED VISION FOR THE PROJECT.

AS STATED BEFORE, THE OTHER KEY ELEMENTS RELATED TO THE DEPENDENCIES THAT WE'VE BEEN TRACKING ON IN PHASE 2 ARE RELATED TO PHILANTHROPIC POTENTIAL THAT'S OUT THERE.

AS JENNA MENTIONED EARLIER, THAT PHILANTHROPIC POTENTIAL THAT WAS PROVIDED VIA THE CSL ASSESSMENT INDICATED THAT THERE'S AROUND 100-110 MILLION THAT MAY BE AVAILABLE OF GIVEN THE ASSETS OF THIS PARTICULAR PROJECT, THAT IS A SPLIT BETWEEN INDIVIDUAL GIFTS AND CORPORATE GIFTS SOMEWHERE BETWEEN 50 AND 60 MILLION, AGAIN FOR A TOTAL SOMEWHERE BETWEEN 100 AND 110 MILLION.

WE RECOGNIZE THAT THERE WOULD BE A FUNDING GAP, NOT ONLY ON A FUNDING GAP TO GET TO THE AGAIN, ESTIMATED PROJECT TOTAL OF 300 MILLION, WHICH HAS BEEN THE BUDGET GOAL, BUT ALSO A POTENTIAL CASH FLOW GAP, RECOGNIZING THAT THOSE PHILANTHROPIC ACTIVITIES, MAY HAVE DIFFERENT TIMELINES AND DIFFERENT STIPULATIONS THAT FACTOR INTO THE TIMELINE BY WHICH ACTUAL CASH IS ABLE TO BE RECEIVED.

OBVIOUSLY, THE CITY DOES NOT ISSUE CONSTRUCTION CONTRACTS IF WE DON'T HAVE CASH IN HAND TO BE ABLE TO MOVE A PROJECT FORWARD.

YOU MAY HAVE A PLEDGE THAT IS A HARD PLEDGE AND IS A LEGAL BINDING DOCUMENT FOR A PHILANTHROPIC GIFT THAT MAY COME IN TWO OR THREE OR FOUR YEARS FROM THE TIME PERIOD BY WHICH YOU NEED TO ISSUE A CONSTRUCTION CONTRACT OR BY WHICH YOU MAY WANT TO ISSUE A CONSTRUCTION CONTRACT.

THAT ALLOWED, AGAIN, FOR THAT FLEXIBILITY OF THAT TIMING, AGAIN, WITH THAT GOAL OF THE CITY REALLY BEING AT THE $100 MILLION LEVEL TOWARDS THE OVERALL $300 MILLION PROJECT.

COUNSEL CHARGED THE CITY STAFF WITH BEING ABLE TO UNDERSTAND HOW THAT PROJECT GAP COULD BE FUNDED WITH MAKING SURE THAT IT WOULD NOT CREATE A BURDEN FOR THE RESIDENTIAL PROPERTY TAXPAYER OF FRISCO.

WITH THAT, CMO'S OFFICE, ALONG WITH OUR FINANCE DEPARTMENT, REALLY LOOKED AT WHAT BUCKETS ARE AVAILABLE TO US, AND FRISCO HAS A NUMBER OF DIFFERENT ECONOMIC DEVELOPMENT BUCKETS AND MECHANISMS THAT ARE OUT THERE.

WE TOOK THAT CHARGE AND LOOKED AT REALLY THREE KEY AREAS.

THE ECONOMIC DEVELOPMENT CORPORATION AND WHAT LEVEL OF AVAILABLE RESOURCE COULD BE STRIP FROM THAT ENTITY, THE COMMUNITY DEVELOPMENT CORPORATION AND TIRZ1.

TIRZ1 IS A PROPERTY TAX-BASED ECONOMIC DEVELOPMENT TOOL,

[00:15:03]

WITH THAT, I'M GOING TO ASK MR. CFO, DERECK COTTON, TO COME TO THE PODIUM AND FURTHER EXPLAIN THOSE THREE MECHANISMS.

>> GOOD EVENING, MAYOR, COUNCIL, DERRICK CFO FOR THE CITY OF FRISCO.

TONIGHT, I JUST WANT TO GIVE A QUICK OVERVIEW OF THE THREE CITY BUCKETS THAT WE'RE RECOMMENDING TO FUND THE PROJECT.

THE FIRST BEING THE ECONOMIC DEVELOPMENT CORPORATION OR THE EDC, FRISCO VOTERS APPROVED THE EDC IN 1991 AND WHAT THAT DID WAS ALLOCATE A HALF CENT SALES TAX FOR THE PURPOSE OF ATTRACTING BUSINESSES, CREATING JOBS, PROMOTING ECONOMIC GROWTH THROUGH TARGETED INITIATIVES AND PROJECTS.

THE PRIMARY FOCUS OR HISTORICALLY HAS ALWAYS BEEN TOWARDS PRIMARY JOBS, AS WELL AS NATIONAL OR REGIONAL CORPORATE HEADQUARTER RELOCATION.

BUT AN EDC CAN ALSO PARTICIPATE IN MANUFACTURING AND INDUSTRIAL FACILITIES, RECYCLING FACILITIES, INFRASTRUCTURE IMPROVEMENTS RELATED TO EXPANDING OR NEW BUSINESS ENTERPRISES.

THAT'S NOT AN ALL ENCOMPASSING LIST.

THAT'S JUST TO GIVE A BRIEF OVERVIEW OF WHAT THEY COULD PARTICIPATE IN.

WE TALKED ABOUT THE FUNDING SOURCE CDC'S PRIMARY FUNDING SOURCE IS SALES TAX REVENUE.

THE NEXT BULLET POINT ON THAT COLUMN IS TO PROVIDE A SENSE OF SCALE AND WHAT THIS WOULD MEAN FOR THE EDC.

SIGNIFICANT FORECASTING WAS DONE RELATED TO THIS PROJECT, AS IT IS WITH MOST PROJECTS OF THIS SCALE.

WE FORECAST IT OUT IN FY 30 WE EXPECT A CONSERVATIVE OR WITH CONSERVATIVE PROJECTIONS, EXPECT ABOUT $41 MILLION IN SALES TAX REVENUE.

THE MAXIMUM ANNUAL ESTIMATE DEBT SERVICE FOR THIS PROJECT WOULD BE ABOUT 5.25 MILLION.

THAT'S ABOUT 13% OF THE ANNUAL REVENUE GOING TO THIS PROJECT.

>> DERRICK, JUST FOR CLARIFICATION ON THAT, I BELIEVE IT WAS 3% ANNUAL GROWTH THAT YOU USED FOR THE PROJECTION, EVEN THOUGH FRISCO HAS HISTORICALLY BEEN HIGHER THAN THAT.

WE DID NOT, IN THESE CONSERVATIVE PROJECTIONS, INCLUDE ANY BUMPS FROM KNOWN PROJECT LIKE UNIVERSAL STUDIOS THAT WILL BE OPENING NEXT YEAR, AS WELL AS ALL THE DEVELOPMENT LIKE FIELDS AND FIREFLY PARK THAT WILL BE OPENING IN 2027, CORRECT?

>> THAT'S CORRECT. WE USE 3% YEAR OVER YEAR TO FORECAST OUT THIS PROJECT.

HISTORICALLY, OVER THE PAST DECADE, IF YOU WERE TO LOOK AT SALES TAX GROWTH, THAT NUMBER IS CLOSER TO EIGHT OR 9%.

BUT AGAIN, WE TRY TO REMAIN EXTREMELY CONSERVATIVE WHEN DOING THIS TYPE OF MODELING, IT'S JUST A RISK BASED APPROACH.

>> JUST SAID ANOTHER WAY THAT THE ANNUAL DEBT SERVICE THIS PROJECT WOULD USE FOR BOTH OF THESE FUNDS TO FULLY FUND IT IF WE USE THE MAXIMUM ALLOWED BY THE VOTERS.

WITH THAT CONSERVATIVE PROJECTIONS, WE WOULD HAVE ALREADY REPLACED THOSE FUNDS BY THE TIME THIS FACILITY OPENS.

>> THAT IS CORRECT.

>> A CURRENT SNAPSHOT OF THE FISCAL HEALTH OF THE EDC TODAY.

RIGHT NOW, AT THE END OF FY 24, I HAD AN UNASSIGNED FUND BALANCE OF $84 MILLION.

IT IS EXCEEDING THE POLICY REQUIREMENTS FOR ANY FUND BALANCE HOLDINGS WITHIN THE FUND.

THE FUND IS ALSO AAA RATED BY MOODY'S CREDIT RATING AGENCY, AND THAT'S THE HIGHEST POSSIBLE CREDIT RATING THAT THE CORPORATION CAN RECEIVE.

>> AGAIN, JUST AS A CLARIFICATION THAT $84 MILLION BALANCE INCLUDES LAND THAT THE EDC OWNS, AND WE CARRY THAT AT OUR BOOK BASIS OR OUR COST BASIS, AND A LOT OF THIS LAND WAS ACQUIRED 15, 20 YEARS AGO.

>> ACTUALLY, MAYOR, THE 84 MILLION AT THE END OF FY 24 WAS TRULY THE UNASSIGNED.

THE LAND WOULD BE IN ADDITION TO THAT. CORRECT.

>> THE BASIS OF THE LAND IS 36 MILLION. DO I REMEMBER CORRECT?

>> THE BASIS OF THE LAND TODAY OR THE VALUE IN WHICH WE PURCHASED THE LAND IS $36 MILLION AND THAT DOES NOT REPRESENT MARKET VALUE.

>> OF COURSE, WE HAVEN'T HAD AN APPRAISAL, BUT LAND BOUGHT IN FRISCO, 15, 20 YEARS AGO IS WORTH QUITE A BIT MORE TODAY THAN THAT.

>> I WOULD AGREE WITH THAT. GO ON TO THE SECOND BUCKET.

THE COMMUNITY DEVELOPMENT CORPORATION OR ALSO THE CDC.

THIS TWO WAS ALSO APPROVED BY FRISCO VOTERS A COUPLE OF YEARS AFTER THE ECONOMIC DEVELOPMENT CORPORATION.

THIS WAS APPROVED IN 1994.

WHAT THAT DID WAS ALSO ALLOCATE

[00:20:02]

THAT LAST STATEMENT RIGHT THERE, OVERALL WELL BEING OF IS KEY HERE FOR THE CDC.

THAT IS THE PRIMARY DIFFERENCE BETWEEN A CDC AND THE EDC.

A CDC CAN DO EVERYTHING THAT AN EDC CAN DO WITH THE ADDITION OF THAT PIECE SO, AT A HIGH LEVEL, WHAT DOES THAT PIECE MEAN? IT'S FOR THE DEVELOPMENT OF RECREATIONAL AND COMMUNITY FACILITIES, INCLUDING PARKS, MUSEUMS, SPORTS FACILITIES, AUDITORIUMS, AMPHITHEATERS, AND CONCERT HALLS.

LIKE I MENTIONED EARLIER, THE FUNDING SOURCE IS THE SAME AS THE ECONOMIC DEVELOPMENT CORPORATION WITH SALES TAX.

WE WENT THROUGH THE SAME MODELING EXERCISES WITH THE SAME REVENUE SOURCE.

YOU ALSO END UP WITH THE SAME REVENUE PROJECTIONS, BUT WE'RE RECOMMENDING A SLIGHTLY SMALLER DEBT SERVICE AMOUNT FOR THE CDC AT 3.5 MILLION.

THIS IS ABOUT 8% OF THEIR ANNUAL SALES TAX REVENUE.

THE CDC TOO IS ALSO IN A GREAT FISCAL HEALTH.

THEY ENDED FY 24 WITH $72 MILLION IN UNASSIGNED FUND BALANCE, AND THEY TOO ARE ALSO AAA RATED WITH THE CREDIT RATING AGENCY.

THE LAST BUCKET BEING RECOMMENDED IS TAX INCREMENT ZONE NUMBER 1.

TAX INCREMENT ZONE NUMBER 1 OR TIRZ 1 WAS ESTABLISHED IN 1997.

WHEN IT WAS ESTABLISHED, THE GOAL WAS TO BRING COMMERCIAL DEVELOPMENT TO FRISCO.

AT THAT TIME, IT WAS A BATTLE OVER 121, PRIMARILY RELATED TO THE MALL PROJECT.

THAT WAS IN LINE WITH THE PURPOSE OF TIRZ 1.

THE GOALS OF ANY TIRZ IS TO INCENTIVIZE BOTH DEVELOPMENT AND REDEVELOPMENT.

AS THE AIDE MENTIONED, THE PRIMARY FUNDING SOURCE WITHIN THE TIRZ IS THE COMMERCIAL PROPERTY TAX BASE WITHIN THE BOUNDARIES.

TIRZ NUMBER 1 DOES HAVE SMALL OTHER REVENUE SOURCES RELATED TO FACILITIES WITHIN THE BOUNDARIES, BUT AGAIN, THE PRIMARY REVENUE SOURCE IS THAT COMMERCIAL PROPERTY TAX BASE.

AS WITH THE OTHER TWO, WE WENT THROUGH THE SAME MODELING EXERCISES AND IN FY 30, PROJECTED REVENUE IS ABOUT $30 MILLION, RECOMMENDING A MAXIMUM ANNUAL DEBT SERVICE AMOUNT OF 2.8 MILLION DOLLAR.

THIS IS LESS THAN 10%.

WHILE TIRZ 1 DOESN'T GO THROUGH ITS INDIVIDUAL CREDIT RATING ANALYSIS, IT IS POOLED WITH THE CITY, WHICH IS AAA RATED.

IT IS IN GOOD FISCAL HEALTH AND CURRENTLY MEETING ALL OF ITS FUND BALANCE REQUIREMENTS, AND IT HAD AN ENDING FUND BALANCE OF $17 MILLION IN FY 24.

WITH THAT, I'M GOING TO TURN IT BACK.

>> I KNOW MANY PEOPLE'S EYES PROBABLY GLAZE OVER DURING THE BUDGET PRESENTATION, BUT THIS IS CLEARLY THE BIGGEST QUESTION WE GET ON THIS ITEM IS PEOPLE TRYING TO WRAP THEIR ARMS AROUND IT BECAUSE IT IS VERY COMPLEX.

I DO WANT PEOPLE TO UNDERSTAND JUST TO REINFORCE AND REITERATE THAT NONE OF THE PLANNED FUNDING SOURCES IN ANY WAY IMPACTS OUR RESIDENTS PROPERTY TAX RATE.

>> NO, SIR AND ALL THE RECOMMENDED FUNDING SOURCES, EVEN IF WE WERE TO FULLY EXPEND THE MAXIMUM OF $160 MILLION, WE WOULD STILL BE IN LINE WITH ALL OF OUR POLICY RECOMMENDATIONS FOR FISCAL HEALTH FOR EACH ONE OF THESE FUNDS.

>> ACTUALLY, IT'S QUITE THE CONTRARY.

BECAUSE HOW MUCH OF OUR ANNUAL GENERAL FUND BUDGET IS THROUGH SALES TAX, ROUGHLY A THIRD NOW?

>> 25, 27%.

>> HOW WE FUND OUR GENERAL OPERATIONS IS LARGELY ALSO GENERATED THROUGH SALES TAX SO THESE PROJECTS, LIKE WHEN WE DO THE STAR AND PGA FRISCO, THESE REALLY BIG ECONOMIC DRIVERS LIKE THIS, NOT ONLY ARE SELF FULFILLING, THEY REFILL THEIR OWN BUCKETS, EDC AND CDC IN TIRZ 1 THROUGH THAT ADDITIONAL SALES TAX GENERATED.

THEY ALSO REFILL OUR GENERAL FUND OPERATIONS SO THESE ARE VERY STRATEGIC TOOLS FOR HOW WE ACTUALLY CREATE NEW REVENUE SOURCES TO FUND OUR POLICE, OUR FIRE, ALL OF OUR GENERAL FUND OPERATIONS.

I HEAR A LOT OF PEOPLE THAT HAVE MAYBE SAID, WELL, WE SHOULD BE USING OUR MONEY FOR THESE OTHER THINGS, BUT THESE ARE TOOLS FOR HOW WE ACTUALLY GENERATE THE MONEY FOR THESE OTHER THINGS.

MAYBE SPEAK TO THAT REALLY QUICK.

>> THAT IS CORRECT. IT'S ABOUT BALANCE.

IT'S ABOUT USING THE TOOLS THAT WE HAVE AVAILABLE TO LEVERAGE OTHER REVENUE SOURCES.

ALL THE ECONOMIC DEVELOPMENT TOOLS HAVE BEEN ABOUT GENERATING SALES TAX OR PUTTING VALUE ON THE GROUND.

WITH THE EDC, THERE'S TYPICALLY RETURN OUR INVESTMENT ANALYSIS THAT'S DONE THAT COULD QUANTIFY THAT OR PROOF THAT.

WITH THE CDC, IT'S A LITTLE BIT DIFFERENT WITH THE COMMUNITY FOCUS, BUT THERE'S DEFINITELY VALUE WITH PUTTING COMMUNITY PROJECTS ON THE GROUND.

[00:25:04]

>> THEN THE OTHER PART WHERE IT GENERATES REVENUE IS IT INCREASE THE COMMERCIAL TAX BASE AROUND IT.

EVERY PROJECT WE'VE DONE LIKE THIS HAS CREATED ITS OWN SELF SUSTAINED HALO EFFECT THAT'S LED TO BILLIONS OF DOLLARS OF ANNOUNCED COMMERCIAL DEVELOPMENT, ALL WHICH GENERATE REVENUES FOR A GENERAL FUND.

>> THAT'S CORRECT.

>> THEN THE LAST THING, I'LL LET YOU OFF THE HOOK, SO I'VE HEARD SOME COMMENTARY ABOUT THE EDC USING FUNDS FOR A PROJECT LIKE THIS.

THE REALITY IS IS EVERY MAJOR PROJECT THAT WE HAVE DONE AS A COMMUNITY, THE EDC HAS PARTICIPATED IN AS A PARTNER.

WHAT'S DIFFERENT AND UNIQUE ABOUT THIS ONE IS NUANCES OF STATE LAW, AND THAT IN THOSE OTHER PROJECTS, WE HAD OTHER DEVELOPERS THAT COULD WE COULD ASSIGN QUALIFIED PROJECTS TO, BUT THEY WERE HELPING FUND, THE STAR AND PJ FRISCO, AND THIS IS NOT NEW.

>> NO, I WOULD AGREE WITH THAT.

MOST MAJOR PROJECTS IN FRISCO IT'S A MULTI PRONGED APPROACH.

THERE'S TYPICALLY A PARTNER AND THEN MULTIPLE DIFFERENT FUNDING SOURCES WITHIN THE CITY.

>> IN FACT, WHAT'S REALLY UNIQUE ABOUT THIS ONE, IN EVERY OTHER INSTANCE, IN EVERY DEAL THAT WE'VE DONE AS A CITY, OUR PARTNER IS WHO IS THE ONE WHO HAS BENEFITED FROM THE APPRECIABLE VALUE OF THE ASSET THAT'S GONE IN.

WHEN THE STAR WENT IN, OUR PARTNER, RIGHTFULLY SO, DID VERY WELL WITH THE SURROUNDING COMMERCIAL DEVELOPMENT.

IN THIS INSTANCE, IT'S OUR EDC THAT OWNS THE ADJACENT LAND, WHO'S GOING TO BENEFIT FROM ANY THEORETICAL INCREASE IN THE SURROUNDING VALUE.

THAT'S ALL I HAD FOR YOU. THANK YOU FOR THAT.

>> WE'RE ACTUALLY GOING TO DO ANOTHER PODIUM SWITCH.

EA IS JUST GOING TO QUICKLY TOUCH ON THE BALLOT PROPOSITION DETAILS.

>> AS WE PRESENTED TO THIS BODY AT THE WINTER WORK SESSION, AND THEN YOU ALL TOOK ACTION AT YOUR FIRST MEETING IN FEBRUARY, ARE REALLY TWO KEY PROPOSITIONS RELATED TO THE PROJECT THAT YOU ALL PLACED ON THE BALLOT PROPOSITION A, WHICH AGAIN, IS REALLY THE PURPOSE OF THE PUBLIC HEARING TONIGHT THAT'S THE AUTHORIZATION TO UTILIZE TYPE A OR EDC RESOURCES, SALES TAX FUNDS FOR TYPE B PURPOSES, AS DERRICK ELABORATED ON A MINUTE AGO.

THE SECONDARY PIECE IS PROPOSITION B, WHICH IS THE AUTHORIZATION FROM THE COMMUNITY FOR THE COUNCIL TO HAVE THE ABILITY TO ISSUE DEBT FOR THE PROJECT.

AGAIN, NOT TO EXCEED 160 MILLION.

JUST REALLY QUICKLY PUT THESE BALLOTS SPECIFIC LANGUAGE UP ON THE SCREEN.

AGAIN, THIS ONE IS RELATED SPECIFICALLY TO THE FRISCO ECONOMIC DEVELOPMENT CORPORATION QUESTION AND THE AVAILABILITY OF UTILIZING THIS RESOURCE, AGAIN, ALL SALES TAX BASE, BUT SALES TAX HAS HAD THE ABILITY FOR THEM TO PURCHASE LAND, BUILDINGS, EQUIPMENT, ETC SO IT DOES ALLOW FOR REALLY THE TWO KEY PIECES RELATED TO THIS PROJECT.

THE DEBT SERVICE FOR THAT THE SALES TAX BASED DEBT SERVICE AS WELL AS THE LAND COMPONENT FOR WHICH THEY OWN PART OF THE ACREAGE IN THE AREA RIGHT THERE AT US 380 AND D&T.

WITH THAT, I'M ACTUALLY GOING TO HAVE DERRICK COME BACK UP AND TALK ABOUT PROPOSITION B BECAUSE THERE IS A COMPONENT OF THIS THAT I WANT HIM TO ELABORATE ON.

THIS IS THE PROPOSITION, AGAIN, THAT RELATES FOR THE ABILITY FOR COUNCIL IN THE FUTURE TO BE ABLE TO ISSUE UP TO $160 MILLION OF DEBT.

THERE'S A SPECIFIC NUANCE RELATED TO THE BACKING OF THAT BY AD VALOREM TAXES, AND SO, DERRICK, COULD YOU PLEASE SPEAK TO THAT ELEMENT?

>> NOT GOING TO GO INTO THIS IN GREAT DETAIL.

I JUST WANTED TO REMIND COUNCIL THAT THIS IS NO DIFFERENT THAN WHAT WE CURRENTLY DO WITH THE MAJORITY OF OUR DEBT ISSUANCES, WHETHER WE ISSUE GENERAL OBLIGATIONS OR CERTIFICATES OF OBLIGATIONS, THEY'RE TYPICALLY BACKED BY THE CITY OF FRISCO, REGARDLESS OF THE FUNDING SOURCE.

FOR EXAMPLE, THE HOTEL/MOTEL FUND COULD PARTICIPATE IN A PROJECT CITY WOULD ISSUE THE DEBT, THE HOTEL/MOTEL FUND WOULD CONTRIBUTE TO THE PROJECT.

THE REASON THAT WE DO THAT IS TO USE THE CREDIT RATING OF THE CITY, WHICH GETS US A LOWER INTEREST RATE, LESS A CHEAPER PROJECT COST.

IT'S A BENEFIT TO THE CITY AND THE TAXPAYERS.

THAT'S ALL I WAS GOING TO COVER ON THAT, I'M HAPPY TO TAKE ANY QUESTIONS.

>> AS WE'VE BEEN TALKING ABOUT FUNDING, DESIGNING AND BUILDING THE FACILITY.

THERE HAVE BEEN A LOT OF QUESTIONS ABOUT WHO WILL OPERATE THE FACILITY.

AS A REMINDER, ON TUESDAY LAST WEEK, CITY COUNCIL AUTHORIZED THE CITY MANAGER TO EXECUTE

[00:30:03]

WE HAVE MEMBERS OF FRISCO LIVE, AS WELL AS BROADWAY, FRISCO HERE WITH US THIS EVENING, WHO WILL BE ABLE TO ANSWER QUESTIONS LATER ON AS NEEDED.

WHAT WE WANTED TO DO IS JUST REFLECT ON THE PROCESS AND WHERE PIECES ARE HERE.

THE RFP WAS AWARDED ON APRIL 1, LAST WEEK.

THIS IS JUST A LETTER OF INTENT, WHICH IS MEANT TO HOLD THE INTENT BETWEEN PARTIES WAITING FOR THE PROJECT PROGRESSION MILESTONE.

AGAIN, THE VENUE OPERATOR AGREEMENT, WHICH WOULD BE A DETAILED DEFINITIVE OPERATOR AGREEMENT THAT WOULD OUTLINE THE NUMEROUS DETAILS ABOUT CANCELLATION, ASSURANCES, ALL OF THOSE PIECES THAT GO INTO A MUCH MORE DETAILED AGREEMENT WILL COME AFTER THE PROJECT PROGRESSION MILESTONE THAT IS COMING THIS SPRING, WHICH IS AN OUTCOME OF THE DEPENDENCIES, THE MAY 3 ELECTION, AND THEN YOUR FUTURE DISCUSSION IN ACTION AS THAT COMES DOWN INTO IT.

THE LOI OUTLINES 180 DAY NEGOTIATION PERIOD FOR THAT DEFINITIVE OPERATOR AGREEMENT THAT WOULD MOST LIKELY BEGIN IN SUMMER 2025 ANTICIPATED TO BE COMPLETED IN WINTER OF 2026 FOR THAT DEFINITIVE PIECE AS IT COMES ALONG.

TOUCHING ON A COUPLE OF THESE PIECES, WHEN WE STARTED THE STUDY EARLY ON, THE QUESTION ABOUT, WHAT IS THE WORST CASE SCENARIO? IF THE CITY BUILDS THIS BUILDING AND OWNS THE ASSET, WHAT THEN HAPPENS IF THE CITY HAS TO OPERATE IT? THE NUMBERS THAT WE HAVE HERE, AND WE WENT INTO GREAT DETAIL LAST WEEK'S MEETING WE JUST WANT TO TOUCH BACK ON QUICKLY.

THESE ARE THE CONSULTANT ESTIMATES THAT CAME FROM THAT EARLY STUDY ALLOWING YOU TO MAKE THE DECISION ABOUT SHOULD THE CITY OPERATE THE FACILITY OR NOT.

THE OUTCOME OF THIS, THE FOUNDATIONAL PIECE WAS THAT YOU DIRECTED STAFF TO GO ISSUE THE RFP TO SEE IF THERE WOULD BE AN OPERATOR WHO WOULD BE WILLING TO COME IN AS A PARTNER FOR THIS PROJECT THE ASSUMPTIONS THAT ARE IN FRONT OF YOU ARE IF NO PARTNERSHIPS WOULD COME TO THE TABLE.

IF THE CITY HAD TO DO THIS COMPLETELY ON THEIR OWN, SO NO BROADWAY PARTNERSHIP NO ADDITIONAL PIECES, JUST REALLY LOOKING AT HOW THE CITY WOULD DO THIS ON YOUR OWN.

WHAT THIS OUTCOME WAS HERE WAS ABOUT A $6 MILLION GAP IN YEAR 2, GOING DOWN TO ABOUT A $2 MILLION GAP IN YEAR 5.

THIS LED US TO RECOMMEND THAT THE ORGANIZATION WOULD NEED TO DO SIGNIFICANT FUND RAISING IN ORDER TO CONNECT WITH THE COMMUNITY TO PROVIDE THE COMMUNITY SERVICES.

THIS WOULD BE A CHALLENGE FOR THE CITY TO CONTINUOUSLY HAVE TO FUND OPERATIONALLY YEAR IN AND YEAR OUT.

THIS WAS THE FOUNDATIONAL PIECE THAT DROVE YOUR RFP.

>> THE RFP FRAMEWORK THEN WENT OUT TO SAY, THE CITY WOULD BE WILLING TO DESIGN, EQUIP, AND BUILD THE PERFORMING ARTS FACILITY.

IN RETURN, THE FACILITY MANAGER WOULD BE RESPONSIBLE FOR THOSE DAY-TO-DAY OPERATIONS, AS WELL AS THE CONTENT MANAGEMENT.

GOING OUT AND FINDING THE SHOWS, BOOKING THE SHOWS, MARKETING BRANDING, AND ALSO DEALING WITH THE MAINTENANCE TO UPKEEP THE JANITORIAL, ALL OF THOSE DAY-TO-DAY PIECES THAT COME WITH THE PERFORMING ARTS FACILITY.

THIS THEN CAME DOWN TO YOUR KPIS OF WHAT WAS GOING TO BE IMPORTANT FOR YOUR OPERATOR.

WHILE EVERYTHING REALLY TRULY STARTED WITH THIS IDEA OF FINANCIALLY SUSTAINABLE BUSINESS MODEL, COMMUNITY SUPPORT AND ACCESS ALSO WAS A GUIDING PRINCIPLE AS IT CAME DOWN TO THESE KPIS.

MAKING SURE THAT THE COMMUNITY ORGANIZATIONS WERE SUPPORTED IN USING THE FACILITY.

WE'VE TOUCHED ON A LOT THAT THIS PROJECT WOULD BE A PIECE OF THE ECOSYSTEM WITHIN VENUES HERE IN THE FRISCO COMMUNITY AND MAKING SURE THAT THE ORGANIZATIONS WHO WOULD USE THE SPACE WOULD BE SUPPORTED IN THEIR ORGANIZATIONAL GROWTH AS WELL.

QUALITY PROGRAMMING ALSO BECAME A PIECE OF THIS, NOT ONLY THE BROADWAY PROGRAMMING, BUT ALL THE OTHER PIECES OF THAT PIE THAT WE TOUCHED ON EARLIER IN THE PRESENTATION, WHICH MEANT THAT IT NEEDED TO BE AN EXPERIENCED OPERATOR.

THE CLUB INSPIRED EXPERIENCES THAT EVERYONE HAS WITNESSED ACROSS FRISCO AND ACROSS NORTH TEXAS THAT MOST FREQUENTLY ARE COMING WITH YOUR SPORTS AND ENTERTAINMENT, THAT NEEDS TO BE INFUSED INTO THE OPERATIONAL MODEL, AND FINDING AN OPERATOR WHO WAS WILLING TO BREAK THE MOLD A BIT OF WHAT YOUR TRADITIONAL PERFORMING ART CENTERS OFFER AND REALLY LOOK AT WHAT THE FRISCO OFFERING WOULD BE FOR CLUB INSPIRED SPACES.

THEN THE LAST IMPORTANT PIECE OF THESE KPIS WAS A CAPITAL CONTRIBUTION.

THIS WAS A COMPETITIVE PROCESS THAT WENT THROUGH THE CITY, AND IT WAS AWARDED TO A NON-PROFIT ORGANIZATION CALLED FRISCO LIVE.

THE REASON THE NON-PROFIT ORGANIZATION IS IMPORTANT IS NOT JUST ABOUT THE FUNDRAISING.

WHILE THE FUND RAISING HAS BEEN LEADING THE NUMBERS, THE COMMITTEE WAS MOST IMPRESSED BY THE COMMITMENT TO COMMUNITY AND EDUCATION AND SERVICE TO COMMUNITY THAT COMES THROUGH IN WHAT IT TRULY MEANS TO BE A NON-PROFIT.

THEY WERE UP AGAINST SEVERAL OTHER ORGANIZATIONS WHO WERE FOR PROFIT ENTITIES, AND IT REALLY ALLOWED US AS THE COMMUNITY TO BALANCE OUT WHAT THE NEED WAS AND HOW THE OPPORTUNITY FOR A NON-PROFIT TO BE FORMED WOULD COME WITHIN THIS.

NOW, WE ALSO WANT TO GO BACK AND REFLECT ON OUR BENCHMARKING RESEARCH THAT LED US TO THIS POINT THAT ALLOWED US TO UNDERSTAND WHAT FRISCO LIVE WAS WILLING TO PUT TOGETHER.

NOW, WHILE IT MAY BE A NEW NOT-FOR-PROFIT ORGANIZATION THAT IS BEING FORMED BY BROADWAY ACROSS AMERICA AND BROADWAY DALLAS,

[00:35:03]

WE'VE REFLECTED A LOT ON THE DR. PHILLIPS CENTER IN ORLANDO, FLORIDA, WHEN THE DR. PHILLIPS CENTER WAS BUILT BY THE CITY, A NON-PROFIT ORGANIZATION, THE DR. PHILLIPS CENTER FOR THE PERFORMING ARTS WAS FOUNDED.

THEY NOW CONTINUE ON SUCCESSFULLY IN A PARTNERSHIP WITH THE CITY IN A CITY OWNED AND NON-PROFIT OPERATED MODEL.

IN THAT TIME, IT WAS A NEW NON-PROFIT.

THIS IS THE SAME MODEL THAT COMES HERE THAT HELPS WITH THE CONNECTION TO THE COMMUNITY.

INSTEAD OF A NON-PROFIT NEEDING TO GO OUT AND FIND THE STAFF AND FIND THE BACKING, WHAT FRISCO LIVE IS SUGGESTING IS THAT THIS IS BRINGING THE GLOBAL PERSPECTIVE OF BROADWAY ACROSS AMERICA TOGETHER WITH THE LOCAL EXPERTISE AND THE REGIONAL EXPERTISE OF BROADWAY DALLAS.

BROADWAY DALLAS HAS RUN THE MUSIC HALL AT FAIR PARK SINCE 1962, AND BROADWAY ACROSS AMERICA, WHO IS A SUBSIDIARY OF THE JOHN GORE ORGANIZATION, HAS OWNED, OPERATED, OR MANAGED OVER 25 PROFESSIONAL THEATERS IN THEIR TIME.

THE COMMITTEE WAS VERY MUCH SET ON THE EXPERIENCED OPERATOR BEING PROVEN IN THIS FRISCO LIVE MODEL.

WHAT THIS MEANS AND HOW THEY WILL MANAGE FRISCO LIVE IS A COMBINATION OF THEIR REGIONAL AND NATIONAL RESOURCES, AS WELL AS UP TO 25 FULL-TIME EMPLOYEES WHO WILL BE FRISCO FOCUSED.

THIS MEANS THAT THEY WILL BE IN THE FACILITY DAY AFTER DAY.

THEY WILL BE WORKING WITH THE STUDENTS FROM PROSPER ISD, WORKING WITH ALL OF THE COMMUNITY MEMBERS, BUT THEY WILL BE SUPPORTED BY OVER 200 YEARS OF RELATED INDUSTRY EXPERIENCE THAT COMES FROM BROADWAY ACROSS AMERICA AND BROADWAY DALLAS.

THIS MEANS THAT AS WE DEFINE THIS, THE OWNER OF THE FACILITY REMAINS THE CITY OF FRISCO, AND YOUR MANAGER, YOUR OPERATOR OF THE FACILITY IS FRISCO LIVE.

FRISCO LIVE IS RESPONSIBLE THEN FOR MAKING SURE THAT ALL OF THE CONTENT THAT NEEDS TO FILL THE STAGES, THAT NEEDS TO FILL THE BUILDING AND ALL OF THE RENTABLE SPACES IS ORGANIZED IN A WAY THAT MAKES SENSE FOR THE COMMUNITY, THAT MAKES SENSE FOR THEIR BUSINESS MODEL, AND THAT PROVIDES THE ACCESS THAT THE COMMUNITY AND YOU HAVE ENVISIONED.

THIS MEANS THAT UNDER FRISCO LIVE WOULD BE THE RESPONSIBILITY FOR NEGOTIATING ALL OF THE CONTRACTS WITH BROADWAY FRISCO, WITH PROSPER ISD, WITH ALL OF YOUR COMMUNITY PROGRAMS, YOUR CULTURAL EVENTS.

THIS MEANS THE ONE OFF CULTURAL OPPORTUNITY TO BE PERFORMED ONCE A YEAR WOULD BE BALANCED OUT AND SUPPORTED IN THE SAME WAY THAT AN ANNUAL NON-PROFIT ORGANIZATION PRESENTING THEATER OR MUSIC WOULD BE SUPPORTED.

THEN THE LAST PIECE OF THIS IS FINDING THE COMMERCIAL PROMOTERS.

MANY PEOPLE KNOW OF LIVE NATION AND AEG.

THESE TYPES OF COMMERCIAL PROMOTERS COME IN AND BRING YOUR LARGER NAME, MUSIC, COMEDY, AND FAMILY SHOWS INTO THE BUILDING.

FRISCO LIVE AS YOUR OPERATOR WOULD BE RESPONSIBLE FOR MAKING SURE THAT YOUR STAGES ARE FILLED WITH THESE AGREEMENTS.

THEIR PROPOSAL THEN CAME WITH THE $4 MILLION CAPITAL CONTRIBUTION THAT MEANT THAT THEY WERE WILLING TO SUPPORT THE PROJECT WITH $4 MILLION AS A NON-PROFIT ORGANIZATION, WHERE EVENTUALLY THEY WOULD BE AN OPERATOR AT RISK MODEL.

THEY'RE COMMITTED TO THE PARTNERSHIP WITH PROSPER ISD, THIS IDEA OF MAKING A WORKFORCE TRAINING PROGRAM AND A HOLISTIC WORKFORCE TRAINING PROGRAM THAT ISN'T JUST ABOUT TRAINING THE TECHNICIANS OF TOMORROW, BUT TRAINING EVERY SINGLE VENUE MANAGER OF TOMORROW THAT COULD COME OUT OF THE SPACE.

THIS MEANS TICKET SALES.

IT MEANS VENUE MANAGEMENT BOOKING PROGRAMMING.

IT IS REALLY EVERY FACET OF THE FACILITY.

THIS TAKES COMMITMENT FROM YOUR OPERATOR BECAUSE IT MEANS YOU HAVE TO BE PATIENT, AND YOU NEED TO MAKE THE TIME IN YOUR BUSY DAY TO MAKE THIS HAPPEN.

THEY'RE COMMITTED TO THAT, WHICH MADE THEM STAND OUT.

THEY WOULD ALSO LEAD THE ANNUAL FUND RAISING EFFORTS, AND THEY WOULD ALSO LEAD THAT PROGRAMMING.

OPERATOR-AT-RISK IS A STRUCTURE THAT WE CONTINUE TO SPEAK ABOUT WHERE THE CITY WOULD OWN THE FACILITY, BUT THEN THE OPERATORS WOULD BE OPERATING THIS AT THEIR RISK.

THEY WOULD BE RESPONSIBLE FOR THE UPS AND THE DOWNS OF THE PERFORMING ARTS INDUSTRY, WHICH MEANS FOR SOME DAYS YOU WIN A SHOW, AND OTHER DAYS YOU LOSE.

YOU NEVER KNOW IF A CHANGE OF WEATHER IS GOING TO MEAN YOUR TICKET SALES WILL INCREASE OR DECREASE, AND THAT RISK DAY IN AND DAY OUT WOULD BE ON YOUR OPERATOR.

IN RETURN FOR COMING IN TO OPERATE A BRAND NEW FACILITY WITH A BRAND NEW AUDIENCE, THEY PROPOSED, AND THE CITY AGREED TO THE ONE TIME STARTUP FUNDING.

THIS IS AN OPERATIONAL START UP RESERVE OF ONE TIME DOLLARS NOT TO EXCEED $6 MILLION THAT IS NOT COMING FROM THE CITY'S GENERAL FUND.

THESE WOULD BE COMING FROM YOUR TOURISM-BASED FUNDS.

MAINTENANCE SUPPORT, IN ADDITION, WOULD BE A ONE TIME NOT TO EXCEED $1 MILLION, SAME THAT THIS WOULD NOT BE COMING FROM THE GENERAL FUND.

THE REASON THESE PIECES ARE IMPORTANT IS THAT ON DAY 1, YOU WANT TO HAVE THE FACILITY OPEN AND OPERATIONAL AT ITS FULLEST EXPRESSION OF WHAT THE FRISCO EXPERIENCE IS.

THIS MEANS HAVING STAFFING COMING IN BEFORE THE BUILDING IS OPEN, BEFORE REVENUE IS GENERATED, AND REALLY TAKING THE RISK TO START UP THE FACILITY.

ONCE THIS $6 MILLION IS SPENT, ANY OPERATIONAL LOSS IN THAT START UP PERIOD IS ON FRISCO LIVE.

THIS MEANS THAT AFTER THE INITIAL START UP, THEY ARE RESPONSIBLE FOR FINDING WAYS TO EARN THE REVENUE.

THE REVENUE CAN COME FROM A LOT OF DIFFERENT SPACES, INCLUDING YOUR PREMIUM EXPERIENCES,

[00:40:02]

IT'LL COME FROM THE PROGRAMMING TICKET SALES AND TICKET FEES, THE FACILITY RENTAL FEES, AND THEIR ANNUAL FUND RAISING.

AGAIN, BECAUSE THEY ARE A NON-PROFIT ORGANIZATION, THEY'RE ABLE TO CONNECT TO THE COMMUNITY AND THOSE COMMUNITY PROGRAMS. WE WANTED TO NOW THEN COMPARE WHAT THIS LOOK LIKE FROM THE INITIAL PRO FORMA THAT WAS THE WORST CASE SCENARIO, IF THE CITY HAD TO DO IT ALL ON YOUR OWN, TO WHAT THIS LOOKS LIKE IN EARLY PROJECTIONS WITH FRISCO LIVE COMING IN.

YEAR 0 HERE IS PRE-OPENING.

THIS IS THE YEAR BEFORE OPENING WHERE THEY HAVE TO HAVE ALL THE STAFF AND NO REVENUE COMING IN.

THIS IS THE BIGGEST PIECE OF THAT START UP REVENUE.

IT'S ALMOST 3.4 MILLION OF THE 6 MILLION.

AS YOU CAN SEE, IN YEAR 1, TICKET SALES START TO COME IN.

WE INCREASE, THERE IS EXCITEMENT.

THEN THERE IS A LITTLE BIT OF NEED AS THE FACILITY EBBS AND FLOWS.

IN YEAR 2, THIS GOES UP AGAIN.

THEN IN YEAR 3, THEY ARE COMING CLOSE TO A BREAK EVEN, JUST HAVING THE ANNUALIZED FACILITY MAINTENANCE FUND HERE ACROSS THE YEARS.

NOW, THE REASON THAT WE HAVE NOT GOTTEN DETAILED FINANCIAL PROJECTIONS ON MAINTENANCE AND REPAIRS IS THAT WE ARE JUST UNSURE OF WHAT MAINTENANCE AND REPAIRS WOULD NEED TO BE.

THERE WILL BE A REPORTING STRUCTURE THAT IS FURTHER OUTLINED IN THE DEFINITIVE AGREEMENT THAT SHOWS THE REPORTING STRUCTURE AND THE REQUEST STRUCTURE FOR THE FACILITY MAINTENANCE FUNDS AS IT COMES ALONG.

FOR THE PURPOSES OF THIS EARLY PROJECTION, WE'VE BASICALLY JUST DETAILED THAT OUT, ANNUALIZED YEAR AFTER YEAR AFTER YEAR.

WHAT THIS MEANS IS BY YEAR 3, THE OPERATIONS IS POTENTIALLY NET POSITIVE, AND GOING INTO YEAR 5, THEY ARE SHOWING CLOSE TO THREE QUARTERS OF A MILLION DOLLARS THAT IS THERE.

NOW, WHY IS THIS DIFFERENT FROM THE EARLY PRO FORMA? THE STAFFING NUMBERS ARE MOST DIFFERENT BECAUSE OF BROADWAY DALLAS AND BECAUSE OF BROADWAY ACROSS AMERICA BRINGING THEIR LEADERSHIP POSITIONS TO THIS ORGANIZATION.

YOU DO NOT HAVE TO PAY THOSE FULL SALARIES TO HAVE THOSE PEOPLE HERE IN FRISCO.

YOU'RE GETTING THEIR EXPERTISE, BUT YOU'RE NOT HAVING TO GO OUT AND PAY THE HIGH SALARIES TO GET THAT.

THE REGIONAL ORGANIZATIONS THAT WORK TOGETHER, THE NETWORK OF VENUE MANAGERS, ALL LIKE TO COME TOGETHER TO HAVE THIS OPPORTUNITY SO THAT YOU'RE REALLY PAYING FOR THE TALENT WHO IS HERE, THE TALENT THAT IS DAY-TO-DAY OPERATING THE FACILITY.

THAT'S THE NUMBER 1 DIFFERENCE IS THE STAFFING NUMBER IS LOWER.

THE OTHER PIECE OF THIS IS THAT THEY ONLY HAVE THE NET OF THE PROGRAMMING DOLLARS IN HERE.

YOU'RE NOT SEEING THE COST THAT ARE BEING PAID OUT AS EXPENSES TO THE BROADWAY SHOWS AND THE BROADWAY PRODUCERS, AND YOU'RE NOT SEEING THE TICKETS COMING IN ON THAT SIDE AS A REVENUE.

WHAT YOU ARE SEEING HERE ARE YOUR FOOD AND BEVERAGE COMMISSIONS, YOUR PARKING, YOUR VIP, YOUR MEMBERSHIPS THAT ARE ALL INCLUDED IN THAT PROGRAMMING, BUT YOU'RE NOT SEEING THE COST OF THE PROGRAMMING IN THIS.

THIS IS JUST IN OPERATIONS OF THE VENUE PRO FORMA.

IT IS NOT TOUCHING ON ANY OF THAT BOTTOM SIDE IN THAT CHART ABOUT THE PROGRAMMING.

AS WE LOOK AT THIS, AS WE HAVE DONE ANALYSIS ON THIS.

WE ARE CONFIDENT IN THE EARLY PROJECTIONS AND NUMBERS THAT HAVE BEEN PRESENTED HERE.

THIS DOES INCLUDE FUND RAISING.

BROADWAY DALLAS ACTUALLY TELLS A GREAT STORY OF KEN NOVICE, WHO IS THEIR EXECUTIVE DIRECTOR, WHO CAME TO BROADWAY DALLAS AND REALLY HAD TO GROW EDUCATION PROGRAMS AND HAD TO GROW FUND RAISING.

THERE WASN'T A LOT OF FUND RAISING BEING DONE.

NOW YEAR-OVER-YEAR, THEY'VE BECOME SUCCESSFUL WITH WHAT THEY'RE DOING IN GROWING THE PROGRAMS. THEY'VE BEEN ABLE TO TAKE THAT SAME MODEL OF EXPERIENCE AND APPLY THAT TO THEIR PRO FORMA HERE.

THEY'VE ALSO BEEN ABLE TO TAKE THE EXPERIENCE IN THE FINANCIAL PERFORMANCE OF ALL OF THEIR VENUES ACROSS NORTH AMERICA AND APPLYING THIS INTO THIS.

THAT GIVES US CONFIDENCE IN THE REVENUE STREAMS AND THE FACILITY EXPENSES BEING SOMETHING THAT IS POSSIBLE AS THIS MOVES FORWARD.

LET'S JUST TOUCH ON QUICKLY, WHAT THIS MEANS THEN FOR THEIR CAPITAL CONTRIBUTION.

THIS IS CONTINGENT UPON THE CITY EXECUTING A 20 YEAR MANAGEMENT AGREEMENT PLUS A 10 YEAR EXTENSION OPTION, THIS WILL ALL BE DETAILED IN YOUR DEFINITIVE AGREEMENT IN TERMS OF HOW THIS HAPPENS AND WHAT THOSE SEQUENCES ARE.

THIS IS CASH THAT HAS BEEN VERIFIED COMING FROM BROADWAY ACROSS AMERICA AND BROADWAY DALLAS.

THE FIRST TWO MILLION WOULD BE DUE WITHIN 180 DAYS OF YOUR AUTHORIZATION TO BEGIN THE SCHEMATIC DESIGN PROCESS.

AS WE'VE TALKED ABOUT THIS BEING A STEP WISE PROCESS THAT COULD POTENTIALLY BE THE NEXT AUTHORIZATION.

ONCE THAT AUTHORIZATION WOULD BE TRIGGERED, THEIR PAYMENT OF THAT TWO MILLION ALSO CORRESPONDS WITH THEIR DEFINITIVE AGREEMENT.

IF WE'RE TARGETING ROUGH NUMBERS, THAT WOULD BE TWO MILLION IN THE BANK IN 2026.

THE ADDITIONAL TWO MILLION WOULD COME ONE YEAR BEFORE CONSTRUCTION IS COMPLETE.

THE TWO MILLION WOULD BE IN AS THEY ARE STARTING THEIR YEAR 0 START UP, TARGETING RIGHT NOW 2029.

THE NEXT PIECE OF THIS THAT'S IMPORTANT TO TOUCH ON IS THE BENCHMARKING RESEARCH CAME AND EXPRESSED THE IMPORTANCE OF ESTABLISHING MAJOR CAPITAL EXPENSE RESERVE FUNDS FOR ANY PERFORMING ART CENTERS OR MAJOR FACILITIES OF ARTS AND CULTURE ACROSS THE COUNTRY.

THE REASON WE SEE THIS IS THAT AS YOUR FACILITIES AGE,

[00:45:01]

WE TAKE A LOT OF TIME TO TALK ABOUT HOW MUCH MONEY GOES INTO BUILDING THE FACILITIES.

BUT THEN ONCE WE HIT YEAR 15 AND 20, THERE ARE DOLLARS THAT NEED TO BE SPENT ON RENOVATIONS, ON CARPET, ON CHANGING EXPERIENCE.

YOU'VE SEEN THAT ACROSS SOME OF YOUR OTHER CITY FACILITIES.

WHAT THIS EXPENSE FUND IS DOING IS THAT IN A PARTNERSHIP, EVERYONE IS PUTTING ASIDE DOLLARS IN A RESTRICTED FUND, STARTING ON DAY 1 TO MAKE SURE THAT THE DOORS CAN STAY OPEN.

PERFORMING ART CENTERS NEED TO BE SUSTAINABLE BY THE AMOUNT OF PEOPLE THAT THEY HAVE IN THE DOORS DAY IN AND DAY OUT.

IF YOU DON'T PLAN FOR CAPITAL EXPENSES AND YOU HAVE TO CLOSE YOUR BUILDING OR YOU CANNOT DO CERTAIN TYPES OF SHOWS BECAUSE YOU DON'T HAVE THE DOLLAR SET ASIDE TO KEEP THAT ASSET WHERE IT NEEDS TO BE, THAT IS WHERE WE SEE ORGANIZATIONS STRUGGLE.

AS A PART OF THIS AGREEMENT WITH FRISCO LIVE, IN YEAR 1, THE CITY WILL CONTRIBUTE ONE MILLION INTO A CITY ADMINISTERED FUND THAT WILL BE THERE TO SUPPORT THE LONG RANGE ASSET PLANNING.

IN ADDITION, FRISCO LIVE ANNUALLY WILL CONTRIBUTE $0.50 PER TICKET SOLD INTO THE CITY ADMINISTERED ACCOUNT.

WHAT THIS IS GOING TO DO IS HELP COLLABORATIVELY TO GROW THAT RESTRICTED FUND.

ONCE YEAR 5 HITS, AN ADDITIONAL 300,000 WILL BE AN OBLIGATION OF THE CITY AND PROSPER AS A COMBINED AMOUNT.

AS A REMINDER, THE CITY FUNDS WOULD COME FROM YOUR TOURISM AND SALES TAX FUNDING MECHANISMS AND NOT GENERAL FUNDS ONCE IT COMES DOWN INTO THAT.

THE AGREEMENT BETWEEN PROSPER ISD AND THE CITY IN THAT DEFINITIVE AGREEMENT WOULD FURTHER DETAIL THEIR CONTRIBUTION AS A PART OF THAT 300,000, AND THEN THE FRISCO LIVE ORGANIZATION WOULD CONTINUE YEAR IN AND YEAR OUT TO CONTRIBUTE THAT.

AS WE LOOK AT EARLY PROJECTIONS, FIRST FEW YEARS OF PROJECTIONS HAVE OVER 200,000 TICKETS SOLD.

YEAR 5, IF THINGS GO WELL, YOU COULD BE CLOSE TO 300,000 TICKETS SOLD AND GROWING OVER TIME.

THE CITY WILL BE RESPONSIBLE FOR ALL OF THE MAJOR UPKEEP THAT KEEPS THOSE PEOPLE AND THOSE TICKET BUYERS IN THE SPACE.

BUT FRISCO LIVE IS RESPONSIBLE FOR THE MAINTENANCE AND THE UPKEEP DAY-TO-DAY, SO MAKING SURE THE CARPETS ARE CLEAN, THE WINDOWS ARE WASHED.

THIS MAJOR CAPITAL EXPENSE IS TO THINK ABOUT WHAT HAPPENS WHEN YOUR BOILER GOES OUT, WHAT HAPPENS WHEN THE AIR CONDITIONING GOES OUT? HOW DO WE MAKE SURE THAT IT'S NOT GOING OUT BUT THAT THERE'S A MAINTENANCE PLAN THAT IS PUT IN PLACE TO MAKE SURE THAT THOSE PIECES COME IN? THIS IS WHAT THIS LOOKS LIKE OVER TIME.

IN YEAR 1, WE HAVE THIS ONE TIME MILLION DOLLAR CONTRIBUTION THAT ESTABLISHES THE FUND.

AGAIN, THIS IS CITY ADMINISTERED.

FRISCO LIVE STARTS TO CONTRIBUTE YEAR IN AND YEAR OUT.

AS YOU CAN SEE, THERE'S AN EBB AND FLOW OF TICKET SALES.

BUT BY THE END OF YEAR 5, THERE COULD BE UP TO $2 MILLION IN CASH IN THAT ACCOUNT.

NOW, THIS DOES NOT ACCOUNT FOR INFLATION.

THIS DOES NOT ACCOUNT FOR FINANCIAL INVESTMENT POLICIES WITH THESE DOLLARS.

THESE ARE JUST DOLLARS INTO THAT ACCOUNT.

FRISCO LIVE IS COMMITTED TO MAKING SURE THAT THEY ARE CONTRIBUTING TO THAT AS IT GOES ALONG.

>> THAT'S AN IMPORTANT DISTINCTION BECAUSE THIS IS THE FIRST TIME WE'VE DONE ONE OF THESE DEALS THIS WAY.

ALL OF OUR OTHER DEALS, STADIUMS THAT WE'VE DONE WITH THE CITY OF FRISCO, WE DID NOT HAVE IN ADVANCE A CAPEX FUND SUCH AS THIS, AND SO OVER THE YEARS THAT THESE STADIUMS HAVE BEEN HERE, WE'VE GONE BACK MULTIPLE TIMES FOR EACH STADIUM NOW.

COMERICA CENTER HAS HAD MULTIPLE INVESTMENTS IN IT, THE BALLPARK.

WE'RE BASICALLY DOING TOYOTA STADIUM RIGHT NOW.

THE RENOVATIONS YOU'RE SEEING HERE AT FRISCO CITY HALL ARE ACTUALLY COSTING MORE THAN THE ORIGINAL BUILDING COST.

THIS IS JUST A SMART AND PRUDENT WAY TO JUST PLAN FOR THAT, AND HAVE A LONG-TERM SUSTAINABLE FUND, AND IT'S THE USERS THAT ARE GENERATING IT.

I THINK IT'S A VERY PRUDENT APPROACH FOR ANY FACILITY, BUT CERTAINLY THIS ONE.

>> WONDERFUL. LET'S TALK A LITTLE BIT ABOUT SITE.

ALLISON IS GOING TO JOIN US.

>> GOOD EVENING, MAYOR AND COUNSEL.

ALLISON BAKER WITH TURNER AND TOWNSEND HEERY.

LET'S SEE IF I CAN GET THIS TO STOP BALLING.

WE CONDUCTED A SIDE EVALUATION TO DETERMINE COST FACILITY REQUIREMENTS, AND DEVELOPMENT OPPORTUNITIES TO WHERE WE COULD MAKE SOME STRATEGIC PROJECT DECISIONS.

WE'VE ALL SEEN THIS A NUMBER OF TIMES.

YOU CAN SEE THE HEAT MAP ON THE LEFT THAT REALLY FOCUSES ON THE DFFW DEVELOPMENT THAT WE HAVE ALL BECOME SO AWARE OF.

AS WE CONTINUED TO EXPLORE THE RELATIONSHIP WITH PROSPER ISD, IT BECAME APPARENT THAT WE NEEDED TO LOOK FOR A SITE THAT WAS IN A SHARED LOCATION WITHIN THE CITY LIMITS OF FRISCO, BUT ALSO WITHIN THE LIMITS OF PROSPER ISD, WHICH IS SHOWN THERE ON THE RIGHT.

AGAIN, PUBLICLY OWNED EDC LAND, WHICH IS CO-LOCATED WITHIN PROSPER ISD BOUNDARIES, AS WELL AS THE CITY OF FRISCO.

THE SITE SIZE, WE WANT TO TALK ABOUT THIS THIS EVENING.

THE AREA HIGHLIGHTED IN RED THERE IS OUR FACILITY SITE THAT WE HAVE IDENTIFIED,

[00:50:05]

>> OVERALL, THAT SITE TO THE NORTH THERE HAS BEEN IDENTIFIED AS A POTENTIAL FOR DAY 1 SURFACE PARKING, IF WE ARE NOT ABLE TO IDENTIFY ANY OPPORTUNITIES FOR STRUCTURED PARKING BEFORE THEN.

THAT IS APPROXIMATELY 13 ACRES, AGAIN, IMMEDIATELY TO THE NORTH.

THE TOTAL EDC LAND USE ANTICIPATED FOR THIS FACILITY, DAY 1 IS 19.3 ACRES.

THE SITE, AS YOU ARE ALL AWARE, HAS EASY ACCESS TO 380 TO THE EAST AND WEST AND THE D&T TO THE NORTH AND SOUTH.

THEN THERE WILL ALSO BE HOTELS, RESTAURANTS, RETAIL, AS WELL AS RESIDENTIAL LOCATED ON THE FIRE FIGHT ADJACENT SITE.

CURRENTLY, THERE IS MAJOR INFRASTRUCTURE CONSTRUCTION UNDERWAY FOR THAT SITE AND TO SUPPORT THIS FACILITY.

>> YOU MIGHT IF I ADD JUST SOME HISTORICAL PERSPECTIVE ON THIS SITE BECAUSE PROBABLY, A LOT OF PEOPLE DON'T REALIZE WHY THE EDC OWNS THIS LAND.

THE REASON SOMEONE THAT'S BEEN AROUND AS LONG AS ME, I WAS PART OF THE DISCUSSIONS FOR WHY WE WOULD ACQUIRE THIS LAND.

THE REASON WAS WE SAW WHAT HAPPENED IN FRISCO WHEN FRISCO WON STONEBRIAR.

IT CHANGED THE COURSE OF FRISCO'S HISTORY FOREVER AND BECAME OUR ECONOMIC ENGINE.

THE FRISCO SIDE OF 121 DEVELOPED 20 YEARS SOONER THAN THE PLANO SIDE OF 121, AND IT'S REALLY A BIG PART OF THE FRISCO SUCCESS STORY.

THREE HUNDRED AND EIGHTY IS THE DIVIDING LINE BETWEEN FRISCO AND PROSPER.

WE'VE KNOWN FOR A VERY LONG TIME THAT THIS WAS GOING TO BE HISTORY REPEATING ITSELF.

DID THE CITY OF FRISCO ESSENTIALLY WANT TO HAVE THE KEY DEVELOPMENTS ON OUR SIDE AND KEEP THE SALES TAX IN OUR COMMUNITY AND THE HIGHER COMMERCIAL BASE IN OUR COMMUNITY AND CLEARLY, THE ANSWER WAS YES.

WE REALIZED THAT THIS TRACT OF LAND WAS PROBABLY ONE OF THE MOST CRITICAL TRACTS IN ALL OF FRISCO THAT WAS GOING TO REALLY DEFINE WHAT THE NORTHERN PART OF OUR CITY COULD AND SHOULD BECOME.

TRUTHFULLY, AS A COMMUNITY FOR A LONG TIME, WE WERE SO FOCUSED DOWN SOUTH WITH ALL THE PROJECTS WE HAD GOING ON.

I CAN HONESTLY SAY THAT WE TOOK OUR EYE OFF THE BALL ON THIS NORTHERN PART OF OUR CITY.

PROSPER GOT OUT TO A HUGE HEAD START ON US AS FAR AS DEVELOPMENT ON THEIR SIDE.

CERTAINLY, IT BECAME A COUNCIL PRIORITY TO SAY, WE'RE GOING TO PUT OUR FLAG IN THE GROUND AND TRY TO WIN 380.

OBVIOUSLY, PGA FRISCO WAS A MAJOR FLAG THAT WE PUT OUT THERE TO START CREATING AGAIN, ENERGY AND BUZZ AROUND IT.

BUT THEN THIS EDC TRACT, WE'VE WAITED NOW, I THINK ONE TRACT 15 YEARS AGO, AND ANOTHER 20 YEARS AGO, WAITING THAT LONG TO FIND A PROJECT WORTHY ENOUGH TO GO ON THIS SITE.

FOR THE NAYSAYERS WHO SPEAK AGAINST THIS PROJECT, THE QUESTION I WOULD HAVE FOR THEM, IF IT'S NOT THIS PROJECT, THEN WHAT IS IT? WHAT IS THE VISION FOR HOW WE'RE GOING TO DRIVE THIS PART OF OUR CITY AND MAKE SURE THAT OUR CORNER IS THE CRITICAL CORNER? MOST PEOPLE DON'T REALIZE THE MOVIE THEATER THERE.

YOU DROVE OUT THERE AND YOU'RE LIKE, OH, MY GOSH, IT'S A MOVIE THEATER IN THE MIDDLE OF A PASTURE.

WELL, THAT BECAME AN ECONOMIC DEVELOPMENT PLAY BECAUSE WE THOUGHT THERE MAY BE A MALL UP IN THIS AREA, AND EVERY MALL WANTS TO CO-LOCATE WITH A MOVIE THEATER.

THAT BECAME A STRATEGY TO SAY, LET'S AT LEAST GET THE MOVIE THEATER ON OUR SIDE, AND THAT'S GOING TO GIVE US A HIGHER POTENTIAL THAT IF THERE IS A FUTURE MALL OR GREAT RETAIL, THAT THEY WOULD WANT TO BE ON OUR SIDE OF 380.

THIS HAS BEEN A 15-YEAR PLAY BY ACQUIRING THIS LAND, WAITING FOR THE RIGHT PROJECT TO COME TO DRIVE IT.

AN ALTERNATIVE IS, WAIT FOR THE NEXT PROJECT.

IF THAT EVER COMES, FILL IT UP WITH JUST OFFICE TOWERS.

YOU CAN SEE HOW LARGE THIS TRACT IS.

IT'S GOING TO HAVE PLENTY OF OFFICE TOWERS, AND WE'VE LEARNED THE MODEL HERE IN FRISCO THAT YOU BUILD THESE MIXED USE DEVELOPMENTS ANCHORED BY DESTINATION TYPE VENUES, AND IT'S AN EASY FORMULA THAT WE'VE REPLICATED OVER AND OVER AGAIN.

THAT'S WHY THIS BECAME JUST SUCH A CRITICAL LOCATION, AND I THINK IT'S IMPORTANT FOR PEOPLE TO KNOW THAT HISTORICAL CONTEXT.

>> THANK YOU, MAYOR. LOOKING AT THE PARKING ASSUMPTIONS THAT WE MADE, THE FACILITY ITSELF WILL HOUSE APPROXIMATELY 03,200 TOTAL SEATS WITHIN THE LARGE HALL AND THE COMMUNITY HALL, 02,800 AND 400 RESPECTIVELY.

LOOKING AT THE PARKING CODE FOR THE CITY OF FRISCO,

[00:55:02]

IN DOING SO, WE APPROXIMATED AROUND 13 ACRES FOR INITIAL SURFACE LOT, AGAIN, IMMEDIATELY THERE TO THE NORTH AND THEN THE FUTURE POTENTIAL LOCATIONS FOR SHARED PARKING GARAGES THAT WE HAVE YET TO EXPLORE FULLY, BUT THOSE ARE OPPORTUNITIES THERE WITH THE EDC LAND.

THERE AGAIN, TO THE NORTH AND EVEN POSSIBLY TO THE WEST.

UNDERSTANDING THAT THE INITIAL SURFACE PARKING COST, IF THAT IS THE OPTION THAT WE PURSUE, WILL BE AROUND $10 MILLION AND THAT IS CURRENTLY INCLUDED IN THE PROJECT COST.

MOVING ON TO OUR CONCEPT DESIGN.

I'M SURE ALL OF YOU WILL RECALL THAT PELLI CLARKE WAS APPROVED IN JANUARY TO BEGIN CONCEPT DESIGN IN MARCH.

I BELIEVE MARCH 18TH, THEY PROVIDED AN UPDATE TO YOU ALL AS TO THE STATUS OF THAT CONCEPT DESIGN.

WE WILL NOW HAVE ALISON DURDA COME UP TO JOIN US TO TELL US A LITTLE BIT ABOUT WHAT THEY HAVE BEEN WORKING ON.

AS WE HANDED OFF THE PROJECT AND TO UNDERSTAND, AGAIN, THAT THIS PROJECT HAS BEEN CONTINUOUSLY WORKED ON IN SOME WAY OR ANOTHER FOR ABOUT 15 YEARS.

AS WE LOOKED AT THE SHOPPING CART, GOING BACK A NUMBER OF YEARS NOW, WHAT WE CAME TO WAS REALLY THE BEST POSSIBLE FIT FACILITY FOR THE COMMUNITY, LOOKED LIKE A LARGE HALL AT 2,800 SEATS, A COMMUNITY HALL AT APPROXIMATELY 400 SEATS, THOSE CLUB INSPIRED SPACES, VISUAL ART SHOWCASE SPACES, AND THEN THOSE WORKFORCE TRAINING SPACES AS WE CONNECTED WITH THE PROSPER ISD.

AGAIN, REITERATING THAT THAT TARGET BUDGET IS BETWEEN 300-340 MILLION.

AS WE HAVE WORKED WITH THE PELLI CLARKE TEAM, IT HAS INCLUDED THE CITY OF FRISCO STAFF, LOTS OF OUR PROJECT STAKEHOLDERS, OF COURSE, THE DESIGN TEAM, AS WELL AS THE PROJECT MANAGEMENT TEAM, HANDING OFF THAT INFORMATION THAT HAD ALREADY BEEN WORKED ON TO DATE WHEN WE BROUGHT THEM ON BOARD.

ALISON, PLEASE JOIN ME. THANK YOU.

GO AHEAD AND PULL THAT DOWN.

>> HELLO, MR. MAYOR AND COUNCIL.

MY NAME IS ALISON DURDA.

I'M PART OF THE DESIGN TEAM FROM PELLI CLARKE AND PARTNERS.

IT HAS BEEN OUR PLEASURE TO BE PART OF THIS DESIGN TEAM AND TO GET TO KNOW YOUR CITY OVER THE PAST THREE MONTHS.

AS YOU CAN SEE ON THIS TIMELINE, WE'VE HELD A NUMBER OF WORKSHOPS OVER THESE MONTHS AND ALSO HAD THE PLEASURE OF TOURING SOME OF YOUR EXISTING FACILITIES.

WHILE WE ALREADY KNEW THAT FRISCO HAD A REPUTATION OF BEING SPORTS CITY USA, WE WERE HAPPY TO FIND THAT THERE WAS ALSO A RICH CULTURAL HERITAGE AND A DEDICATION TO THE ARTS IN FRISCO.

WHILE WE DID THESE WORKSHOPS WITH THE STAKEHOLDERS THAT ALISON HIGHLIGHTED, WE ALSO TOURED SOME OF SOME OF YOUR EXISTING FACILITIES RANGING FROM THE LIBRARY TO THE DISCOVERY CENTER TO THE THE DALLAS COWBOYS FACILITIES, AND OF COURSE, LOOKING AT OUR SITE.

IN ADDITION TO TOURING THESE LOCATIONS DURING THESE WORKSHOPS, WE VETTED A NUMBER OF DESIGN OPTIONS, AND THESE IMAGES WHERE YOU CAN SEE US ALL HUDDLING OVER A PHYSICAL MODEL.

WE INHERITED A GREAT PACKAGE FROM THEATER PROJECTS, WHICH WE WERE THEN ABLE TO VET WITH THE STAKEHOLDERS THROUGH MASKING AND PROGRAM ITERATIONS ON THE SITE.

AS YOU CAN SEE, WE'RE ABOUT 3/4 OF THE WAY THROUGH OUR CONCEPT DESIGN PACKAGE WITH THE PUBLIC HEARING HERE ON APRIL 7TH, AND WE'LL BE DELIVERING THE FINAL PACKAGE AT THE END OF THIS MONTH.

WE'RE HAPPY TO GIVE YOU AN UPDATE.

BEFORE GETTING INTO THE DATED DESIGN, WE'RE ACTUALLY GOING TO LOOK BACK A BIT.

IN LOOKING AT THE HISTORY OF FRISCO, WE OF COURSE, KNOW ITS CONNECTION TO THE RAILROAD.

ON THE RIGHT HAND SIDE, YOU CAN SEE SOME OF THE HISTORICAL IMAGES, INCLUDING AN IMAGE OF THE DEPOT, AS WELL AS SOME OF THE CARS THAT WERE THE NAMESAKE OF THE CITY ITSELF.

BUT LOOKING BEYOND THE RAILROAD, WE NOTICED A SEVERAL INSCRIPTIONS UPON THE FRISCO LANDSCAPE, WHICH INDICATED A HISTORICAL DEVELOPMENT OF THE CITY OVER TIME.

ON THE FAR RIGHT OF THIS SATELLITE IMAGE, YOU CAN SEE A WHITE DASHED LINE, WHICH IS CALLED OUT AS RIDGE.

THIS IS PRESTON ROAD.

THIS USED TO BE A ELEVATED WHITE RIDGE, WHICH WAS USED BY NATIVE AMERICANS AS A PATHWAY THROUGH THIS LANDSCAPE, AND THEN WAS USED TO DRIVE CATTLE.

IT ALSO CREATED THE FIRST SETTLEMENT AROUND HERE, WHICH WAS THEN MOVED WEST WITH THE ADVENT OF THE RAILROAD, WHICH NEEDED WATER FOR ITS CONSTRUCTION.

[01:00:02]

ONE OF THE VERY INTERESTING THINGS ABOUT THE COMBINATION OF THE NATURAL LANDSCAPE AND THESE INSCRIPTIONS IS THAT YOU GET THE NAVIGATION BETWEEN THE ORGANIC CREEK BEDS THAT ARE PART OF THE ECOLOGY OF THIS REGION AND THESE THOROUGHFARES WHICH CONNECT YOUR CITY.

MR. MAYOR, AS YOU INDICATED BEFORE, THE HISTORY OF THIS SITE BEGAN BASICALLY AS SOMETHING A LITTLE BIT MORE PASTORAL.

YOU CAN SEE OUR SITE THERE INDICATED IN THE MIDDLE.

IT'S DIRECTLY CONNECTED TO THE PARVIN CREEK BRANCH THAT'S LOCATED JUST TO THE SOUTH.

AT THIS POINT IN 2001, THERE WASN'T YET MUCH DEVELOPMENT IN THIS AREA NEAR 380.

IN FACT, YOU CAN SEE THAT THE DALLAS NORTH TOLLWAY HAS NOT QUITE REACHED THIS FAR NORTH.

AS WE JUMP TO 2015, IF IT WILL LET ME JUMP TO 2015.

YOU WILL SEE THE DEVELOPMENT STARTING TO OCCUR ON THE EDGES.

WE HAVE PROSPER COMING IN ON THE NORTHWEST AND THE NORTHEAST, AND THEN A BIT OF THE DEVELOPMENT OF FRISCO BEGINNING IN THE SOUTHEAST WITH PGA PARKWAY CONNECTING THE NOW EXISTING DALLAS NORTH TOLLWAY TO PRESTON ROAD.

THEN AS WE JUMP TO 2024, YOU CAN SEE THE MAMMOTH AMOUNT OF DEVELOPMENT THAT'S OCCURRED IN THIS NORTHERN AREA OF THE CITY.

ONE OF THE THINGS THAT WE'VE NOTICED AS YOU GO THROUGH THESE SATELLITE IMAGES IS THAT YOU GET A SUDDEN INVERSION OF THE TYPE OF LANDSCAPE IN YOUR CITY.

WE START WITH THE GREEN, THE PASTORAL, AND THE OPEN LANDSCAPE, AND THEN WE GET INTO SOMETHING THAT'S A LITTLE BIT MORE DEVELOPED.

YOU HAVE AN INVERSION OF THE RELATIONSHIP BETWEEN DEVELOPMENT AND GREEN SPACE.

WHAT THIS HAS HIGHLIGHTED FOR US IS THAT THE PARTICULAR SITE CONTEXT IS VALUABLE BECAUSE WE'RE DIRECTLY CONNECTED TO THIS PARK WHICH IS GOING TO BE DEVELOPED AND HAS THE POTENTIAL OF CONNECTING BOTH TO THE SOUTHWEST AND EAST OF OUR SITE.

>> BEFORE YOU JUMP OFF OF THIS SITE, CAN YOU GO BACK REALLY QUICK? THIS REINFORCES THE POINT I WAS MAKING EARLIER.

I'M GOING TO TRY AND SEE IF THIS WORKS.

BUT YOU CAN SEE WHEN WE EVALUATE THE CURRENT ECONOMIC ENGINES ON THE 380 CORRIDOR, YOU CAN SEE HOW WELL PROSPER HAS DONE.

ACTIVATING THEIR SIDE OF 380, AND YOU CURRENTLY SEE FRISCO'S SIDE AS ESSENTIALLY A GREEN FIELD.

THIS BECOMES THE ECONOMIC VISION TO MAKE SURE THAT WE'RE DEVELOPING OUR SIDE OF 380 TO ITS HIGHEST AND BEST USE AND HIGHEST POTENTIAL.

EVERY TIME SOMEONE SPENDS MONEY ON THE PROSPER SIDE, THAT FUNDS THEIR GENERAL OPERATIONS, IT FINDS THEIR FUNDS.

WHEN WE HAVE A RESIDENT THAT LIVES IN THIS AREA, DRIVE UP THERE AND DRIVE PAST FRISCO BECAUSE WE CAN'T OFFER THOSE SERVICES NOW, THAT'S MONEY THAT'S LEAKING FROM OUR COMMUNITY.

OTHER COMMUNITIES UP NORTH WHEN THEY'RE COMING HERE AND SHOPPING THERE RATHER THAN THAN OUR COMMUNITY, THOSE ARE MISSED OPPORTUNITIES.

THOSE ARE VERY STRATEGIC BUDGET THINGS THAT WE'RE THINKING OF WHEN WE'RE TRYING TO PLAN OUT THIS VERY CRITICAL PART OF OUR CITY.

>> THANK YOU. I APPRECIATE THE LIVE DIAGRAMMING TOO.

[LAUGHTER]

>> I DON'T KNOW HOW TO GET RID OF IT. [LAUGHTER] THANK YOU, BILL.

>> CATCH COVERAGE.

>> ZOOMING CLOSER IN ON THIS DIAGRAM.

YOU CAN SEE OUR SITE INDICATED THERE IN THE RED.

WHAT WE'VE DONE HERE IS TAKEN A LOOK AT THE MOST IMMEDIATE CONTEXT OF THIS AREA.

YOU CAN SEE 380 TO THE NORTH, DALLAS NORTH TOLLWAY TO THE EAST, AND PGA PARKWAY, OF COURSE, TO THE SOUTH.

AS WAS INDICATED BEFORE BY ALISON, WE'RE ALSO DIRECTLY ADJACENT TO OTHER LAND OWNED BY THE EDC TO THE NORTH AND WEST, AS WELL AS ACROSS THE PARK TO THE SOUTH.

TO THE WEST, WE HAVE THE ADVANTAGE OF BEING LOCATED IN CLOSE PROXIMITY TO THE FIREFLY DEVELOPMENT, WHICH HAS A MIX OF USES FROM RESIDENTIAL TO OFFICE TO PARKING, TO HOTEL.

IN ADDITION, THEY ALSO HAVE A FOOD AND BEVERAGE AND A RETAIL SEGMENT, WHICH IS HIGHLIGHTED IN PURPLE THERE AND THE J SHAPE.

THE THING THAT THIS GETS US EXCITED ABOUT IS THE POTENTIAL WALKABILITY OF THIS NEIGHBORHOOD.

IN THESE GREEN BUBBLES, YOU CAN SEE OUR ESTIMATES OF HOW LONG IT WOULD TAKE FOR YOU TO GET FROM THESE DIFFERENT AREAS OF THE SITE TO THE PROJECT SITE.

WE'RE THINKING ABOUT THREE MINUTES FROM SOME OF THE CLOSER PARK SPACES,

[01:05:03]

WE ALSO CONSIDERED VEHICULAR ACCESS AND THE POTENTIAL NOISE IMPACTS.

ON THE LEFT, YOU CAN SEE ALL OF THE MAJOR THOROUGHFARES CONNECTING INTO OUR SITE.

FOR GETTING INTO OUR SITE ITSELF, YOU CAN SEE THAT BREEZE WAY BOULEVARD, WHICH IS THE EAST WEST DIRECTLY TO THE NORTH HAS ACCESS IN BOTH DIRECTIONS.

WE HAVE SHEAR WATER BOULEVARD COMING UP FROM PGA WAY PARKWAY OVER THE PARK.

IN CONSIDERING VEHICULAR ACCESS, YOU OF COURSE, GET THE POSITIVE OF IT BEING EASILY ACCESSIBLE, BUT YOU ALSO GET THE POTENTIAL NOISE IMPACTS OF TRAFFIC.

YOU CAN SEE THAT THE SOUTH EAST RELATIONSHIP TO THE DALLAS NORTH TOLLWAY HAS THE POTENTIAL FOR NOISE POLLUTION AND THE TRAFFIC FROM 380 COMING FROM THE NORTH.

THEN ON OUR LAST DIAGRAM, WE HAVE THE VIEWS TO AND FROM THE SITE.

ONE OF THE THINGS THAT IS UNIQUE TO THIS PARTICULAR SITE IS ITS MULTI FACETED NATURE.

IN LOOKING AT THESE DIFFERENT VIEW COMES, YOU CAN SEE THAT THERE'S NOT REALLY AN ANGLE FROM WHICH THIS PROJECT WOULDN'T BE VIEWED.

FROM THE DALLAS NORTH TOLLWAY, WHICH IS BUBBLE NUMBER 1, WE HAVE THE POTENTIAL OF HAVING SOMETHING LIKE A BILLBOARD TO THE HIGHWAY.

IN BUBBLE NUMBER 6, WE HAVE A VIEW OVER THE DEPRESSED CREEK LANDSCAPE WITH OUR SITE SITTING JUST ABOVE IT.

THEN WE HAVE THE POTENTIAL CONNECTION TO THE EDC DEVELOPMENT, WHICH YOU CAN SEE IN FOUR AND TWO.

IN THE VIEWS FROM OUR SITE, YOU HAVE WHAT WE'RE CONSIDERING TO BE MORE CITY OR NEIGHBORHOOD VIEWS, WHICH COME OUT TO THE NORTH, AGAIN AT THE EDC DEVELOPMENT AND TO THE WEST, THE DALLAS NORTH TOLLWAY TO THE EAST, AND THEN THE PRIMARY VISTA, WHICH WOULD BE LOOKING SOUTH AGAIN, AT THAT PARK SPACE DIRECTLY ADJACENT TO US.

AGAIN, WHAT THIS HIGHLIGHTED FOR US IS A NEW PROJECT PARAMETER IN THAT THE PROJECT HAS TO BE MULTIFACETED, OR A PROJECT OF MANY FACES, WHICH CELEBRATES ITS CONNECTION TO THE NATURAL LANDSCAPE TO THE SOUTH.

NOW FOR THE UPDATE OF THE DESIGN, I WILL HAND IT OVER TO MITCH. THANK YOU.

>> MR. MAYOR AND COUNSEL.

THANK YOU FOR THE OPPORTUNITY TO DISCUSS WHERE OUR DESIGN REFINEMENT STANDS.

AS ALISON HAD ALLUDED TO IN HER TALK ABOUT OUR ANALYSIS.

IF THE TREND, AND MR. MAYOR, YOU ACTUALLY BROUGHT IT UP AS WELL, WE'RE GOING TO OVERLAP HERE A LITTLE BIT.

IF THE TREND FOR DENSIFICATION AND GROWTH CONTINUES AS IT HAS, WHICH IT PROBABLY ALMOST DEFINITELY WILL.

THIS LOCATION, THIS PLACE, BECOMES A NEW CENTER FOR THE CITY OF FRISCO AND THE ENVIRONS.

OUR DESIGN VISION IS NOT NECESSARILY VERY DIFFERENT THAN YOUR ECONOMIC VISION, WHICH IS THE CREATION OF A CULTURAL LANDMARK OR DESTINATION THAT'S SET IN A PARK LIKE SETTING AT THE EPICENTER OF THIS NEW CENTER.

THAT'S WHERE OUR DESIGN SPRINGS FROM, WHICH IS VERY SIMILAR TO THE ECONOMIC ENGINE TALK YOU GAVE A SHORT WHILE A BACK.

IN ORDER TO UNDERSTAND WHAT IT WOULD TAKE TO BRING THE COMMUNITY TO THIS SITE, WE STUDIED.

WE WENT BACK TO THE HISTORY OF FRISCO.

WE LOOKED AT THE RAILROAD.

WE LOOKED AT THE TRAINS, AND THEN WE MADE THE LEAP TO A TRAIN STATION.

TODAY, TRAIN STATIONS ARE SPACES THAT THEY ORGANIZE ALL THE EVENTS OF THE FACILITY.

IT'S VERY SIMILAR TO A PERFORMING ART CENTER,

[01:10:01]

WE THEN DID SOME RESEARCH INTO WHAT SHOULD THAT CHARACTER BE? WE CAME UP WITH SOME REFERENCES THAT ARE IN FRONT OF YOU THAT REPRESENT BOTH THE GALLERIAS, THE TRAIN STATIONS, AND EVEN A THIRD ITEM WHICH ARE CONTEMPORARY PERFORMING ART CENTER LOBBIES AS WELL.

WE DON'T INTEND TO BUILD THIS HERE, BUT AT THE SAME TIME, THESE EMBODY THE CHARACTER AND THE STRATEGY AND THE TRANSPARENCY OF WHAT WE'RE SEEKING.

MASTER PLANNING.

SITE MASTER PLANNING IS ABOUT MAXIMIZING THE INTERNAL RELATIONSHIPS OF ALL THE PROGRAMMATIC PIECES, AND THAT IS ONLY HALF THE STORY.

THE OTHER HALF OF THE STORY IS REALLY ABOUT MAXIMIZING THOSE PROGRAMMATIC PIECES TO THE SITE.

THERE'S AN INSIDE OUTSIDE SET OF RELATIONSHIPS WHICH ARE VERY IMPORTANT.

WHEN THOSE RELATIONSHIPS ARE ARTFULLY PLACED, THEN THE WHOLE IS GREATER THAN THE SUM OF THE PARTS, WHICH IS WHAT OUR GOAL IS HERE.

THE KEY ELEMENT HERE IS THAT COMMUNITY LIVING ROOM OR TRAIN STATION, THE YELLOW THAT YOU SEE.

IT DOES SOME VERY IMPORTANT JOBS.

THE FIRST IS IT'S A CONNECTOR.

IT CONNECTS ALL THE INTERNAL PIECES AT EVERY LEVEL.

THE SECOND IS THAT IT THEN GOES TO A LARGER SCALE AND CONNECTS THE LANDSCAPE AND THE POND AND THE FUTURE DEVELOPMENT SOUTH OF IT, AS WELL AS TO THE FUTURE DEVELOPMENT AND POSSIBLY SURFACE PARKING TO THE NORTH OF IT.

THAT PIECE IS VERY IMPORTANT.

THE SECOND AND THIRD THING IT DOES IS ACTUALLY SEPARATE AND UNIFY AT THE SAME TIME.

THE SEPARATION OF THE COMMUNITY HALL FROM THE LARGE HALL ACTUALLY IS IMPORTANT TO MAINTAIN THE IDENTITIES OF BOTH HALLS FOR BOTH HALLS TO FULFILL THEIR OWN INDIVIDUAL MISSIONS AND ALSO TO BECOME PART OF A COHERENT SINGULAR BUILDING.

THE COMMUNITY HALL IS PLACED AT A VERY SPECIAL SPOT ON THE SITE.

IT IS PLACED SURROUNDED BY GREEN AND ADJACENT TO THE NEIGHBORHOOD IN SOME WAYS, IT'S THE AMBASSADOR OF THE CENTER TO THE NEIGHBORHOOD.

THE DROP OFF AND WEST FACADE RECOGNIZES THE LANDSCAPE AND URBAN NATURE OF THE SITE WHILE ALLOWING THE LANDSCAPE TO FLOW NORTHWARD AND INTEGRATE AND TRANSITION INTO THE SITE.

THE LARGE HALL IS PLACED AND ITS SUPPORT IS PLACED EAST OF THAT PUBLIC LIVING ROOM, AND TENDS TO BE AT THE CENTER OF THE SITE.

THAT IS VERY IMPORTANT BECAUSE IT'S THE LARGEST SCALE ELEMENT IN THE PROGRAM AND RELIEVES THE EDGES OF THE SITE FROM THAT SCALE AND ALLOWS THOSE EDGES TO STAY PEDESTRIAN AND SMALL VEHICULAR.

NEXT. THESE TWO IMAGES ON THE RIGHT IS A PARTIAL NEIGHBORHOOD MASTER PLAN, WHICH SHOWS THE RELATIONSHIP OF THE PLANNING OR THE MASTER PLANNING TO THE POND AND THE LANDSCAPE ON THE SOUTH, AS WELL AS THE FUTURE DEVELOPMENT ON THE SOUTH.

OF COURSE, THE POTENTIAL DEVELOPMENT ON THE NORTH AND FIRST AID SURFACE PARKING.

ON THE LEFT-HAND SIDE OF YOUR SCREEN, WE HAVE WHAT'S CALLED AN EXPLODED AXONOMETRIC, WHICH SHOWS THE PLANNING HORIZONTALLY AROUND BOTH HALLS, BUT ALSO EACH LEVEL IS LIFTED SO THAT ONE CAN UNDERSTAND THE VERTICAL RELATIONSHIPS OF ALL THE PROGRAM PIECES.

IN TERMS OF THE MASSING, WE HAVE A VERY SIMPLE STRATEGY FOR MASSING THE BUILDING ON THE SITE.

IT'S A TRIPARTITE ORGANIZATION IN WHICH THE COMMUNITY HALL, THE LARGE HALL,

[01:15:02]

NOW, WE'RE IN CONCEPTUAL DESIGN, SO THE THOUGHTS ABOUT MATERIALITY, TEXTURE, COLOR ARE YET TO COME.

THIS IS AN IMAGE OF AERIAL RENDERING LOOKING SOUTH FROM THE NORTH.

YOU COULD LITERALLY SEE THE CONNECTOR, THE PUBLIC LIVING ROOM, AS IT STRETCHES OUT FROM ITS ENTRY ON THE NORTH TO THE ENTRY AND TERRACES ON THE SOUTH, OVERLOOKING THE POND LANDSCAPE AND FUTURE DEVELOPMENT TO THE SOUTH.

THE COMMUNITY THEATER IS IN A VERY SPECIAL PLACE.

IT HAS AN INSIDE, OUTSIDE RELATIONSHIP AND THE POSSIBILITY OF VIEW DEPENDING ON WHAT'S APPROPRIATE IN TERMS OF PERFORMANCE IN THE HALL.

THE LARGE HALL IS AT THE SCALE WITH ITS STAGE WALL AND ITS ARCED ROOF TO ADDRESS THE DALLAS NORTH TOLLWAY.

THOSE TWO ARE OF COMMENSURATE SCALES, AND THE STAGE HOUSE WALL COULD BE SOMETHING SUCH AS A MEDIA WALL, AN ART WALL, OR A SIGNATORY OF THE CENTER ITSELF.

ON THE INTERIORS, WE DID A COUPLE OF QUICK SKETCHES.

THE IDEAS THAT THE GRAND PUBLIC LIVING ROOM OR LOBBIES NEED TO BE FLEXIBLE AND ADAPTABLE.

THERE NEED TO BE MANY EVENTS THAT HAPPENED DURING THE DAY, AND THE ABILITY TO CHANGE OVER NEEDS TO BE SWIFT.

IN THIS IMAGE, WE HAVE A COMMUNITY ACADEMIC PERFORMANCE, WITH SEIZING THE OPPORTUNITY OF THE LANDSCAPE AND THE DEVELOPMENT TO THE SOUTH.

IN THIS INTERIOR, THIS THEN CHANGES OVER TO BECOME SOMETHING THAT'S MORE ABOUT A CLUB EXPERIENCE OR A BANQUET OR RECEPTION.

AGAIN, WITH THE OPPORTUNITY OF THE NATURAL LANDSCAPE AS A BACKDROP.

AS ONE WALKS AROUND THE BUILDING OR DRIVES AROUND THE BUILDING, BECAUSE OF THE WAY THE COMPONENTS HAVE BEEN ARRANGED AND ASSEMBLED, THE BUILDING WILL ALWAYS CHANGE YOUR PERSPECTIVE OF IT, WHAT IS PROMINENT.

HOWEVER, ON THE NORTH AND THE SOUTH, THIS IS AN ELEVATION PERSPECTIVE FROM THE SOUTH LOOKING NORTH OVER THE POND.

THE BUILDING COMES TOGETHER AS A A SINGLE ENTITY, AND THE DIFFERENT PIECES OF IT BEGIN TO BECOME ACTIVATED AND PARTICIPATE IN ITS SURROUNDINGS.

AGAIN, INSIDE, OUTSIDE.

WE FEEL THAT IT CREATES A UNIQUE LANDMARK FOR THE CITY OF FRISCO. JENNA.

>> YES.

>> BEAUTIFUL.

>> AS A PIECE OF TODAY'S CONVERSATION WAS REALLY FOCUSED ON HOW THE LAND WOULD NEED TO BE USED.

WE THOUGHT IT WAS VERY IMPORTANT TO BE ABLE TO SHOW HOW LARGE THE FACILITY SIZE HAD TO BE.

THANK YOU, MITCH AND TEAM FOR PUTTING TOGETHER THE RENDERINGS THAT I THINK REALLY HELPED TO SHOWCASE THOSE PIECES.

WE WANT TO TOUCH ON WHAT COMES NEXT.

AGAIN, THIS IS A PART OF THE CONCEPT DESIGN REFINEMENT, WHERE WE ARE MOVING TOWARDS THE PROGRESSION OF PHASE 2.

AS WE HAVE BEEN CONTINUING THIS ON A STEP BY STEP PROCESS, WE FELT IT WAS IMPORTANT TO TALK ABOUT WHAT COULD COME NEXT.

WE'VE TALKED A LOT ABOUT WHAT WOULD NEED TO HAPPEN AS THE DESIGN WOULD PROGRESS, AS DECISIONS ABOUT FUNDING WOULD PROGRESS, AND HOW SOME OF THE DEFINITIVE OPERATOR AGREEMENTS WOULD COME THROUGH IF COUNCIL DECIDES AT THIS PROJECT PROGRESSION MILESTONE THIS SUMMER TO MOVE FORWARD.

WHAT WE'VE DONE HERE ON THIS NEXT SLIDE IS TO PUT TOGETHER SOME ILLUSTRATIVE STEPS OF WHAT COULD COME NEXT THAT WOULD BE IN FRONT OF COUNCIL SHOULD THE PROJECT BE AUTHORIZED TO CONTINUE TO MOVE FORWARD.

IN THIS STEP WISE PROCESS, IT'S IMPORTANT FOR YOU TO SEE HERE THAT THIS IDEA OF PROJECT PROGRESSION MILESTONES CONTINUES AS THIS WOULD POTENTIALLY MOVE FORWARD.

THE NEXT BIG PIECE WOULD BE TO BE SETTING FUND RAISING MILESTONES AS A PIECE OF POLICY.

LOOKING AT THE TARGETED 100 TO 110 MILLION THAT WOULD NEED TO BE RAISED FROM CORPORATE AND INDIVIDUAL GIFTS, FIGURING OUT HOW THAT WOULD NEED TO ALIGN WITH

[01:20:02]

THE NEXT STEP TO MOVE FORWARD IS NOT A, LET'S GO BUILD THIS AND GET THIS DONE, SIGN ON THE DOTTED LINE.

THIS IS NEXT STEPS THAT CONTINUE WITH ADDITIONAL DEPENDENCIES AND CONTINGENCIES THAT ARE HERE.

THE NEXT PROCESS WOULD THEN BE LOOKING AT THE SCHEMATIC DESIGN, MORE DETAILS OF THAT DESIGN FOR SEARCHING MORE INTO THE SHAPE OF ROOMS, THE SIZES, THE SPACES, AND THE MATERIALITY THAT WOULD THEN INCLUDE A COST MODEL UPDATE.

AS THIS IS ALL GOING ON, YOUR CAPITAL CAMPAIGN FUND RAISING WOULD CONTINUE SEARCHING OUT TO THE CAPITAL GIFTS AND THE MAJOR GIFTS.

AS WE'VE TOUCHED ON WITH THE CSL STUDY, THERE ARE A LOT OF FOLKS WHO ARE INTERESTED POTENTIALLY SUPPORTING THE CAPITAL CAMPAIGN, BUT LOOKING FOR THE CITY TO SAY THIS IS MOVING FORWARD.

IF THAT NEXT STEP WOULD HAPPEN, YOUR CAPITAL CAMPAIGN FUNDRAISING WOULD BE SEEKING OUT AND ANNOUNCING YOUR MAJOR CAPITAL GIFTS.

THIS COMES DOWN TO THE NAMING OF THE SPACES.

THE TEAM DID FIND THAT IT WAS INTERESTING OPPORTUNITY WITH THE TRAIN STATION, THAT THAT COULD BE AN ADDITIONAL ASSET THAT WAS NOT INCLUDED IN THE CURRENT ASSET LIST THAT WAS PRESENTED BY CSL.

MORE OPPORTUNITY THERE ALONG THE WAY.

YOUR DEFINITIVE OPERATIONAL AGREEMENTS WOULD ALSO THEN BE TRIGGERED BY THE BEGINNING OF SCHEMATIC DESIGN, MAKING SURE THAT THE OPERATOR AGREEMENT WITH FRISCO LIVE, AS WELL AS BROADWAY FRISCO AND PROSPER ISD ARE ALL ALIGNED, AND THEN ADDITIONAL PROJECT MILESTONES THAT WOULD CONTINUE.

THIS GETS YOU ALL THE WAY POTENTIALLY INTO YOUR DESIGN DEVELOPMENT AND THEN YOUR CONSTRUCTION DOCUMENTS.

WE TOUCHED ON THIS A LITTLE BIT, BUT JUST TO ANSWER QUESTIONS OF WHAT DOES THAT ALL MEAN? HOW DOES THIS ALL COME TOGETHER? SCHEMATIC DESIGN AGAIN, IS ABOUT A FOUR MONTH PROCESS.

YOU CAN AUTHORIZE FOR SCHEMATIC DESIGN AND THEN PAUSE THAT FOR FUNDING AND FUND RAISING.

WE SEE THAT HAPPEN FREQUENTLY AND OFTEN.

THIS IS WHERE YOU'RE LOOKING AT YOUR BASIC LAYOUTS, YOUR PLANNING, AND YOUR ROUGH COST ESTIMATES BEING UPDATED.

THEN YOU GET INTO DESIGN DEVELOPMENT.

THIS IS AN ADDITIONAL ABOUT FIVE MONTHS.

THIS IS WHERE YOU START SELECTING MATERIALS, LOOKING AT THE REAL DETAILED DESIGN, AND MAKING SURE THAT IT HAS CONSTRUCTABILITY FROM THE ENGINEERING STANDPOINT.

THEN WE GET INTO CONSTRUCTION DOCUMENTATION.

THIS IS WHEN THE PROJECT REALLY STARTS TO GET REAL, OR YOU'RE LOOKING AT YOUR FINAL TECHNICAL DESIGNS, YOUR ENGINEERING DETAILS, AND YOUR DRAWINGS.

THAT'S AGAIN ANOTHER SIX MONTHS.

ALL OF THIS IS COINCIDED WITH FINDING YOUR FUND RAISING MILESTONES AND TARGETS ALONG THE WAY BEFORE YOU GET INTO YOUR CONTRACTOR SELECTION AND YOUR FINAL BUDGET DEVELOPMENT AND YOUR ESTABLISHMENT OF YOUR GMP.

THAT'S JUST TO GIVE YOU A LITTLE BIT OF A LOOK OF WHERE COULD THIS GO TO OUTLINE AND HIGHLIGHT THAT THIS WOULD NOT BE THE LAST STEP, THAT THERE WOULD BE MANY MORE STEPS ALONG THE WAY THAT WOULD COME.

>> REAL QUICK. YOU MENTIONED A TERM THAT PEOPLE PROBABLY AREN'T FAMILIAR WITH GMP GUARANTEED MAXIMUM PRICE I'VE SEEN SOME OF THOSE QUESTIONS.

IN THE BUDGET DEVELOPMENT, YOU'RE ALREADY FACTORING IN INFLATION COMPONENTS AND USING 2020 $9 INTO YOUR COST.

THE NUMBERS WE'RE ASKING FOR ARE ON VERY MUCH THE HIGH SIDE AS FAR AS WHERE WE'RE TARGETING, BUT WE WANTED TO BE TRANSPARENT WITH THE PUBLIC.

WE HOPE IT ENDS UP BEING A $300 MILLION FACILITY.

BY THEN I'VE HEARD THIS QUESTION OF WHAT HAPPENS IF THERE'S A COST OVERRUN? OF COURSE, CITY OF FRISCO MANAGES MANY COMPLEX PROJECTS, BUT WE USE WHAT'S CALLED A GUARANTEED MAXIMUM PRICE, WHICH IS BEFORE WE PUT A SHOVEL ON THE GROUND, WE KNOW WHAT IT'S GOING TO COST.

>> THAT'S CORRECT. THAT HELPS TO PROTECT THE COST OVERRUNS AS IT COMES DOWN TO IT.

THE REASON THAT WE'VE BEEN RANGING THE BUDGET BETWEEN 300 AND 340 MILLION IS BECAUSE YOU'RE IN SUCH EARLY CONCEPTING AND COSTING AS IT COMES ALONG.

BUT TO CONFIRM COST ESCALATIONS, LOOKING AT WHEN CONSTRUCTION WOULD START ARE ALL INCLUDED IN THOSE PRICES.

UPCOMING COMMUNITY ENGAGEMENT IS CONTINUING FOR THE NEXT WEEK.

LAST WEEK, WE HOSTED A VIRTUAL COMMUNITY MEETING, HELPING TO CONTINUE TO INFORM THE COMMUNITY ON THE TOPIC AND THE PROJECT.

MONDAY, APRIL 14TH, WE'LL HAVE AN IN-PERSON OPEN HOUSE.

THIS WILL BE IN THE COMMUNITY ROOM AT THE FRISCO PUBLIC LIBRARY.

THIS WILL BE FROM 5:00 PM TO 8:00 PM.

WE WILL DO TWO PRESENTATIONS TO UPDATE THE COMMUNITY THROUGHOUT THIS AND THEN BE AVAILABLE FOR Q&A AND QUESTIONS THAT COMMUNITY MAY HAVE.

THEN THURSDAY, APRIL 17TH, SO NEXT THURSDAY, FROM 4:30 TO 6:00 PM CENTRAL, WE WILL HOST ONE LAST ONLINE OPEN HOUSE.

ALL OF THESE DETAILS ARE AVAILABLE TO REGISTER FOR THE ONLINE OPEN HOUSE ARE AVAILABLE AT THE PROJECT WEBSITE, AND IF ANYONE WANTS TO SCAN THE QR CODE, THAT WILL TAKE YOU QUICKLY THERE AS WELL.

WITH THAT, MR. MAYOR, I WILL TURN IT BACK TO YOU.

>> THANK YOU FOR THE VERY THOROUGH PRESENTATION.

IT WAS CERTAINLY A MUCH NEEDED.

BEFORE WE OPEN THE PUBLIC HEARING, I DO WANT TO JUST QUICKLY COMMENT ON THE PROCESS.

THIS IS A DIFFERENT PROCESS THE CITY'S EVER DONE FOR A PROJECT OF THIS.

>> OF MAGNITUDE. IN MY OPINION, IT'S A MORE TRANSPARENT PROCESS.

IN THE PAST, THOSE OF YOU THAT WERE HERE FOR WHEN WE DID BIG PROJECTS LIKE THE STAR AND PGA FRISCO, AMONG MANY OTHERS.

MANY OF YOU, THE NIGHT THAT YOU HEARD ABOUT IT, WOULD BE THE NIGHT THAT CITY COUNCIL IS VOTING ON IT.

THIS HAS BEEN A VERY DIFFERENT PROCESS.

THERE'S BEEN STATE LAW CHANGES, AND SO IT REQUIRES THESE NOW TO GO TO A BALLOT.

[01:25:04]

NONE OF THOSE DEALS MAY HAVE PASSED.

ONE OF THEM MAY HAVE FAILED. WHO KNOWS? BUT THE PUBLIC TRUSTED THE CITY COUNCIL TO MAKE THOSE DECISIONS, AND OF COURSE, THAT CAME WITH A GREAT BURDEN TO MAKE SURE WE WERE DOING ALL THE DUE DILIGENCE.

THIS, YOU'RE GETTING TO HAVE A FRONT ROW SEAT TO THE ENTIRE PROCESS AS HOW IT GOES FROM AN IDEA TO A CONCEPT, TO A VISION, TO AN ACTUAL REALITY.

WITH THE LONG HISTORY OF ARTS IN THIS COMMUNITY, TYPICALLY, WHEN YOU WOULD DO A BOND LIKE THIS, WE WOULD DO A BOND, AND THEN THE QUESTION BEFORE WE DID ANY OF THE DUE DILIGENCE.

FIRST, WE NEED TO TEST THE VOTERS TO SEE WHAT THEY THINK BEFORE WE CONTINUE TO MOVE ON.

COUNCIL DID NOT WANT TO DO THAT.

WE WANTED TO HAVE A FULLY, WELL-THOUGHT-OUT PROJECT, WHICH YOU SAW FROM THE PRESENTATION, THAT IS SOMETHING THAT WE CAN EXECUTE ON BEFORE WE WENT BACK OUT TO THE PUBLIC.

THERE'S BEEN A LOT OF QUESTIONS ABOUT, IT'S AN LOI, IT'S NOT SIGNED AGREEMENTS AND THOSE TYPES OF THINGS.

THIS IS PART OF THE PROCESS.

THIS IS THE NEW PART OF THE PROCESS, AS FAR AS HOW THINGS WILL BE DONE CERTAINLY GOING FORWARD.

BUT COUNCIL CONTINUES TO HAVE OFF-RAMPS.

IF THIS PASSES IN MAY, THAT DOESN'T MEAN WE IMMEDIATELY STOP OR START THE PROJECT.

WE STILL HAVE TO NEGOTIATE ALL THE AGREEMENTS.

I'VE HEARD SOME COMMENTS ABOUT THE OPERATOR AT RISK, AND WHAT IS THEIR SKIN IN THE GAME, AND HOW DO WE MAKE SURE THEY PERFORM? ALL THOSE THINGS WILL BE NEGOTIATED.

IF THEY DON'T GET TO THE POINT THAT COUNCIL IS COMFORTABLE GETTING, THEN WE WON'T MOVE FORWARD.

IT'S AS SIMPLE AS IT IS.

THE PUBLIC INPUT PART OF THIS PROCESS HAS BEEN HONESTLY REALLY GREAT.

HEARING CONCERNS FROM THE PUBLIC HAS MADE THIS A BETTER PROJECT.

IT'S MADE US THINK ABOUT THINGS THAT WE NEED TO MAKE SURE WENT TO THE AGREEMENT.

IT'S HELPED CAST THE VISION FOR WHAT THIS SHOULD BECOME.

ANY PROJECT LIKE THIS NEEDS TO BE ABLE TO STAND UP TO PUBLIC QUESTIONS, BUT AS YOU CAN SEE, IT'S A COMPLEX PROJECT, AND WE DID AN HOUR AND A HALF PRESENTATION TO GO THROUGH A SUBSET OF THE DETAILS.

COUNCIL DID THE SAME PRESENTATION IN A WORK SESSION, BUT IT WAS THE FOUR-HOUR VERSION OF EVERYTHING ELSE THAT GOES INTO IT.

WE APPRECIATE YOUR PATIENCE AND LISTENING TO US.

WITH THAT, COUNCIL, ANY QUESTIONS BEFORE WE OPEN THE PUBLIC HEARING? I'LL LOOK FOR A MOTION OPEN PUBLIC HEARING.

>> MOVE TO OPEN PUBLIC HEARING.

>> MOTION BY BILL.

>> SECOND.

>> SECOND BY TAMMY. ALL IN FAVOR?

>> AYE.

>> PASSES 5-0. PUBLIC HEARING IS NOW OPEN. I'LL TURN IT OVER TO TAMMY.

>> DO WE WANT TO GIVE A LIMIT ON TIME? WE KEEP IT. WE HAVE SEVERAL THAT ARE HERE TO SPEAK TONIGHT.

THANK YOU ALL FOR BEING ENGAGED IN THIS PROCESS.

IT'S NOT TOO LATE, IF YOU WANTED TO FILL OUT A BLUE CARD, YOU CAN GET THAT IN THE BACK AND GIVE IT TO OUR CITY SECRETARY.

WE'RE GOING TO START WITH JASON YOUNG.

>> JUST SO EVERYBODY KNOWS, IF YOU'RE GOING TO SPEAK, WHEN YOU GET UP THERE, THERE IS A TIMER THAT'LL BE OFF TO YOUR RIGHT SIDE.

IT'LL FLASH YELLOW WHEN YOU'VE GOT ABOUT A MINUTE LEFT, I BELIEVE, AND IT'LL GIVE YOU A DING WITH ABOUT 30 SECONDS LEFT.

>> GOOD EVENING, EVERYBODY.

WHAT A PRESENTATION ARE THEY LEFT? THEY WERE HERE. [LAUGHTER] THANK YOU.

ALL IN FAVOR OF SAY AYE? AYE, LET'S GO HOME.

NO. IF YOU'LL ALLOW ME BEFORE I GET INTO THIS, I WANTED TO TAKE A BRIEF SECOND TO JUST EXPRESS MY ADMIRATION AND MY GRATEFULNESS FOR OUR FRISCO POLICE CHIEF, DAVID SHILSON, HIS ENTIRE DEPARTMENT, AS WELL AS CHIEF GLOVER, OUR FIRE, ALL OF OUR PUBLIC SAFETY THAT WORKS TIRELESSLY DAY IN AND DAY OUT TO GIVE US THE OPPORTUNITY TO HAVE CONVERSATIONS LIKE THIS IN A SAFE ENVIRONMENT.

I WANT TO THANK CITY MANAGER PIERSON, OUR MAYOR AND COUNCIL FOR PRIORITIZING OUR PUBLIC SAFETY FIRST BEFORE WE TALK ABOUT ISSUES LIKE THIS.

THANK YOU ALL SO MUCH FOR THAT.

WHAT A PRESENTATION THIS WAS.

NOW, I'LL BE HONEST.

I FEEL LIKE WE SHOULD BE HERE TALKING ABOUT WHAT ELSE WE COULD DO, NOT DEBATING THIS TOPIC.

I'M HERE TONIGHT IN FAVOR OF WHAT I VIEW AS THE MOST IMPORTANT, SPECIAL, TRANSPARENT, FISCALLY RESPONSIBLE, OPPORTUNITY THAT IS PERHAPS IN THE HISTORY OF THE CITY OF FRISCO.

[01:30:06]

YOU DON'T HAVE TO BE ABLE TO RUN FAST, KICK A BALL, THROW A BALL, OR WHATEVER.

I'VE LISTENED TO THE REASONS WHY IT'S GOOD FROM THESE INCREDIBLE EXPERTS.

BUT ONE THING THAT YOU DON'T HEAR ABOUT IS THE INTRINSIC VALUE OR THE RETURN ON INVESTMENT OF GRANDPARENTS SITTING IN THIS FACILITY WITH THEIR GRANDCHILD OR A MOTHER AND FATHER, OR A YOUNG PERSON THAT JUST FINDS THEIR PURPOSE, EITHER FROM A TECHNOLOGY POSITION OF THE TECH WORLD, TO THE STAGE TO JUST THE AW.

I DON'T KNOW IF YOU'VE EVER HAD THE OPPORTUNITY TO EXPERIENCE THAT.

I DON'T KNOW HOW YOU MEASURE THAT IN SOMETHING LIKE THIS.

WE HAVE ALL SEEN HOW FINANCIALLY, THIS IS A VERY RESPONSIBLE 15-YEAR EFFORT.

THIS IS NOT SOMEBODY'S WHIM.

THIS IS NOT A VANITY PROJECT.

THIS IS THE CULMINATION OF A COMMUNITY FOR THE PAST 20 PLUS YEARS, DREAMING FOR THIS TYPE OF OPPORTUNITY.

I VIEW IT MORE AS A PARK THAN A SPORTS FACILITY.

I WONDER IF WE LOOK AT SOME OF THE THINGS THAT WE'VE BEEN BLESSED WITH IN TERMS OF THE STAR, PGA, FC DALLAS.

ALL THINGS THAT I THINK ARE AMAZING, ALL THINGS THAT MY FAMILY ATTENDS REGULARLY.

WOULD THEY PASS THIS VOTE TODAY? I DON'T KNOW.

WOULD THEY? OR IS IT JUST BECAUSE IT'S THE ARTS? A LOT OF MY FRIENDS SAY, I LOVE THE ARTS, BUT LET'S SCRUTINIZE THIS.

I DON'T KNOW.

IS IT THE ARTS OR IS IT THE DEAL? IF IT'S THE DEAL, WHAT I'M HOPING IS THAT PEOPLE WILL SET ASIDE PERSONAL SCORES OR HISTORY OR WHATEVER, AND LOOK AT THIS OPPORTUNITY FOR WHAT IT IS.

IT'S SOMETHING ADJACENT TO WHAT IS GOING TO BE WITH FIREFLY PARK AND FIELDS, SOME OF THE GREATEST DEVELOPMENTS IN OUR COUNTRY, NOT JUST IN TEXAS, BUT IN THE COUNTRY.

ARE WE GOING TO NOT TAKE ADVANTAGE OF THAT BECAUSE IT'S ARTS AND NOT SPORTS AND WE'RE A SPORTS CITY, USA? THAT DOESN'T MAKE SENSE TO ME.

MY HOPE AND MY PRAYER TONIGHT IS THAT PEOPLE LOOK AT THIS HONESTLY, LOOK AT THE OPPORTUNITY THAT'S IN FRONT OF US AND SEE, DO WE CARE ABOUT OUR SOULS AS MUCH AS WE DO OUR SPORTS? I'M LEFT WITH THE GREAT POET EMINEM.

[LAUGHTER] LOOK, IF YOU HAD ONE SHOT OR ONE OPPORTUNITY TO SEIZE EVERYTHING YOU EVER WANTED, WOULD YOU LET IT SLIP? LET'S NOT LET IT SLIP, FOLKS. [APPLAUSE]

>> THAT'S FOR YOU.

THANK YOU, EMINEM.

[LAUGHTER] NEXT, WE WILL HAVE JERRY KEENAN.

JERRY IS HERE ON HIS 41ST WEDDING ANNIVERSARY WITH HIS WIFE BONNIE.

[APPLAUSE]

>> GOOD EVENING. FIRST OF ALL, I DON'T KNOW HOW I FOLLOW THAT.

[LAUGHTER] ALSO, I CAN SAY, IT'S THE FIRST TIME IN 41 YEARS, MY WIFE AND I HAVE EVER CELEBRATED OUR ANNIVERSARY AT A CITY COUNCIL MEETING.

[LAUGHTER] BUT WE FELT IT WAS IMPORTANT TO BE HERE.

MY COMMENTS ARE JUST PERSONAL.

WE MOVED HERE THE FIRST TIME TO FRISCO IN 2010.

AS A COUPLE OF FOLKS HAVE MENTIONED ALREADY, THIS PROJECT WAS TALKED ABOUT WAY BACK THEN, MAYBE EVEN BEFORE.

IT'S NICE NOW IN 2025 TO SEE IT'S GETTING CLOSE TO HOPEFULLY COMING TO LIFE FOR THIS CITY.

MY WIFE AND I,

[01:35:02]

NO MATTER WHERE WE LIVED, WE LIKE MUSIC, WE LIKE PLAYERS, AND SO ON.

WE HAD TO LEAVE FRISCO IN 2013 AND CAME BACK IN 2020.

AFTER COVID AND THE THEATER STARTED UP AGAIN, WE SAID, WELL, LET'S GO OUT AND GET OUR SEASON TICKETS FOR THE THEATER AGAIN.

WE BOUGHT SEASON TICKETS, AND '23, I GUESS, IT WAS THE FAIR PARK.

WE WERE ALL EXCITED.

WE HAD A GREAT SERIES OF SEASON.

ANYWAY, TIME HAD PASSED, AND WE REALIZED WHAT IT WAS LIKE DRIVING FROM FRISCO TO FAIR PARK DURING THE RUSH HOUR.

IT WAS EVEN SCARIER DRIVING HOME AT NIGHT WHEN IT GOT DARK.

ANYWAY, HALFWAY THROUGH THE SEASON, WE ENDED UP DONATING OUR TICKETS BACK AND SAID WE JUST CAN'T DO THIS ANYMORE.

WE HAD ONE OF THE GREAT OPPORTUNITIES WITH HAVING BROADWAY COMING TO FRISCO, IS HOPEFULLY, AND NOT ONLY US, BUT WE LIVE IN FRISCO LAKE, SO THERE'S A LOT OF FOLKS LIKE US THAT DON'T DRIVE DOWN TO FAIR PARK ANYMORE.

THAT WE WOULD REALLY BE ABLE TO TAKE ADVANTAGE AND REALLY ENJOY THIS.

LAST THING, I WANTED TO SAY, FIRST OF ALL, IF I COULD SUM UP WHAT I JUST SAW TODAY IN ONE WORD, IT WOULD BE WOW.

I THINK THIS GROUP DID A GREAT JOB.

PRIOR TO COMING TONIGHT, I GOT ON YOUR WEBSITE ACTUALLY OVER THE WEEKEND, LOOKING AT ALL THE DOCUMENTS.

THEY'RE VERY THOROUGH, VERY TYPICAL, NOT REAL CLEAR.

[LAUGHTER] THEN I'VE HAD THIS BADGE SINCE TAMMY WAS AT THURSDAY, I GUESS.

WELL, FINALLY, I LOOKED AT THE VERY BOTTOM, AND YOU'VE GOT A WEBSITE ON HERE.

[LAUGHTER] MY GOD. TODAY, I SAT DOWN AND LOOK AT THE WEBSITE.

I GOT TO TELL YOU, THIS IS THE CLEAREST PRESENTATION OF THIS PROJECT I'VE EVER SEEN.

I MEAN, YOU REALLY TOOK SOMETHING THAT WAS VERY COMPLICATED AND PUT IT IN TERMS THAT ARE EASY TO UNDERSTAND.

I KNOW WE'VE HAD A LOT OF OUR NEIGHBORS.

WELL, I'M NOT SURE ABOUT THIS PROJECT AND IT'S GOING TO RAISE MY TAXES.

WELL, IF WE JUST DIRECT FOLKS TO THIS WEBSITE, IT DOESN'T TAKE LONG TO LOOK AT IT.

IT REALLY MAKES IT VERY CLEAR.

IT'S A GREAT PROJECT FOR THE CITY, AND IT'S NOT GOING TO RAISE OUR TAXES.

ANYWAY, I JUST HOPE IT PASSES, AND THANK YOU. [APPLAUSE] > NEXT, WE'LL HAVE DAVID WONG.

DAVID? NO, NOT SPEAKING? THANK YOU. SANGITA DATTA.

>> GOOD EVENING, EVERYONE.

MY NAME IS SANGITA DATTA, AND I LIVE IN 4319 CHANTILLY LANE.

THIS DECISION-MAKING HAS NOT BEEN EASY FOR ME, BOTH POLITICALLY AND PERSONALLY.

A LOT OF MY WELL-WISHERS AND FRIENDS HAVE URGED ME TO BE FOR IT, BUT I LOVE THE IDEA.

I LOVE THE IDEA OF THE ARTS, THE FACILITY, AND THE BEAUTIFUL EMPIRE THAT IT'S GOING TO CREATE, AND THE HALO EFFECT THAT BRINGS IT IN.

BUT OVER THE TIMES AND OVER THE DAYS THAT I'VE BEEN MEETING RESIDENTS, I'VE BEEN SEEING THE CHALLENGES THAT THEY ARE FACING.

PEOPLE ARE WORKING 2-3 JOBS JUST TO MEET ENDS.

IT'S CREATING A FINANCIAL STRESS ON THEM.

THERE'S A PART OF FRISCO THAT NEEDS HELP MORE THAN ANYTHING ELSE, AND THAT'S THE REASON WHY I'M NOT IN FAVOR OF THIS ART FACILITY FROM THE TIME BEING.

ALL I'M SAYING, NOT RIGHT NOW.

THE FINANCIAL STRESS IS A LOT AND FEELING IT'S NOT ABOUT THE NUMBERS, IT'S ABOUT THE MENTAL WELL-BEING.

IT'S ABOUT THE HEALTH AND EMOTIONAL STRAIN.

PEOPLE ARE WORKING MULTIPLE JOBS, CUTTING BACK ON ESSENTIALS, AND MAKING SACRIFICES JUST TO STAY AFLOAT.

THIS IS NOT THE MOMENT TO ADD ANOTHER FINANCIAL BURDEN TO THEIR LIVES, WHETHER DIRECTLY THROUGH TAXES OR INDIRECTLY THROUGH REDIRECTED CITY FUNDS.

ART IS SUPER IMPORTANT, AND THAT'S EVIDENCE BECAUSE IT'S BEEN THERE SINCE 20 YEARS IN CONVERSATIONS,

[01:40:04]

SO IS JOB CREATIONS, AND SO IS INVESTING IN THE COMMUNITY SPACES THAT HELP FAMILIES COME TOGETHER AND CREATE MEMORIES, NOT JUST THE BUILDING FROM THE OUTSIDE.

FRISCO NEEDS MORE RECREATION CENTERS AND MULTI-USE FACILITIES WHERE OUR GROWING POPULATION CAN FEEL CONNECTED, SUPPORTED, AND INCLUDED.

THESE ARE THE SPACES THAT TRULY LIFT SPIRITS WITHOUT WEIGHING PEOPLE DOWN FINANCIALLY.

FOR THAT REASON, I'M NOT SUPPORTING THE ART FACILITY NOW, NOT BECAUSE I DON'T VALUE CULTURE, BUT ONLY BECAUSE I VALUE THE PEOPLE OF FRISCO MORE, THEIR NEEDS, THEIR WELL-BEING, THEIR FUTURE.

I KNOW IT'S NOT GOING TO BE SOUNDING GOOD TO ANYBODY OVER HERE, BUT I WANT TO STAND BY THE PEOPLE OF FRISCO, AND THAT'S THE ONLY REASON WHY I'M SAYING, NOT RIGHT NOW. THANK YOU.

[APPLAUSE]

>> DAVID BICKERSTAFF.

>> GOOD EVENING, MR. MAYOR AND CITY COUNCIL.

I'M A RESIDENT OF FRISCO.

MY VOICE IS, I'M GOING TO VOTE YES TO PROPOSITION A AND B.

MY WIFE AND I MOVED TO FRISCO ABOUT FOUR OR FIVE YEARS AGO.

ONE OF THE PRIMARY REASONS WE MOVED HERE IS BASED ON SOME OF THE PROGRESSIVE DECISIONS THIS COUNCIL AND PREVIOUS COUNCILS HAVE MADE.

YOU LOOK AROUND AND SEE ALL THE GREAT THINGS THAT FRISCO HAS.

I TALKED TO MY FRIENDS IN PLANO.

THEY ONLY WISH THEY COULD SELL THEIR HOME AND MOVE TO FRISCO.

THEY LOVE WHAT WE'RE DOING HERE.

I THINK WHEN I GOT INVOLVED WITH THIS, AND I'VE BEEN AND I'VE GOTTEN TO KNOW MOST OF YOU THROUGH DOING SOME ACTIVITIES THROUGH THE LONG-TERM PLANNING AND OTHER THINGS.

FIRST OF ALL, I'D PUT THIS COUNCIL AND OUR STAFF FOR THE CITY OF FRISCO UP AGAINST ANYONE IN THE COUNTRY.

YOU GUYS HAVE A WONDERFUL STAFF, AND I KNOW THAT THE AMOUNT OF HOURS THAT YOU PUT IN PERSONALLY, AND THE DUE DILIGENCE THAT YOU DO IS UNHERALDED.

I'M A FINANCE GUY BY HEART.

I DID A LOT OF NEGOTIATION FOR COMPANIES TO PUT IN LARGE MULTIMILLION-DOLLAR CONTRACTS, AND WE ALL KNOW THE DEVIL IS IN THE DETAILS.

>> WELL, IT IS LAUGHABLE TO ME TO HEAR COMMENTS THAT THIS HAS BEEN NOT VERY TRANSPARENT.

I MEAN, THIS IS PROBABLY THE MOST TRANSPARENT PROJECT THAT I'VE EVER SEEN.

I'VE ATTENDED MULTIPLE SESSIONS THAT YOU FOLKS HAVE HAD IN OPEN SESSIONS, WORKSHOPS, AND OTHER.

THERE'S JUST BEEN A TREMENDOUS AMOUNT OF DILIGENCE THAT YOU GUYS HAVE DONE.

I KNOW THAT THIS IS ONLY ONE STEP.

THIS IS JUST THE TOOL IN THE TOOLBOX.

IT'S NOT VOTING THIS THING COMPLETELY FOR IT.

IT'S JUST GETTING US TO THE NEXT LEVEL.

I DON'T HAVE ANY DOUBTS THAT THIS CITY COUNCIL, IF ALONG THE WAY, ONE OF THESE OFF-RAMPS THAT MAYOR CHENEY, YOU TALKED ABOUT, IF THERE ARE SOME SURPRISES THAT DON'T MAKE SENSE, I HAVE FULL CONFIDENCE IN THIS COUNCIL THAT YOU'LL VOTE, NO.

LET'S PAUSE IT OR STOP IT.

BUT RIGHT NOW, WE NEED TO GIVE YOU A RESOUNDING APPROVAL THAT WE WANT THIS PROJECT, AND WE THINK THAT THE USE OF SALES TAX IS A VERY CREATIVE WAY TO DO IT AND I COMMEND YOU ON THAT.

I THINK ALL THE DUE DILIGENCE I'VE PERSONALLY DONE, YOU GUYS HAVE DONE A GREAT JOB.

WHEN I WAS ON THE LONG-TERM PLANNING, ONE OF THE COMMENTS, I THINK MAYOR CHENEY SAID, THINK BIG.

THINK BIG AS WE'RE DOING A LONG-TERM PLAN.

BUT DON'T DO THAT, YOU HAVE TO DO IT WITH PRUDENCE AND DUE DILIGENCE AND YOU GUYS HAVE DONE THAT, AND I APPLAUD THAT.

SO I'M GOING TO BE VOTING YES.

I HOPE OUR FELLOW RESIDENTS WILL VOTE YES AND I LOVE THE YOUTH THAT'S HERE AS WELL, AND I HOPE THEY GET UP AND SPEAK BECAUSE I'VE GOT GRANDKIDS THAT I HOPE CAN ENJOY THIS IN THE FUTURE AND THE EDUCATION THAT THIS IS GOING TO PROVIDE IS GOING TO BE TREMENDOUS.

I APPLAUD ALL OF YOU, AND I THINK THIS IS A GREAT PROJECT.

THANK YOU. [APPLAUSE]

>> NEXT, WE HAVE AMY HARDEN.

>> BRING THAT DOWN. FIRST, I'D LIKE TO SAY THANK YOU TO

[01:45:04]

MY NAME IS AMY HARDEN, AND I HAVE LIVED IN FRISCO SINCE 2005.

I AM A PAST PRESIDENT OF THE FRISCO ASSOCIATION FOR THE ARTS AND A PAST BOARD MEMBER AND CHAIR OF THE FRISCO PUBLIC ART BOARD.

I AM IN FAVOR OF PASSING THE TWO PROPOSITIONS, A AND B ON THE BALLOT THIS MAY, AND I AM IN SUPPORT OF ALL ACTIVITIES THAT ARE REQUIRED TO BUILD THE PROPOSED FRISCO CENTER FOR THE ARTS.

FOR 20 YEARS NOW, I HAVE ADVOCATED BUILDING AN ARTS-ENRICHED PRESENCE IN FRISCO, INCLUDING A MAJOR ART CENTER HOUSING AN ACCLAIMED PERFORMANCE ARTS THEATER, AND FOR 20 YEARS, I HAVE HEARD NOT NOW.

FROM FRISCO LEADERSHIP AND FROM WOULD-BE LEADERSHIP REGARDING BUILDING SUCH A CENTER.

I RECENTLY HEAR WE ALL LOVE THE ARTS, BUT NOT NOW FOR AN ART CENTER.

FOR 20 YEARS, I HAVE PAID PROPERTY TAX SO THAT OUR FRISCO FAMILIES CAN TAKE THEIR CHILDREN AND HAVE AN OUTSTANDING EDUCATION.

I'VE CONTRIBUTED, MANY STATE CITY TAX SALES DOLLARS TO HELP PAY FOR QUALITY VENUES IN FRISCO, SUCH AS THE STAR, THE PGA, AND THE LIKE.

NONE OF THESE USES HAVE REALLY BEEN MY DESIRE, AND THEY HAVE NOT MET MY NEEDS.

BUT I CERTAINLY HAVE PAID MY HARD-EARNED PENNIES FOR OTHERS TO ENJOY AND BENEFIT FROM THEM.

FOR ME, NOT NOW IS NO LONGER A GOOD ENOUGH ANSWER.

IT'S CERTAINLY NOT AN ACCEPTABLE EXCUSE FOR PUTTING OFF SOMETHING THAT MYSELF AND SO MANY OTHER FRISCO CITIZENS HAVE WANTED.

WITH A PROVEN TRACK RECORD FOR SUCCESSFUL PRIVATE PARTNER RELATIONSHIPS AND PARTNERSHIPS, THE CURRENT FRISCO LEADERSHIP IS MORE THAN CAPABLE OF APPLYING THEIR EXPERTISE TO A LONG-TERM, SUCCESSFUL CENTER FOR THE ARTS.

BECAUSE I HAVE OBSERVED AND PARTICIPATED IN SOME OF THE CONSIDERABLE RESEARCH AND DUE DILIGENCE THE CITY HAS PERFORMED OVER THE LAST FEW YEARS, I BELIEVE NOW IS THE TIME.

THE MAY 3RD PROPOSITIONS, A AND B ARE ONLY RECENTLY A REQUIRED WAY THAT WE MUST VOTE FOR THE CITY TO USE EDC AND CDC FUNDS TO HELP COMPLETE ANY VENUE, INCLUDING THE ART CENTER.

I ENCOURAGE FRISCO TO JOIN ME IN VOTING YES FOR THESE PROPOSITIONS.

NOW REALLY IS THE TIME.

NOW IS THE TIME FOR MY HARD-EARNED PENNIES TO BUILD SOMETHING I WANT.

AFTER 20 YEARS OF WAITING, I REALLY DON'T WANT TO WAIT ANYMORE.

THANK YOU. [APPLAUSE]

>> NEXT, WE HAVE MELINDA PRESTON.

>> GOOD EVENING, MAYOR AND COUNCIL MEMBERS.

MY NAME IS MELINDA PRESTON, AND I AM A RESIDENT OF FRISCO.

I'VE BEEN HERE FOR 23 YEARS.

I'M HERE TONIGHT TO VOICE MY STRONG OPPOSITION TO THE PROPOSAL FOR A SECOND PERFORMING ARTS CENTER IN OUR CITY.

DID YOU HEAR ME SAY SECOND PERFORMING ART CENTER IN OUR CITY? FRISCO ISD IS ALREADY INVESTING IN A STATE-OF-THE-ART PERFORMING ARTS CENTER, FUNDED BY TAXPAYERS.

THAT FACILITY WILL MEET THE EDUCATIONAL AND CULTURAL NEEDS OF OUR STUDENTS AND COMMUNITY? BUILDING ANOTHER CITY-FUNDED CENTER AT THE SAME TIME IS REDUNDANT, UNNECESSARY, AND FRANKLY, A POOR USE OF PUBLIC FUNDS.

WE ARE ALL FEELING THE PRESSURE OF RISING COSTS FROM PROPERTY TAXES TO UTILITY BILLS.

THIS IS NOT THE TIME TO ALLOCATE MILLIONS OF DOLLARS TO DUPLICATE A FACILITY WE'RE ALREADY PAYING FOR.

THAT MONEY COULD GO TO CRITICAL INFRASTRUCTURE, PUBLIC SAFETY, A SERVICE THAT DIRECTLY IMPACTS RESIDENTS DAY TO DAY LIVES.

I WANT TO SAY SOMETHING RIGHT HERE, PUBLIC SAFETY.

I WAS AT THE MALL A COUPLE OF WEEKS AGO.

MY HUSBAND AND I DECIDED THERE WAS NOTHING TO DO IN FRISCO, LET'S GO TO THE MALL.

WE WENT TO THE MALL TO PICK UP A WALLET.

ALL OF A SUDDEN IN JC PENNEY'S, 200, AT LEAST, PEOPLE CAME SCREAMING AND YELLING THROUGH SOMEBODY COULD HAVE SERIOUSLY BEEN HURT.

THOUSANDS OF PEOPLE WERE RUNNING OUT OF THE BUILDING BECAUSE THERE WAS SUPPOSEDLY A GUNSHOT.

NOW, GUYS, I DIDN'T SEE ONE OFFICER IN THAT PLACE.

THERE WERE SO MANY KIDS IN THAT BUILDING.

I WAS THERE WHEN STONE BRYER OPENED.

I WAS THERE GOING OPEN! OPEN! OPEN. COULD NOT WAIT.

I HAVE BEEN TO THAT MALL,

[01:50:02]

BUT NOW I AM VERY CONCERNED ABOUT MY CHILDREN, MY GRANDCHILDREN, OR ANYBODY GOING TO THAT MALL.

I WAS TOLD THAT WAS THE FIRST TIME THAT THAT HAS HAPPENED.

IT'S HAPPENED MULTIPLE TIMES.

VERY CONCERNING.

I DID CALL THE POLICE.

THIS ISN'T ABOUT ANTI-ARTS, IT'S ABOUT BEING FISCALLY RESPONSIBLE AND STRATEGIC WITH OUR RESOURCES.

LET'S SUPPORT THE PERFORMING ARTS BY MAXIMIZING THE FACILITY WE ALREADY HAVE AND MAKING SURE IT'S ACCESSIBLE TO THE ENTIRE COMMUNITY.

PLEASE CONSIDER THIS PROPOSAL.

LET'S PRIORITIZE SMART, EFFICIENT USE OF TAX DOLLARS.

I ALSO WANTED TO SAY, THE ONE THING THAT I HAVE BEEN DISAPPOINTED IN, AGAIN, I HAVE SEVEN CHILDREN.

I RAISED MY KIDS HERE.

I LOVE MY CITY, AND I LOVE MY COUNTY.

I'M IN DENTON COUNTY.

I LOVE MY COUNTY VERY MUCH.

BUT GUYS, WE GOT TO DO A BETTER JOB TAKING CARE OF WHAT WE HAVE NOW.

DOING A GOOD JOB WITH THE STAR.

MANY BUSINESSES HAVE CLOSED DOWN THERE.

I'M CRUSHED BY DOWNTOWN FRISCO AND THE BUSINESS IS SUFFERING.

SUFFERING BECAUSE OF THE ROAD CONSTRUCTION.

NO HELP. GUYS, THESE ARE OURS.

THESE ARE THE FAMILIES HERE.

THESE ARE THE BUSINESSES HERE.

THIS IS YOU AND ME.

LET'S TAKE CARE OF OUR OWN.

THEN EVENTUALLY, WHEN WE HAVE THE ABILITY, AND WE'VE DONE A GOOD JOB WITH ALL THE OTHER STRUCTURES, THAT IS SO FAR NORTH.

IT'S NOT A GOOD PLACE TO PUT IT NECESSARILY RIGHT NOW AND IT'S NOT A GOOD WAY OF SPENDING OUR MONEY.

THANK YOU FOR LETTING ME SPEAK TONIGHT.

[APPLAUSE].

>> OMER AHMED.

>> GOOD EVENING, FELLOW FRISCO RESIDENTS.

MY NAME IS OMER AHMED, AND I STAND BEFORE YOU AS A PASSIONATE SINGER, DEDICATED ARTS ADVOCATE, AND ALSO THE MARKETING EVENTS MANAGER AT UT DALLAS' ART SILHOUETTE.

THROUGH MY EXPERIENCES AT UT DALLAS AND WITH THE CROW MUSEUM OF ASIAN ART, WHICH WAS ACQUIRED BY UT DALLAS IN 2019, I'VE WITNESSED FIRSTHAND THE TRANSFORMATIVE POWER OF THE ARTS IN ENRICHING OUR UTD CAMPUS COMMUNITY AND THE NORTH TEXAS COMMUNITY.

AT THE FRISCO RESIDENTS, THE PROPOSED FRISCO CENTER FOR THE ARTS IS MORE THAN JUST A BUILDING, IT'S A BEACON FOR CULTURAL GROWTH AND COMMUNITY ENGAGEMENT.

IT VISIONS TO HOUSE A 2,800-SEAT PERFORMANCE ALL FOR BROADWAY-LEVEL SHOWS, AND A 300-400-SEAT COMMUNITY HALL FOR LOCAL EVENTS.

THIS CENTER PROMISES TO BE A HUB FOR ARTISTIC EXCELLENCE.

BEYOND CULTURAL ENRICHMENT, I THINK ART CENTERS ARE PROVEN TO HAVE ECONOMIC BENEFITS ATTACHED WITH THEM AS WELL.

STUDIES SHOW THAT NON-PROFIT ARTS ORGANIZATIONS AND THEIR AUDIENCES GENERATE SIGNIFICANT ECONOMIC ACTIVITY, SUPPORTING JOBS AND BOOSTING LOCAL REVENUE.

MOREOVER, THE ARTS PLAY A CRUCIAL ROLE IN MENTAL WELL-BEING, ENGAGING IN ARTISTIC ACTIVITIES HAS BEEN LINKED TO A REDUCED DEPRESSION, ANXIETY, FOSTERING HEALTHIER, MORE CONNECTED COMMUNITIES.

SUPPORTING THE ART CENTER, WE'RE NOT JUST INVESTING IN A VENUE, WE'RE INVESTING IN THE HEART AND SOUL OF OUR COMMUNITY.

I REALLY ENCOURAGE ALL OF OUR RESIDENTS TO COME TOGETHER TO MAKE THIS A REALITY AND TO VOTE YES IN MAY, I'VE SEEN THE TRANSFORMATIVE IMPACT OF THE ARTS IN THE FRISCO COMMUNITY THROUGH FOUNDATIONS LIKE THE FRISCO ARTS FOUNDATION AND TO JUST HAVE THIS ON A BIGGER SCALE IS GOING TO BE CRUCIAL FOR THE COMMUNITY.

I DO UNDERSTAND SOME OF THE CONCERNS RESIDENTS HAVE, BUT I REALLY THINK THIS IS A GREAT LONG-TERM MOVE.

BUT I THINK ONE QUESTION THAT SOME RESIDENTS DO HAVE IS ABOUT THE FRISCO ISC PERFORMING ARTS CENTER.

IF COUNSEL COULD CLARIFY THAT TO US ON THE DUPLICATE THAT PEOPLE ARE MENTIONING AND JUST A LITTLE BIT ABOUT THE FRISCO ISD PERFORMING ARTS CENTER.

>> OUR DEMAND STUDY ACTUALLY SAID OUR COMMUNITY NEEDS THREE FACILITIES.

THE COMMUNITY CENTER, A 1,200 CENTER SEAT CENTER, AND THEN THE 2,800-SEAT BROADWAY HALL.

SINCE FRISCO ISD IS BUILDING THEIR FACILITY, WE REMOVED THAT FROM THE SCOPE OF THE PROJECT, SO ENDED UP BEING A GREAT PARTNERSHIP AND A GREAT FIT.

IF THIS DOES PROCEED, WE CERTAINLY WILL BE HAVING CONVERSATIONS WITH ALL OF OUR EDUCATIONAL PARTNERS, FRISCO ISD, THE COLLIN COLLEGE, UNT FRISCO ABOUT HOW THEY COULD ALSO PARTICIPATE IN THE IMMENSE OPPORTUNITIES AVAILABLE AT THIS FACILITY.

>> PERFECT. THANK YOU. UTD RECENTLY, I HAD A CONVERSATION WITH OUR DEAN OF THE BASS SCHOOL OF ARTS, AND HE'S REALLY INTERESTED IN THIS IDEA.

HE ACTUALLY IS A FRISCO RESIDENT, SO WOULD LOVE TO SEE IF HIGHER EDUCATION CAN ALSO GET INVOLVED IN THIS VENUE. [APPLAUSE].

>> THANK YOU. ANOTHER FACT I WOULD ALSO ADD

[01:55:05]

THEY ACTUALLY HAVE THREE.

FRISCO ISD IS BUILDING THERE'S A 1,200-SEAT, BUT THEY CURRENTLY PROSPER HAS MORE PERFORMING ART SPACE THAN FRISCO.

THIS IS GOING TO BE GREAT FOR THEIR ELEMENTARY AND MIDDLE SCHOOL IS WHAT THEY'RE LOOKING AT FOR THEIR SMALLER SPACE.

NEXT, WE HAVE ROGER BELLEVILLE.

>> I'M ROGER BELLEVILLE.

I'VE BEEN IN FRISCO SINCE 2008.

I LIVE AT 11313 OCEAN ROAD.

SOME PEOPLE KNOW ME AS THE GUY THAT BUILDS THESE BIG, CRAZY IPHONES THAT ARE SIX FEET TALL, MADE OUT OF STEEL AND THINGS.

THE FACT IS, I AM OBSESSED WITH ICONS.

THAT'S AN ICON. THESE THINGS ON YOUR PHONE, ICONS. HERE'S ONE.

[LAUGHTER] NOW, SEE, I'LL LOOK AROUND THE ROOM AND I SEE THE FACES.

AS SOON AS PEOPLE SEE THIS, IT STIRS UP MEMORIES, FEELINGS.

YOU CAN'T HELP IT. THAT MAKES THIS ICONIC. SAME THING WITH THIS.

I DIDN'T HAVE A THING FOR DUCKS, BUT ONCE I PUT THIS IN MY ART, PEOPLE WITH NUTS.

[LAUGHTER] NOW, BEFORE I DID ART, I SPENT THE LAST THREE DECADES DOING SOFTWARE DESIGN.

WHEN YOU'RE CREATING SOFTWARE, YOU WANT PEOPLE TO IMMEDIATELY UNDERSTAND IT AND USE IT, AND FEEL COMFORTABLE WITH IT.

THAT'S WHY I'M OBSESSED WITH THIS STUFF.

I APPRECIATE THAT, HOLD ON.

BUT I RETIRED BECAUSE OF PARKINSON'S, BY THE WAY.

THAT'S WHY I'VE SHAKEN A LOT.

I'M NOT JUST SCARED OF YOU.

[LAUGHTER] JUST A LITTLE BIT.

I LOVE SECOND PLACE. WHY DO I LOVE IT? BECAUSE IT LETS YOU FOCUS ON CONTENT AND JASON SAID IT INTRINSIC VALUE.

INTRINSIC VALUE LIKE PEOPLE AND FRISCO, OUR STUDENTS, OUR KIDS.

OF COURSE, WE HAVE A LOT FOR THEM TO DO.

WE HAVE ICONIC VENUES AND STUFF HERE.

WE HAVE FOOTBALL, REALLY BIG-TIME FOOTBALL.

WE ALSO HAVE FOOTBALL.

[LAUGHTER] WE HAVE I COULDN'T BRING ALL THE THINGS I WANTED TO BE.

AT A DOZEN, THEY'RE SITTING DOWN AT A TABLE AT HOME.

WE HAVE ALMOST A DOZEN, I THINK, PROFESSIONAL SPORTS TEAMS. JERRY DOESN'T OWN ALL OF THEM, BUT IT'S A BIG DEAL.

I'M ONLY GOING TO MENTION THIS ONCE.

MY GRANDDAUGHTER GOES TO CENTENNIAL HIGH SCHOOL, AND SHE GOES TO CHURCH WITH THE OTHER KID.

SPORTS ORIENTATION WHERE THAT'S ALL WE'RE DOING, COMPETITIVE ATHLETICS.

HOW'S THAT WORKING FOR US? WE NEED MORE.

SECOND PLACE. WE NEED STUFF THAT IS ABOUT EXPRESSION YOURSELF. SHARING AN IDEA.

THAT'S WHAT THIS IS ALL ABOUT. SHARING IDEAS WITH PEOPLE.

BUILDING SOMETHING, CREATING AN EXPERIENCE TO SHARE. WE NEED MORE OF THAT.

TO BE A LITTLE BIT ON THE TECHNICAL SIDE, I KNOW FRISCO HAS THE EDC, AND SOMETIMES I GET CONFUSED ON THESE THINGS, REALLY.

BUT I KNOW IT'S ALL TO ATTRACT BUSINESS AND THE THINGS WE WANT IN FRISCO TO ROUND US OUT.

WE HAVE LOTS OF BUSINESS, WE HAVE LOTS OF SPORTS.

WE KNEW THAT WE NEEDED STARTUPS.

I KNOW THAT WAS FUNDED, AND I AGREE WITH THAT.

I THINK THAT'S GREAT. WE GOT THE DECK, WE GOT BELLA START-UP.

WE GOT TO PLUG AND PLAY.

THAT'S TO CULTIVATE THAT PART OF OUR CITY THAT IS MISSING.

WE NEED TO DO THE EXACT SAME THING WITH THIS.

IT'S THE SAME MECHANISM, SAME REASONS, AND TALK ABOUT ICONIC.

WHAT WE SAW ON THE SCREEN A MINUTE AGO.

THAT RIVALS THE GUGGENHEIM MUSEUM AND SYDNEY OPERA HOUSE.

IT'S NOT JUST ENOUGH TO HAVE A FACILITY THAT HAS THE PRACTICAL NEEDS MET.

[02:00:03]

IT SETS A VISION IN THEIR MIND FOR WHERE THEY WANT TO GO, WHO THEY ARE.

I'VE GOT GRANDKIDS IN THIS AREA.

THAT'S WHAT I WANT. LET'S MAKE IT ICONIC.

[LAUGHTER]

>> THANK YOU, ROGER. NEXT, WE HAVE SHARIKA SANKAR.

>> OKAY. SO THEY GET UP.

>> GOOD EVENING, MR. MAYOR AND COUNSEL.

MY NAME IS SHEIKA SHANKER, AND I GO TO SCHOOL IN PROSPER ISD, BUT I AM A RESIDENT OF FRISCO.

OVER THE PAST FEW YEARS, WE'VE WITNESSED INCREDIBLE GROWTH IN FRISCO AND MANY OF OUR SURROUNDING COMMUNITIES.

WITH THAT GROWTH, COMES A RESPONSIBILITY TO NOT JUST SUPPORT ATHLETIC TALENT WHICH WE SAW THROUGH THE TOYOTA STADIUM OR ACADEMIC TALENT, WHICH WE SEE THROUGH UIL, BUT TO NURTURE EVERY TALENT, ESPECIALLY IN THE ARTS.

THE PROPOSED FRISCO CENTER OF THE ARTS WOULD BE A POWERFUL INVESTMENT IN OUR FUTURE.

IT WOULD FOSTER CREATIVITY, CULTURE, AND CONNECTION ACROSS OUR CITY.

AS A FINE ART STUDENT MYSELF, WHO HAS HAD THE INCREDIBLE OPPORTUNITY AT PERFORMING AT PROSPEROUS INCREDIBLE FACILITIES.

I'VE HAD THE EXPERIENCE OF THE IMPACTS OF FINE ARTS FIRSTHAND.

IT BUILDS CONFIDENCE.

IT TEACHES EMPATHY, AND IT GIVES STUDENTS A SENSE OF PURPOSE AND A VOICE.

BUT RIGHT NOW, OPPORTUNITIES TO SHARE THAT VOICE, WHETHER IT'S THROUGH PERFORMANCES, EXHIBITIONS OR COLLABORATION ARE LIMITED.

WE NEED A SPACE THAT REFLECTS THAT PASSION AND POTENTIAL OF THE TALENT WE HAVE AT OUR SCHOOLS.

ALTHOUGH WE MIGHT HAVE INCREDIBLE FACILITIES AT PROSPER, WE DON'T GET TO COLLABORATE THROUGH OUR ELEMENTARY SCHOOLS OR MIDDLE SCHOOLS.

WE STAY WITH THE HIGH SCHOOL.

THIS CENTER WOULD GIVE US AN OPPORTUNITY TO ALSO SUPPORT THEM AS WELL.

THE ART CENTER WOULD BECOME THAT SPACE.

IT WOULD ALSO GIVE STUDENTS WHO LIVE IN FRISCO, BUT ALSO ATTEND PROSPER ISD A CHANCE TO CONNECT, COLLABORATE, AND PERFORM IN A VENUE WORTHY OF OUR CREATIVITY.

ALTHOUGH I WOULD BE GRADUATING BY THE TIME IT'S BUILT, I WOULD HAVE LOVED THE OPPORTUNITY TO HEAR AND LEARN FROM PROFESSIONALS IN THE ARTS AND SEE WORLD CLASS PERFORMANCES, WHICH I GUESS I'LL STILL GET TO SEE.

TO ALSO EXPERIENCE THIS, JUST LIKE OTHERS HAVE BEEN ABLE TO EXPERIENCE IN SPORTS THROUGH PGA AND FRISCO.

THIS ALSO ISN'T JUST ABOUT THE STUDENTS OF TODAY.

IT'S ALSO ABOUT BUILDING A FUTURE WHERE MORE FAMILIES HAVE HAD ACCESS TO HAVE ACCESS TO UNFORGETTABLE EXPERIENCES, LIKE THE BROADWAY SHOWS, CONCERTS, COMEDY, OR THEIR GRANDCHILD'S NEXT CONCERT RIGHT HERE IN OUR CITY.

WE ALREADY HAVE THE TALENT.

WE ALREADY HAVE THE PASSION.

ALL WE NEED NOW IS THE PLATFORM AND THE SPACE.

LET'S MAKE SURE CREATIVITY HAS A HOME IN FRISCO.

I URGE EVERYONE TO VOTE YES TO PROPOSITIONS, A AND B FOR OUR FEATURES.

THANK YOU. [APPLAUSE]

>> THANKS. I'M GOING TO READ A COUPLE AT A TIME JUST TO GET PEOPLE QUEUED UP, SO WE'LL HAVE BERT THAKUR AND JOSH MEK NEXT.

>> LADIES AND GENTLEMEN, THE OTHER NIGHT, I WENT TO A VIGIL, AND IT MOVED ME VERY DEEPLY IN THE WORDS OF JOHN 13:35, LOVE ONE ANOTHER AS I HAVE LOVED YOU, AND YOU MUST LOVE ONE ANOTHER.

IF YOU CAN, WILL YOU JOIN ME FOR A FEW SECONDS OF SILENCE FOR THE MEMORY OF AUSTIN METCALF? MR. MAYOR, COUNCIL MEMBERS AND NEIGHBORS, I SPEAK TO YOU TONIGHT AS A FRISCO RESIDENT WHO IS DEEPLY CONCERNED ABOUT THE WELFARE OF OUR COMMUNITY.

MANY FRIENDS AND NEIGHBORS HAVE WATCHED AS THEIR 401KS AND RETIREMENTS PLUMMETED BY ALMOST 25% OVER THE LAST COUPLE OF DAYS.

MORTGAGE DELINQUENCIES HAVE GONE BY ALMOST 16%.

MOST PEOPLE CAN'T EVEN PAY THEIR RENT.

MANY PEOPLE, INCLUDING LUBER DRIVER WHO DROVE ME HERE IS WORKING TWO,

[02:05:03]

THAT NUMBER IS IN YOUR SLIDES.

IF WE DO END UP NOT RAISING THE SALES TAX, THE CITY, THE TAXPAYERS ARE BEHOLDEN TO PAYING THE REMAINDER OF THOSE FUNDS BY ISSUING BONDS TO PAY FOR THEM, WHICH COULD THEORETICALLY PUT HOMEOWNERS AT RISK.

EVEN THE DALLAS MORNING NEWS IS SOMEWHAT SKEPTICAL OF THIS? THEY'VE CALLED THIS. THEY'VE SAID THEY'RE DEEPLY SKEPTICAL.

IT'S A HUGE COMMITMENT AND THEY FLAT OUT SAID THEY CAN'T RECOMMEND THIS MEASURE, AND THEY'RE CALLING IT A VANITY PROJECT.

NO MY WORDS, THEIRS.

THIS ISN'T JUST OUTSIDERS.

BRIAN LIVINGSTON, HE SAID THAT HE DOESN'T WANT TO APPEAR THAT HE'S EVEN REMOTELY SUPPORTING THIS.

EVEN MAYOR JEFF CHENEY, SPEAKING ABOUT THE FRISCO ISDS PERFORMING ARTS CENTER, THEY SAID IT'S GOING TO BE AN INCREDIBLE ASSET FOR THE COMMUNITY AND THAT $43 MILLION, WHICH IS FUNDED FROM A 2018 BOND IS GOING TO BE INCREDIBLE.

WHY ARE WE RUSHING TO BUILD ANOTHER ONE, MR. MAYOR? THEN ON TOP OF THAT, IT'S PARTNERING WITH PROSPER ISD.

IT'S NOT EVEN GOING TO BENEFIT OUR FRISCO STUDENTS.

LET'S REMEMBER A LITTLE BIT OF HISTORY.

THIS ISN'T FRISCO'S FIRST VENTURE WITH A BOND OR A PERFORMING ARTS CENTER.

YEARS AGO, THERE WAS THE ILL FATED ART CENTER OF COLLIN COUNTY, AND MORE THAN $8 MILLION WAS SPENT TO TRY TO FUND THAT, AND IT WAS MET WITH SEVERE BACKLASH.

WHAT I'M ASKING IS THIS, WHY ARE WE GOING TO SPEND $160 MILLION WHEN WE'RE DUPLICATING EFFORTS? MCKINNEY'S BUILDING ONE FOR 300 MILLION.

THAT'S BACKED BY TROY AIKMAN.

FORMER MAYOR MASSO RECALLED GEORGE PURIFOY IS AN ATTACK DOG WHO'S GOING TO PROTECT FRISCO IF PROJECTS MIGHT HARM THIS CITY. GUESS WHAT? HE'S ATTACKING THIS PROJECT.

HIS STARK WARNINGS, NOT JUST FROM HIM, WILSUL, SHAOSUL, JARED PATTERSON, MANY LEADERS IN THE COMMUNITY.

FRISCO TAXPAYERS, I SAY, IN TERMS OF THINGS THAT WE SHOULD PRIORITIZE? HOW ABOUT THIS? HOW ABOUT AN ANIMAL SHELTER? WE'VE BEEN PROMISED ONE. PEOPLE HERE IN OUR COMMUNITY ARE DRIVING ALL THE WAY TO MCKINNEY AND THE COLONY FOR AN ANIMAL SHELTER? MENTAL HEALTH SERVICES.

COLLIN COUNTY ALONE WITH LIFE PATH SERVICES SAW A 16.8% JUMP IN INCREASE.

WHAT ABOUT VETERANS WITH ACCESS TO THOSE FACILITIES? THE FRISCO POLICE DEPARTMENT CREATED A CRISIS LINE, AND THEY'RE HEROES, BUT WE DON'T HAVE A SINGLE FACILITY HERE THAT DOES THAT.

HOW ABOUT THE PARENTS OF CHILDREN WITH DISABILITIES? ICU. GUESS WHAT? THEIR FRUSTRATION.

WE HAVE HUNDREDS OF FAMILIES HERE IN FRISCO WHO ARE STRUGGLING TO FIND A PLACE FOR KIDS WITH DOWN SYNDROME, AUTISM, OR SPECIAL NEEDS.

WHERE'S THE CITY SUPPORTED CENTER FOR THEM? LOOK, MR. MAYOR, YOU ASKED, WHAT ARE SOME ALTERNATIVES? HOW ABOUT THIS? WHY AREN'T ANY OF YOU CALLING CAA OR WILLIAM MORRIS, FIGURING OUT HOW TO GET FILMING LOCATIONS SO WE CAN BRING TAX REVENUE OR USING THE BEAUTIFUL THEATERS THAT WE HAVE HERE FOR FILM FESTIVALS AND ART FESTIVALS, SO WE CAN GENERATE INCOME AND REVENUE? OR FOR THAT MATTER, WHY AREN'T YOU FIGURING OUT WAYS WHERE WE CAN INCENTIVIZE TAX BREAKS SO WE CAN MOVE 1883 AND YELLOWSTONE AND THOSE FILMING NEEDS HERE? IF WE WANT TO GET INTO THE ENTERTAINMENT INDUSTRY, LET'S UNDERSTAND BUSINESS.

HOW ABOUT DIFFERENT WAYS TO UTILIZE THE EDC FUNDS.

HOW ABOUT BUILDING HIGH TECH MANUFACTURING OR POWER PLANTS OR DATA CENTERS, THINGS THAT WOULD BRING IN JOBS THAT PAY HUNDREDS OF THOUSANDS OF DOLLARS, SO OUR KIDS CAN ACTUALLY BUY A HOME, AND IT WOULD GENERATE MONEY FOR THE EDC AND CDC.

I'M GOING TO BRING UP SOMETHING VERY UNCOMFORTABLE.

ARE THERE DEVELOPMENT DEALS AND PERSONAL CONTRACTS OR OPERATIONAL PARTNERSHIPS THAT YOU ALL WILL BE ENJOYING AS A RESULT OF THIS? IF SO, WILL YOU MAKE A COMMITMENT NOW THAT IF YOU LEAVE OFFICE THAT YOU WILL NOT DO THAT? THE PUBLIC DESERVES TO KNOW.

THANK YOU. [APPLAUSE]

>> MY NAME IS JOSH MEK, AND I RESIDE AT 6901 CINE BAR DRIVE IN FRISCO, TEXAS.

MR. MAYOR, CITY COUNCIL MEMBERS, I WANT TO THANK YOU GUYS FOR LISTENING AND ENTERTAINING ALL THE CONVERSATIONS AND ALL THE RESEARCH THAT YOU GUYS HAVE PUT INTO THIS.

FIRST, I'M GOING TO GO OFF SCRIPT.

I'M GOING TO STAY TO ALL THE STUDENTS THAT LIVE IN FRISCO THAT ATTEND THE DISTRICTS OF PROSPER, LEWISVILLE, AND LITTLE ELM.

YOU GUYS MATTER JUST AS MUCH AS OUR FISD STUDENTS.

[APPLAUSE] THIS PROJECT AND ITS PROCESS IS WHAT I LOVE MOST ABOUT FRISCO AND OUR SYSTEM OF GOVERNMENT.

[02:10:05]

THIS IS EXACTLY HOW GOVERNMENT SHOULD WORK.

I AM HAVING A LOT OF CONVERSATIONS WITH FRISCO RESIDENTS RIGHT NOW PERTAINING TO THE FRISCO CENTER FOR THE ARTS, AND I FIND THAT ULTIMATELY, THERE ARE TWO MAJOR CATEGORIES THAT PEOPLE FALL INTO.

PEOPLE WHO ARE ALL IN AND PEOPLE WHO ARE FOR THE IDEA BUT HAVE RESERVATIONS.

THOSE RESERVATIONS ARE CENTERED AROUND THE PROJECT'S OPERATION AND THE RISK TO TAXPAYERS IF THIS PROJECT FAILS.

THESE ARE ALL VALID CONCERNS WHICH ARE ADDRESSED AT THE NEXT MILESTONE IF THESE PROPOSITIONS PASS.

CURRENTLY, WE ARE AT A CROSS ROADS OF WHETHER OR NOT WE WANT THIS PROJECT IN FRISCO.

THAT IS WHAT THIS ELECTION IS ABOUT.

YES, WE WANT IT OR NO, WE DON'T.

OUR CITY'S ULTIMATE PARTNER IS THE FRISCO RESIDENT.

IF THEY ARE NOT AT THE TABLE FOR THIS PROJECT, AS WILL BE DETERMINED BY THIS VOTE, THEN IT SHOULD CEASE TO EXIST.

WE MUST ANSWER.

IS THE FRISCO RESIDENT WILLING TO BE A PARTNER ON THIS PROJECT? IF WE DECIDE, YES, AND VOTE FOR THE PROPOSITIONS, THE NEXT STEP, AND I WANT TO STRESS THE NEXT STEP IN THE PROCESS IS FOR THE CITY STAFF AND OUR COUNSEL TO NEGOTIATE A DEFINITIVE OPERATOR AGREEMENT WITH FRISCO LIVE.

IT IS IMPORTANT TO NOTE THAT EVEN IF THE ART PROPOSITIONS PASS, THIS PROJECT IS NOT COMPLETE OR FINALIZED, THE OPERATOR AGREEMENT WILL BE SUBJECT TO NEGOTIATION, AN ADDITIONAL COUNCIL VOTE OF APPROVAL THAT THIS AGREEMENT WILL BE SOLIDIFIED.

NOW, IF THE PROPOSITIONS FAIL, THEN WE LOSE THIS PROJECT, BROADWAY AND FRISCO WILL BE GONE.

WE EITHER CONTINUE TO EXPLORE THIS PROJECT BY VOTING TO PROCEED TO THE NEXT MILESTONE OF NEGOTIATING A DEFINITIVE OPERATING AGREEMENT OR THIS PROJECT STOPS.

THE FUTURE EXPLORATION OF THIS PROJECT IS WHAT WE ARE VOTING TO DETERMINE RIGHT NOW.

THIS VOTE IS NOT A FULL YES IF APPROVED, BUT A YES, WE, THE FRISCO RESIDENT, WANT TO BE A PARTNER AT THE TABLE FOR THIS PROJECT.

GIVEN THE TWO OPTIONS OF FOR OR AGAINST, I WILL BE VOTING FOR PROPOSITION A AND B. I BELIEVE BY NOT CONTINUING TO PURSUE THIS PROJECT WILL BE A HUGE MISS FOR FRISCO.

WE WILL MISS THE OPPORTUNITY TO CAPTURE A LANDMARK ATTRACTION THAT WILL PROVIDE SIGNIFICANT ECONOMIC BENEFITS AND IMPACTFUL INTRINSIC OPPORTUNITIES FOR OUR COMMUNITY.

UPON APPROVAL OF THESE PROPOSITIONS, WE MUST BE VIGILANT.

THERE ARE RISK.

AS PART OF THE OPERATOR AGREEMENT, FRISCO LIVE MUST BE CAPITALIZED TO ACCOMMODATE THE RESPONSIBILITIES OF BEING AN AT RISK OPERATOR.

THEY CANNOT BE STRUCTURED AS A BANKRUPTCY REMOTE ENTITY AND POTENTIALLY LEAVE OUR RESIDENTS CARRYING THE BURDEN.

THOSE DETAILS MUST BE BUTTONED UP AND INCLUDED AS A PART OF THE OPERATOR AGREEMENT.

I LOOK FORWARD TO THESE PROPOSITIONS PASSING.

I LOOK FORWARD TO US NEGOTIATING AN IRONCLAD OPERATOR AGREEMENT THAT PROTECTS OUR ULTIMATE PARTNER, THE FRISCO RESIDENT.

THE THING I LOOK FORWARD TO THE MOST IS ONE DAY TAKING MY FAMILY TO THE OPENING BROADWAY PERFORMANCE ACT RIGHT HERE IN FRISCO, TEXAS. THANK YOU.

[APPLAUSE]

>> NEXT, WE'LL HAVE ANNE ANDERSON AND GAIL STEVENS AFTER THAT.

>> YOU KNOW THAT JOSH TOOK MOST OF MY TALKING POINTS, SO I'M A LITTLE IRRITATED.

ANNE ANDERSON, 6613 WHITE OAKS LANE, I'VE LIVED IN FRISCO FOR ABOUT 20 YEARS.

I JUST WANT TO SPEAK ABOUT A NUMBER OF THINGS.

REGARDING THIS PROJECT, I THINK THE FIRST THING THAT EVERYBODY NEEDS TO UNDERSTAND IS HOW IT'S FUNDED AND HOW SOME OF THE FUNDS THAT ARE BEING USED CANNOT BE USED FOR OTHER THINGS IN THE CITY.

THEY CAN'T BE USED FOR POLICE, THEY CAN'T BE USED FOR FIRE.

THEY CAN'T BE USED FOR EVEN AN ANIMAL SHELTER, WHICH I KNOW, BREAKS LAURA'S HEART.

THEY ARE DETERMINED IN SPECIFIED USE OF FUNDS.

YOU HAVE TO UNDERSTAND THAT MANY PEOPLE, INCLUDING MYSELF, MOVED TO FRISCO, BECAUSE OF HOW GREAT IT IS.

WHEN I MOVED HERE, THERE WASN'T ALL THE FACILITIES THAT ARE HERE NOW, BUT I WAS ATTRACTED BY THE BASEBALL PARK THAT WHEN I STAYED AT THE HOTEL ACROSS THE STREET, AND WE WATCHED BASEBALL GAMES THE FIRST WEEK, WE LIVED IN FRISCO.

IT WAS PRETTY FANTASTIC.

THOSE FACILITIES ARE WHY PEOPLE ARE MOVING HERE.

[02:15:01]

BUT THAT'S WHAT MAKES FRISCO A REALLY GREAT CITY.

IT'S PROBABLY THE SAUCE THAT BROUGHT YOU TO FRISCO.

I UNDERSTAND A LOT OF THE PEOPLE THAT DON'T AGREE OR THAT DON'T UNDERSTAND HOW THOSE FUNDS ARE USED, DIDN'T LIVE HERE TEN YEARS AGO.

TEN YEARS AGO, WE WERE BUILDING SCHOOLS FOR STUDENTS AND FOR FAMILIES THAT DIDN'T LIVE HERE, INCLUDING THOSE FAMILIES THAT PROBABLY LIVE HERE RIGHT NOW.

I WATCHED MY DAUGHTER WHEN SHE WAS IN HIGH SCHOOL, TELL ME HOW SHE HAD TO HAVE LUNCH IN THE BLACK BOX THEATER, BECAUSE THERE WASN'T ROOM IN HER SCHOOL, HOW THEY DIDN'T HAVE TIME TO DO REHEARSALS, BECAUSE THE THEATERS WERE BEING USED BY THE DANCE TEAM AND THE HONOR SOCIETY AND THE BAND, AND GO ON AND ON AND ON OF ALL THE PEOPLE THAT USE THE THEATERS IN THE HIGH SCHOOLS.

NOW THE SCHOOL DISTRICT GETS TO BUILD A PERFORMING ARTS CENTER, AND HOPEFULLY, THEY'LL HAVE THE SPACE AND THE FACILITY SPACE FOR ALL THE ACTIVITIES THAT THEY NEED FOR THEIR STUDENTS THAT ARE IN ARTS.

FRISCO HAS MORE THAN 70,000 STUDENTS THAT PARTICIPATE IN ARTS PROGRAMMING.

THAT'S A BIG NUMBER, 70,000 STUDENTS.

WE'RE NOT JUST A SPORTS CITY.

THESE STUDENTS GROW UP TO GO TO COLLEGE.

I WANT THEM TO COME BACK TO FRISCO. THANK YOU, CARNE.

>> ARTS AREN'T JUST THEATER AND ORCHESTRA AND BAND PERFORMANCES.

THEY HAVE SO MANY BROAD RANGING IMPLICATIONS IN THE SCIENCES AND IN MATH, AND WE ARE TRULY ESTEEMED FAMILY.

IF YOU ALL KNOW, MY HUSBAND HAS A DEGREE IN PHYSICS.

TRUST ME, IT'S NOT JUST THE ARTS AT OUR HOUSEHOLD.

IT ALSO BRINGS UP QUESTIONS WHEN WE TALK ABOUT AN ART CENTER AND THE TAX REVENUE, THE TAX IMPLICATIONS FOR OUR CITY.

YOU WOULD THINK THAT I WOULD BLINDLY SAY, YES, WE NEED THIS ARTS FACILITY BECAUSE I WANT MY DAUGHTER TO CONTINUE TO BE HERE AND MAYBE DIRECT PLAYS ON THAT STAGE.

NOTHING WOULD MAKE ME HAPPIER.

TRULY, SHE'S A VISIONARY.

[LAUGHTER] I DO MY HOMEWORK.

I ASK QUESTIONS.

I LOOK INTO THE FUNDING MECHANISMS AND, YES, JOSH, I DO WONDER WHAT HAPPENS IF A NONPROFIT IS DISSOLVED AND WE'RE STUCK WITH OPERATING A FACILITY BECAUSE THE OPERATOR LEFT.

I WANT TO MAKE SURE THAT'S BUTTONED UP.

I ALSO WANT PEOPLE TO UNDERSTAND THAT I HAVE OTHER QUESTIONS AS WELL, BUT AT THE END OF THE DAY, I THINK AS A RESPONSIBLE VOTER AND CITIZEN OF FRISCO, YOU HAVE TO DO THE HOMEWORK FOR YOURSELF.

DOES IT MAKE SENSE? DOES IT MAKE FINANCIAL SENSE? DOES IT MAKE SENSE TO YOUR HEART? DOES IT MAKE SENSE TO THE FUTURE? WHEN I LOOK AT WHAT FRISCO HAS BEEN ABLE TO ACCOMPLISH, DO WE ALL REMEMBER HOW THE AREA AROUND THE STAR WAS VERY CRITICIZED? DO WE LOOK AT WHAT'S HAPPENING AT COMERICA CENTER? DO PEOPLE REALIZE HOW OFTEN THAT SPACE IS BEING USED? I REMEMBER JEFF ASKING, WHAT DO YOU LEAVE FRISCO FOR? I LEAVE FRISCO TO GO TO A CONFERENCE IN BRANSON, MISSOURI EVERY YEAR. NOT ANYMORE.

THAT CONFERENCE IS IN FRISCO IN OCTOBER AND THEY JUST SIGNED ANOTHER FIVE YEAR CONTRACT.

THEY FILL UP ALL THE HOTELS.

OVER 4,000 WOMEN COME TO FRISCO TO THE COMERICA CENTER.

I'M INCREDIBLY PROUD OF THAT.

WE GOT THAT BUSINESS RIGHT HERE BECAUSE WE HAVE A FACILITY FOR IT.

WHEN THAT FACILITY WAS BUILT, DID WE HAVE THE VISION TO KNOW WHAT IT WOULD DO FOR THE CITY? THAT'S WHAT WE HAVE TO THINK ABOUT. WHAT WILL THIS DO? WHAT OTHER ART-CENTRIC BUSINESSES WILL SOMETHING LIKE THIS ATTRACT TO FRISCO ON OUR NORTHERN BORDER? THE MILLION PLUS PEOPLE THAT WILL BE LIVING IN CELINA AND PROSPER, THE PEOPLE THAT WE BUILD THINGS FOR THAT DON'T LIVE HERE YET, THEY'LL BE THE ONES USING THESE FACILITIES.

JUST THINK ABOUT IT WHEN YOU GO TO THE POLL.

IS IT A YES OR NO? JUST PLEASE DO YOUR HOMEWORK.

FOR ME, IT'S A YES.

I CAN'T PROMISE IT'S THAT FOR ALL OF MY FAMILY.

[APPLAUSE]

>> AFTER GAIL, WE'LL HAVE DAN ELMER AND ELIZABETH REICH.

>> GOOD EVENING, MAYOR AND CITY COUNCIL MEMBERS AND THE COMMUNITY OF FRISCO.

MY NAME IS GAIL STEVENS AND I AM A RESIDENT HERE.

DO YOU NEED MY ADDRESS? WE MOVED FROM PLANO.

WE WERE IN PLANO FOR 20 YEARS AND THEN MY HUSBAND AND I DOWNSIZED AS EMPTY NESTERS 10 YEARS AGO, UP JUST SOUTH OF 380.

IT WASN'T EVEN PGA PARKWAY YET AT PRESTON ROAD AND THERE WERE JUST FIELDS.

WE HAVE WATCHED FRISCO GROW DRAMATICALLY.

MY HUSBAND IS IN SPORTS BROADCASTING,

[02:20:03]

BOB ACTUALLY ALWAYS SAYS, I JUST STAY WITHIN FIVE MILES OFF JERRY AND I KNOW I'M GOOD.

BUT I REALLY APPLAUD THIS PROJECT.

I'VE WATCHED THESE MAJOR PARTNERSHIPS IS YOUR SECRET SAUCE AND THE CONCEPT OF PUBLIC PRIVATE PARTNERSHIPS IS REALLY SPECIAL.

AS A MODEL, I SEE FRISCO AS A MODEL AROUND THE COUNTRY AND I SEE THIS PROJECT BEING ANOTHER PART OF MAKING US A 360 DEGREE COMMUNITY AND CITY.

I GREW UP IN FLINT, MICHIGAN AND WHEN I WAS GROWING UP, THE AMERICAN AUTOMOBILE INDUSTRY WAS VERY VIBRANT AND THE CHARLES STEWART MOTT FOUNDATION BUILT THE CULTURAL CENTER OF FLINT, WHICH WAS THEN ABOUT 200,000, WHICH IS WHAT FRISCO IS NOW.

WHAT IT DOES AS A CHILD RAISED IN THAT COMMUNITY AND THOSE DYNAMICS, I THINK ARE REALLY IMPORTANT.

I JUST AM A STRONG PROPONENT FOR THIS PROJECT.

I THINK THAT THERE IS A VERY IMPORTANT ROLE THAT THE ARTS PLAY AND I SAY THAT BROADLY, BUT THE ARTS PLAY IN NOT ONLY HELPING TO SHAPE OUR CHILDREN, BUT SHAPING OUR FAMILIES IN OUR COMMUNITY AND ALL OF US AS HUMAN BEINGS.

I THANK YOU. [APPLAUSE]

>> GOOD EVENING. MY NAME IS DAN ELMER.

I LIVE IN LONE STAR RANCH, IRONICALLY, FAIRLY CLOSE TO TAMMY ACROSS OF TEAL.

MY FAMILY'S BEEN IN FRISCO SINCE 2019.

I'M NOT SURE IF I HAVE AN ACCENT ANYMORE, BUT IF I DO, I'M ORIGINALLY FROM WISCONSIN, SO I'LL GIVE YOU ONE.

YEAH, OKAY. THERE WE GO.

[LAUGHTER] BUT LOOK AND BY WAY OF BACKGROUND, I'VE SPENT THE LAST 15 YEARS FINANCING DIFFERENT PROJECTS IN REAL ESTATE BUSINESS, PRIVATE EQUITY.

I'VE PROBABLY UNDERWRITTEN OR APPROVED ABOUT $7 BILLION OF TRANSACTIONS IN THE LAST 15 YEARS OF MY LIFE.

CURRENTLY, PROFESSIONALLY, I HAVE A $40 MILLION APPROVAL AUTHORITY FOR LOAN DECISIONS FOR A BANK.

WELL, I'M NOT INHERENTLY FOR OR AGAINST THE ARTS.

I'M NOT INHERENTLY FOR OR AGAINST THIS PROJECT.

THE FIRST GENTLEMAN THAT SPOKE ASKED, IS IT THE ARTS OR IS IT THE DEAL? THAT PRESENTATION WAS INCREDIBLE.

I THINK THAT TEAM COULD GIVE COREY BOOKER A RUN FOR HIS MONEY AFTER HE SPENT 25 HOURS ON A PRESENTATION ON THE SENATE FLOOR THIS LAST WEEK.

IS IT THE ARTS, OR IS IT THE DEAL? FOR ME, RIGHT NOW, IT'S THE DEAL.

I CAN'T VOTE YES ON THE PROPOSITIONS BASED ON WHAT'S WRITTEN DOWN IN THIS LOI.

I WAS INCREDIBLY DISAPPOINTED IN THE CITY COUNCIL IN THE DISCUSSION AND THE DEBATE THAT ENSUED ON THE MEETING ON APRIL 1ST.

YOU ALL VOTED TO APPROVE AN LOI YOU DIDN'T UNDERSTAND.

BRIAN LIVINGSTON ASKED THE QUESTION, WHO ARE THE PARTIES TO THE DEFINITIVE OPERATING AGREEMENT THAT JOSH WAS TALKING ABOUT? NOBODY KNEW THE ANSWER.

THE FOLKS SITTING HERE, THE CONSULTANTS, MULTIPLE PEOPLE ON THE CITY COUNCIL EXPRESSED THAT BROADWAY DALLAS AND BROADWAY ACROSS AMERICA ARE PARTY TO THE OPERATING AGREEMENT.

THEY ARE NOT. PAGE 1, BULLET POINT 1, PARTIES INVOLVED, FRISCO LIVE INC, CITY OF FRISCO.

THOSE ARE THE ONLY TWO PARTIES SUBJECT TO THE OPERATING AGREEMENT.

WHY DOES THAT MATTER? BECAUSE THE STRUCTURE THAT'S PROPOSED IN THIS LOI, JOSH, IT IS A BANKRUPTCY REMOTE STRUCTURE.

THERE IS NO RECOURSE TO BROADWAY ACROSS AMERICA.

THERE'S NO RECOURSE TO BROADWAY DALLAS IF THE OPERATIONS GO BAD.

THAT REQUIRES A SEPARATE AGREEMENT.

WHAT'S THE ROLE OF BROADWAY DALLAS? WHAT'S THE ROLE OF BROADWAY ACROSS AMERICA AS WRITTEN DOWN IN THE LOI? THEY'RE CONSULTANTS, THEY'RE PROVIDING SERVICES TO FRISCO LIVE, WHICH IS A NON PROFIT BANKRUPTCY REMOTE ENTITY, THAT IF IT RUNS OUT OF FUNDING, THERE ARE NO ASSETS, THERE IS NO ONE WHO IS REQUIRED TO STEP UP AND FUND THAT ENTITY, AT LEAST UNDER THE TERMS OF THIS LOI.

IN ORDER TO HAVE THAT, WHAT YOU NEED IS A KEEP WELL AGREEMENT.

AN AGREEMENT FROM THOSE ENTITIES TO AGREE THAT THEY WILL CONTINUE TO FUND OPERATING LOSSES IN THE EVENT THAT THAT OCCURS.

YOU DON'T HAVE THAT IN THIS LOI.

YOU DON'T HAVE A GUARANTEE OF THE OPERATING AGREEMENT FROM BROADWAY DALLAS.

WHAT YOU DO HAVE IS THE PROMISE TO NEGOTIATE A CONSULTING AGREEMENT AT A LATER DATE UNDER

[02:25:01]

THAT'S NOT TRUE.

WE'LL BE PAYING CONSULTING FEES AND THAT'S IN THE LOI.

I'M INCREDIBLY DISAPPOINTED.

AGAIN, I'M NOT FOR OR AGAINST THIS PROJECT.

I'M AGAINST A BAD DEAL AND WHAT'S OUTLINED IN THIS LOI IS A BAD DEAL.

I DON'T THINK VOTING FOR THIS WHEN ALL THE COUNCIL MEMBERS CAN'T EVEN IDENTIFY WHO WILL BE PARTY TO THE AGREEMENTS THAT ARE BEING SCRUTINIZED IS APPROPRIATE.

THAT'S A FAILURE OF YOUR DUTIES. HERE WE ARE.

I'M HOPEFUL. I GOT A CHANCE TO RUN INTO MS. RUMMEL AT THE BEGINNING OF THE MEETING.

IT SOUNDS LIKE MAYBE YOU HAVE STARTED TO HAVE SOME OF THOSE CONVERSATIONS.

THIS PROJECT SHOULD NOT MOVE FORWARD IF THERE IS NO RECOURSE TO BROADWAY ACROSS AMERICA, IF THERE'S NO RECOURSE TO BROADWAY DALLAS AND ALSO, WHATEVER FEE ARRANGEMENTS WE ENTER INTO UNDER THE CONTRACTING OR THE CONSULTING AGREEMENTS, THOSE SHOULD BE BACK AND LOADED TO LIMIT THE FEES THAT THEY'RE PAID EARLY BEFORE THE CONCEPT IS PROVEN.

NONE OF THAT'S DISCUSSED IN THE LOI.

THESE ARE NOT THINGS TO BE FIGURED OUT IN THE NEXT STEPS.

THESE ARE MATERIAL DEAL TERMS THAT ARE NOT IN THE FRAMEWORK OF THE DEAL.

I APPRECIATE ALL THE COMMENTS ABOUT WHAT A GREAT JOB AND HOW AMAZING THIS PROCESS HAS BEEN.

I'M APPALLED BY WHAT I SAW ON APRIL 1ST.

YOU ALL HAVEN'T DONE YOUR HOMEWORK.

YOU DIDN'T EVEN KNOW WHO WAS GOING TO BE SUBJECT TO THE AGREEMENTS.

I MAY ULTIMATELY VOTE FOR OR AGAINST PROP A AND PROP B, BUT WE'VE GOT TO DO BETTER.

THIS HASN'T BEEN TRANSPARENT.

IT HASN'T BEEN COMPLETE.

I HAVE ASKED MULTIPLE TIMES TO THE EMAIL ADDRESS ON THE WEBSITE.

I HAVE CALLED AND LEFT MESSAGES TO FIND OUT WHAT'S OUR ESTIMATE OF THE FEES TO BE PAID IN YEAR 1 AND YEAR 2 TO THOSE THIRD PARTIES WHO ARE OUTSIDE OF THE BANKRUPTCY REMOTE STRUCTURE FOR CONSULTING FEES.

NO RESPONSE. WE DON'T KNOW.

I THINK WE'RE OUT OVER OUR SKIS AT THIS POINT.

I THINK THE CART'S BEFORE THE HORSE AND I THINK WE NEED TO DO BETTER.

THANK YOU. [APPLAUSE]

>> AFTER ELIZABETH, WE WILL HAVE RON PATTERSON AND RICH JAFFE.

>> GOOD EVENING. I AM ELIZABETH REICH.

I'M THE SENIOR VICE PRESIDENT OF BUSINESS ADMINISTRATION AT BROADWAY DALLAS.

ON BEHALF OF THE ENTIRE BROADWAY DALLAS BOARD AND STAFF, I'M THRILLED TO BE HERE TODAY WITH OUR FRISCO LIVE PARTNER, BROADWAY ACROSS AMERICA TO SHARE OUR SUPPORT AND ENTHUSIASM FOR THE FRISCO CENTER FOR THE ARTS PROJECT.

HONORABLE MAYOR, MEMBERS OF THE COUNCIL, CITY OF FRISCO STAFF, THANK YOU FOR THE OPPORTUNITY TO BE PART OF THIS PROJECT.

FRISCO LIVE IS HONORED TO HAVE BEEN CHOSEN TO PLAY A CENTRAL ROLE IN WHAT WE ANTICIPATE BEING A CULTURAL AND ARTISTIC MAGNET IN FRISCO.

TO THE RESIDENTS HERE, YOUR CITY IS THRIVING.

THE OPPORTUNITY OF UPCOMING PROPOSITIONS A AND B ON MAY 3RD COULD BRING A WORLD CLASS ARTS VENUE TO FURTHER BOOST THE LOCAL ECONOMY AND ENTERTAINMENT OPTIONS.

FRISCO'S APPROACH IS A WINNING BLEND OF BOLD VISION AND PRACTICAL EXECUTION, TAKING BOLD STEPS TO SOLVE PROBLEMS WITH CREATIVITY AND FLEXIBILITY, USING UNIQUE BUSINESS STRUCTURES AND CREATIVE PUBLIC PRIVATE PARTNERSHIPS TO BRING BIG, BOLD ENTERTAINMENT CONCEPTS TO FRUITION.

THIS DYNAMIC COMBINATION HAS MADE FRISCO A LEADER IN SPORTS AND ENTERTAINMENT AND IT WILL DRIVE THE SUCCESS OF THIS NEW ARTS INITIATIVE.

WE FIRMLY BELIEVE THAT THE ARTS ARE WHAT MAKE A CITY GREAT.

YES, A HEALTHY BUSINESS CULTURE IS KEY, A PROFESSIONAL SPORTS CULTURE IS KEY AND FRISCO HAS IT, BIG TIME.

YES, CULINARY EXCELLENCE AND VARIETY ARE IMPORTANT AS OUR PARKS AND LIBRARIES AND SO MANY OTHER PUBLIC WORKS, BUT WE THINK THE ARTS ARE SPECIAL AND THE PROPOSED ART CENTER WILL CREATE A TRULY IMPACTFUL ECOSYSTEM THAT WILL BE UNIQUELY ADDITIVE TO ALL THE OTHER WONDERFUL AMENITIES IN FRISCO.

WE LOOK FORWARD TO BRINGING TO THE TABLE OUR COLLECTIVE EXPERTISE IN VENUE MANAGEMENT AND UPKEEP, IN PROGRAMMING AND MARKETING, IN VIP CUSTOMER SERVICE, IN FUNDRAISING AND CORPORATE SPONSORSHIP, IN TICKETING, AND EVERYTHING ELSE INVOLVED IN RUNNING A WORLD CLASS MULTI VENUE ARTS FACILITY.

WE ENVISION A BUSTLING HUB WHERE ON A DAILY BASIS, WORLD FAMOUS PROFESSIONAL TOURING ARTISTS WILL INTERSECT WITH COMMUNITY ARTS ORGANIZATIONS AND RESIDENTS.

WHERE STUDENT PERFORMANCES WILL DELIVER LESSONS ABOUT COLLABORATION AND EMPATHY AND SELF CONFIDENCE.

WHERE A LOCAL SINGER SONGWRITER WILL ENTERTAIN YOU IN THE LOBBY AS YOU VIEW A ROTATING COLLECTION OF WORKS BY LOCAL ARTISTS.

WE ENVISION AN ECONOMIC CATALYST THAT EMPLOYS HUNDREDS OF STAFFERS, THAT DRIVES ACTIVITY TO SURROUNDING RESTAURANTS, HOTELS AND RETAILERS, PUMPING MONEY BACK INTO FRISCO ECONOMY AND TAX BASE.

I'M HERE TO TELL YOU THAT FRISCO LIVE IS COMMITTED TO THIS PROJECT.

WE HAVE DEMONSTRATED THAT COMMITMENT BY PLEDGING

[02:30:03]

WHY? BECAUSE WE BELIEVE SO STRONGLY THAT THE ART CENTER WILL BE A SUCCESS.

THE POPULATION GROWTH IN COLLIN COUNTY AND THE SURROUNDING AREAS PROVIDE THE PERFECT PLATFORM FOR A NEW THRIVING ART SCENE.

FRISCO LIVE WILL MARSHAL ITS RESOURCES AND COLLECTIVE EXPERTISE TO ENSURE THE ONGOING SUCCESS OF THE ART CENTER.

LOOK AT OUR TRACK RECORD.

OUR ORGANIZATION HAS RUN THE MUSICALS SINCE THE 1960S.

THROUGH WARS AND ECONOMIC DOWNTURNS AND PANDEMICS, WE HAVE REMAINED STEADFAST IN OUR COMMITMENT TO THE VENUE AND THE COMMUNITY.

THINK WHAT WE CAN DO IN A STATE OF THE ART FACILITY IN SUCH A BUSTLING NEW DEVELOPMENT.

UNLIKE OTHER REGIONAL VENUES, THIS ART CENTER WOULD FEATURE A 2,800 SEAT MAIN HALL SPECIFICALLY DESIGNED TO MEET THE TECHNICAL AND SEATING REQUIREMENTS FOR FIRST RUN BROADWAY TOURS AND LARGE SCALE COMMERCIAL PRODUCTIONS.

THIS ENSURES THAT FRISCO WILL HAVE BROADWAY IN ITS BACKYARD.

I'M MOST EXCITED THAT FRISCO LIVE WILL WORK WITH STUDENTS IN THE CITY OF FRISCO IN WAYS THAT WILL ENTERTAIN, EDUCATE, ENGAGE AND ENRICH.

WE BELIEVE STRONGLY THAT OUR APPROACH TO EDUCATIONAL PROGRAMMING AND COMMUNITY PARTNERSHIPS IS SECOND TO NONE IN THE NATION AND WE LOOK FORWARD TO BRINGING IT TO ALL CITY OF FRISCO STUDENTS, AS WELL AS TO HOSTING PROSPER ISD'S WORKFORCE TRAINING PROGRAM.

WHAT WILL SUCCESS REQUIRE? THE BEST CUSTOMER SERVICE, BRINGING PATRONS BACK TO THE ART CENTER AGAIN AND AGAIN, EXPERT FUND RAISING AND DONOR ENGAGEMENT AND BUILDING EXCEPTIONAL RELATIONSHIPS WITH THE CITY OF FRISCO, ITS SCHOOLS AND LOCAL ARTS GROUPS.

WITH FRISCO LIVE AS YOUR NONPROFIT FACILITY OPERATOR, YOU WILL HAVE PROVEN EXPERTISE ON YOUR SIDE AND A DEEP COMMITMENT TO OUR ARTS AND EDUCATION MISSIONS.

THANK YOU. [APPLAUSE]

>> GOOD EVENING, MAYOR AND COUNCIL.

STAFF, IT'S GOOD TO SEE YOU.

MY NAME IS RON PATTERSON.

I LIVE AT 6470 HUNTERS PARKWAY, FRISCO, TEXAS, AND I HAVE A LITTLE BACKGROUND WORKING IN LOCAL GOVERNMENT ABOUT 35 YEARS, A LITTLE OVER 22 OF THOSE HERE, AND A LITTLE OVER THREE YEARS OF THAT AS PRESIDENT OF THE FRISCO ECONOMIC DEVELOPMENT CORPORATION.

WHAT I'D LIKE TO JUST SPEAK ABOUT THIS EVENING VERY QUICKLY IS THAT I AM A CONSUMER OF THE ARTS.

I LOVE IT, MY WIFE LOVES IT.

MY DAUGHTER HAS EVEN BEEN A PROFESSIONAL STAGE ACTRESS, SO I CAN APPRECIATE WHAT IS BEING DONE HERE AND WHAT GOAL IS BEING SET.

I GOT TO TELL YOU THE PRESENTATION WAS BEAUTIFUL, AND THE FACILITY LOOKS WONDERFUL.

WHAT I DO HAVE A PROBLEM WITH, THOUGH, IS THE HOW.

IT'S THE HOW SIDE OF IT THAT IS CONCERNING TO ME.

I SPEAK TO THAT BECAUSE, AS ONE GENTLEMAN SPOKE TO, LIKE THE LOI, I KNOW THERE'S A WORK TO BE DONE, AND YOU'VE GOT TO GET THERE.

BUT THE STARTING POINT IS PRETTY WEAK.

ADDITIONALLY, I WOULD ADD THAT WHEN WE DID THESE OTHER PROJECTS AND THESE PARTNERSHIPS THAT WE HAVE TALKED ABOUT THIS EVENING, WE HAD SIGNIFICANT PARTNERSHIP IN TERMS OF FUNDS ON TOP OF EVERYTHING ELSE.

AS YOU KNOW, MANY OF THOSE PROJECTS, THERE WERE PARTICIPATION FAR BEYOND, AND AGAIN, I DON'T MEAN TO MINIMIZE THE $4 MILLION, BUT WAY BEYOND THAT TYPE OF PARTICIPATION.

JUST AS AN EXAMPLE, YOU KNOW, FOR THE 90 MILLION THAT WE DID IN THE STAR, WE GOT A TWO-TO-ONE RETURN ON THAT $183 MILLION IN PARTICIPATION.

IN ADDITION TO THAT, AND THE MAYOR, YOU'RE RIGHT THAT WE DO THESE TO HELP FILL THE BUCKET AGAIN, AND I AGREE.

THE ISSUE HERE WITH THIS IS THAT WE HAVE A PROJECT THAT DOESN'T HAVE THAT PARTNER WHO'S GOING TO BUILD ALL THOSE THINGS AROUND IT.

YES, IT COULD POTENTIALLY BE AN ANCHOR, BUT AT THE END OF THE DAY, THE ISSUE IS, IS WE HAD OTHERS WHERE THEY GUARANTEE PARTICIPATION, AND THEY GUARANTEE DEVELOPMENT.

FOR EXAMPLE, AGAIN, I'LL GO BACK TO THE STAR PROJECT, WE HAD DIRT SITTING THERE VALUED AT A COUPLE MILLION DOLLAR THAT TODAY IS TAXED AT OVER A BILLION.

ONLY ABOUT THREE ACRES OF THAT IS SITTING INSIDE OF A VENUE CALLED THE FORD CENTER.

[02:35:02]

THE PROPERTY WASN'T GIVEN TO THE DEVELOPER, THE PROPERTY WAS SOLD TO THE DEVELOPER FOR 100% OF OUR COST, INCLUDING COST TO CARRY.

MY POINT SIMPLY IS THAT THIS PARTICULAR PROJECT IS NOT PUT TOGETHER LIKE THAT, AND WE UNDERSTAND, AND YOU'VE SAID THAT, BUT IT CONCERNS ME THAT IT WON'T BE THE GENERATOR THAT WE THINK IT'S GOING TO BE.

I WOULD LOVE TO SEE A VENUE LIKE THIS HERE, BUT I WOULD LIKE TO SEE A STRATEGIC PARTNER THAT CAN HELP WITH THIS.

THE OTHER THING THAT DOES CONCERN ME SOMEWHAT IS THE FACT THAT THIS PARTICULAR PIECE OF LAND, THE MAYOR, AGAIN, TOUCHED ON, IS VERY STRATEGIC IN TERMS OF BEING RIGHT ON THE TOLLWAY, RIGHT AT PGA PARKWAY.

IT IS A PRIME ADDRESS FOR FUTURE DEVELOPMENT.

I THINK YOU ALREADY HAVE AN ANCHOR STARTED.

YOU HAVE FIREFLY GOING ON, YOU HAVE PGA GOING ON.

YES, IT'S BEEN A LONG TIME, MAYOR, I AGREE WITH YOU 100%.

BUT ALSO, IF WE HADN'T HAD THAT 90 ACRES SITTING DOWN THERE AT WARREN PARKWAY AND THE TOLLWAY WHEN THAT PROJECT CAME ALONG, WE WOULDN'T HAVE IT.

MY POINT IS, YES, PATIENCE IS DEFINITELY A VERY LONG GAME, A VERY LONG ONE.

MY POINT SIMPLY WITH THIS IS, AND I'LL RAP WITH THIS, IS JUST THAT I JUST HAVE A CONCERN WITH USING ECONOMIC DEVELOPMENT CORPORATION FUNDS FOR THIS PARTICULAR PROJECT BASED ON THE DEAL THAT'S BEEN PUT TOGETHER.

I KNOW WE'VE USED ECONOMIC DEVELOPMENT FUNDS IN OTHER PROJECTS AND STUFF.

BUT, AGAIN, WE HAD A VERY, VERY HEFTY ROR, RATE OF RETURN.

IN THIS CASE, I JUST DON'T SEE THAT.

I CANNOT SUPPORT PROPOSITION A, IN PARTICULAR.

IT'S NOT THAT I'M AGAINST THE PROJECT OVERALL, BUT I CANNOT SUPPORT THAT.

I ALSO BELIEVE THAT THESE OTHER DATA POINTS THAT HAVE BEEN MENTIONED ABSOLUTELY HAVE TO BE CLARIFIED AND ADDRESSED IN TERMS OF YOUR OPERATOR AND YOUR PARTNERSHIP.

THANK YOU SO MUCH FOR YOUR PATIENCE, AND I APPRECIATE IT. [APPLAUSE]

>> AFTER RICH, WE'LL HAVE CHARLIE WELCH AND AMANDA HALL AND CAITLIN OUYANG.

>> VERY QUICKLY, EVERYONE IN THE AUDIENCE, IF YOU WILL PLEASE CHECK AND MAKE SURE YOU HAVE NOT LOST YOUR CELL PHONE WITH A GLITTERY BACK CASE.

IF YOU HAVE, WE HAVE IT UP HERE, AND YOU CAN COME CLAIM IT.

>> HI. GREETINGS, MAYOR CHENEY AND HONORABLE MEMBERS OF THE CITY COUNCIL.

MY NAME IS RICH JAFFE, AND I'M CEO OF BROADWAY ACROSS AMERICA.

THANK YOU FOR THE OPPORTUNITY TO SPEAK TODAY.

I HAVE WORKED IN MANY CITIES OVER MY CAREER, AND I HAVE BEEN PARTICULARLY IMPRESSED WITH THE BOLD VISION AND THOUGHTFUL PROCESS THAT THE CITY OF FRISCO HAS TAKEN TOWARDS URBAN PLANNING AND DEVELOPMENT.

RECOGNIZING THAT THIS IS ONE OF THE FASTEST-GROWING REGIONS IN THE COUNTRY, WE WHOLEHEARTEDLY AGREE WITH THE CITY THAT THIS GROWTH CREATES THE OPPORTUNITY TO PROVIDE FIRST-CLASS ENTERTAINMENT CLOSER TO HOME.

WE ARE CONFIDENT IN OUR ABILITY TO PARTNER WITH FRISCO TO FULFILL THIS VISION.

FOLLOWING THE CITY'S OPEN PROCUREMENT PROCESS, WE ARE VERY PROUD AND HONORED TO HAVE HAD FRISCO LIVE SELECTED AS THE VENUE OPERATOR FOR THE FRISCO CENTER FOR THE ARTS.

I'D LIKE TO ACKNOWLEDGE THE CITY STAFF WHO PREPARED AND CONDUCTED THE RFP PROCESS.

FRISCO LIVE IS A TEXAS NON-PROFIT ORGANIZATION THAT WILL BENEFIT FROM THE COMBINED EXPERIENCE OF BROADWAY ACROSS AMERICA AND OUR PARTNER BROADWAY, DALLAS.

I WANT TO TOUCH UPON WHY THIS PROJECT MATTERS AND WILL BENEFIT THE CITIZENS OF FRISCO NOW AND FOR GENERATIONS TO COME.

A PERFORMING ARTS CENTER IS NOT JUST A PLACE FOR ENTERTAINMENT.

YES, WE PLAN TO BRING NATIONALLY TOURING BROADWAY SHOWS, MUSICIANS, COMEDIANS, AND FAMILY ENTERTAINMENT TO FRISCO, BUT MORE IMPORTANT THAN PURE ENTERTAINMENT IS CONNECTION.

GATHERING AT THE THEATER BRINGS A COMMUNITY TOGETHER.

THE AMAZING THING ABOUT LIVE ENTERTAINMENT IS THAT IT DOESN'T EXIST WITHOUT AN AUDIENCE, AND THAT AUDIENCE WILL BE FRISCO'S RESIDENTS AND VISITORS COMING TOGETHER FOR A SHARED EXPERIENCE.

WE LAUGH TOGETHER, WE CRY TOGETHER, WE LEARN TOGETHER, WE MAY EVEN DANCE TOGETHER.

THIS IS WHAT ENRICHES OUR SOULS AS HUMANS.

SINCE OUR FOUNDING IN HOUSTON, TEXAS IN 1982, WE HAVE INTRODUCED THE POWER OF LIVE ENTERTAINMENT TO MILLIONS OF PEOPLE.

AS MENTIONED IN THE PRESENTATION, BROADWAY ACROSS AMERICA OPERATES AS A SUBSIDIARY OF THE JOHN GORE ORGANIZATION, LEADING PRESENTER AND OPERATOR OF COMMERCIAL THEATER WORLDWIDE.

WE HAVE A LONG HISTORY OF VENUE MANAGEMENT AND PROGRAMMING LIVE ENTERTAINMENT, HAVING OWNED, OPERATED, AND MANAGED 25 PROFESSIONAL THEATERS AND PRESENTED TENS OF THOUSANDS OF SHOWS SINCE OUR INCEPTION.

COLLABORATION AND PUBLIC-PRIVATE PARTNERSHIPS HAVE BEEN AT THE CENTER OF BROADWAY ACROSS AMERICA'S MANAGEMENT PHILOSOPHY SINCE OUR VERY EARLY DAYS.

WE HAVE BUILT RELATIONSHIPS WITH DOZENS OF LOCAL GOVERNMENTS AND NON-PROFIT ARTS ORGANIZATIONS, COMBINING THE BENEFITS OF LOCAL EXPERTISE WITH THE BEST PRACTICES AND ECONOMIES OF SCALE THAT COME FROM A NATIONAL NETWORK.

[02:40:05]

IF THE CITIZENS OF FRISCO VOTE TO MAKE THIS PROJECT A REALITY, THE SELECTION OF FRISCO LIVE AS THE VENUE OPERATOR WILL TAKE ADVANTAGE OF THE COMBINED 200 YEARS OF VENUE MANAGEMENT EXPERTISE OF OUR TEAMS, ENSURING THAT THE CENTER IS OPERATED WITH THE HIGHEST STANDARDS WHILE PROVIDING ACCESS TO THE LOCAL COMMUNITY AND ENGAGING STUDENTS THROUGHOUT THE FRISCO AND PROSPEROUS SCHOOL DISTRICTS.

CREATING A NEW PERFORMING ARTS CENTER DOESN'T HAPPEN EVERY DAY.

BUT WHEN IT DOES, WE HAVE SEEN TIME AND AGAIN HOW THE ARTS BRING OUR COMMUNITIES TOGETHER TO CREATE AN IMPACT THAT GOES FAR BEYOND MONETARY VALUE.

THAT SAID, PERFORMING ARTS CENTERS DO HAVE SIGNIFICANT ECONOMIC BENEFITS.

THE FRISCO CENTER FOR THE ARTS WILL CREATE MANY NEW LOCAL JOBS, EMPLOYING HUNDREDS OF PEOPLE IN VARIOUS ROLES FROM VENUE MANAGEMENT, TO BACKSTAGE TECHNICIANS, TO CUSTOMER SERVICE POSITIONS.

OUR GUESTS WILL FILL SURROUNDING RESTAURANTS AND HOTEL ROOMS SUPPORTING LOCAL BUSINESSES AND GENERATING LOCAL SALES TAX REVENUE.

I JUST CAN'T EMPHASIZE ENOUGH THE IMPACT A NEW PERFORMING ART CENTER HAS ON A COMMUNITY.

TWO CITIES IN WHICH WE WORK, ORLANDO AND SALT LAKE CITY, OPENED NEW PERFORMING ART CENTERS IN 2014 AND 2016, RESPECTIVELY.

ORLANDO MAYOR BUDDY DYER, RECENTLY REMARKED, "OVER THE LAST 10 YEARS, THE DR. PHILLIPS CENTER HAS STRENGTHENED OUR COMMUNITY IN COUNTLESS WAYS.

BUT WHAT I LOVE ABOUT THE PERFORMING ARTS CENTER IS WHEN I LOOK OVER THERE AND SEE ALL THE YELLOW SCHOOL BUSES.

THAT MEANS THE STUDENTS ARE ON FIELD TRIPS AND ARE ABLE TO EXPERIENCE THE POWER OF THE ARTS.

THEY ARE BEING INSPIRED AND THEY ARE LEARNING, THANKS TO OUR WORLD-CLASS PERFORMING ARTS CENTER." D. THEODORE, THE CHAIR OF THE SALT LAKE COUNTY COUNCIL, SHARED, "THE ECCLES THEATER WAS FUNDED VIA SALT LAKE COUNTY AND SALT LAKE CITY BONDS, AS WELL AS PRIVATE DONATIONS.

IN ADDITION TO EXCEEDING ALL FINANCIAL OPERATING EXPECTATIONS, THE THEATER HAS PROVEN TO BE A CATALYST FOR DEVELOPMENT IN OUR DOWNTOWN CORE.

HAVING A FIRST-CLASS PERFORMING ARTS CENTER IMPROVES THE QUALITY OF LIFE FOR OUR COMMUNITY AND HELPS EMPLOYERS BOTH ATTRACT AND RETAIN A TOP QUALITY WORKFORCE." INTRODUCING A NEW PERFORMING ART CENTER FITS PERFECTLY WITH THE GROWTH TRAJECTORY OF THE CITY OF FRISCO, ADDING VALUE TO THE COMMUNITY IN NUMEROUS WAYS.

WE ARE CONFIDENT THAT THIS PROJECT IS WORTH SUPPORTING.

WE LOOK FORWARD TO PARTNERING WITH THE CITY TO ESTABLISH THE FRISCO CENTER FOR THE ARTS AS A WORLD-CLASS VENUE.

THANK YOU FOR YOUR TIME TODAY AND FOR WELCOMING FRISCO LIVE INTO THIS BEAUTIFUL AND VIBRANT CITY.

WE ARE EXCITED ABOUT THE OPPORTUNITY TO BRING THIS COMMUNITY TOGETHER SO WE CAN ENGAGE, ENTERTAIN, AND AMAZE YOU.

THANK YOU VERY MUCH. [APPLAUSE]

>> CHARLIE WELCH, AMANDA HALL, AND CAITLIN OUYANG.

>> MAN I HAVE TO GO BEHIND THE CEO OF BROADWAY. CAN I MEET YOU LATER? [LAUGHTER] GOOD EVENING, MAYOR CHENEY, COUNCIL MEMBERS, CITY MANAGER, CITY ATTORNEY, CITY SECRETARY.

THANK YOU, TAMMY, FOR TELLING ME ALL THESE TITLES, BUT I FORGOT ONE.

DEPUTY CITY SECRETARY. FIRST OF ALL, THANK YOU ALL FOR WORKING TIRELESSLY FOR OUR CITY 24/7.

I KNOW THIS IS A ROLE THAT RECEIVES MUCH SCRUTINY AND THERE'S AN ABSENCE OF THANKS, SO THANK YOU.

MY NAME IS CHARLIE WELCH, AND I'M THE FOUNDER AND EXECUTIVE DIRECTOR OF MELODY OF HOPE.

WE HAVE BEEN SERVING AND WORKING IN FRISCO FOR 11 YEARS NOW AND OUR MISSION IS TO AMPLIFY ARTISTS THROUGH DEVELOPMENTAL AND PAID PERFORMANCE OPPORTUNITIES, ENRICHING AND SERVING OUR COMMUNITIES THROUGH MUSIC.

WHAT AN EXCITING DAY FOR THE PAC IN OUR CITY, AS THIS HAS BEEN YEARS IN THE MAKING AND TALKING ABOUT TO GET TO THIS POINT.

LAST YEAR ALONE, THANKS TO THE CITY OF FRISCO AND COUNCIL, THE FRISCO ARTS FOUNDATION GRACIOUSLY AWARDED US A GRANT OF $25,000 TO SUPPORT OUR INNOVATIVE ARTS PROGRAMMING RIGHT HERE IN OUR CITY.

WE ARE PROUD TO SHARE THAT WE PROVIDED LIVE MUSIC FOR OVER 170 NON-PROFIT AND CORPORATE EVENTS HERE IN FRISCO, IMPACTED OVER 50,000 PEOPLE WITH THE ARTS, AND SAVED OUR PARTNER NON-PROFITS OVER $50,000 BY PROVIDING HIGH-QUALITY LIVE MUSIC AT NO COST TO THEM.

AS A NON-PROFIT, YOU CAN SEE FROM THESE NUMBERS THAT WE DON'T BELIEVE IN COMPLAINING ABOUT AN ISSUE, WE BELIEVE IN CONTRIBUTING.

WE HAVE BEEN IN THE WEEDS HELPING TO CREATE A CITY WHERE THE ARTS NOT ONLY THRIVE, BUT ALSO BRAND OUR CITY AS ONE WHERE THE ARTS ARE ACTIVE AND ALL-ENCOMPASSING.

WE BELIEVE PEOPLE FROM ALL OVER SHOULD KNOW FRISCO NOT ONLY AS SPORTS CITY USA, BUT AS ART CITY USA.

THE CURRENT REALITY IS THAT OUR ARTISTS DO NOT HAVE A HOME HERE.

I STAND BEFORE YOU TODAY TO EXPRESS MY UNWAVERING SUPPORT FOR THE ESTABLISHMENT OF THE PAC.

IN MY TIME RUNNING MELODY OF HOPE, I HAVE HAD MANY PERSONAL STORIES, BUT THE MOST IMPACTFUL, I BELIEVE, ARE STORIES ABOUT OUR ARTISTS WHO ACTUALLY HESITATE TO CLAIM FRISCO AS THEIR HOME, FEELING THAT OUR CITY DOES NOT VALUE THE ARTS.

KEEP IN MIND, THESE ARE ARTISTS WHO HAVE BEEN ON THE VOICE, AMERICAN IDOL, THE DISNEY CHANNEL, WORKING IN NASHVILLE, LA, AND EVEN NEW YORK.

ADDING TO THIS, IN RECENT YEARS, I HAVE RECEIVED MANY PHONE CALLS FROM NUMEROUS COMPANIES RELOCATING TO FRISCO OR BUILDING IN FRISCO THAT ARE EAGER TO INCORPORATE A LIVE MUSIC COMPONENT INTO THEIR FABRIC, INCLUDING THE OMNI PGA,

[02:45:01]

JUST LIKE THE ARTIST, THE CORPORATE WORLD IS HUNGRY FOR THE ARTS.

I BELIEVE WE RISK FALLING BEHIND IF WE DO NOT INVEST IN A PERFORMING ART CENTER.

THE ARTS ARE NOT A LUXURY, THEY ARE A POWERFUL ECONOMIC MACHINE.

STUDIES CONSISTENTLY DEMONSTRATE THE SIGNIFICANT FINANCIAL IMPACT OF CULTURAL INSTITUTIONS.

FOR EXAMPLE, A REPORT BY THE AMERICANS FOR THE ARTS REVEALED THAT NON-PROFIT ARTS AND CULTURE ORGANIZATIONS GENERATE $166 BILLION IN ECONOMIC ACTIVITY, SUPPORTING 4.6 MILLION JOBS AND GENERATING $27.5 BILLION IN GOVERNMENT REVENUE.

BUT BEYOND THE ECONOMIC BELIEFS, A PERFORMING ARTS CENTER WILL OBVIOUSLY FOSTER A MORE VIBRANT COMMUNITY BECAUSE THE ARTS CULTIVATE CREATIVITY, CRITICAL THINKING, AND EMPATHY, QUALITIES THAT ARE ESSENTIAL FOR A THRIVING SOCIETY.

THE BIBLE SAYS, "TO WHOM MUCH IS GIVEN MUCH IS REQUIRED." I BELIEVE OUR GREAT CITY HAS BEEN GIVEN THIS OPPORTUNITY TO CREATE A CULTURAL LANDMARK THAT WILL BENEFIT GENERATIONS TO COME.

ONCE AGAIN, THANK YOU, COUNCIL, FOR YOUR NUMEROUS YEARS OF SUPPORT OVER A DECADE.

I CONTINUE TO PRAY FOR YOU ALL AS YOU LEAD OUR GREAT CITY.

THANK YOU. [APPLAUSE]

>> CAITLIN, WE'LL HAVE YOU GO NEXT.

I THINK AMANDA IS NOT HERE.

THEN AFTER CAITLIN WILL HAVE BAREN AND LINEA.

>> MR. [INAUDIBLE], CITY COUNCIL.

FIRST, I WANT TO THANK YOU GUYS FOR THE OPPORTUNITY FOR SPEAKING HERE.

HONESTLY, I'M GOING TO KEEP THIS PRETTY BRIEF BECAUSE I'M IN HIGH SCHOOL, AND I HAVE TO GO HOME AND STUDY FOR MY CALCULUS TEST TOMORROW.

[LAUGHTER] WE'RE GOING TO KEEP THIS REALLY BRIEF.

BUT BEFORE I GET TO THAT, I WANT TO PREFACE SOME PERSONAL INFORMATION ABOUT WHY I THINK THE ARTS IS REALLY IMPORTANT TO ME AS A PERSON BECAUSE, TO BE HONEST, I DIDN'T REALLY GET A CHOICE BECAUSE BEFORE I WAS BORN, MY FAMILY DECIDED TO START THE MUSIC INSTITUTE OF NORTH TEXAS AND FRISCO, WHICH IS THE MUSIC SCHOOL THAT WAS ESTABLISHED 17 YEARS AGO, AND I'M 16.

SO DIDN'T GET A CHOICE, WAS THROWN INTO IT, BUT I DEFINITELY DO NOT REGRET IT, AND I'M DEFINITELY TAKING A PART OF THIS AS A PIANIST MYSELF AND AS A CO-FOUNDER OF A NON-PROFIT THAT IS BASED IN FRISCO, THAT HAS RECEIVED OVER $8,000 IN GRANTS FROM THE FRISCO FINE ARTS FOUNDATION.

AS YOU CAN TELL, ARTS IS REALLY INTEGRAL TO ME AS A PERSON.

I WANT TO SPEAK ABOUT WHAT THIS WOULD BRING TO THE YOUTH COMMUNITY BECAUSE I THINK AS LEADERS OF THE FUTURE, WE NEED TO BE THINKING ABOUT WHAT THE YOUTH IS GOING TO GET FROM THIS OPPORTUNITY.

FROM THE ECONOMIC SIDE OF THINGS, I WANT TO REFERENCE ALL THE DIFFERENT VENUES AND BIG PROJECTS SUCH AS THIS, LIKE THE STAR, LIKE OTHER THINGS THAT HAVE HAPPENED IN THE PAST THAT HAS NOT ONLY BROUGHT THIS CULTURE AND COMMUNITY PART ELEMENT TO FRISCO, BUT IT HAS ALSO RECEIVED EXTREMELY BENEFICIAL ECONOMIC GROWTH AND GAINS FROM THESE PROJECTS.

I DON'T SEE ANY REASON WHY THE FRISCO ART CENTER WOULD BE ANY DIFFERENT IN THIS REGARD.

I THINK IT WOULD BE A HUGE CENTER TO ABLE TO FOSTER ECONOMIC GROWTH, TO BE ABLE TO BRING THIS ECONOMIC ACTIVITY TO THAT CRUCIAL LAND THAT WE WERE TALKING ABOUT IN THE 90-MINUTE PRESENTATION.

BEYOND THE ECONOMIC PART OF THIS, I WANT TO TALK ABOUT THE INTRINSIC VALUE OF WHAT ARTS IS AND WHAT'S ARTS TO THE COMMUNITY.

AS SOMEBODY WHO FROM LITERALLY BEFORE BEING BORN, WAS AROUND ARTS, WAS AROUND A BUSINESS THAT WAS AIMED TO TEACH PEOPLE HOW TO PLAY THE PIANO, HOW TO PLAY VARIOUS DIFFERENT INSTRUMENTS, I'VE WITNESSED FIRSTHAND, NOT ONLY THROUGH MY OWN JOURNEY, BUT HOW IT HELPS OTHER PEOPLE WHO ARE INTERESTED IN THE ARTS GROW THROUGH THINGS THAT ARE BY BRINGING ARTS TOWARDS THE COMMUNITY AND CLOSER TO THE COMMUNITY.

BECAUSE I THINK THE CENTER WOULD NOT ONLY ACT AS A VENUE AND A PLATFORM FOR ALL THESE VOICES AND TALENTS TO THRIVE THAT ARE CONSTANTLY BEING SET ASIDE FOR SPORTS, ESPECIALLY IN TEXAS, IN GENERAL.

BUT I THINK IT'S EXTREMELY IMPORTANT TO BE ABLE TO HAVE A SYMBOL OF SOME PLACE THAT WAS GOING TO BE VERY TRANSFORMATIVE FOR THE ARTS.

BECAUSE IT WAS GOING TO BRING PEOPLE CLOSER TO THE ARTS, AND IT WAS GOING TO BE ABLE TO INFORM THE COMMUNITY ABOUT VARIOUS ARTS, VARIOUS ACTIVITIES THAT WERE GOING TO BE HAPPENING IN THE CITY.

THUS, I THINK, IN ORDER TO COMBAT A LOT OF THAT FINANCIAL STRESS THAT WE SEE IN THE STATUS QUO, WE WERE GOING TO BE ABLE TO BRING PEOPLE CLOSER TO THE ARTS, WHICH WAS GOING TO HELP THINGS, FOR THINGS LIKE MENTAL HEALTH, HELP PEOPLE TAKE THEIR MINDS OFF BUSY LIVES, THINGS LIKE THAT, AND WE'RE GOING TO HELP ENGAGE IN A LOT OF CULTURAL GROWTH INSIDE THE CITY OF FRISCO.

ALL IN ALL, WHILE I RECOGNIZE A LOT OF THE CONCERNS THAT HAVE BEEN BROUGHT UP IN THIS HEARING, I THINK THE BEST WAY TO COMBAT EXISTING STRESS IS THROUGH THIS PROJECT THAT DOESN'T USE TAXPAYER DOLLARS, BUT GIVES OPPORTUNITIES FOR FUTURE ECONOMIC GROWTH AND BRINGS PEOPLE CLOSER TO A FUNDAMENTAL PART OF HUMAN LIFE KNOWN AS CULTURE AND THE ARTS.

EVEN THOUGH I CAN'T VOTE, I URGE EVERYBODY IN HERE TO VOTE YES, NOT JUST FOR THE PEOPLE OF THE NOW, BUT FOR THE STUDENTS OF THE FUTURE.

THANK YOU. [APPLAUSE]

>> BALIN, LANEA, AND THEN WE'LL HAVE CRAIG WAX.

>> AT THIS BIT. GOOD EVENING,

[02:50:01]

I'D LIKE TO TAKE A MOMENT TO THANK THE STAFF AS WELL FOR STAYING THIS LATE.

IT'S 9:00 PM AND I HAVE A STAAR TEST TOMORROW, SO I'LL TRY TO MAKE THIS AS QUICK AS I CAN.

MY NAME IS BALIN STIKE, AND I'M A HIGH-SCHOOL STUDENT AT RICK REEDY HIGH SCHOOL.

I'M ALSO A PROUD MEMBER OF THE STUDENTS FOR TAMMY, AN INITIATIVE WITHIN A GROUP OF OVER 20 STUDENT LEADERS WHO ARE PASSIONATE ABOUT MAKING FRISCO A STRONGER, MORE CONNECTED, CREATIVE COMMUNITY.

I'M HERE TONIGHT BECAUSE I TRULY BELIEVE IN THE IMPORTANCE OF THE ARTS, AND IN PARTICULAR, THE NEED FOR FRISCO ART CENTER TO BECOME A REALITY.

I GREW UP IN BROOKLYN, NEW YORK, WHERE ART WAS EVERYWHERE.

WHETHER IT WAS MUSIC POURING OUT OF WINDOWS, MURALS ON BUILDINGS, OR KIDS DANCING ON STREET CORNERS, THERE WAS ALWAYS SOMETHING INSPIRING HAPPENING.

YOU DIDN'T HAVE TO WALK INTO A GALLERY TO FEEL LIKE YOU WERE A PART OF A CREATIVE COMMUNITY.

IT WAS ALL AROUND YOU.

GROWING UP IN THAT ENVIRONMENT TAUGHT ME JUST HOW POWERFUL ART IS, NOT AS JUST SOMETHING TO ADMIRE, BUT AS SOMETHING THAT BRINGS PEOPLE TOGETHER.

WHEN I MOVED TO FRISCO IN 2018, I WAS AFRAID THAT THIS SENSE OF ARTISTIC ENERGY MIGHT DISAPPEAR, BUT IT DIDN'T.

IT JUST LOOKED A LITTLE DIFFERENT.

I FOUND THAT THE SAME SENSE OF EXPRESSION AND CONNECTION THROUGH CHOIR HERE.

I FOUND IT ON CLASSROOMS, ON STAGE, AND IN PEOPLE AND DIRECTORS.

PEOPLE LIKE OMER AHMED, WHO SPOKE EARLIER, WE MET THROUGH OUR SHARED LOVE OF SINGING FOR CHOIR, AND WE QUICKLY FORMED A BOND ROOTED IN OUR PASSION FOR THE ARTS.

THAT'S THE BEAUTY OF ART.

IT BREAKS BARRIERS, IT BUILDS RELATIONSHIPS, AND IT CREATES A VERY STRONG COMMUNITY.

BEING IN CHOIR, IT'S BEEN ONE OF THE MOST MEANINGFUL EXPERIENCES OF MY LIFE.

IT'S WHERE I'VE LEARNED HOW TO COMMUNICATE, TO LEAD, AND TO WORK AS PART OF SOMETHING BIGGER THAN MYSELF.

IT'S HELPED ME GROW NOT JUST AS A STUDENT, BUT AS A PERSON.

I KNOW I'M NOT THE ONLY ONE.

THERE ARE SO MANY KIDS HERE IN FRISCO, AND NOT JUST IN FRISCO, WHO ARE LOOKING FOR A PLACE TO BELONG, A PLACE TO EXPRESS THEMSELVES, A PLACE LIKE THE FRISCO ART CENTER.

THE ART CENTER WOULDN'T JUST BE A BUILDING.

IT WOULD BE A SPACE THAT SAYS, YOU MATTER, YOU VOICE MATTERS, AND YOUR CREATIVITY MATTERS.

IT WOULD GIVE STUDENTS, ARTISTS, FAMILIES, AND EDUCATORS A PLACE TO CONNECT, TO COLLABORATE AND BE INSPIRED, JUST LIKE HOW I WAS WHEN I WAS SIX IN BROOKLYN.

IT'S JUST LIKE I'VE BEEN HERE IN FRISCO.

SUPPORTING THE FRISCO ART CENTER MEANS SUPPORTING STUDENTS LIKE ME, AND OVER 20 STUDENTS WHO MAKE UP THE STUDENTS FOR TAMMY INITIATIVE.

IT MEANS BUILDING A FUTURE WHERE CREATIVITY IS NOT JUST ENCOURAGED, BUT CELEBRATED.

I HOPE YOU'LL CONTINUE TO STAND WITH US AND HELP MAKE THIS VISION A REALITY.

THANK YOU. [APPLAUSE]

>> IS LINEA HERE? CRAIG, GO AHEAD. AFTER CRAIG WE'LL HAVE DONNA SCHMITTLER.

>> GOOD EVENING, MAYOR, COUNCIL, STAFF.

MY NAME IS CRAIG WAX. I LIVE AT 6918 PHILLY LANE HERE IN FRISCO.

GIVEN THE LIMITED TIME, I'M GOING TO FOCUS ON THREE QUESTIONS THAT ARE IMPORTANT TO THE ART CENTER DISCUSSION.

THE FIRST QUESTION IS, ARE THERE BETTER PROJECTS THAT HAVE LITTLE TO NO EXPOSURE TO ONGOING OPERATING COSTS? I DON'T THINK SO.

THE REALITY IS, IS THAT EVERY PROJECT HAS SUBSTANTIAL ONGOING OPERATING COSTS.

WHEN NEW PARKS ARE BUILT, THOSE PARKS HAVE MAINTENANCE COSTS FROM DAY 1 PLUS FUTURE RENOVATION COSTS.

FOR EXAMPLE, OVER THE LAST SEVERAL MONTHS, THE COMMUNITY DEVELOPMENT CORPORATION HAS ALLOCATED $5.1 MILLION TO IMPROVE HAROLD BACCHUS PARK, BF PHILLIPS PARK, AND THE WARREN SPORTS COMPLEX.

CONTRAST THAT WITH THE ART CENTER.

THE ART CENTER WILL HAVE REVENUE STREAMS FROM TICKET SALES, CONCESSION SALES, RENTAL INCOME TO SUPPORT ONGOING COSTS.

THOSE REVENUE STREAMS, COMBINED WITH THE OPERATOR'S CONTRACTUAL OBLIGATION TO COVER THE COSTS, WILL CONSIDERABLY REDUCE THE CITY'S RISK.

THE SECOND QUESTION IS, SHOULD WE BE USING THIS LAND AND MONEY FOR SOMETHING ELSE? IS THE OPPORTUNITY COST TOO HIGH? I DON'T THINK SO.

ONCE THE ART CENTER IS BUILT ON A PORTION OF CITY-OWNED LAND, THE VALUE OF THE CITY'S SURROUNDING LAND WILL SIGNIFICANTLY INCREASE.

THIS WILL ENABLE FRISCO TO GENERATE MORE VALUE AND TAX REVENUE FROM THE LAND THAN IT WOULD OTHERWISE, AND THAT INCREMENTAL TAX REVENUE WILL FUND FUTURE CORPORATE RELOCATIONS, NEW PROJECTS, ADDITIONAL INVESTMENT IN PUBLIC SAFETY, AND WILL KEEP OUR PROPERTY TAX RATE LOW.

THE THIRD QUESTION IS, WILL FRISCO'S ABILITY TO ATTRACT AND RETAIN COMPANIES BE MATERIALLY REDUCED IF ECONOMIC DEVELOPMENT CORPORATION FUNDS ARE USED FOR THIS PROJECT? AGAIN, I DON'T THINK SO.

IN FACT, I BELIEVE OUR ABILITY WILL INCREASE, AND HERE'S WHY.

[02:55:01]

THAT'S ONLY ABOUT 13% OF THE EDC'S ANNUAL BUDGET, AND THAT PERCENTAGE WILL DECREASE OVER TIME AS THE EDC BUDGET GROWS.

FURTHERMORE, IF THAT MONEY IS USED FOR THE ART CENTER, FRISCO WILL HAVE AN ASSET THAT WILL ENTICE ALL COMPANIES TO COME TO FRISCO, AND THAT ASSET WILL BE WORKING ON THE EDC AND FRISCO'S BEHALF TO BRING HIGH-PAYING JOBS TO FRISCO FOR AT LEAST THE NEXT 50 YEARS.

WE KNOW THAT WHEN COMPANIES ARE EVALUATING CITIES FOR RELOCATION, ACCESS TO ARTS AND ENTERTAINMENT FOR THEIR EMPLOYEES IS A KEY CRITERIA.

SIMPLY PUT, THE ART CENTER WILL DO MORE FOR THE EDC TO ATTRACT COMPANIES TO FRISCO THAN OFFERING CASH INCENTIVES TO A SMALL NUMBER OF COMPANIES OR DEVELOPERS.

I'LL WRAP UP WITH THIS.

IT'S EASY TO SAY NO IN THE FACE OF UNCERTAINTY, BUT NOTHING MEANINGFUL HAPPENS WITH THAT APPROACH.

GREAT THINGS HAPPEN WHEN PEOPLE TAKE ACTION AND EXPECT SUCCESS.

WE SHOULD VOTE YES, NEGOTIATE FAVORABLE DEAL TERMS WITH THE OPERATOR, AND EXPECT SUCCESS.

THANK YOU. [APPLAUSE]

>> AFTER DONNA, WE HAVE SHAWNA SAL AND ALLISON BRETT, I THINK.

>> GOOD EVENING, MAYOR AND COUNCIL, AND CITY STAFF.

DONNA SCHMITTLER, 7037 WHITE ROCK COURT FRISCO, TEXAS. YOU ALL KNOW ME.

THIS IS MY 220TH COUNCIL MEETING.

I WASN'T GOING TO SPEAK TONIGHT, BUT I WAS HERE BECAUSE I WANTED TO SUPPORT THE ARTS.

I THINK IT'S VERY IMPORTANT, AND I KNOW WE HAVE LOTS OF DIFFERENT QUESTIONS, AND THE FINE THINGS HAVE TO BE FIGURED OUT ON THE LOI.

BUT THIS IS A FIRST STEP.

IF WE VOTE NO ON MAY 3RD, THAT'S THE END OF IT.

I REMEMBER ABOUT WHEN I MOVED HERE 18 YEARS AGO, SO ABOUT 15 YEARS AGO, I WAS UPSTAIRS IN THE MCALLEN ROOM, SITTING IN-BETWEEN HOWARD KORN AND JOYCE KORN, AND WE WERE TALKING ABOUT BRINGING A PERFORMING ART CENTER TO FRISCO.

IT'S ALMOST LIKE GRAND PARK.

I ONCE SAW JEFF CHENEY.

IS THIS AN URBAN LEGEND? I THINK, WE HAVE THINGS THAT HAVE TO BE DONE, AND AS JOSH VERY WELL SPOKE, AND CRAIG AND MANY OF THE OTHERS, THINGS HAVE TO BE FINALLY WORKED OUT AND FINALLY DETAILED, BUT IF WE DON'T DO THIS NOW, I'M AFRAID WE'RE NOT GOING TO DO IT.

A VOTE YES ON A AND B JUST BRINGS US TO THE NEXT STEP.

THANK YOU FOR YOUR TIME.

[APPLAUSE]

>> AFTER SHAWNA, ALLISON, WE'LL HAVE BOB AS OUR FINAL SPEAKER, BOB CAMPBELL.

>> SHAWNA SAL, 13407 LYNDHURST DRIVE.

I'M FORTUNATE ENOUGH THAT I HAVE FRIENDS ON BOTH SIDES OF THIS ISSUE, AND IN THE END, WE'LL STILL BE FRIENDS BECAUSE THAT'S THE GREAT AMERICAN WAYS THAT WE GET TO HAVE OUR DIFFERING OPINIONS.

I DO APPRECIATE THE DETAILS THAT HAVE BEEN SPOKEN TONIGHT IN THE PRESENTATION.

THE FACILITY LOOKS BEAUTIFUL.

I THINK IT IS IMPORTANT FOR THE VOTERS AND THE RESIDENTS TO NOTE THAT ALL OF THE PRESENTERS ARE PAID CONSULTANTS AND FURTHER CONTRACTS THAT THEY WILL HAVE ARE DEPENDENT UPON THIS VOTE.

IT IS ON THEIR BEHALF THAT THEY WOULD MAKE IT LOOK REALLY GOOD FOR THE REST OF US.

I HAVE PREVIOUSLY SUPPORTED THE JOINT ARTS FACILITY IN PARTNERSHIP WITH FRISCO ISD AND HALL PARK.

PART OF THE REASON I SUPPORTED THAT WAS BECAUSE THE CITY WAS NOT RESPONSIBLE FOR THE COST OVERRUNS.

THE OTHER KEY THING, AS MR. PATTERSON SPOKE ABOUT, IS THAT IN EVERY SINGLE ONE OF OUR PUBLIC-PRIVATE PARTNERSHIPS, THE PRIVATE PARTNER THAT EXISTED WAS HEAVILY CAPITALIZED AND THEY TOOK ON THE RESPONSIBILITY OF ALL THE COST OVERRUNS INSTEAD OF THE CITY.

OUR RISK WAS VERY MUCH LIMITED.

WHILE PEOPLE WILL SAY THAT THIS IS THE SAME AS THOSE OTHER PROJECTS, IT'S NOT.

IT'S NOT IN THE ORGANIC PART OF IT, IT'S NOT IN THE ACTUAL DETAILS OF IT, AND IT'S CERTAINLY NOT IN THE DESIGN OF IT.

NO MATTER HOW MANY TIMES THOSE WHO ARE FOR THIS PROJECT TRY TO EXPLAIN THAT CONSTRUCTION CONTRACTS WILL BE SO TIGHT THAT THERE WILL BE NO COST OVERRUNS, ALL ONE HAS TO DO IS LOOK AT PREVIOUS PROJECTS, COST CHANGES, AND ANY OF THOSE TYPES OF THINGS THAT RESULT IN HIGHER COSTS.

WITH NO SINGLE PRIVATE PARTNER AGREEING TO CARRY THIS RISK, IT WILL REST ON THE CITY AND THE RESIDENTS ALONE.

THE OTHER CONCERN I HAVE IS WITH THE LETTER OF INTENT THAT WAS SIGNED WITH A NEWLY FORMED NON-PROFIT FRISCO LIVE THAT DOES NOT REQUIRE ANY OTHER ENTITY TO COME TO THEIR AID IF ANNUAL OPERATIONS EXCEED REVENUE.

I BELIEVE ANOTHER GENTLEMAN SPOKE HEAVILY TO THIS THIS EVENING.

THE ANSWER PROVIDED IN LAST WEEK'S COUNCIL MEETING WAS THAT FRISCO LIVE WOULD

[03:00:04]

AS COUNCILMAN LIVINGSTON POINTED OUT IN THE MEETING, THAT AGREEMENT DOES NOT EXIST.

THERE IS NO GUARANTEE THAT IT WILL EVER EXIST.

IF IT'S NOT IN THE LOI, IT IS DOUBTFUL TO MAKE IT INTO THE MSA.

IN MOST VETTING PROCESSES ACROSS THE BUSINESS WORLD, THIS WOULD BE ENOUGH TO NOT GO FORWARD.

YET HERE WE ARE ASKING FOR OUR RESIDENTS TO TRUST THAT THAT WILL HAPPEN.

CHANGING THE INTENDED USE OF THE EDC FUNDS IS ALSO A HUGE GAMBLE.

FOR YEARS, WE HAVE STATED TO ANYONE WHO WOULD LISTEN, INCLUDING THE STATE LEGISLATURE, THAT THESE FUNDS WERE NECESSARY TO TAX GROWTH IN FRISCO.

NOW, ALL OF A SUDDEN, WE ARE TOLD THAT THEY ARE NO LONGER NEEDED BECAUSE WE'VE GOT PLENTY OF THEM AND WE CAN BE USED FOR AN ARTS FACILITY.

WHEN OTHERS HAVE TRIED TO STATE THAT WE COULD USE THEM IN OTHER PLACES, INSTEAD OF TRYING TO PROVIDE REAL INFORMATION WHERE THEY COULD BE USED, THE RESPONSE HAS BEEN PURE CONDESCENSION.

IN FACT, IT IS WITHIN THE USE OF THE GUIDELINES OF THE EDC WITHOUT A VOTE AND ITS LEGAL USE TO USE THESE FUNDS TO DO THINGS LIKE BUILD ROADS AND OTHER INFRASTRUCTURE THAT AIDS IN BUSINESS GROWTH, LIKE ALONG MAIN STREET.

WE COULD HAVE USED EDC DOLLARS THERE AND NOT USED BONDS THAT WOULD THEN IMPACT OUR DEBT AND OUR TAX DOLLARS.

I THINK IT'S A SLAP IN THE FACE TO THE RESIDENTS WHEN THEY'RE ASKING THOSE QUESTIONS.

AS RESIDENTS RAISE CONCERNED, THE NARRATIVES KEEP CHANGING.

RESIDENTS ARE NOT UNEDUCATED, AS SOME OF OUR ELECTED OFFICIALS CONTINUE TO SAY.

THEY JUST MAY DISAGREE WITH THIS PROPOSAL, AND THEY DESERVE THE SAME RESPECT, BOTH IN-PERSON AND ONLINE, AS THOSE WHO AGREE.

IT IS OKAY TO FEEL THAT IN TODAY'S ECONOMY, WITH THE MARKET UNCERTAINTY, THE HIGH INTEREST RATES, THE HIGH PROPERTY TAXES AND CONCERN FOR A RECESSION TO SAY NO TO THESE BONDS IN THIS PROJECT.

IT IS OKAY TO FEEL THAT THE RISK IS SIMPLY TOO GREAT.

IN CLOSING, A LITTLE BIT OF SIMPLE MATH.

AT&T STADIUM, WHICH SEAT 80,000 PEOPLE, COST $1.2 BILLION TO BUILD.

THIS PROPOSAL WITH 2,800 SEATS IN THE MAIN CENTER AND A POSSIBLE 400 SEATS ON THE SMALLER SIDE WOULD HAVE 3,200 SEATS AT A COST OF 360 MILLION.

MY SIMPLE MATH SAYS FOR AT&T, THAT'S $15,000 PER SEAT.

FOR THIS PERFORMING ARTS CENTER, THAT'S $112,500 PER SEAT.

[APPLAUSE]

>> GOOD EVENING. MY NAME IS ALLISON BRAY.

CLOSE, TAMMY. IT'S BRAY, BUT I'LL TAKE BRETT.

>> I'M SORRY. [LAUGHTER]

>> IF YOU'RE KEEPING COUNT, I'M INDEED THE THIRD ALLISON TIED TO THIS PROJECT TO SPEAK TONIGHT.

THANK YOU FOR HAVING ME HERE IN FRONT OF YOU.

I SERVE AS THE DIRECTOR OF EDUCATION AND COMMUNITY PARTNERSHIPS AT BROADWAY DALLAS, AND WE'RE EXCITED TO BE HERE TONIGHT TO SPEAK TO THE FRISCO LIVE AND THE LAUNCH OF THIS NEW PERFORMING ART CENTER.

I'M HERE TO ADVOCATE FOR HOW THIS PROPOSED CENTER WILL AFFECT THE ARTS EDUCATION, GENERAL EDUCATION, AND OVERALL EXPERIENCES THAT THE STUDENTS AND CITIZENS OF FRISCO WILL HAVE.

THE POWER OF ARTS EDUCATION IS VAST, AND I'LL TRY NOT TO WAX TOO POETIC TONIGHT AS MANY HAVE DONE BEFORE ME.

BUT IT'S IMPORTANT TO NOTE THAT STUDENTS WHO HAVE ACCESS TO CONSISTENT ARTS EDUCATION EXPERIENCES ARE FIVE TIMES MORE LIKELY TO GRADUATE HIGH SCHOOL.

STUDENTS WHO HAVE ART EDUCATION INTEGRATED INTO THEIR CURRICULUM ARE THREE TIMES MORE LIKELY TO RETAIN THAT CONTENT WHEN TESTED, AND THE HARVARD BUSINESS JOURNAL IN 2024 NAMED CREATIVITY AS THE NUMBER 1 NECESSARY ATTRIBUTE FOR NEW HIRES IN STEM FIELDS.

LIKE I SAID, I'D LIKE TO SPEAK TO THE SPECIFIC IMPACT THAT THIS CENTER WILL HAVE ON THE COMMUNITY AND ITS STUDENTS.

WORKFORCE DEVELOPMENT IS AT THE TOP OF OUR PRIORITY LIST.

WE ENVISION AN ALL ENCOMPASSING K THROUGH 12 EDUCATION PROGRAMMING INTEGRATED INTO SCHOOL CAMPUSES THAT WILL TIE THEM DIRECTLY TO THE PERFORMING ART CENTER.

A STUDENT MAY START IN A PLAY KITCHEN IN KINDERGARTEN AND GROW UP BEING READY TO MANAGE CONCESSIONS FOR THE ENTIRE THEATER BY THE TIME THEY REACH 12TH GRADE.

A STUDENT MAY BE LEARNING ADDITION IN THEIR MATH CLASSES AND WALK INTO THE THEATER READY TO SCAN TICKETS, NOT TO ENSURE THEY'RE HEADED TO THE RIGHT AISLE, BUT TO ENSURE THEY'RE GETTING THE CORRECT SUM.

INDEED, THE ACCOUNTANT OF TOMORROW MAY BEGIN AS THE USHER OF TODAY.

THEY WON'T BE HAVING ONE-OFF EXPERIENCES SEEING A SHOW.

THEY'LL BE IMPLEMENTING SKILLS THEY'LL NEED REGARDLESS OF THEIR FIELD THROUGHOUT THE REST OF THEIR EDUCATIONAL AND LIFE CAREERS.

MAYBE IT'S SIMPLE TO LOOK AT THE THEATER, BAND, MUSIC, AND CHOIR PROGRAMS HAPPENING IN AREA SCHOOLS, SEE THEIR GREAT SUCCESSES, AND THINK THAT WE'RE ALREADY FILLING THE ARTS EDUCATION GAP.

BUT WE DO OUR TEACHERS A DISSERVICE BY NOT PROVIDING THEM WITH THE TOOLS THEY NEED TO TAKE ARTS BEYOND THE AUDITORIUM.

BY ESTABLISHING AN OUTSIDE ENTITY WITH EXPERIENCE AND FOCUS ON TAKING ART FROM THE VENUE AND INTO THE CORE CURRICULUM CLASSROOM,

[03:05:03]

FRISCO STUDENTS WILL HAVE ACCESS TO COMMUNITY PROGRAMMING AT THE TOP LEVEL.

THE COMMUNITY THEATER SPACE IS PRIMED FOR CONTINUOUS, ENGAGING HANDS-ON EXPERIENCES FOR ALL FRISCO STUDENTS.

STUDENTS WILL HAVE OPPORTUNITIES TO PERFORM, LEARN, AND EXPLORE IN A STATE OF THE ART VENUE.

SUMMER CAMPS, AFTER-SCHOOL CLASSES, TICKET ACCESS, ENRICHMENT OPPORTUNITIES, WORKFORCE DEVELOPMENT, I LIST A MULTIPLICITY OF OPTIONS KNOWING THAT THE DETAILS WILL BE DICTATED NOT BY ME, BUT BY THE RESIDENTS OF THIS CITY.

IN 2019, WHEN I JOINED STAFF AT BROADWAY DALLAS, WE HAD ONE SINGULAR EDUCATION PROGRAM THAT SERVES 6,000 STUDENTS.

OVER THE PAST SIX YEARS, I AND MY TEAM HAVE BUILT A DEPARTMENT THAT NOW SERVES OVER 55,000 ANNUALLY.

WE DID SO THROUGH HEARING COMMUNITY NEEDS AND WANTS, AND THEN WE MET THEM.

I KNOW WITHOUT A DOUBT THAT WE CAN CREATE EXEMPLARY ARTS EDUCATIONAL EXPERIENCES IN FRISCO.

WE HAVE THE UNIQUE EXPERIENCE OF DOING SO AND DOING IT WELL, AND THE CITIZENS OF FRISCO DESERVE IT.

CREATIVITY IS INSPIRED BY EXCELLENCE.

WE ENVISION THE YOUNG STUDENTS TURNING INTO THE STARS OF TOMORROW BECAUSE THEY HAVE ACCESS TO WITNESS THE STARS OF TODAY.

THERE IS NO MORE EXCELLENT PROGRAMMING THAN THOSE I KNOW FRISCO LIVE WILL BRING TO THE VENUE.

YOUR FUTURE ACTORS, DOCTORS, TEACHERS, ENGINEERS, AND CITY COUNCIL REPRESENTATIVES WILL ALL BE BETTER FOR IT.

THANK YOU. [APPLAUSE]

>> BOB, YOU ARE NEXT, BOB CAMPBELL, AND I WAS INCORRECT.

WE ACTUALLY HAVE THREE MORE AFTER, BOB.

THAT WILL BE LORENZO, GENEVIEVE, AND HANNAH.

DO YOU ALL HAVE SCHOOL? I'M SO SORRY.

>> THANK YOU. GOOD EVENING, MR. MAYOR, AND COUNCIL MEMBERS.

MY NAME IS BOB CAMPBELL.

I LIVE IN [INAUDIBLE] PARK.

FIRST OF ALL, I'D JUST LIKE TO SAY, I USUALLY GET MAD AT YOU FOR PUTTING ME AFTER JOSH MEK TO SPEAK, BUT TONIGHT, I'M MAD AT YOU FOR PUTTING ME BEHIND THESE ELOQUENT STUDENTS WHO SPOKE TONIGHT, I DON'T THINK ANY OF US CAN SAY WHY WE SHOULD DO THIS ANY BETTER THAN THEY HAVE.

I'D LIKE TO GIVE YOU A RADICAL FOUGHT.

I'M GOING TO SPEAK OFF THE CUFF AND THROW MY NOTES AWAY BECAUSE I JUST HAVE A COUPLE OF COMMENTS ON SOME THINGS THAT HAVE BEEN SAID.

FIRST OF ALL, AT&T STADIUM WAS BUILT IN 2009. IT'S 2025.

IF YOU BUILT THAT STADIUM TODAY, IT WOULDN'T BE 1,000,000,003.

IT'D BE ABOUT WELL OVER 2 BILLION.

I'M SURE, SO NOT A VERY GOOD COMPARISON.

I, FOR OVER 35 YEARS, NEGOTIATED CONTRACTS BETWEEN MY COMPANY AND PUBLIC SECTOR CUSTOMERS, COUNTIES, AND CITIES.

I UNDERSTAND THE DIFFERENCE BETWEEN AN LOI AND A CONTRACT.

SO WHAT WE HAVE TODAY IS AN LOI.

IT ISN'T EXPECTED THAT IT WOULD LAY OUT EVERY SINGLE DETAIL OF WHAT THE OPERATING AGREEMENT IS GOING TO BE.

IT'S NOT WHAT AN LOI IS.

THAT'S WHY IT SAYS LETTER OF INTENT.

WE'VE EXPRESSED OUR INTENT TO ENTER INTO AN AGREEMENT WITH FRISCO LIVE.

THERE'S NOTHING ABOUT THAT, THAT SHOULD KEEP YOU FROM VOTING YES FOR PROPOSITIONS A AND B.

BECAUSE WHAT THAT VOTE IS, IS TO SAY WE WANT TO TAKE THIS TO THE NEXT STEP.

WE WANT TO GO TO THE NEXT LEVEL.

BY VOTING YES, THAT WILL SAY THAT FRISCO RESIDENTS WANT TO MOVE FORWARD ON A CENTER FOR THE PERFORMING ARTS, AND WE WANT TO INVITE PRIVATE INVESTMENT AND SPONSORS TO JOIN US IN THAT.

NOW, IF WE DON'T SAY YES TO PROPOSITION A AND B, NO SPONSORS AND NO PRIVATE INVESTMENT IS GOING TO WANT TO JOIN THIS PROBABLY.

IF FRISCO DOESN'T WANT IT, WHY WOULD THEY WANT IT? WE HAVE TO VOTE YES, IN ORDER TO ATTRACT THE PRIVATE INVESTMENT AND GET AT LEAST $100 MILLION. IT'S VERY CRITICAL.

I WOULD IMPLORE PEOPLE TO THINK ABOUT THAT.

YOU'RE NOT VOTING FOR A PERFORMING ART CENTER YET.

THE COUNCIL ISN'T VOTING FOR IT YET.

IT'S MADE VERY CLEAR THAT THE COUNCIL RESERVES THE RIGHT TO EXERCISE ITS OFF RAMPS IF ALL OF THESE QUESTIONS ARE NOT ANSWERED.

I THINK THAT'S VERY IMPORTANT.

I WANT TO THANK YOU.

FOR THE DUE DILIGENCE THAT YOU'VE DONE TO THIS POINT.

[03:10:04]

I THINK I KNOW THE CITY MANAGER AND THE CITY ATTORNEY AND JOHN LETLER WELL ENOUGH TO KNOW THAT THEY'RE NOT GOING TO ENTER INTO A CONTRACT THAT LOOKS LIKE SWISS CHEESE.

THEY'RE GOING TO CLOSE THESE THINGS UP.

WE'RE GOING TO HAVE A GOOD CONTRACT, OR WE'RE NOT GOING TO MOVE FORWARD.

VOTE YES ON A AND B TO SEND A MESSAGE TO PRIVATE INVESTMENT AND FUTURE SPONSORS THAT FRISCO WANTS A CENTER FOR THE PERFORMING ARTS.

I WAS BLOWN AWAY BY THE DEPICTION OF THAT.

PEOPLE WERE GASPING.

WHEN THAT PICTURE CAME UP, IT WAS LIKE, WOW.

WE CAN DO THIS, BUT WE HAVE TO GET TO THE NEXT STEP.

ONCE WE GET PAST THE NEXT STEP, A LOT OF QUESTIONS HAVE TO BE ANSWERED, AND WE'LL EITHER ANSWER THEM OR WE WON'T.

IF WE DON'T, THEN I'M SURE WE WON'T GO FORWARD.

I HAVE ALL THE CONFIDENCE IN THE WORLD IN YOU THAT YOU WOULD NOT ENTER US INTO A BAD AGREEMENT.

YOU NEVER HAVE. THANK YOU.

[APPLAUSE].

>> HI. I'M LORENZO GOPI.

I'M A CHOIR DIRECTOR IN FRISCO ISD AT TRENT MIDDLE SCHOOL.

I'VE ACTUALLY TAUGHT THE TWO SPEAKERS WHO WILL COME AFTER ME.

THIS IS MY FIRST TIME AT A CITY COUNCIL MEETING.

IT'S SUPER COOL.

I'M SO INSPIRED.

IT'S A RESOUNDING YES FROM MY TINY CORNER OF THIS GREAT CITY.

I AM A CHOIR DIRECTOR.

I PERFORM IN COMMUNITY THEATER THROUGHOUT THE DFW AREA, AND I AM A MELODY OF HOPE ARTIST. WHAT'S UP? I'M HERE TO SUPPORT ALL WALKS OF MY OWN LIFE, I GUESS.

AS A CHOIR DIRECTOR, WHENEVER WE HAVE A CONCERT OR IMPORTANT EVENT, WE HAVE A TRADITION CALLED AN OREO COOKIE, WHERE THE TOP COOKIE IS YOUR FAVORITE MOMENT OF THE EXPERIENCE.

THE DOUBLE STUFF IS WHAT YOU CAN TAKE AWAY FROM IT INTO YOUR OWN LIFE.

THE BOTTOM COOKIE IS YOUR ONE WORD TO DESCRIBE THE WHOLE EXPERIENCE.

MY ONE WORD THAT I HAVE FROM THIS EXPERIENCE IS INSPIRATION.

INSPIRATION FROM EVERYONE WHO HAS SPOKEN FOR THIS POLITICAL PROCESS AND FOR THIS GREAT USE OF FUNDS TO STRENGTHEN THE COMMUNITY OF OUR CITY.

I MOVED HERE ABOUT SIX YEARS AGO TO BE A CHOIR DIRECTOR, BECAUSE OF THE SUPPORT FOR MUSIC EDUCATION THAT FIST PROVIDES.

I STARTED ON THIS JOURNEY IN PART BECAUSE OF THE CHOIR DIRECTORS I LEARNED FROM, ONE MRS. MOSER TOOK OUR CHOIR TO SEE PHANTOM OF THE OPERA IN NEW YORK CITY ON BROADWAY.

IF THIS PASSES, KIDS WILL HAVE A CHANCE TO NOT HAVE TO GO ALL THE WAY TO THE NEW YORK CITY TO BE INSPIRED.

MUSICAL THEATER STRENGTHENS A COMMUNITY BECAUSE IT IS THE SOURCE OF GREAT STORIES, IS WHERE WE CAN SEE GREAT STORIES BEING TOLD.

STORIES ARE THE BEST WAY TO LEARN.

YOU LITERALLY HAVE TO PUT YOURSELF IN THE CHARACTER'S SHOES.

YOU LEARN TO ROOT FOR THE GOOD GUY AND TO CHEER FOR THE DOWNFALL OF THE BAD GUY.

YOU LEARN LOVE, YOU LEARN RESILIENCE AND COURAGE AND TEACHING CHOIR AND MUSICAL THEATER.

I'VE HAD THE GREATEST HONOR OF MY LIFE TO PROVIDE MY STUDENTS OPPORTUNITIES TO LEARN HOW TO EXPRESS THEMSELVES TO ONE ANOTHER, TO BECOME CONFIDENT, TO FIND BELONGING IN A COMMUNITY, AND TO LEARN HOW TO BE ON TIME AND PUT FORTH EFFORT ON A CREATIVE ENDEAVOR AS A MEMBER OF A TEAM MUCH LIKE YOU ALL ARE DOING.

WE JUST HAD ALL REGION CHOIR AUDITIONS ON SATURDAY, AND HANNAH REMEMBERS THAT.

I ALSO MUSIC DIRECTOR AT TRENT MIDDLE SCHOOL.

THOSE PROCESSES OF PREPARING FOR A PERFORMANCE, PRACTICING EVERY DAY, AND THEN SHOWING UP ON TIME TO PERFORM BY YOURSELF, HAS MADE EVERY SINGLE ONE OF MY STUDENTS THAT I'VE TAUGHT GREATER MUSICIANS, GREATER PERFORMERS, BUT MOST IMPORTANTLY, MORE CONFIDENT PEOPLE.

NA SAYERS. I HAVE ONE THING TO SAY FROM THE THEATER WORLD, WHICH IS YES, AND.

AS MAYOR CHENEY HAS SAID, THE OPPOSITION HAS IMPROVED THIS PROJECT.

THANK YOU SO MUCH FOR POINTING OUT THE WEAK POINTS THAT WE CAN STRENGTHEN.

I SAY YES, AND.

SAYING YES TO THIS TO PROPS A AND B WOULD ATTRACT SO MANY MORE LOVERS OF THE ARTS OF ALL WALKS OF LIFE, WHO WOULD IN TURN IMPROVE UPON THE STORY THAT WE'RE ALL TELLING AS FRISCO.

[03:15:05]

[APPLAUSE]

>> HI, EVERYONE. MY NAME IS JENNEB KIRKWOOD.

I'M CURRENTLY A SOPHOMORE AT LINSTER HIGH SCHOOL, AND I'VE BEEN INVOLVED IN THE PERFORMING ARTS FOR QUITE SOME TIME NOW.

I CAN'T EXACTLY VOTE BEING 15-YEARS-OLD, BUT IF I COULD, I WOULD 100% VOTE, YES, AND I ENCOURAGE ALL OF YOU TO DO SO.

FROM PIANO RECITALS TO FULL LENGTH MUSICALS, I'VE DEDICATED MY ENTIRE LIFE TO THE STAGE, AND IT'S THE BEST DECISION I'VE EVER MADE.

WHETHER IT'S THROUGH THEATER, DANCE, MUSIC, OR JUST WATCHING OTHER LIFE PERFORMANCES, THE PERFORMING ARTS ALLOW ME TO HAVE MORE THAN JUST A CREATIVE OUTLET.

THEY'VE GIVEN ME THE OPPORTUNITY TO FOSTER A DEEPER UNDERSTANDING OF THE WORLD AROUND ME AND BUILD CONNECTIONS LIKE NO OTHER.

FIRST AND FOREMOST, THE PERFORMING ARTS ALLOW STUDENTS TO FEEL FREE TO EXPRESS THEMSELVES IN WAYS THAT ARE BEYOND SIMPLY JOURNALING DOWN THEIR THOUGHTS.

THEY ALLOW US TO TAKE THE DIFFICULT AND COMPLEX EMOTIONS THAT LIFE THROWS AT US AND TURN IT INTO SOMETHING BEAUTIFUL, SOMETHING WORTH SHARING.

BUT WITHOUT THE PROPER ENCOURAGEMENT, STUDENTS WON'T SHARE THEIR ART IN OUR WORLD WILL LOSE OUT ON THE OPPORTUNITY TO BE FULL OF PERFORMERS THAT ARE UNAFRAID TO BE UNIQUE.

BY HAVING A SPACE WHERE STUDENTS LIKE ME CAN EXPERIENCE BROADWAY SCALE PRODUCTIONS, WE WILL BE INSPIRED AND MOTIVATED TO FEEL AND CREATE ON A WHOLE NEW LEVEL.

WHEN YOU HAVE THAT AMAZING PROFESSIONAL QUALITY OF PERFORMANCE RIGHT IN FRONT OF YOU, IT MAKES THE IMPOSSIBLE IDEA OF CARRYING THESE HOBBIES INTO OUR ADULT LIVES MORE POSSIBLE.

DARE US TO DREAM, ENCOURAGE US TO CREATE, GIVE US A PLACE THAT INSPIRES.

ADDITIONALLY, WHEN YOU SIT DOWN TO WATCH A MUSICAL OR A DANCE RECITAL OR A CONCERT, YOU ARE INVITED TO TAKE A BREAK FROM YOUR OWN MIND AND LOOK AT THE WORLD THROUGH A NEW LENS, ESPECIALLY IN THIS DAY AND AGE.

IT IS SO IMPORTANT TO UNDERSTAND THAT EVERYONE HAS A DIFFERENT VIEW OF THE WORLD AND THAT WE NEED TO LEARN FROM ONE ANOTHER.

WHY NOT TAKE THE OPPORTUNITY TO DO JUST THAT EVERY FEW WEEKENDS? WE CAN LEARN SO MUCH FROM MUSICALS.

TO NAME A FEW, WICKED TEACHES US TO APPRECIATE THE POWER OF FRIENDSHIP.

HAMILTON TEACHES US BOTH THE BASIC US HISTORY AND THAT WE NEED TO TAKE RISKS TO REACH OUR GOALS.

EVAN HANSEN TEACHES US THAT NO ONE IS ALONE IN THEIR STRUGGLES, AND COME FROM A WAY TEACHES US THE EVENTS OF 911, AND HOW IMPORTANT IT IS TO JUST BE THERE FOR YOUR COMMUNITY.

IF YOU TAKE SOME TIME OUT OF YOUR DAY AND REALLY WATCH MUSICAL, I PROMISE THAT YOU WILL GET MORE THAN JUST ENTERTAINMENT VALUE FROM IT.

TAKE A BREAK FROM YOUR OWN THOUGHTS, OBSERVE FROM A NEW PERSPECTIVE, GO SEE A MUSICAL.

FINALLY, AND IN MY OPINION, MOST IMPORTANTLY, THE RELATIONSHIPS THAT I'VE BUILT THROUGH THE PERFORMING ARTS HAVE CHANGED MY LIFE FOREVER.

I WOULD LIKE TO TAKE THIS MOMENT TO ALSO SHOUT OUT THE LONE STAR HIGH SCHOOL THEATER DEPARTMENT FOR BEING MY FAVORITE PEOPLE.

THERE'S JUST SOMETHING ABOUT EXPERIENCING ART TOGETHER THAT BRINGS PEOPLE CLOSER.

WHETHER IT'S THE PROXIMITY THROUGH REHEARSALS OR THE DEEP CONVERSATIONS FROM TRYING TO ANALYZE THE MEANING OF A PERFORMANCE PIECE THAT ALWAYS CIRCLES BACK TO THE MEANING OF LIFE.

I PROMISE THAT YOU WILL NEVER SEE A MORE CONNECTED GROUP OF PEOPLE THAN THOSE IN A BAND OR ON A DANCE TEAM OR IN A CHOIR OR IN A THEATER COMPANY.

JUST IMAGINE IF WE COULD HAVE A COMMUNITY LIKE THAT.

TALK TO YOUR NEIGHBOR, HAVE A REAL, DEEPER CONVERSATION, AND MAKE THOSE FOREVER CONNECTIONS.

IN CONCLUSION, IF YOU VOTE YES TO PROPOSITIONS A AND B, YOU ARE VOTING YES TO AN INSPIRED, ENLIGHTENED, AND CONNECTED COMMUNITY. THANK YOU.

[APPLAUSE].

>> THE FINAL AND I THINK, YOUNGEST SPEAKER.

>> HELLO, EVERYONE. MY NAME IS HANNAH JEFFERSON, AND I'M ONE OF THE STUDENTS AT TRENT MIDDLE SCHOOL, AND I'VE ALWAYS LIVED AT FRISCO FOR MY ENTIRE LIFE.

WELL, THE ENTIRE 13 YEARS OF IT.

I'VE ALWAYS LOVED THE ARTS, AND THAT HASN'T CHANGED TILL NOW, AS I'M PART OF MY SCHOOLS VARSITY, ORCHESTRA, CHOIR AND SOON TO BE THEATER PROGRAM.

MY MOM STARTED TAKING ME TO PLAYS IN MUSICALS EVER SINCE I WAS VERY YOUNG.

IT WOULD BRING ME SO MUCH JOY THAT NO SPORTS GAME COULD EVER COMPARE TO.

ME AND SOME OF MY CLOSEST FRIENDS FOUND EACH OTHER THROUGH THE ARTS, WHETHER THAT BE THROUGH BAND ART OR PHOTOGRAPHY.

THE ARTS HAS HELPED ME AND SO MANY OTHER PEOPLE FIND A PLACE WHERE WE CAN CALL HOME.

IF THEY HAVEN'T FOUND A PACIFIC HOBBY OR THING THEY LIKE TO DO, I FEEL LIKE THIS ART CENTER WILL HELP THEM BROADEN THEIR HORIZONS AND FIND A PLACE WHERE THEY CAN CALL HOME AS WELL.

I FEEL LIKE IT WOULD MEAN SO MUCH TO ME AND SO MANY OTHER PEOPLE, IF THE HOBBIES THAT WE CALL HOME COULD BE RIGHT NEXT TO THE HOME THAT WE LIVE AND THRIVE IN.

I HOPE YOU TAKE THIS ONE STEP IN VOTING YES TO BROADWAY'S PROPOSITION A AND B AND ENCOURAGING ALL THE YOUNG ASPIRING ACTORS AND MUSICIANS.

THANK YOU. [APPLAUSE]

>> [INAUDIBLE]. EVERYONE FOR I KNOW A LATE NIGHT.

[03:20:02]

DAVID WONG IS IN SUPPORT, ELLIE MINOR SHAKEN IN SUPPORT.

SORRY, CAITLIN DID SPEAK.

GINA MACKY IN SUPPORT, KELSEY VIGILANTE IN SUPPORT AND LANEA HARTONI IN OPPOSITION. THAT'S IT.

>> [INAUDIBLE].

>> WELL WE WON'T GO THROUGH THOSE RIGHT NOW. THANK YOU.

>> LAST CALL. ANYONE WE HAVE NOT HEARD FROM? COUNSEL, LOOK FOR A MOTION.

>> MOVE TO CLOSE THE PUBLIC HEARING.

>> MOTION BY BILL.

>> SECOND.

>> SECOND BY TAMMY. ALL IN FAVOR.

>> AYE.

>> PASSES 5, 0.

PUBLIC HEARING IS NOW CLOSED.

THANK YOU, EVERYONE.

YES. THANK YOU FOR YOUR COMMENTS.

[APPLAUSE] IT'S BEEN A LONG NIGHT.

IT'S BEEN A WORTHWHILE NIGHT, BUT WE'RE NOT DONE YET.

>> THEY MIGHT BE.

>> WE'LL STILL ALLOW SOME COUNSEL COMMENTS AND SOME FOLLOW UP, SO WE'RE NOT DONE YET.

WE JUST HAVE A PARTING WORD BEFORE WE LEAVE TONIGHT AND VOTE ON THIS ITEM.

SOME OF YOU HAVE HEARD ME REFERENCE QUOTE.

OUR GREAT CITY ATTORNEY RICHARD ABERNATHY, HE GIFTED ALL OF COUNSEL A BOOK, ALONG WITH SENIOR STAFF, THIS WINTER WORK SESSION IN JANUARY, AND IT WAS CALLED THE WISDOM OF THE BULLFROG BY ADMIRAL WILLIAM H MCCRAVEN.

SOME OF YOU MAY HAVE HEARD OF IT.

ALL SIX OF YOUR COUNCIL MEMBERS SITTING HERE, READ THE BOOK.

BECAUSE IT MEANT SO MUCH THAT HE GAVE IT TO US ALONG WITH OUR SENIOR CITY STAFF.

BUT I WAS THINKING THERE WAS ONE LINE THAT STUCK WITH ME FROM THE BOOK THAT I'LL JUST NEVER FORGET.

IT GOES LIKE THIS, DARING GREATLY ISN'T ABOUT RECKLESS GAMBLES.

IT'S ABOUT HAVING THE COURAGE TO SEIZE OPPORTUNITIES OTHERS SHY AWAY FROM.

SEEING POTENTIAL WHERE THEY ONLY SEE RISK.

VICTORY BELONGS TO THOSE WHO DARE, BUT ONLY IF THEY BACK IT UP WITH METICULOUS PLANNING AND PREPARATION.

I DON'T THINK ANY LINE CAN BETTER DEFINE WHAT THE SPIRIT OF FRISCO TEXAS IS THAN THAT AND HOW WE HAVE GOTTEN WHERE WE ARE TODAY.

THAT AS THE APPROACH WE'VE ALWAYS TAKEN AS A CITY, IN ONE DAY, THAT LIGHT WILL BE GONE, AND THE DREAM RULES WILL MOVE ON TO OTHER CITIES.

PERSONALLY, I THINK IF THIS FAILS IN MAY, I THINK THAT'S PROBABLY THE END OF THE RUN. WE HAD A GOOD RUN.

PEOPLE WANT TO BE INSPIRED, AND THEY WANT TO BE IN COMMUNITIES THAT INSPIRE PEOPLE AND DO AMAZING, INCREDIBLE PROJECTS.

THEY ALWAYS SEEM OBVIOUS AFTER THE FACT.

THEY'RE ALWAYS CHALLENGING WHEN YOU'RE IN THE MOMENT.

THE ONLY REASON WE HAD THE OPPORTUNITY TO BRING THE STAR AND THE DALLAS COWBOYS, AND I WAS SITTING IN THE ROOM, AND IT WAS ONE OF THE SCARIEST DECISIONS I EVER MADE AS A COUNCIL MEMBER, WHERE WE HAD TO AUTHORIZE OUR CITY MANAGER TO BUY THAT 91 ACRES OUT OF BANKRUPTCY.

WE HAD AN OPPORTUNITY WITHOUT A GUARANTEE TO BID FOR NEBRASKA FURNITURE MART.

WE LOST THAT DEAL. WE TOOK A BIG RISK, AND WE LOST.

BUT BECAUSE WE TOOK THAT RISK, WE WERE ABLE TO GET THE DALLAS COWBOYS HERE.

>> WHEN WE LOOKED AT THE LIBRARY, THE LIBRARY WE APPROVED IN THE MIDDLE OF OUR BUDGET COVID.

WE HAD NO GUARANTEE WHAT OUR REVENUES WERE GOING TO LOOK LIKE, WHAT OUR GENERAL FUND, WE COULDN'T PREDICT.

WE WERE SCARED, WE WERE NERVOUS, AND WE WERE LOOKING DOWN THE BARREL OF A $60 MILLION BOND, AND WHETHER OR NOT THIS WAS THE TIME TO GO FORWARD WITH IT.

I CAN TELL YOU, PROBABLY EVERY OTHER CITY COUNCIL IN THE UNITED STATES WOULD HAVE SAID, LET'S HIT THE PAUSE BUTTON.

BUT BECAUSE WE DID NOT HIT THE PAUSE BUTTON, WE SAW THE OPPORTUNITY AND WE SEIZED IT, WE WERE ABLE TO GET RECORD LOW CONSTRUCTION PRICING, RECORD LOW INTEREST RATES, I THINK IT WAS 1.5% OR ROUGHLY IN THAT BALLPARK.

HAD WE WAITED, THAT $60 MILLION LIBRARY WOULD HAVE BECOME 100 PLUS MILLION DOLLAR LIBRARY WITH ADDITIONAL COST.

QUITE FRANKLY, HAD WE WAITED ON THAT PROJECT, WE WOULDN'T BE UP HERE TALKING ABOUT THIS PROJECT BECAUSE WE WOULD HAVE HAD TO USE ADDITIONAL FUNDS TO BE ABLE TO FILL THOSE GAPS.

THAT IS WHO WE'VE BEEN AS A CITY.

ALL THESE DEALS ARE HARD, AND I'VE BEEN PROUD TO WORK ON A LOT OF THESE SPORTS DEALS,

[03:25:02]

THAT'S WHY A LOT OF COMMUNITIES DON'T DO THEM.

BUT I CAN TELL YOU, DOING A SPORTS DEAL WITH A $1 BILLION OWNER AND SPORTS DO REAL ESTATE PLAYS IS A TOTALLY DIFFERENT PROJECT.

THAT IS NOT THE ONLY PROJECT WE AS A CITY CAN DO.

IT WAS A GREAT FORMULA, AND WE'VE USED THAT FORMULA OVER AND OVER AGAIN, MULTIPLE TIMES VERY SUCCESSFULLY.

BUT THAT IS NOT THE ONLY PROJECT THAT WE CAN DO.

THERE'S A REASON WHY SO FEW OF PERFORMING ART CENTERS ARE ABLE TO BE DONE.

THERE ARE STADIUMS THAT ARE BUILT ALL OVER THE CITY.

THEY OPEN EVERY SINGLE YEAR, ALL OVER THE COUNTRY, EVERY SINGLE YEAR.

WHILE THOSE ARE HARD, VERY FEW PERFORMING ART CENTERS OPEN.

BECAUSE THEY ARE REALLY HARD TO DO, ALMOST IMPOSSIBLE FOR SOME COMMUNITIES, REALLY IMPOSSIBLE FOR SOME COMMUNITIES.

THE PARTNERS THAT YOU GOT TO BRING, THE PUBLIC FUNDING, THE OPERATOR, GETTING GUARANTEES OF BROADWAY, AND IF YOU BUILD IT, WILL THEY COME? ALL THE DIFFERENT PIECES IN THE FORMULA THAT YOU HAVE TO BE ABLE TO PULL TOGETHER TO MAKE SOMETHING LIKE THIS BECOME A REALITY RARELY EVER GETS DONE.

CERTAINLY RARELY EVER GETS DONE BY A CITY LIKE FRISCO, THE SIZE THAT WE ARE, THE CAPACITY THAT WE HAVE, AND THAT'S WHO WE ARE AS A CITY.

WE PUNCH ABOVE OUR WEIGHT.

DON'T EVER WALK INTO A ROOM AND SAY, WE'RE A SUBURB OF DALLAS AND WE'RE 250,000 PEOPLE.

WE HOPE YOU BRING YOUR COMPANY TO US.

NOW, WE WALK INTO THAT ROOM EXPECTING TO WIN THE DEAL AND EXPECTING TO DO IT.

IT'S THIS ATTITUDE AND THE SPIRIT THAT WE HAVE AS A COMMUNITY.

I CAN TELL YOU IN THE MOMENT, AGAIN, I'VE BEEN PART OF ALMOST ALL THESE DEALS.

IN THE MOMENT OF THE VOTE, TO ME, THIS IS THE LEAST RISKY DEAL WE'VE EVER DONE.

YOU LOOK AT THESE SPORTS STADIUMS. THEY HAVE 20 - 30 YEAR CYCLES, AND THEN YOU HOPE YOUR TENANT RENEWS THEIR LEASE.

FC DALLAS COULD HAVE BOLTED TO ANOTHER CITY TO BUILD A MODERN STADIUM.

WHAT WOULD WE HAVE DONE WITH TOYOTA STADIUM? THAT IS A MAJOR RISK COMPONENT.

THANKFULLY, OUR CITY MANAGER NEGOTIATED A GREAT DEAL, AND THEY SIGNED ANOTHER 30 YEAR EXTENSION, AND THEY'RE GOING TO BE PART OF THIS COMMUNITY FOR THE LONG TERM.

YOU LOOK AT THESE THEATERS AND WHAT THEY DO TO COMMUNITIES.

THEY'RE AROUND FOR 100 PLUS YEARS.

MY WIFE AND I, THIS IS A RARE TIME SHE WOULD SHOW UP TO THE COUNCIL MEETING.

SHE DOES WATCH THEM ONLINE. WE HAD THE HONOR TO GO TO BROADWAY, DALLAS GALA, JUST A COUPLE OF WEEKS AGO, AND THEY WERE CELEBRATING THEIR HUNDREDTH ANNIVERSARY.

I COULDN'T BELIEVE IT. THAT THEATER HAS BEEN THERE IMPACTING THAT COMMUNITY FOR 100 YEARS.

WE'VE DONE THE WORK, WHEN YOU TALK ABOUT THE METICULOUS PLANNING.

WE HAVE VISITED EVERY PERFORMING ART CENTER THAT WE WANTED TO SEE.

I MEAN, HOW MANY HAVE WE SEEN?

>> SEVEN.

>> SEVEN OR EIGHT ACROSS THE COUNTRY.

WE'VE WALKED THE STREETS WITH THEIR LEADERS.

WE'VE TALKED TO THEM. WHAT DID THIS THEATER DO FOR YOUR COMMUNITY? HOW DID IT JUST CHANGE THE DNA OF YOUR CITY? EVERY SINGLE TIME THEY SAID, IT STARTED ATTRACTING THE CREATIVE ECONOMY.

CREATIVES WANTED TO LIVE NEAR IT.

THEY WANTED TO BE PART OF IT. THEY WANTED TO TOUCH IT.

THEY WANTED TO DRIVE PAST IT EVERY SINGLE DAY.

THEY JUST WANTED TO BE IN A COMMUNITY THAT VALUED IT, AND IT JUST LED TO AN ENTIRE CULTURE SHIFT OF WHAT THEY BECAME AS A COMMUNITY.

MUCH LIKE WHEN WE BECAME A SPORTS CITY USA.

SPORTS CITY USA WAS ORGANICALLY HAPPENED BECAUSE IT STARTED ATTRACTING LIKE MINDED PEOPLE THAT WANTED TO COME TOGETHER.

WE'RE A SPORTS FAMILY, AND WE'RE LEARNING AND BEING MORE EXPOSED TO BROADWAY AND THE CULTURE SCENE.

BUT EVEN THOUGH I HADN'T BEEN EXPOSED A LOT, THIS PROCESS MADE ME REALIZE HOW IMPORTANT THIS PROJECT IS.

IN MY OPINION, THIS IS THE MOST IMPORTANT PROJECT WE'VE EVER TRIED TO DO AS A CITY.

IT WAS REALLY TELLING THAT THE PRODUCTION THAT WE SAW WAS BACK TO THE FUTURE.

WHEN WE'RE SITTING THERE, AND, OF COURSE, EVERYONE'S SEEN BACK TO THE FUTURE, HOPEFULLY, IF NOT, TICKETS ARE FOR SALE NOW, AND YOU CAN VISIT OUR FRIENDS IN DALLAS.

[LAUGHTER] YOU RECALL THE PICTURE THAT THEY KEPT HOLDING UP AND PEOPLE DISAPPEARING FROM THE PICTURE, AND AN ALTERNATE REALITY AND AN ALTERNATE FUTURE BEING CREATED.

ALL I COULD THINK ABOUT WATCHING THAT PART OF THE PRODUCTION IS WHAT'S GOING TO HAPPEN HERE IN MAY.

EITHER THE PICTURE IS GOING TO BE FORMED UP, WHERE WE SEE THIS AMAZING VENUE BEGIN TO COME TO LIGHT, AND WE CAN REALLY SEE IT AND WHAT IT'S GOING TO BECOME OR IT'S GOING TO DISAPPEAR,

[03:30:03]

I BELIEVE WE'LL TALK ABOUT IT FOR GENERATIONS. I'LL CLOSE WITH THIS.

I HAVE TO GIVE A HAT TIP TO DONNA SCHMITTLER, SINCE SHE STAYED WITH US THIS LATE.

OF COURSE, SHE'S PART OF OUR HERITAGE ASSOCIATION.

I'VE TASKED HER, IF YOU HAVEN'T SEEN FRISCO'S 100 YEAR BOOK, IT'S REALLY INCREDIBLE.

IT'S IN THE LIBRARY. YOU CAN GO READ IT.

WE'RE ABOUT TO TURN 125 HERE IN 2027.

I'VE TASKED HER AND THE HERITAGE ASSOCIATION TO WRITE THE NEXT 25 YEARS, AND THAT'S GOING TO BE A PRETTY COOL BOOK, BECAUSE A LOT HAS HAPPENED IN THE LAST 25 YEARS, AND WE'LL TELL THE STORY OF HOW SPORTS CITY USA CAME INTO PLAY, IT'S GOING TO TELL THESE STORIES HOW COUNCILS, CURRENTLY AND IN THE PAST JUST TOOK THESE RISKS, NOT RECKLESS, BUT SHOT FOR THE STARS AND I'M ALWAYS ONE OF THE BEST IN HOW THIS ALL BECAME.

THAT WILL BE LARGELY THE STORY OF THE NEXT 25 YEARS.

25 YEARS AFTER THAT, LONG AFTER WE'RE FORGOTTEN, SOMEONE WILL BE WRITING THE STORY OF THE NEXT 25 YEARS, AS WE CELEBRATE OUR 150TH BIRTHDAY.

IN MY OPINION, THE LEAD ACTOR OF THAT CHAPTER WILL BE THE STORY OF THE FRISCO CENTER FOR THE ARTS COMING TO LIGHT, AND I'M PROUD TO SUPPORT IT, AND I WILL BE VOTING YES FOR PART A AND B.

THANK YOU. [APPLAUSE]

>> I THINK YOU TOOK MOST OF MY COMMENTS.

[LAUGHTER] THERE ARE A COUPLE OF THINGS THAT I'D LIKE TO ADD, AND I'VE GOT A LOT OF NOTES HERE FROM TONIGHT, BUT WE'VE NEGOTIATED THESE OPERATOR RISK DEALS BEFORE.

WE'VE DONE IT WITH THE COWBOYS.

WE'VE DONE IT WITH FC DALLAS.

WE'VE DONE IT WITH OMNI PGA, WHICH TOOK ABOUT A YEAR, I THINK, TO NEGOTIATE THAT ONE.

THE DIFFERENCE IS THIS ONE HAS TO COME TO A VOTE EARLIER BECAUSE STATE LAW CHANGED.

THAT PUTS A LOT MORE THINGS OUT IN THE OPEN A LOT SOONER THAN WHAT THEY MIGHT HAVE BEEN ON ANY OF THOSE OTHER PROJECTS.

QUITE FRANKLY, I'M NOT SURE ANY OF THOSE OTHER PROJECTS WOULD SURVIVE THIS SAME PROCESS IF WE HAD TO GO THROUGH THEN WHAT WE HAVE TO GO THROUGH NOW.

YES, IT'S AN LOI RIGHT NOW.

BUT WE ALL HAVE EXPERIENCE NEGOTIATING THOSE FINAL CONTRACTS AND MAKING SURE THAT THEY'RE BUTTONED UP.

WHILE I PERSONALLY WON'T BE AROUND FOR THAT, I HAVE FAITH IN THE OTHER PEOPLE ON THIS DIAS RIGHT NOW THAT THEY WILL HAVE THAT BUTTONED UP WHEN THE TIME COMES.

THE OTHER THING I'D LIKE TO MENTION IS, FISD, YES, THEY'RE BUILDING THEIR FACILITY.

IT'S GOING TO BE A GREAT FACILITY FOR FISD.

IT'S GOING TO BE 1,200 SEATS.

THIS PROJECT DOESN'T COMPETE WITH THAT.

IT'S A COMPLIMENT TO THAT.

AS WAS MENTIONED EARLIER, IT FITS IN BETWEEN THE TWO THEATERS THAT WE'RE GOING TO HAVE IN THIS BUILDING.

FISD'S THEATER IS GOING TO BE AN INCREDIBLE ASSET FOR THOSE STUDENTS.

IT WAS ACTUALLY RATHER DISHEARTENING TO ME TO HEAR SOMEBODY ALLUDE TO THE FACT THAT PROSPER ISD STUDENTS ARE LESS THAN FRISCO ISD STUDENTS.

THOSE PROSPER ISD STUDENTS ARE STILL FRISCO RESIDENTS.

THEY DESERVE EVERY BIT OF EVERY OPPORTUNITY THAT ANY OTHER SCHOOL DISTRICT WOULD HAVE.

THAT WAS DISHEARTENING TO ME. I'M HOPEFUL THAT WE DON'T HEAR ANY MORE OF THAT.

BUT THE FACT IS, THEIR PROJECT CAN BE GREAT, AND THIS PROJECT CAN BE GREAT, AND I BELIEVE THEY'LL COMPLIMENT EACH OTHER.

IN REGARDS TO THE BUILDING AND TO ADD TO JEFF'S POINT ABOUT THE LIBRARY, WE BUILT THE LIBRARY ON TIME AND ON BUDGET.

WE BUILT THIS BUILDING ON TIME AND ON BUDGET FOR RENOVATING IT ON A BUDGET.

EVERY MUNICIPAL BUILDING THAT WE'VE EVER BUILT, WE'VE BUILT WITH A BUDGET IN MIND.

THAT'S THE DIFFERENCE BETWEEN WHEN WE BUILD A BUILDING AND WHEN WE TELL A BILLIONAIRE, YES, WE'LL CONTRIBUTE X AMOUNT.

YOU CAN ADD WHATEVER YOU WANT TO IT.

I STILL REMEMBER STORIES OF JERRY JONES WHEN HE DIDN'T LIKE THE WAY SOMETHING LOOKED ON THE EXTERIOR OF THE BUILDING, AND HE SAID, WELL, HOW MUCH IS IT GOING TO COST TO CHANGE THAT? WHEN HE WAS TOLD HE SNAPPED HIS FINGERS AND HE JUST CHANGED IT.

MONEY WASN'T A CONSEQUENCE IF HE WANTED IT TO LOOK A CERTAIN WAY.

THAT'S NOT THE WAY WE BUILD MUNICIPAL BUILDINGS.

WE HAVE A BUDGET.

WE'RE GOING TO HAVE PLANS, AND WE'RE GOING TO BUILD IT FOR THAT BUDGET.

WE'VE DONE IT BEFORE. WE'LL DO IT AGAIN.

THERE ARE SIMILARITIES TO SOME OF THOSE OTHER PROJECTS WITH THE OPERATOR RISK MODEL.

THERE ARE SOME ITEMS THAT ARE NOT SIMILAR, BECAUSE, LIKE I SAID, WE DON'T HAVE THE BILLIONAIRE.

BUT WHAT WE DO HAVE IS WE HAVE BROADWAY OF AMERICA.

I CAN'T THINK OF A BETTER PARTNER THAT YOU'D WANT IN THE UNITED STATES

[03:35:03]

I MEAN, IF YOU WANTED TO WAIT FOR A BETTER PARTNER, IT'S NOT GOING TO HAPPEN.

FRANKLY, I CAN'T THINK OF A BETTER PARTNER THAN BROADWAY OF AMERICA.

OF COURSE, THE LOCAL PARTNERSHIP WITH BROADWAY, DALLAS, AS WELL.

I DON'T WANT TO LEAVE Y'ALL OFF, BUT I AGREE WITH THE MAYOR.

I THINK THIS IS PROBABLY ONE OF THE MOST WELL RESEARCHED PROJECTS WE'VE HAD.

THE VOTE IN MAY IS THE NEXT STEP IN THIS PROJECT.

IT IS NOT THE FINAL STEP.

WE DO NOT TURN AROUND AND SELL BOND MONEY IMMEDIATELY FOR IT.

WE HAVE SEVERAL MORE MILESTONES TO HIT, AND I'M LOOKING FORWARD TO SEEING THOSE HAPPEN.

>> I'LL GO NEXT. AS WE'VE BEEN LOOKING THROUGH THIS, AND I'VE ONLY BEEN ON THE DIAS NOW FOR THREE YEARS, BUT THIS HAS BEEN A TOPIC OF CONVERSATION, AT LEAST QUARTERLY.

WE HAVE BEEN GETTING UPDATES AND LOOKING AT HOW WE'RE GOING THROUGH THINGS.

FOR MY THREE YEARS, THIS HAS BEEN A TOPIC OF CONVERSATION, AND EXTREMELY THOROUGH.

WE'VE LOOKED AT THIS DIRECTION.

IT DIDN'T WORK OUT. WE LOOKED AT THIS DIRECTION.

WELL, LET'S LOOK AT IT AND SAY, WELL, WE NEED AN OPERATOR.

WE DON'T KNOW HOW TO DO THIS, AND WE'RE OKAY ADMITTING.

THE CITY IS NOT A SPECIALIST IN EVERYTHING.

THAT'S WHY WE HIRE OPERATORS TO DO THINGS, LIKE PARTNER WITH US WITH FC DALLAS, WITH COMERICA.

THOSE ALL HAVE OPERATORS.

I COMPLETELY AGREE THAT THE LOI IS NOT A COMPLETE CONTRACT.

THAT'S ONE OF THE BIGGEST CONCERNS THAT I HAD GOING INTO THIS DEAL IS THAT WE DON'T KNOW WHAT HAPPENS WITH THE COST OVERRUN, SHOULD IT HAPPEN AND GET PAST THE $6 MILLION.

BUT AGAIN, I WILL AGREE WITH WHAT MR. CAMPBELL SAID EARLIER IS THAT IT'S AN LOI.

WE'RE NOT DONE YET.

YOU HAVE MY COMMITMENT THAT IF WE DON'T GET TO THE PLACE OF WHERE IT DOESN'T MAKE FINANCIAL SENSE FOR US, I WILL NOT MOVE.

I WILL NOT VOTE TO MOVE THIS FORWARD.

I AM ONE OF PROBABLY THE MOST FISCALLY CONSERVATIVE PEOPLE ON HERE, AND I WILL NOT MOVE IT FORWARD IF IT DOES NOT MAKE SENSE FOR FRISCO.

I KNOW MANY OF MY COUNTERPARTS ARE IN THE SAME POSITION.

WE WILL DO THIS RESPONSIBLY, BUT WE NEED THE CITIZENS OF FRISCO TO SAY, YES, WE ARE WILLING TO SPEND THE FUNDS IN THIS WAY, WHERE IT'S GOING TO HELP US GET TO THAT END RESULT.

THERE WAS A COMMENT MADE ABOUT THE COST OF THE PROJECT.

YES, IT'S EXPENSIVE.

WITH THE ECONOMY THE WAY IT IS, IT VERY WELL MAY GET EVEN MORE EXPENSIVE.

IT MAY MEAN THAT WE HAVE TO PUT A PAUSE ON IT FOR A CERTAIN PERIOD OF TIME UNTIL THE ECONOMY COMES DOWN.

I'M WELL AWARE OF THAT.

BUT I'M MORE THAN PREPARED TO GET THE THINGS READY AND TO GET THINGS CONFIRMED AND MOVE TOWARDS THE RIGHT DIRECTION TO WHERE WE CAN MOVE FORWARD WHEN THE TIME IS RIGHT.

WE DID A LOT OF RESEARCH ON OTHER PROGRAMS. YES, WE'VE HAD BILLIONAIRES THAT HAVE HELPED US WITH OUR SPORTS CENTERS.

WE LOOKED AT OTHER PERFORMING ART CENTERS AND WHAT THE PROPORTION WAS OF PRIVATE FUNDING VERSUS PUBLIC FUNDING.

THIS MODEL IS NOT THAT DIFFERENT FROM MANY OF THOSE DIFFERENT BUILDINGS THAT WE'VE SEEN.

SOME OF THE CONVERSATIONS AROUND, WELL, WE'RE USING EDC FUNDS FOR THIS, AND WE COULD USE THIS FOR SALARIES.

NO, WE DON'T DO THAT BECAUSE AN EDC FUND IS A ONE TIME USE.

WE DON'T WANT TO USE THAT FOR SALARIES BECAUSE THAT'S SOMETHING WE'D BE GOING BACK FOR EVERY SINGLE YEAR.

WE'RE NEVER GOING TO HIRE SOMEBODY, AND THEN LET THEM GO THE NEXT YEAR BECAUSE WE DON'T HAVE THE SAME MONEY CONFIRMED FOR THEM IN FOLLOWING YEARS.

THIS IS NOT GOING TO IMPACT OUR PROPERTY TAXES.

THAT HAS BEEN SOMETHING VERY CLEAR BY EVERYBODY HERE ON THE DIAS.

THIS IS SOMETHING WE'LL BE USING OUR SALES TAX DOLLARS FOR.

WHEN OTHER PEOPLE ARE COMING IN TO VISIT THE CENTER, WE'RE CONTINUING TO GET MORE PEOPLE SUPPORTING AND FUNDING THIS INITIATIVE.

WITH THAT, I JUST WANTED TO CLOSE WITH, I WAS BOTH A CHEERLEADER AND A THEATER KID.

BOTH OF THOSE THINGS I CREDIT WITH BEING ABLE TO ALLOW ME TO DO PUBLIC SPEAKING WITHOUT NO FEAR.

I THINK THAT IS ONE OF THE MOST IMPORTANT THINGS THAT A CHILD CAN LEARN IN THESE DAYS.

IT HELPS THEM WITH THEIR CAREER.

YOU GUYS SAW THE INCREDIBLE KIDS THAT WE HAD SPEAKING EARLIER.

HOW MANY OF YOU GUYS WOULD HAVE DONE THAT WHEN YOU WERE 13? I WOULDN'T HAVE.

BUT BECAUSE OF THOSE LESSONS THAT I LEARNED WITH IN THEATER, I CAN HONESTLY SAY IT HELPED ME IN MY CAREER.

[APPLAUSE]

>> ONE OF OUR FIRST SPEAKERS TALKED ABOUT THE DIFFERENCE BETWEEN THIS BEING A PASSION FOR THE ARTS AND A BUSINESS DEAL.

I'LL TELL YOU IF THIS WERE MERELY A PASSION PROJECT, I DON'T THINK ANY OF US WOULD HAVE ANY ISSUES MOVING THIS FORWARD HAPPILY.

WE ALL HAVE A PASSION FOR THE ARTS IN SOME WAY.

FOR ME, PERSONALLY, I SPENT A LOT OF

[03:40:03]

I HAVE A PASSION FOR THE ARTS AND ALL THAT IT ENTAILS.

BUT THIS IS NOT A PROJECT THAT'S BASED ON PASSION.

THIS IS A BUSINESS DEAL AT THE END OF THE DAY.

TO TELL YOU THAT I HAVE ENTERED INTO THIS EASILY, I HAVE NOT.

I STARTED ON COUNCIL WITH US HAVING A SPECIAL CALL MEETING, AND IT WAS WITH HALL OFFICE PARK AND THE FRISCO INDEPENDENT SCHOOL DISTRICT.

THAT PROJECT WAS GOING TO BE A COMBINED PERFORMING ART CENTER.

I WAS HAPPY ABOUT THE PARTNERSHIP, NOT ONLY WITH HALL, BUT ALSO WITH OUR SCHOOL DISTRICT.

AS WE ALL KNOW THAT DEAL DID NOT MOVE FORWARD.

THAT LEFT ME CONCERNED.

>> OTHER CONCERNS THAT I'VE HAD ALONG THE WAY AND YOU'VE HEARD SOME OF THEM, WE DON'T HAVE A PRIVATE PARTNER IN THIS DEAL MUCH LIKE WE HAVE HAD IN OTHER DEALS.

YES, WE HAVE AN OPERATOR AT RISK, BUT THE DEAL STRUCTURE IS VERY DIFFERENT.

WE DO HAVE A LOT OF TEETH THAT ARE YET TO BE PUT INTO THE OPERATOR AGREEMENT, THE LOI, IS AS WE'VE HEARD, STATED, IS AN INTENT, BUT IT DOES NOT HAVE THE FULL ME OR THE FULL KPIS THAT ARE A PART OF THIS.

I'D BE REMISS IF I SAT HERE AND TOLD YOU THAT I GLEEFULLY HAVE COME TO THIS DECISION, ONLY LOOKING AT THE PROS OF THIS.

THAT'S NOT HOW I OPERATE.

HOPEFULLY, THOSE WHO HAVE ELECTED ME INTO OFFICE DON'T WANT ME TO DO THAT.

THIS HAS BEEN A TOUGH ONE FOR ME.

IF YOU KNOW ME, YOU KNOW THAT I'VE PRAYED ON THIS.

THIS HAS BEEN A DEAL THAT IS VERY DIFFERENT.

WHILE MY COLLEAGUES HAVE SEEN MANY OTHER DEALS, MUCH LIKE LAURA, I'VE ONLY BEEN ON COUNCIL FOR FOUR YEARS, THIS HAS BEEN A VERY DIFFERENT DEAL, NOT ONLY BECAUSE IT IS DIFFERENT IN STRUCTURE.

IT REQUIRES A MARKET DEMAND THAT WE CAN PROJECT, BUT WE DON'T HAVE A GUARANTEE ON.

THERE'S A LOT OF RISK THAT'S INHERENTLY BUILT INTO THIS DEAL.

TO BE WHERE I AM TODAY HAS NOT BEEN AN EASY ROAD FOR ME AND AS YOU WOULD IMAGINE, THERE'S POLITICS AND THERE'S PERSONAL AGENDAS THAT ARE ALL THROWN IN THE BUCKET WHEN YOU THINK OF ANY DEAL.

I'VE HAD TO SHAKE A LOT OF STUFF OFF.

I'VE HAD TO BE VERY INTENTIONAL AND STRIP MYSELF OF ALL OF THE THINGS THAT COULD SWAY ME IN ANY ONE DIRECTION BECAUSE THERE ARE MANY WHEN YOU SIT ON THIS DAYS.

BUT I WILL TELL YOU, I AM A CAUTIOUS YES.

THAT'S WHERE I STAND TODAY, NOT BECAUSE THIS HAS BEEN EASY, BUT BECAUSE THIS HAS BEEN HARD AND NOT ONLY THE COMPLEXITY OF THE DEAL, BUT ALL THE OTHER THINGS THAT SURROUND THIS DEAL.

I AM EXCITED THAT THE VOTERS OF FRISCO GET TO WEIGH IN ON THIS.

I AM ELATED THAT THIS IS NOT A DECISION THAT WE ARE MAKING IN ISOLATION.

I AM EXCITED THAT THE VOTERS OF FRISCO GET TO WEIGH IN ON THIS.

YOU HAVE DONE YOUR HOMEWORK, YOU WILL MAKE A DECISION THAT IS COMFORTABLE FOR YOU AND YOUR FAMILY.

THAT WHEN WE DO MOVE FORWARD, WE ARE MOVING FORWARD TOGETHER, NOT BECAUSE OF ONE VOICE OR A LOUD VOICE, BUT IT'S BECAUSE OF OUR UNIFIED VOICES.

THANK YOU FOR BEING HERE TONIGHT.

THANK YOU FOR THOSE WHO ARE ON THE SCREEN WATCHING THESE MEETINGS AND DOING YOUR HOMEWORK, BECAUSE THIS IS NOT AN EASY TASK.

THIS HAS NOT BEEN AN EASY DECISION FOR ME.

BUT WHERE I AM TODAY HAS BEEN THE RESULT OF LISTENING AND LEARNING MUCH LIKE ALL OF YOU.

AS I STATED TODAY, I AM IN SUPPORT OF THIS PROJECT, BUT THIS HAS NOT BEEN ONE THAT HAS NOT FALLING SHORT ON ME WHEN IT COMES TO DELIBERATING THE COST.

AT THE END OF THE DAY, THIS IS NOT ABOUT MY PASSION FOR THE ARTS.

THIS IS NOT ABOUT MY PEERS PASSION FOR THE ARTS.

THIS IS ABOUT WHAT IS IN THE BEST INTERESTS OF THIS CITY THAT I SWORE TO SUPPORT.

THAT IS WHERE I STAND AT THIS POINT AND I WILL TELL YOU THAT MY HOPE IS WITH THIS OPERATOR AGREEMENT, THAT WE CONTINUE TO PUT MORE TEETH INTO THIS.

I ABSOLUTELY AGREE WITH LAURA.

I CAME INTO THE LOI KNOWING THAT IT NEEDED A LOT MORE RIGOR, A LOT MORE TEETH.

I THINK WE'VE HEARD THAT LOUD AND CLEAR.

I TRUST THE PEOPLE THAT ARE AT THE HELM OF THIS PROJECT.

I HAD A CONVERSATION WITH WEST MANY MONTHS AGO AND I SAID TO WEST, POLITICIANS WILL COME AND GO.

YOU WILL BE STUCK WITH THIS DEAL.

I TRUST THAT YOU WILL MAKE THE RIGHT DECISIONS ON BEHALF OF THE CITY.

I WOULD LIKE TO THANK YOU WEST AND EA FOR FOLLOWING A VERY RIGOROUS PROCESS, MAKING SURE THAT WE STAY CLOSE TO THIS PROCESS.

WE LOOK AT EVERY T. WE DO OUR DUE DILIGENCE.

WHEN IT'S TIME TO MAKE FINAL DECISIONS, HOPEFULLY,

[03:45:02]

BUT AGAIN, THANK YOU FOR BEING A PART OF THIS PROCESS, BEING A PART OF THIS JOURNEY WITH US.

IT HAS BEEN A LONG JOURNEY.

THERE'S BEEN A LOT OF DETAILS THAT HAVE BEEN A PART OF THIS DEAL.

YES, IT HAS BEEN COMPLEX.

THERE'S OPERATOR AGREEMENTS, THERE ARE LOIS, THERE MAINTENANCE AND OPERATIONS, COMMITMENTS THAT WE'RE MAKING.

THERE'S THE INITIAL SIX MILLION THAT WE'RE PUTTING DOWN.

THERE'S A LOT OF MOVING PARTS.

THE REALITY IS IT'S A LOT OF MOVING PARTS FOR US AS CITY COUNCIL MEMBERS.

I CAN ONLY IMAGINE FOR RESIDENTS WHO ARE RAISING THEIR FAMILIES AND FOCUSED ON YOUR CAREERS AND ALL THE OTHER THINGS THAT YOU HAVE TO FOCUS ON.

I'M THANKFUL THAT WE'VE ATTEMPTED TO MAKE THIS SIMPLE.

I'M THANKFUL THAT WE'VE HAD A NUMBER OF EVENTS THAT HAVE GIVEN THE RESIDENTS AN OPPORTUNITY TO KICK THE TIRES, ASK THE QUESTIONS THAT WOULD GET THEM COMFORTABLE WITH VOTING IN SUPPORT OF THIS COME MAY 3RD.

THANK YOU. [APPLAUSE]

>> HELLO, IT'S BEEN A LONG NIGHT AND I'LL TRY TO KEEP IT SHORT.

SOMEBODY TURN A CLOCK ON FOR ME [LAUGHTER]. GIVE ME FIVE MINUTES.

GO. FIRST, I WANT TO THANK EVERYONE WHO CAME OUT TONIGHT AND WHO'S STILL HERE AND THOSE WHO ARE WATCHING AT HOME.

I ALSO WANT TO GIVE A SHOUT OUT TO RON PATTERSON.

SIR, THANK YOU FOR BEING HERE TONIGHT AND SHARING YOUR VOICE.

I HAD A WONDERFUL FLASHBACK, SEEING YOU COME TO THE PODIUM AND GIVE YOUR REPORT.

I KNOW IT WAS FROM THE HEART.

I KNOW YOU SPENT A LOT OF TIME IN THIS BUILDING AND A LOT OF TIME ON A LOT OF VARIOUS PROJECTS HERE IN THIS CITY.

I APPRECIATE YOUR THOUGHTFULNESS AND YOUR INPUT.

IT HAS TAKEN TO HEART.

AGAIN, THANK YOU FOR BEING HERE.

WE'VE REFERENCED SOME OF THE EARLIER SPEAKERS AND I MAKE MY NOTES LITERALLY THROUGHOUT THE DAY AND DURING THE MEETING, SOMETHING WILL OCCUR TO ME AND I'VE GOT PAPER AND NOTES AND ELECTRONIC DEVICES ALL OVER THE PLACE HERE.

BUT TO STEP BACK FROM THAT.

I THINK JASON STARTED OUR FIRST SPEAKER STARTED THINKING IN A CERTAIN WAY AND THEN, OF COURSE, ROGER DID A FANTASTIC JOB WHEN HE CAME UP WITH HIS ICONS AND SO MANY OTHER OF YOU IN THE WAY YOU HAVE ADDRESSED THIS.

OF COURSE, OUR STUDENTS HAVE TAKEN OFF FOR TONIGHT, WE KEPT THEM UP QUITE LATE.

BUT I WAS STRUCK WITH THE THOUGHT OF, WHEN WE ALL STEP BACK AND WE HAVE THOSE MOMENTS IN LIFE WHERE WE ASK OURSELVES, WHAT SHOULD I DO? THAT COMES UP IN A VARIETY OF TIMES, WHETHER IT'S IN BUSINESS OR WITH FAMILY OR ANY NUMBER OF THINGS. WHAT SHOULD I DO? I TRY TO TAKE THAT EMPATHETIC APPROACH AND TAKE A STEP BACK FROM WHAT'S RIGHT IN FRONT OF ME AND REMIND MYSELF THAT, TAKING CARE OF THE WORLD AND THE PEOPLE IN IT ARE THE FIRST JOB.

WHEN I ASK MYSELF, AGAIN, WHAT SHOULD I DO? I'M REMINDED OF THAT.

I THINK EVERYBODY HERE, WHETHER THEY'RE SPEAKING FOR OR AGAINST, HAS THAT IN THEIR HEART, THAT THEY WANT TO MAKE THE WORLD A BETTER PLACE AND THEY WANT TO TAKE CARE OF THE PEOPLE THAT ARE IN IT.

ONE OF THE WAYS FOR US TO DO THAT IS WITH THIS PERFORMING ART CENTER.

THERE IS THE BUSINESS SIDE OF IT AND THERE'S THE SIDE OF IT THAT PERHAPS WE ARE MOST PASSIONATE ABOUT.

IN MAKING THESE DECISIONS I'M REMINDED OF JEFF TOUCHED ON THE BOOK THAT WE READ AND I LOVE IT WHEN LEADERS QUOTE MILITARY HISTORY AND MILITARY LEADERSHIP.

I LOVE THE BRITISH SAS WHO DARES WINS.

THESE ARE NOT MEN AND WOMEN WHO JUST BLINDLY MARCH OFF TOWARDS THE ENEMY.

AS JEFF SAID, THERE'S A STRATEGY.

THERE ARE TACTICS INVOLVED.

YES, WE ARE FACED WITH A FLUCTUATING STOCK MARKET AND UNCERTAIN POLITICS IN WASHINGTON.

HERE IN THIS CITY, WE'VE WEATHERED THOSE STORMS BEFORE.

THIS ISN'T THE FIRST TIME IT HAS HAPPENED AND IT IS NOT THE LAST TIME WE'LL BE FACED WITH IT.

THIS WORK OF TAKING CARE OF THE WORLD AND PEOPLE IN IT, THAT WAS OUR JOB YESTERDAY.

IT'S OUR JOB TODAY AND IT'LL CONTINUE TO BE OUR JOB TOMORROW.

AS THE MARKET CHANGES IN POLITICS CHANGE AND LEADERSHIP CHANGES AND ALL THOSE THINGS, THOSE WILL STILL BE, AS WE ASK OURSELVES, WHAT SHOULD I DO? THAT WILL STILL BE THE FIRST JOB THAT WE HAVE.

THEN AFTER THAT, THE ANSWER THAT COMES TO MIND IS, WELL, THEN WHAT IS NEXT AND BEING A LITTLE BIT NARROW, DIVERGENT AND TRYING TO THINK CREATIVELY.

[03:50:01]

MAKE GOOD NEW THINGS.

I WOULD TELL THAT TO OUR YOUNG PEOPLE HERE THAT IF THEY WERE HERE, THAT AS YOU GO OUT INTO THE WORLD AND YOU WANT TO MAKE IT A BETTER PLACE, YOU WANT TO TAKE CARE OF THE PEOPLE IN IT, WHAT'S THE FIRST THING YOU SHOULD DO IS MAKE A GOOD NEW THING, MAKE SOMETHING THAT MAKES THE WORLD ACTUALLY BETTER.

DOESN'T DO ANY HARM AND LIFTS EVERYTHING UP WITH IT, INCLUDING YOURSELF.

AS OFTENTIMES WE SAY, WELL, WHO ARE THE MOST IMPORTANT PEOPLE IN YOUR LIFE AND AT THE END OF THE DAY, AT THE END OF YOUR TIME IN BUSINESS OR YOU SEND YOUR KIDS OFF TO COLLEGE, YOU'RE DONE RAISING CHILDREN, OR YOU'RE FACING WITH RETIREMENT.

JUST THIS THOUGHT OF I APOLOGIZE.

I'M LOSING MY TRAIN OF THOUGHT HERE.

YEAH, MY FIVE MINUTES IS UP.

LET ME JUST CLOSE BY SAYING AND I JUST TRYING TO GET TO THIS POINT.

I THINK IF YOU'RE EXCITED ABOUT SOME WORK THAT'S NOT CONSIDERED PRESTIGIOUS AND YOU CAN EXPLAIN WHAT EVERYONE ELSE IS OVERLOOKING ABOUT IT, THEN IT'S NOT MERELY THE WORK THAT'S OKAY TO DO, BUT IT'S THE WORK THAT YOU SHOULD BE SEEKING OUT.

IF YOU MAKE SOMETHING AMAZING, YOU'LL OFTEN BE HELPING PEOPLE OVER THE WORLD IN WAYS THAT YOU DIDN'T MEAN TO AND IN PERHAPS IN WAYS YOU DIDN'T REALIZE.

IF YOU THINK YOU CAN MAKE SOMETHING AMAZING, YOU SHOULD PROBABLY JUST GO AHEAD AND DO IT.

THANK YOU. [APPLAUSE]

>> I AM GOING TO GIVE YOU FIVE THINGS YOU SHOULD KNOW ABOUT PROP A&B AND THEN FIVE THINGS ABOUT THE PROJECT, CAUSE THEN IT'LL BE BEDTIME FOR EVERYBODY.

NUMBER 1, NO PROPERTY TAX DOLLARS WILL BE USED.

NO PROPERTY TAX DOLLARS WILL BE USED.

THAT'S WHAT THIS IS ABOUT.

WE'RE USING EXISTING SALES TAX REVENUE.

ALSO, FOR PROPS A&B, IT SETS A CAP, NOT A BILL.

IT IS NOT A $160 MILLION BILL.

IT'S NOT A BLANK CHECK. THIS IS A SLIDING SCALE.

THAT'S WHY YOU SEE SOME OF THE NUMBERS LOOK LIKE, WELL, THE PRIVATE GOES UP AND HIGHER OR THE CITY CONTRIBUTION GOES LOWER, YES, BECAUSE IF MORE PRIVATE COMES IN, THEN IT'S A MAX OF THE 160 MILLION.

WE MAY NOT ACTUALLY USE IT.

IT'S JUST A CAP. THE YES VOTE DOES NOT RAISE YOUR PROPERTY TAX RATE.

WHY WOULD IT NOT RAISE YOUR PROPERTY TAX RATE? BECAUSE IT'S NOT USING YOUR PROPERTY TAXES.

IT CANNOT BE USED FOR THE MONIES THAT WE'RE GOING TO BE LOOKING AT FOR THE PROP A AND PROP B WITH THE SALES TAX REVENUE CANNOT BE USED FOR POLICE AND FIRE.

JUST REMEMBER THAT AS THAT NARRATIVE CONTINUES TO FLOAT OUT THERE.

NUMBER 4, A YES VOTE IS NOT AN APPROVAL OF THE ART CENTER.

THAT IS COMING LATER.

A VOTE, YES, GIVES FRISCO THE GREEN LIGHT TO ENTER INTO THE FINAL NEGOTIATIONS WITH A CONTRACT THAT DOES HAVE THE TEETH THAT WE'RE LOOKING FOR.

THE LOI IS JUST THE LETTER OF INTENT.

IT ALLOWS THE PARTNERS WHO ARE HERE TONIGHT TO TELL US AND THE COMMUNITY THEY ARE READY TO COME AND NEGOTIATE A CONTRACT.

THEY ARE AT THE TABLE AND SO IS PROSPER ISD.

THEY ARE AT THE TABLE WITH 100 MILLION IN CAPITAL.

WHO IS NOT AT THE TABLE? FRISCO. VOTERS, DO YOU WANT US TO BE AT THE TABLE TO FINISH THE NEGOTIATIONS FOR THE ACTUAL CONTRACT? THAT'S WHAT'S ON THE BALLOT.

IT'S NOT WHETHER IT'S THE ART CENTER OR NOT.

NUMBER 5, A YES VOTE INVITES PRIVATE INVESTMENT, AS YOU HEARD.

IT SHOWS THE PRIVATE SECTOR THAT WE'RE ACTUALLY SERIOUS ABOUT THIS PROJECT.

WHAT PRIVATE INVESTOR WOULD ACTUALLY COMMIT TO SOMETHING WITHOUT KNOWING THAT THERE'S A PARTNER THAT'S NOT ACTUALLY EVEN SERIOUS ABOUT PUTTING THIS PROJECT TOGETHER.

THAT'S WHAT IS NECESSARY.

THOSE ARE FIVE THINGS TO KNOW ABOUT THE PROPS.

THEN FOR THE PROJECT ITSELF.

NUMBER 1, IT IS OBVIOUSLY, IT'S A PASSION OF MINE, BUT THIS IS NOT WHY WE'RE DOING THE ARTS CENTER IN FRISCO.

WE'RE TRYING TO SOLVE A PROBLEM, A DATA DRIVEN PROBLEM FROM VISIT FRISCO THAT PROVES WITH NUMBERS THAT THE NUMBER 1 REASON PEOPLE LEAVE FRISCO IS FOR ARTS AND ENTERTAINMENT.

WE'RE TRYING TO SOLVE THAT PROBLEM.

HOW CAN WE SOLVE THAT PROBLEM BEST? WELL, WE'RE SEEING THAT THERE IS A PRODUCT WE CAN HAVE IN OUR CITY THAT WILL SOLVE THAT PROBLEM.

IT WILL GO ON THE NORTHERN PART OF OUR CITY, WHICH WILL ALSO ALLOW US TO WIN THAT 380 BATTLE, AS THE MAYOR EXPRESSED.

ALSO, NUMBER 2, THERE IS NO WAR WITH THE FIST.

THAT'S A NARRATIVE I KEEP HEARING AS WELL.

YOU DON'T HAVE TO SUPPORT THIS VISION, BUT PLEASE DO NOT SUPPORT DIVISION.

REMEMBER, PROSPER ISD DOES HAVE 3,

[03:55:03]

IT IS OKAY TO HAVE A 1,200 SEAT THEATER IN FRISCO AND A 400 SEAT AND A 2,800 SEAT.

THAT'S WHAT OUR CONSULTANTS HAVE SAID THAT FRISCO CAN SUPPORT ALL THREE AND WE WILL HAVE ALL THREE. THERE IS NO BOGIE MAN.

NUMBER 3, FRISCO IS A UNICORN AND THE WAY THAT FRISCO WAS BUILT, NO CITY CAN BUILD FRISCO LIKE FRISCO WAS BUILT, NOT ANY LONGER BECAUSE OF THE STATE LAW.

BECAUSE FRISCO CONTINUES TO WIN AND WIN.

WE HAVE THE STAR THAT CAME TOGETHER WITH THE PUBLIC PRIVATE PARTNERSHIP, PGA, TOYOTA STADIUM.

THERE IS NO OTHER CITY THAT CAN DO THIS WITHOUT GOING THROUGH THIS PUBLIC PROCESS THAT WE'RE GOING THROUGH RIGHT NOW FOR THE ARTS.

IT'S PRETTY SPECIAL THAT WE GOT TO BUILD WHAT WE DID.

NOW WE HAVE THIS UNTAPPED CREATIVE HALO EFFECT THAT WE HAVEN'T EVEN TRIED OUT YET.

THAT'S WHAT THIS PROJECT CAN BE.

WE HAVE A LOT OF HALO EFFECTS THAT ARE ALREADY IN FRISCO.

WE'VE NEVER HAD THE CREATIVE HALO EFFECT HERE.

THIS WILL CREATE THE CREATIVE HALO EFFECT IN FRISCO.

NUMBER 4, ART EXISTS OUTSIDE OF FOUR WALLS.

EVERYONE WHO THINKS THAT THIS PROJECT IS JUST ABOUT A BUILDING, IT'S NOT.

IT'S ABOUT A MINDSET, A VALUE OF ARTS BEING ESSENTIAL TO EVERY INDIVIDUAL AND A COMMUNITY AS A WHOLE.

IT BREATHES LIFE INTO COMMUNITIES.

WHEN YOU INVEST IN THE ARTS, YOU INVEST IN THE COMMUNITY.

THE THINGS THAT WE HAVE DONE IN FRISCO IN THE LAST THREE YEARS FOR THE ARTS, IT'S PRETTY PHENOMENAL.

I REALLY COMMEND OUR COLLEAGUES HERE FOR CHANGING THE CONVERSATION AND THE DIRECTION OF THE ARTS.

WE HAVE CREATED AND USHERED IN THE FRISCO RENAISSANCE.

WE ADDED THE WORD ARTS TO THE SEVEN STRATEGIC FOCUS AREAS.

IT WAS MISSING. NOW IT'S THERE.

EXPANDED THE FRISCO ARTS TOURISM GRANT PROGRAM, CREATED THE FIRST CULTURAL ART AFFAIRS MASTER PLAN, APPOINTED THE FIRST MULTICULTURAL ADVISORY BOARD, CREATED THE NEW ARTS AND CULTURE ADVISORY BOARD, EXPANDING THE SCOPE OF THE FORMER PUBLIC ART BOARD, EARNED THE STATE DESIGNATION AS A MUSIC FRIENDLY COMMUNITY.

WE OPENED THE FIRST GRAND VISUAL ART GALLERIES, THE FIRST REAL VISUAL ART CENTRIC SPACE AND DANCE STUDIO AT THE FRISCO DISCOVERY CENTER.

WE LAUNCHED FRISCO'S FIRST INTERNATIONAL FESTIVAL AND THE LAST ONE WAS JUST THIS PAST WEEKEND.

HOSTED THE ACADEMY OF COUNTRY MUSIC AWARDS FOR THREE CONSECUTIVE YEARS THAT'S COMING AGAIN IN MAY.

LET ME JUST ADD, YES, DUA LIPA WAS IN FRISCO BECAUSE OF THAT.

WE'RE BRINGING TOGETHER EDUCATIONAL, NATIONAL, REGIONAL AND LOCAL PARTNERS WITH A SUSTAINABLE BUSINESS PLAN FOR THE FRISCO CENTER FOR THE ARTS.

INCREDIBLE WORK THAT THIS COUNCIL HAS DONE IN THE DIRECTION OF PUTTING A FLAG DOWN FOR ART CITY USA.

THIS IS MORE THAN JUST A BUILDING.

LASTLY, WE ARE BUILDING A GREAT CITY.

WE HAVE BEEN BUILDING A GREAT CITY.

YOU'RE ALL PART OF THIS GREAT CITY.

BUT THIS PROJECT IS ABOUT BUILDING A COMPLETE CITY.

THAT'S WHY I'M IN SUPPORT OF IT.

[APPLAUSE]

>> THANK YOU ALL, COUNSEL. THERE ACTUALLY IS NO ACTION FOR US TO TAKE OTHER THAN HOSTING THE PUBLIC HEARING WHICH WE'VE CLOSE.

WITH THAT, I'LL LOOK FOR A MOTION TO ADJOURN. SO MOVED.

>> SO MOVED.

>> MY BILL.

>> SECOND.

>> SECOND, MY TAMMY IN FAVOR.

>> AYE.

>> PASSES 5, 0. WE ARE ADJOURNED AT 10:08. THANK YOU ALL.

* This transcript was compiled from uncorrected Closed Captioning.