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* This transcript was compiled from uncorrected Closed Captioning.
HELLO EVERYBODY PLEASE IF YOU CAN TAKE A SEAT WE ARE SO EXCITED TO HAVE YOU HERE
[00:00:07]
TODAY THIS IS A GOOD CROWD Y'ALL TAKE A LOOK AROUND THESE ARE LIKE OUR CLOSEST FRIENDS IN THIS ROOM FOR THE 2024 STATE OF THE CITY LUNCHEON WE STILL HAVE HUGS GOING ON I WISH I COULD BE OUT THERE AND HUG YOU ALL CAN EVERYBODY HEAR ME OKAY YES OKAY WAIT CAN YOU HEAR ME OKAY YEAH MY NAME IS CRYSTAL HOWARD I AM THE PRESIDENT AND CEO OF THE FRISCO CHAMBER AND IT IS AN ABSOLUTE HONOR TO BE HERE WITH YOU TODAY YOU KNOW I MENTIONED THAT WE HAVE A LOT OF PEOPLE IN THIS ROOM NOT THAT ANYBODY'S COUNTING BUT WE HAVE 581 IN ATTENDANCE RIGHT SO I WAS KIND OF JOKING BECAUSE I'M MATHEMATICIAN BUT I DON'T KNOW WHERE THE EXTRA ONE PERSON IS SO IF SOMEONE'S HANGING OUT WITHOUT A SEAT LET ME KNOW BUT 581 WHICH IS RECORD-BREAKING AND I HAVE TO TELL YOU IT REALLY BLOWS ME AWAY I MAY BE BIASED I DEFINITELY AM WE LIVE IN AN INCREDIBLE CITY WITH AN INCREDIBLE BUSINESS COMMUNITY BUT THE FACT THAT WE HAVE 581 BUSINESS LEADERS LIKE YOU WHO ARE WILLING AND EAGER TO TAKE TIME OUT OF YOUR BUSY SCHEDULES TO BE ENGAGED BE INVOLVED AND HEAR FROM OUR TOP CITY LEADERSHIP SO THAT YOU KNOW THAT YOUR INVESTMENT THAT YOU MADE IN THIS COMMUNITY GREAT INVESTMENT BY THE WAY IS GOING TO BE SOUND AND MOVING FORWARD IN A POSITIVE DIRECTION EXCUSE ME WHICH IT IS SO WE HAVE AN EXCELLENT PROGRAM FOR YOU AND I REALLY LOOK FORWARD TO IT BUT FIRST I'D LIKE TO WELCOME TO THE STAGE A VERY DEAR FRIEND WHO SERVES ON THE FRISCO CHAMBER BOARD OF DIRECTORS SHE'S GOING TO GIVE OUR INVOCATION AND PLEDGE OF ALLEGIANCE TODAY SO PLEASE JOIN ME IN WELCOMING TO THE STAGE MEGAN WINEN WITH BANK OF AMERICA THANK YOU CRYSTAL PLEASE JOIN ME AND BOW YOUR HEAD IN PRAYER GOD WE THANK YOU FOR BRINGING ALL OF US TOGETHER IN THIS ROOM TODAY WE ARE SURROUNDED BY CITY AND COMMUNITY LEADERS BUSINESS OWNERS ERS CORPORATE LEADERS INNOVATORS AND VISIONARIES WE ASK YOU TO FILL OUR CITY LEADERS WITH WISDOM UNDERSTANDING DISCERNMENT AND KNOWLEDGE GRANT THEM FAVOR INCREASE THEIR FAITH AND GUIDE THEM TO PURSUE YOUR EXCELLENCE PLEASE PLACE PEOPLE IN THEIR PATHS WHO PROVIDE SOUND AND GODLY COUNSEL SO THEY CAN CONTINUE TO LEAD US TOWARDS THE BEST OUTCOMES AND THAT FRISCO REMAINS A BEAUTIFUL CITY WHERE WE LIVE WORK AND PLAY GOD THANK YOU FOR ALLOWING FRISCO TO BE SPORTS CITY USA AND USING THIS AS A CATALYST TO UNITE OUR COMMUNITY AND THE SURROUNDING AREAS FROM THE ACMS TO PGA CHAMPIONSHIPS TO FIFA WORLD CUP AND HOW ABOUT THEM COWBOYS AND IF I MAY ADD WHO' D GOD THANK YOU FOR BRINGING THANK YOU FOR BRINGING ALL US TOGETHER AGAIN AND FOR THE MEAL THAT WE'RE ABOUT TO PARTAKE AS A COMMUNITY WE ASK THAT IT NOT ONLY NOURISHES OUR BODIES BUT ALSO IGNITES OUR SPIRITS SO WE CAN SHARE YOUR BLESSINGS WITH OTHERS FILL OUR CUPS TILL THEY OVERFLOW NOT JUST WITH DRINKS BUT WITH JOY BUT WITH JOY UNSPEAKABLE HOPE UNFAILING LOVE UNENDING IN JESUS MIGHTY NAME WE PRAY AMEN PLEASE STAND AND JOIN ME IN PLEDGE OF ALLEGIANCE I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA REPUBLIC FOR WHICH IT STANDS ONE NATION UNDER GOD INDIVISIBLE WITH LIBERTY AND JUSTICE FOR ALL THANK YOU Y'ALL MEGAN CAN PRAY THANK YOU MEGAN WE APPRECIATE YOU NOW AS WE GET STARTED TODAY WE HAVE A LOT OF THANK YOUS WE'RE GOING TO THANK OUR MANY SPONSORS HERE IN JUST A BIT BUT I WANT TO FIRST SAY THANK YOU TO OUR FRISCO CHAMBER BOARD OF DIRECTORS MEGAN IS ONE OF MANY BUT WE HAVE NOT JUST OUR CHAMBER BOARD BUT OUR NEWLY FOUNDED FOUNDATION BOARD SO IF YOU ARE ON EITHER OF THOSE BOARDS WOULD YOU PLEASE RISE TO BE RECOGNIZE FOR ALL YOUR TIME HEART AND EFFORT THAT YOU PUT INTO OUR ORGANIZATION THAT IS A GREAT GROUP OF SERVANT LEADERS Y'ALL WE LOVE YOU SO THANK YOU SO MUCH FOR EVERYTHING SPEAKING OF SERVANT LEADERS I DON'T KNOW IF YOU'VE HEARD OF A LITTLE PROGRAM CALLED LEADERSHIP FRISCO YEAH YOU'VE HEARD WE'VE ACTUALLY GRADUATED MORE THAN 500[00:05:06]
INTO LEADERSHIP THROUGH THIS PROGRAM THAT TIES THEM MORE CLOSELY WITH CIVIC RESPONSIBILITY IN OUR COMMUNITY SO IF YOU ARE A GRADUATE OF ANY BEST CLASS EVER CLASSES 1 THROUGH 26 CAN YOU PLEASE STAND I KNOW YOU'RE OUT THERE OKAY SITA I SEE YOU WITH LOTS OF GRADUATES I LIKE REN WITH THE WAVE AND JOHN KE IT'S EXCITING IT'S A GREAT PROGRAM AND IN FACT I JUST HAD THE HONOR AND PLEASURE OF GETTING TO GO THROUGH THE PROGRAM MYSELF CLASS 27 AND SO IT RIGHT OH Y'ALL CAN DO BETTER THAN THAT COME ON SO IF YOU WOULDN'T MIND I'D LIKE TO WELCOME CLASS 27 TO THE STAGE NOT JUST BECAUSE THEY ARE MY CLASS THAT I GOT TO BE PART OF BUT ALSO THIS VERY SPECIAL CLASS EVERY YEAR LEADERSHIP FRISCO CHOOSES A CLASS PROJECT TO HELP BENEFIT THE COMMUNITY AND THIS YEAR THIS CLASS WAS SO GENEROUS TO PUT THEIR HEART SOUL TIME AND EFFORT INTO RAISING MONEY TO HELP SEED OUR NEWLY FOUNDED CHAMBER FOUNDATION AND THIS CLASS INCREDIBLE GROUP OF HUMANS INCREDIBLE GROUP OF LEADERS THEY BROUGHT IT AND TOGETHER THEY WERE ABLE TO RAISE I DON'T KNOW HOW WE DO THIS BIG MOMENT JASON BUT MAYBE WE FLIP THE CHECK $3 37,5 SO FROM THE BOTTOM OF MY HEART GUYS THANK YOU SO MUCH I KNOW I'VE TOLD YOU BUT I'LL NEVER BE ABLE TO TELL YOU ENOUGH HOW GRATEFUL I AM THE WORK THAT WE ARE GOING TO BE ABLE TO DO THROUGH THIS FOUNDATION IN GROWING THE LEADERSHIP PROGRAM THE YOUNG ENTREPRENEURS ACADEMY AND OTHER EFFORTS IN THIS COMMUNITY TRULY THANK YOU AND IF YOU DON'T MIND WE'LL TAKE A BRIEF PICTURE REAL QUICK SQUISH TOGETHER LET'S GIVE IT UP ONE MORE TIME FOR THE GENEROUS CLASS LEADERSHIP PRISCO CLASS 27 NOW IF YOU DID NOT STAND UP AS A GRADUATE OR IF YOU KNOW SOMEBODY THAT SHOULD GO THROUGH THE PROGRAM WE ARE ACTUALLY TAKING APPLICATIONS RIGHT NOW AND UNTIL THURSDAY AT 5:00 P.M. SHARP SO THERE'S A QR CODE ON YOUR TABLE YOU CAN SCAN THAT IT'LL TAKE YOU STRAIGHT TO THE APPLICATION FEEL FREE TO SHARE IT MAKE SURE THAT YOU GET SOMEBODY INVOLVED WHO NEEDS TO BE INVOLVED NOW AGAIN I TOLD YOU WE'RE GOING TO SAY THANK YOU TO ALL OF OUR SPONSORS BUT BEFORE WE GET TO LUNCH I'D LIKE TO SAY A BIG THANK YOU TO OUR PRESENTING SPONSOR LET'S PLEASE HEAR A QUICK WORD FROM TEXAS HEALTH HOSPITAL FRISCO AT TEXAS HEALTH OUR COMPREHENSIVE HEART AND VASCULAR CARE HELPS KEEP YOUR HEART HEALTHY FOR GOING ON MORE ADVENTURES MAKING MORE MEMORIES AND EXPERIENCING MORE JOYS FROM GENERAL HEART HEALTH TO ADVANCED DIAGNOSTICS TO INNOVATIVE PROCEDURES GET MORE OF THE CARE YOUR HEART NEEDS WITH TEXAS HEALTH FIND A HEART AND VASCULAR SPECIALIST OR TAKE OUR HEART HEALTH ASSESSMENT AT MOREART HEALTH.COM JASAL AND THE TEXAS HEALTH TEAM RIGHT HERE IN FRONT OF US CAN WE PLEASE GIVE IT UP FOR THEM IN OUR THEIR GENEROSITY AND ALWAYS SUPPORTING THE FRISCO CHAMBER OF COMMERCE SO WE HAVE A FANTASTIC PROGRAM FOR YOU TODAY WE WILL GET TO IT AT PROMPTLY 12:05 BUT FOR NOW PLEASE ENJOY YOUR LUNCH AND EACH OTHER THANK YOU NOW WE HAVE A NUMBER OF ELECTED OFFICIALS IN THE ROOM AS WELL FROM CITY COUNCIL SCHOOL BOARD STATE PLEASE RISE IF YOU ARE AN ELECTED OFFICIAL IN ANY CAPACITY WE TRULY WANT TO TAKE A MOMENT TO SAY THANK YOU FOR YOUR SERVICE SO THIS NEXT PART IS THE BIG WHY I HAVE TO SAY THANK YOU TO THE CHAMBER STAFF I CAN BE REALLY GOOD AT THROWING THINGS OFF SCRIPT SOMETIMES AND WE'RE GOING TO DO THAT RIGHT NOW IF THAT'S OKAY WITH YOU BECAUSE WE ACTUALLY HAVE A CELEBRITY IN OUR MIDST CAN I GET DIA TO PLEASE COME TO THE STAGE SO WHILE DIA MAKES HER WAY TO THE STAGE I HAVE TO TELL YOU WE TALKED EARLIER ABOUT THAT CHAMBER FOUNDATION DONATION THAT THE LEADERSHIP FRISCO CLASS MADE AND ONE OF THE KEY PROGRAMS THAT THAT FOUNDATION SUPPORTS IS THE YOUNG ENTREPRENEURS ACADEMY AND SO WHILE I WAS GETTING TO WALK AROUND DURING LUNCH I REALIZED THAT ONE OF OUR WINNERS FROM THIS YEAR'S YOUNG ENTREPRENEUR ACADEMY CLASS IS IN OUR MIDST PLEASE WELCOME DIA TO THE STAGE[00:10:06]
YES OKAY WE'LL SEE IF WE CAN GET THESE MICS TO WORK AGAIN I THREW THIS OFF SCRIPT IT'S TOTALLY MY FAULT BUT DIA COME ON OVER HERE BECAUSE I THINK WE ARE SUPPOSED TO PROMOTE THE FACT THAT ON AUGUST 23RD WE HAVE OUR INNOVATION LUNCHEON COMING UP AND INNOVATION IS TRULY AT THE HEART OF FRISCO AND WHAT FRISCO IS AS A COMMUNITY AND A BUSINESS COMMUNITY IT ALL STARTS WITH OUR YOUNGEST ENTREPRENEURS WHO HAVE A BUSINESS IDEA AND ARE NURTURED THROUGH THE PROGRAM THROUGH PARTNERSHIPS WITH THE ECONOMIC DEVELOPMENT CORPORATION FRISCO ISD SO DIA PLEASE TELL US A FEW WORDS ABOUT YOUR BUSINESS THAT YOU STARTED AND WHAT THIS PROGRAM HAS MEANT TO YOU LET'S GIVE IT UP FOR DIA THE CEO HELLO EVERYONE UM FIRST OF ALL I JUST WANT TO SAY I'M SO THANKFUL TO BE A CITIZEN OF THE CITY OF FRISCO BECAUSE BEING HERE HAS REALLY DEVELOPED UM ANY EVERY PART OF ME AND BEING IN THE YOUNG ENTREPRENEURS ACADEMY PROGRAM HAS REALLY TURNED MY IDEA INTO A FUNCTIONING AND WORKING BUSINESS SO I'VE ALWAYS BEEN A VERY ENVIRONMENTAL PERSON UM FROM THIS DAY I STARTED GIVING SPEECHES ABOUT BIRDS AT THE FRY COUNT AT THE CITY COUNCIL UM AND I KNOW I KNEW I WANTED TO HAVE A BUSINESS THAT HELPED THE ENVIRONMENT SO I STARTED THE NATIVE ESCAPE GRASS COMPANY WHICH IS A BUSINESS THAT SELLS A POLYCULTURE BLEND OF NATIVE GRASS SEEDS FOR LAWNS AND THEY LOOK JUST LIKE LAUNCH EXCEPT THAT THEY SAVE 90% OF WATER ONLY NEED TO BE MOWED FOUR TIMES PER YEAR AND NEED NO WEED KILLERS AFTER ESTABLISHMENT AND I JUST WANT TO SAY THAT THE YAA PROGRAM IS THE MOST AMAZING PROGRAM THAT I'VE EVER BEEN IN IT'S MADE MY CONFIDENCE SKYROCKET AND IT'S REALLY GIVEN ME THE SELF-ESTEEM THAT I NEED NEEDED UM AND AS MR BURNS ALWAYS SAID YOU JOINED THE PROGRAM AS A STUDENT AND BY THE BY THE TIME YOU GRADUATE YOU WERE A CEO AND THE PEOPLE THAT I MET THROUGH THAT PROGRAM AND BY TRAVELING TO NEW YORK HAVE JUST BEEN AMAZING AND IT REALLY OPENED MY MIND TO THE OPPORTUNITIES THAT ARE THERE AND ALL YOU HAVE TO DO IS JUST GRAB IT YES IT'S AN AMAZING PROGRAM THANK YOU SO THANK YOU SO MUCH I APPRCIATE THANK YOU FOR OKAY SO HOW INCREDIBLE IS THAT DIA IS IN 11TH GRADE RIGHT LET'S GIVE IT UP ONE MORE TIME THANK SO I THOUGHT THAT WAS IMPORTANT BECAUSE ALL OF YOU AND YOUR INVESTMENT IN THIS CHAMBER THIS IS WHAT THIS SUPPORTS IS GROWING THESE YOUNG ENTREPRENEURS AND FUTURE INNOVATORS IN OUR COMMUNITY WHICH THE FUTURE IS BRIGHT I AM PRETTY SURE I HOPE THAT WE CAN ALL WORK FOR THEM ONE DAY BECAUSE THEY'RE INCREDIBLE UM OKAY WITHOUT FURTHER AD DO OH WE NEED TO TALK ABOUT OUR COMMUNITY PARTNERS LET'S DO THAT REALLY QUICK BECAUSE TRULY THIS IS WHAT MAKES FRISCO SO MAGIC IT'S THE REASON WE'RE ABLE TO HAVE PROGRAMS LIKE THAT AND IS THE ESSENCE OF THE STATE OF THE CITY TODAY SO WE'RE GOING TO HEAR FROM MORE OF OUR COMMUNITY PARTNERS IN JUST A BIT BUT WE REALLY WANT TO KICK IT OFF RIGHT WITH THE FEARLESS LEADER OF OUR COMMUNITY LET'S PLEASE WELCOME TO THE STAGE MAYOR JEFF CHENEY ALL RIGHT THANK YOU CRYSTAL ISN'T SHE AMAZING LET'S HEAR FROM HER SHE'S DOING AN AMAZING JOB HERE FOR THE FRISCO CHAMBER I'M SO HONORED TO BE WITH YOU ALL HERE TODAY UM SO THIS IS AN ANNUAL TRADITION WHERE I TRY TO UM GET ABOUT AN HOUR AND A HALF PRESENTATION DONE IN 20 MINUTES SO I DON'T TAKE A BREATH FOR 20 STRAIGHT MINUTES UH BUT SOME RULES OF ENGAGEMENT WE WANT TO HEAR THE EXCITEMENT IN THE AUDIENCE AND HAVE AN AUDIO REPRESENTATION OF JUST WHAT IT TAKES TO PUT THESE KINDS OF PROJECTS ON SO AS I COME ACROSS A SLIDE IF IT'S YOUR PROJECT IF YOU WERE UM A LENDER ON THE PROJECT IF YOU'RE HELPING BUILD THE PROJECT NOT ONLY DO WE WANT TO HEAR FROM YOU BUT IT'S ENCOURAGED SO BE LOUD AND BE PROUD OF THE PROJECTS THAT YOU'RE MAKING FRISCO HAPPEN UM FIRST AND FOREMOST I WANT TO SAY THE CITY COUNCIL EVERY SINGLE YEAR WE CREATE WHAT WE CALL AN ASPIRATIONAL LIST AND IT'S OUR CHARGE TO MAKE SURE THE CITY OF FRISCO IS NEVER COMPLACENT AND WE'RE ALWAYS LOOKING TO INSPIRE CITY STAFF TO BE THINKING ABOUT THINGS HOW WE CAN CONTINUE TO PUSH THE CITY OF FRISCO FORWARD I'M NOT GOING TO GO THROUGH ALL THESE BECAUSE YOU'RE GOING TO SEE THEM INTERWOVEN THROUGHOUT THE PRESENTATION OF ALL THE PROJECTS HAPPENING THIS YEAR BUT THERE ARE A COUPLE THAT I DO WANT TO QUICKLY MENTION SO OF COURSE THE WORLD CUP WILL BE IN DFW HERE IN 2026 AND WE'LL TAKE OVER THE ENTIRE REGION FRISCO IS ONE OF THE PARTNER CITIES YES IN THIS PROJECT AND IF YOU DON'T KNOW THE IMPACT OF THE WORLD CUP HOSTING NINE WORLD CUP GAMES GAMES IS THE EQUIVALENT OF HOSTING NINE SUPER BOWLS UM SO IT REALLY TRANSFORM THE REGION HERE 2 YEARS[00:15:04]
FROM NOW AND AS THE EYES OF THE WORLD LOOK UPON FRISCO AND DFW UM EVERYONE WANTS TO PUT THEIR BEST FORWARD SO YOU'RE GOING TO SEE A COMMON THEME THROUGHOUT THIS PRESENTATION THAT EVERYONE IS TRYING TO GET THEIR PROJECT DONE BY THE SUMMER OF 2026 BECAUSE OF THE WORLD CUP UM THE SECOND THING I WANT TO MENTION WHICH WE DON'T HAVE A SLIDE FOR YET IS THE PERFORMING ART CENTER AND WHY THAT YES IN FACT IT WAS ONE OF THE THINGS THAT I UH SPOKE ABOUT IN MY OPENING SPEECH IN 2017 TO THE FRISCO CHAMBER LUNCHEON AS AN ASPIRATION FOR THIS COMMUNITY AND WHY IT'S SO IMPORTANT FOR ME TO TALK ABOUT IN THIS AUDIENCE IS BECAUSE THE CITY OF FRISCO HAS ALWAYS LED WITH PROJECTS THAT MOST COMMUNITIES THINK ARE IMPOSSIBLE ARE CHALLENGING TO DO AND THE MORE CHALLENGING AND IMPOSSIBLE WE THINK THEY ARE THE MORE AS A CITY WE WANT TO CHASE THEM AND I CAN TELL YOU THE PERFORMING ARTART CENTER WAS ALWAYS TOP OF THE LIST AS THE HARDEST PROJECT THAT WE WILL EVER CHASE AS A COMMUNITY AND THAT'S WHY WE WANT IT SO MUCH MORE UM WE BELIEVE STRONGLY YOU'VE HEARD IN THE NEWS SOMETHING WE'VE BEEN TALKING ABOUT FOR OVER A DECADE THAT KIND OF THE REST OF DFW IS NOW STARTING TO TALK ABOUT YOU HEARD THIS PHRASE OF NOW D FFW BECAUSE FRISCO IS REALLY COMING ON UM I'M HERE TO TELL TO TELL YOU AND TO FINALLY CORRECT THAT PHRASE THAT FRISCO TAKES A BACK SEAT TO NOBODY AND IT SHOULD BE F DFW BUT PART OF THAT ASPIRATION AND ONE THING THAT WE KNOW IS NO GREAT COMMUNITY DOES NOT PARTICIPATE OR HAVE A GREAT CULTURAL AND ARTS PROGRAM AND SO IT IS GOING TO TAKE THE ENTIRE BUSINESS COMMUNITY THE PERFORMING ART CENTER WILL HAPPEN IN FRISCO AND IT'S GOING TO BE HAPPENING BECAUSE THE BUSINESSES AND THE LEADERSHIP IN THIS ROOM LEAN FORWARD AND UNDERSTAND THE RETURN ON INVESTMENT OF OF INVESTING IN THE CREATIVE ECONOMY AND WHAT IT MEANS TO YOU AS A BUSINESS AND OPERATOR SO YOU'RE GOING TO HEAR MORE ABOUT THAT IN COMING MONTHS BECAUSE WE'RE GOING TO BE KNOCKING ON EACH ONE OF YOUR DOORS ASKING YOU TO PARTICIPATE IN THIS PROGRAM UM WE'RE PROUD OF OUR ECONOMIC DEVELOPMENT CORPORATION AND AS CRYSTAL MENTIONED THE PARTNERSHIPS THAT MAKE EVERYTHING HAPPEN UM THROUGHOUT THIS COMMUNITY AND WE KNOW TOGETHER THAT'S WHY WE HAVE SUCH GREAT SUCCESS AS A COMMUNITY AND OUR EDC NOW HAS THE TAGLINE AND WE CAN PROUDLY SAY IT YOU KNOW IT'S NOT BRAGGING IF IT'S TRUE UM THAT THE CITY OF FRIS HAS UNRIVALED PERFORMANCE SO LET'S THANK OUR EDC TEAM AND ALL THE WORK THAT THEY'RE DOING YOU CAN SEE KIND OF SOME OF THESE RECENT ACCOLADES WE'RE WE'RE CERTAINLY PROUD TO BE RECOGNIZED BY OUR PEERS FOR ALL THE GREAT WORK THAT'S HAPPENING HERE UM ALL THE GREAT WINDS WE LOVE TALKING ABOUT INVESTING IN GREAT BRANDS AND PARTNERSHIPS AND WHEN WE GO AFTER A COMPANY THAT COMES HERE WE WANT THEM TO BE REINVESTING IN OUR COMMUNITY AND BEING A PART OF IT AND YOU CAN SEE THESE PROJECT WINS OVER THE LAST COUPLE OF YEARS MANY OF THESE ARE THE SAME NAMES THAT YOU SAW AS SPONSORS ON THE BOARD ONCE YOU GET TO FRISCO THEY FEEL THE FRISCO ENERGY AS JERRY JONES SAYS THEY C CATCH THE FRISCO FEVER OR FRISCO FLU AND THEY WANT TO BE A PART OF IT SO WE'RE THANKFUL FOR ALL THESE BRANDS UM MANY PEOPLE DON'T REALIZE ALL THE INNOVATION THAT HAS HAPPENING IN FRISCO AND UM UM THE CORPORATE INNOVATION CENTERS THAT ARE ALREADY HERE FRISCO BELIEVE IT OR NOT IS ALREADY HOME TO EIGHT CORPORATE INNOVATION AND R&D CENTERS UM THAT'S CREATING NEW IDEAS AND NEW STANDARDS HERE IN FRISCO AND WE'VE GIVEN OUR EDC THE MOONSHOT GOAL THAT WE WANT FRISCO TEXAS TO BE THE VENTURE CAPITAL CAPITAL OF THE CENTRAL PART OF THE UNITED STATES BY 2040 I CAN TELL YOU THEY'RE WELL AHEAD OF PACE ALREADY UM YES THANK YOU THIS JUST POINTS TO DALLAS STARTUP WEEK IF YOU'RE UM FAMILIAR WITH THAT THEY'VE BEEN IN FRISCO HERE THE LAST COUPLE OF YEARS UM AND UM WE'RE LOOKING FORWARD TO THEM CHANGING THEIR NAME SOON TO FRISCO START UP WEEK UM BUT AS YOU CAN SEE WE'RE A VERY DIVERSE COMMUNITY SOMETHING WE'RE VERY PROUD OF WE'RE A GLOBAL CITY GLOBAL BUSINESSES ARE COMING HERE UM HELPING THE IMPACT HERE OF OUR CITY UM TOURISM IS A BIG PART OF WHAT WE DO AS A COMMUNITY I WANT TO STEAL ALL OF MARLO ROSE THUNDER UM BUT WE HAVE NEARLY 7 MILLION VISITORS A YEAR ALREADY THAT VISIT THE CITY OF FRISCO THAT STAY IN OUR HOTELS THAT EAT AT OUR RESTAURANTS THAT SHOP AT OUR RETAILERS UM AND THAT'S ONLY GOING TO CONTINUE TO GROW AS WE CONTINUE TO LEAN IN TO OTHER PROJECTS LIKE PGA FRISCO AND UNIVERSAL STUDIOS AND MORE AND MORE PROJECTS UM A THE ACM AWARDS WAS SEEN THE LAST TWO YEARS IN OVER 230 COUNTRIES WHERE FRISCO TEXAS WAS ANNOUNCED AS THE UM COUNTRY MUSIC CAPITAL OF THE UNITED STATES FOR AT LEAST THAT WEEK UM UM AGAIN SOME OF THE INTERNATIONAL COMPANIES IN IN DIRECT INVESTMENTS THAT'S HAPPENING HERE IN OUR COMMUNITY WE TRULY ARE AN INTERNATIONAL BRAND AND[00:20:05]
IT'S ONLY GOING TO GROW AS THE WORLD CUP COMES HERE TO OUR COMMUNITY UM JUST SOME UPDATES ON FRISCO UM YOU KNOW WE'RE ONLY 70 SQUARE MILES SO A LOT HAPPENS HERE IN A SMALL AMOUNT OF SPACE UM WE'RE QUICKLY KIND OF REACHING BUILDOUT IN FACT LAST NIGHT WE WERE WORKING ON OUR NEW ITERATION OF OUR COMPREHENSIVE PLAN WHERE THAT IS A GROUP OF CITIZENS KIND OF LOOKING AT A WAYS TO CONTINUE TO INNOVATE HERE AS A COMMUNITY UM WE'RE AT 233,000 PEOPLE WE'LL KIND OF TOP OUT PROBABLY AROUND 350,000 PEOPLE UM SO IT'S A GREAT PLACE OBVIOUSLY TO LIVE AND AND TO WORK AND DO BUSINESS STILL A VERY YOUNG COMMUNITY HIGHLY EDUCATED UM AND FAMILY UM LE COMMUNITY HERE IN FRISCO UM SO DEVELOPMENT UPDATES THIS IS AGAIN WHERE I WANT TO HEAR FROM YOU SO IF YOUR SLIDE IS UP HERE AND IT'S QUIET IT MEANS YOU EITHER WEREN'T IN ATTENDANCE OR TOO SHY UM HALL PARK SO HALL PARK IS WHAT STARTED KIND OF THE BUSINESS COMMUNITY IN FRISCO IT'S HARD TO BELIEVE THAT THEY BUILT THEIR FIRST BUILDING WELL OVER 20 YEARS AGO U MOST PEOPLE THINK HALL PARK IS BUILT OUT BUT THEY'RE GOING THROUGH THEIR $500 MILLION REINVENTION OF THEMSELVES UM WITH A A NEW TOWER AND HOTEL THAT'S SCHEDULED TO OPEN UM LATER THIS SUMMER INCLUDING A FOOD COURT AS THEY TRY TO MEET THE MA DEMANDS OF CURRENT EMPLOYEES AND OF COURSE WHAT WILL GO ON MY MAYOR'S TOMBSTONE LIKELY IS KIND OF MY PASSION ALONG WITH COUNCILS FOR OPEN SPACE IN OUR COMMUNITY AS FAR IN PARKS AND I BELIEVE UM ONE OF THE THINGS THAT WE DID BEST AS A COUNCIL IS UM OUR UM COMMERCIAL OPEN SPACE ORDINANCE WHICH IS THE TIME WE DID THAT WAS THE FIRST OF ITS KIND IN THE UNITED STATES IT'S NOW BEING COP COPIED AND MODELED ALL OVER THE COUNTRY DEVELOPERS IN THE ROOM ARE PROBABLY MOANING UNDER THEIR BREATH RIGHT NOW UM REGARDING THE ORDINANCE BUT MANY THANK US LATER BECAUSE IT'S REALLY CHANGED THE CALIBER OF DEVELOPMENT IN OUR COMMUNITY AND IT SPAWN THINGS LIKE COLLIDED SCO PARK WHICH OPENS LATER THIS SUMMER IT'S GOING TO BE A CLYDE WARREN STYLE PARK SLIGHTLY LARGER THAN CLYDE WARREN PARK ONLY BECAUSE WHEN CRAIG HALL FIRST PITCHED IT TO US AND MYSELF AND COUNCIL IT WAS SLIGHTLY SMALLER THAN CLYDE WARREN PARK AND CRAIG SAW THE DISAPPOINTMENT ON THE MAYOR'S FACE AND THE LAST PRES NEXT PRESENTATION IT WAS SLIGHTLY LARGER SO WE LOOK FORWARD TO OPEN UM THIS I BELIEVE $40 MILLION INVESTMENT THAT'S GOING HERE WITH A BEAUTIFUL SCULPTURE UM AND IT'S GOING TO CREATE AN AN AREA WHERE IT'S NOT JUST A PLACE FOR EMPLOYEES TO GO PEOPLE WANT TO GO THERE THIS JUST KIND OF SHOWS YOU AGAIN SOME OF THE INVESTMENTS TO OPEN SPACE THAT HE'S MAKING UM OF COURSE THE STAR UM IS DOING INCREDIBLY WELL WE WERE THERE YESTERDAY WITH THE UNVEILING OF TIA AND THEIR NEW CORPORATE CENTER AND THEIR SIGN ON THEIR BUILDING YES SO FOR MANY YEARS AS A COUNCIL WE TALKED ABOUT THE AND MISSION TO ATTRACT FORTUNE 500 COMPANIES TO FRISCO UM CURIG DR PEPPER WAS OUR FIRST THAT WAS UM ALSO IN THE STAR AT THE TIME WE SAID IT WOULDN'T BE OUR LAST AND WE TURNED AROUND AND TI AA UM WE ARE VERY PROUD IS OUR FIRST FORTUNE 100 COMPANY TO FRISCO AND THEY WON'T BE OUR LAST UM AGAIN SOME MORE RELOCATIONS THAT ARE HAPPENING IN THE STAR UM YOU KNOW WE KEEP TELLING UM YOU KNOW JERRY JONES AND BLUE STAR IT'S LIKE JUST KEEP BUILDING SPEC OFFICE BUILDINGS BECAUSE WE'RE GOING TO FILL THEM UP UM AS FAST AS YOU BUILD THEM UM SO THAT UM GREAT BRANDS AND RELOCATIONS THERE UM FRISCO STATION CONTINUES TO GROW YOU KNOW TREY ALONG WITH EVERY OTHER DEVELOPER THAT I I WENT TO BEFORE THIS LUNCH IN I SAID HEY DO YOU WANT TO YOU ME SHARE ANYTHING HERE TODAY OR ANY SECRETS AND THEY ALL SAID WE'RE ALL OPEN FOR BUSINESS WE'RE LOOKING FOR CORPORATE PARTNERS AND RETAILERS AND RESTAURANTS SO UM IF YOU'RE IN THAT BUSINESS THEY'RE ALL HERE THEY'RE DEAL MAKING CAN BE HAPPENING HERE UM THE MIX UM IS USUALLY THE FIRST QUESTION THAT I GET IN ANY PRESENTATION THAT I GIVE IT'S FORMERLY KNOWN AS WADE PARK OR UM AFFECTIONATELY KNOWN AS THE BIG GIANT HOLE ON THE TOLLWAY AND I ALWAYS GET ASKED WHEN IS THIS GOING TO START CONSTRUCTION AGAIN AND I'M THANKFUL TO ANNOUNCE THAT OUR CITY STAFF IS FINALIZING A DEVELOPMENT AGREEMENT TO HELP THEM START CONSTRUCTION AND ANTICIPATED TO BEGIN HERE JUST IN THE NEXT FEW MONTHS AND WHILE THE BIG GIANT HOLE ON THE TOLLWAY HAS BEEN AN EYESORE FOR FRISCO FOR SEVERAL YEARS AS THIS HAS WORKED ITS WAY OUT I BELIEVE ULTIMATELY THAT WILL BE THE STORY OF THAT DEVELOPMENT THAT HAVING THE SUBGRADE PARKING LOT AND THAT BUILDING OUT THAT CAPACITY AGAIN IS GOING TO CREATE THE ABILITY TO HAVE A LARGE CENTRAL PARK IN THE MIDDLE OF DEVELOPMENT WHICH WILL FURTHER DEFINE IT UM SOUTHSTONE YARDS WAS THE FIRST MASS TIMBER BUILDING IN FRISCO UM IF YOU EVER GET AN OPPORTUNITY TO SEE THIS IT'S REALLY REALLY INCREDIBLE UM FROM AN ARCHITECTURAL PERSPECTIVE AND LEADING IN IN GREEN BUILDING AND UH STAY TUNED WE MAY HAVE UM AN EXCITING ANNOUNCEMENT REGARDING[00:25:08]
THIS PROJECT IN THE COMING WEEKS UM THE RAIL HEAD BY JIM NEWMAN THIS PROJECT IS UNDER CONSTRUCTION ON THE TOWAY AGAIN IT HAS UM A FRISCO SIGNATURE PARK RIGHT IN THE MIDDLE OF IT UM IF YOU DRIVE DOWN THE TOWWAY YOU'LL SEE THAT I THINK JUST THIS WEEK OR THIS WEEK WAS THE FIRST TIME I NOTICED IT THE BIG GIANT ART PIECE THAT HAS BEEN DELIVERED INSTALLED INSTALLED AND THIS WILL HAVE SOME OFFICE RESTAURANT AND RETAIL UM AND WE'VE CELEBRATING ONE YEAR OFFICIALLY OF PGA FRISCO BEING OPEN YOU KNOW WE TALKED FOR LITERALLY OVER 10 YEARS ABOUT HOW WE WERE GOING TO WIN THE THE KIND OF THE BATTLE OF 380 SO IF YOU KNOW FRISCO'S HISTORY FRISCO IS ON THE MAP BECAUSE WE WON STONE BAR MALL FROM PLANO DECADES AGO AND THAT REALLY BECAME THE CATALYST FOR OUR COMMUNITY AND THE ENGINE THAT KEPT GROWING EVERYTHING WE KNEW THE SAME STORY WOULD ONE DAY BE TOLD ABOUT 380 AND WHICH CITY KIND OF LEANED IN AND MADE SURE THEY WON KIND OF THEIR PART OF 380 AND SO QUITE FRANKLY PRO PROSPER GOT OFF TO A FASTER START UM THAN WE DID AND SO WE WENT FOR A FLAGSHIP PROJECT TO KIND OF DEFINE THAT AREA AND I DON'T THINK YOU CAN GET MORE FLAGSHIP THAN BRINGING THE MODERN HOME OF GOLF TO YOUR CITY AND WE'RE GOING TO TALK ABOUT JUST THE HALO EFFECT THAT WE KNEW WOULD COME BECAUSE OF THIS WE SAW IT WITH THE STAR AND OTHER PROJECTS UM BUT IT VERY MUCH IS HAPPENING AND IS GOING TO TRANSFORM THE NORTHERN PART OF OUR CITY AND LIKE YOU BUILD OUT 15 YEARS FASTER THAN IT OTHERWISE WOULD HAVE UM BUT JUST KIND OF SHOWS YOU AGAIN KIND OF THE COMMITMENT HERE UM TO TO GOLF AND THAT PROJECT IF YOU ARE THE FEW PEOPLE IN THE ROOM MAYBE WHO HAVEN'T BEEN OUT HERE YET UM TO EXPERIENCE AND ENJOY WHAT ALL IS HAPPENING OUT AT PGA FRISCO IT'S IT'S UM AS SETH W THE CEO OF PGA SAID THE UH THE RETIES IS EVEN BETTER THAN THE DREAM EVER WAS AND THE COACHING CENTER JUST OPENED THIS IS OPEN TO THE PUBLIC UM NOBODY IN THIS ROOM HAS EXCUSE FOR THEIR GOLF GAME ANYMORE UM THIS IS JUST A VISUAL REPRESENTATION OF WHAT I WAS TALKING ABOUT HOW THIS SIGNATURE PROJECT RIGHT IN THE MIDDLE IS GOING TO TRANSFORM THE NORTHERN PART OF OUR CITY UM WE HAD A REALLY UNIQUE OPPORTUNITY UM BY HAVING A SINGLE LAND OWNER OWN MAJORITY OF IT OVER 2500 AC AND THE FIELDS UM DEVELOPMENT WHICH I'LL TALK ABOUT UM HERE IN JUST A FEW MINUTES UM BUT NO ONE HAS I'VE BEEN SAYING THIS FOR A FEW YEARS NOW NO ONE HAS CORRECTED ME SO I'M GOING TO KEEP SAYING IT WHICH IS THIS ZONING CASE IN THIS AREA UM I BELIEVE STRONGLY IS UM THE LARGEST AND MOST COMPLEX AND SOPHISTICATED ZONING EFFORTS IN THE STATE OF TEXAS HISTORY AND IT'S GOING TO BE REALLY REALLY A CASE STUDY OF EVERYTHING THAT'S HAPPENING UM THE LINK IS DIRECTLY THANK YOU YES THAT'S PRETTY INCREDIBLE OH IT WAS THE LINK THAT WAS CLAPPING THAT WAS ONE PERSON FROM THE LINK CLAPPING THERE WE GO UM SO THIS IS DIRECTLY EAST OF THE PGA UM AND THE OMNI RESORT UM HONESTLY KIND OF IN ODD SHAPE THEY WORKED WITH US AS FAR AS MOVING THE THE ROAD ON LEGACY UM BUT BECAUSE AGAIN OF THE HALO EFFECT THIS IS GOING TO BE A BILLION DOLLAR PROJECT THEY'RE MOVING DIRT AND BROKEN GROUND AND WORKING ON THEIR FIRST PHASE OF THAT PROJECT UM FIREFLY PARK THERE WE GO UM THIS IS THE HARDCORE CORNER OF THE TOLLWAY IN 380 UM SO THIS IS WHERE THE MOVIE THEATER IS AND A LITTLE BIT OF FRISCO HISTORY UM THAT ECONOMIC DEVELOPMENT PROJECT OF THE MOVIE THEATER WAS UM NEARLY A DECADE AGO AND THE REASON THAT IT WAS THERE AND ALL BY ITSELF FOR A WHILE IS AGAIN THE THE IDEA THAT WE WANTED TO TRY TO WIN 380 AND AT THE TIME COUNCIL AND ECONOMIC DEVELOPMENT CORPORATION KNEW THAT EVERY MALL OR SHOPPING CENTER HAS A MOVIE THEATER AND WHEN THEY HAVE EXCLUSIVE RIGHTS WE'RE LIKE IF WE CAN GET THE MOVIE THEATER ON OUR SIDE THAT'S GOING TO GIVE US A LEG UP THEY'RE BUILDING AROUND THAT AND DEVELOPING FIREFLY PARK AND AGAIN IT'S A THEME FRISCO SIGNATURE 40 ACRE GREEN BELT IN THE MIDDLE OF IT WHICH WILL BE THE SIGNATURE OF THAT PROJECT THEY JUST BROKE GROUND AND ARE MOVING DIRT UM AS WE SPEAK AND AS I MENTIONED FIELDS THIS IS THE 2500 ACRE ZONING CASE UM THAT WAS YEARS IN THE MAKING UM SO THERE'S A MIX HERE FROM GOING ON THE VERY BOTTOM RIGHT SECTION OF THE THE MAP WHICH IS THE UNIVERSITY VILLAGE IS GOING TO CONNECT WITH THE UNIVERSITY OF NORTH TEXAS AND PROVIDE STUDENT SERVICES ALL THE WAY THROUGH THEIR OFFICE DISTRICT KIND OF IN THE MIDPOINT UM THEY WERE UM THE PEOPLE THAT BROUGHT UNIVERSAL STUDIOS TO FRISCO WHICH IS NOW UNDER CONSTRUCTION IS GOING TO BE A SIGNATURE PROJECT UM AND THEN OF COURSE UM THE MOST ANTICIPATED UM RESIDENTIAL DEVELOPMENTS YOU KNOW POSSIBLY IN THE STATE OF TEXAS HISTORY UM ALL UNDER CONSTRUCTION RIGHT NOW WITH NEW URBAN CONCEPTS YOU'VE GOT CUSTOM GATED COMMUNITIES WITH THAT ARE UM CLOSING THIS WEEK UM ALL THE WAY TO UM NEWPORT BEACH STOP STYLE FRONT YARD LIVING AND OUTDOOR SPACE SO GREAT DIFFERENT KIND OF CONCEPTS AND FIRST FIRST OF ITS KIND APPROACH[00:30:05]
UM FIELDS WEST WHICH IS THE SISTER OF LEGACY WEST AND AGAIN KIND OF UM THIS ISN'T EXACTLY HOW FEI CARAN WOULD SAY IT BUT IT'S MY VERSION AND INTER INTERPRETATION IT'S THE YOUNGER PRETTIER SISTER OF LEGACY WEST THEY TOOK EVERYTHING THAT GOT WRONG AND THEY'RE GOING TO DO IT HERE UM BUT THAT RECENTLY BROKE GROUND AND AGAIN THEIR SHELL SPACE IS LOOK TO TO DELIVER HERE IN 202 6 UM PLUG-AND PLAYAY THIS IS A BIG PUSH INTO INNOVATION IF YOU'VE NEVER HEARD OF THE PLUG- ANDPLAY ORGANIZATION THEY'RE KNOWN ACROSS THE GLOBE UM THE BRANDS THEY'VE BEEN INVOLVED WITH THEIR HOUSEHOLD BRANDS UM IN THE STARTUP COMMUNITY AND WE DO WE'VE BEEN TRYING TO DO THIS FOR A LONG TIME THAT GOVERNMENT CAN'T LEAD IN THIS EFFORT WE NEED TO GO FIND THE RIGHT PARTNER WHO CAN LEAD IN THIS EFFORT AND SO PLUG AND PLACE STARTING HERE UM IS REALLY GOING TO BE A GAME CHER UM ESPECIALLY WITH SPORTS TECH AND FTECH ACCELERATOR PROGRAMS UM UNIVERSAL KIDSS RESORT UM SO THIS WILL OPEN BEFORE THE WORLD CUP IN 2026 UM THIS WAS A GREAT SUCCESS STORY HERE IN FRISCO BECAUSE THEY RECRUITED US TRUTHFULLY UM DRIVING THROUGH FRISCO AND LOOKING AT OTHER COMMUNITIES AND LEARNING MORE THEY HAD WHAT WE CALL NOW THE FRIS FOMO THE FEAR OF MISSING OUT UM AND DECIDED THEY WANT TO BE IN OUR COMMUNITY UM PROJECTS SUCH OF THESE UM NOT ONLY MAKE FRISCO A GREAT PLACE TO LIVE FOR THE FAMILIES THAT ARE GOING TO MAKE LIFELONG MEMORIES HERE WITH CHILDREN AND GRANDCHILDREN BUT AGAIN THIS IS AN EFFORT TO LEAN INTO THE CREATIVE ECONOMY WHICH IS A BIG PART OF WHAT WE'RE DOING AS A CITY NOW PARTNERING WITH UNIVERSITY OF NORTH TEXAS AND THE SCHOOL DISTRICTS TO CREATE OPPORTUNITIES FOR STUDENTS TO TAP THEIR UM CREATIVE TALENTS AS PART OF THIS PROJECT UM BAYLOR SCOTT AND WHITE IS MAKING MAJOR INVESTMENTS IN OUR COMMUNITY THEY HAVE FOR MANY MANY YEARS UM THIS PROJECT IS A $265 MILLION PROJECT IT'S GOING TO UM BE HAVING INNOVATION RESEARCH UM AND IT'S GOING TO SERVE THE COMMUNITY FOR GENERATIONS AS THEY CONTINUE TO GROW OUT THIS THEY HAVE THREE OTHER LOCATIONS IN FRISCO SO UM WE APPRECIATE THE BAYLOR SCOTT AND WHITE TEAM FOR THEIR CONTINUED COMMITMENT TO THIS COMMUNITY UM OF COURSE STAR BUSINESS PARK THIS WAS A FRISCO UM NOT SUCCESS STORY TURNED INTO SUCCESS STORY AS THE CITY OF FRISCO WE USED TO BE THE PROPERTY MANAGER IN THIS PROJECT AND THEN WE REALIZED WE'RE NOT VERY GOOD AT THAT AND SO WE FOUND A GREAT PARTNER WHO TOOK IT FROM US AND HAS TURNED IT INTO AN A REALLY INCREDIBLE INDUSTRIAL DISTRICT AND STARTED WITH RELOCATIONS SUCH AS W X AND BROUGHT DISTRIBUTION CENTERS LIKE AMAZON AND FREE DELAY AND SO FORTH CONTINUES TO BE A SUCCESS UM UNIVERSITY OF NORTH TEXAS AGAIN UM LANDING A UNIVERSITY WE'VE TALKED ABOUT BEFORE IN YOUR COMMUNITY IS ALMOST IMPOSSIBLE AGAIN IT'S WHY WE WANTED TO DO IT THEY'VE OPENED THEIR FIRST PHASE UM THEY'RE ALREADY PLANNING THEIR EXPANSION PLANS THERE'S 5,000 STUDENTS THAT ARE NOW GETTING DEGREES ON THIS CAMPUS UM WITH THE HOPES TO GROW OF ONE DAY HAVING MORE THAN 20,000 STUDENTS ON THIS CAMPUS UM ROLLER TOOWN BEER WORKS IS A SALINA INSTITUTION IF YOU LISTEN TO THE BEN AND SKIN SPORTS RADIO SHOW THEY'RE MOVING UM THEIR BRE BREWERY TO FRISCO IN OUR RAIL DISTRICT IT'S GOING TO HIGHLIGHT KIND OF THE THE LIVE MUSIC SCENE THAT WE'RE TRYING TO GROW AS A COMMUNITY SO WE WANT TO BE A LIVE MUSIC CAPITAL AND THEY'RE GOING TO BE A BIG PART OF THIS AND SO THIS WAS A PUBLIC PRIVATE PARTNERSHIP WITH THEM AND THIS SHOULD OPEN IN 2020 25 AND AGAIN THIS JUST SPEAKS UM TO THE EDC TEAM SO A COUPLE OF OTHER THINGS THAT I WANT TO TOUCH ON REALLY QUICK IS OUR DOWNTOWN AND I'M GOING TO SHOW YOU JUST SOME QUICK SLIDES HERE WE'RE VERY PROUD OF THIS YOU KNOW WE BELIEVE STRONGLY THAT NO WORLDCLASS CITY CAN EXIST WITHOUT HAVING A GREAT DOWNTOWN IT'S THE HEART AND SOUL OF ANY CITY AND SO I'LL GIVE A PLUG TO THE FRISCO CHAMBER THEIR LEADERSHIP EXCHANGE TRIPS WHICH IS CITY ALWAYS HAS A STRONG PRESENCE I LOVE GOING ON I NEVER MISS THEM BUT REALLY IT'S A LOT OF THE LEADERS IN THIS ROOM THAT JOIN US AND WE GO VISIT OTHER CITIES AND SO MANY PEOPLE THAT HAVE BEEN ON THESE LEADERSHIP EXCHANGE TRIPS YOUR IDEAS ARE IN THESE SLIDES AS YOU WALK THE STREETS WITH US AND DISCUSS WHAT YOU WANTED TO SEE IN THE FRISCO COMMUNITY WHAT YOU LIKED WE WENT TO PLACES LIKE CARY NORTH CAROLINA FORT COLLINS LOOKING AT THE BEST IDEAS UM AND THIS IS WHAT WE'RE WE'RE LEANING IN AND SPENDING NORTH OF $70 MILLION JUST ON THIS PROJECT AND IT WILL WILL OPEN JUST BEFORE THE WORLD CUP BUT JUST TO SHOW YOU HOW MAIN STREET'S GOING TO BE MAIN WALKABLE FOUR STREET'S GOING TO CLOSE TO HAVE A PLAZA AND EVENT SPACE TO CREATE ITS OWN TOWN SQUARE UM WE'RE GOING TO BE UM BUILDING A PARKING GARAGE THERE TO SERVICE ALL THE INCREASED TRAFFIC UM BUT IT WILL TRANSFORM OUR OUR MAIN STREET WHICH WILL BECOME MORE WALKABLE PLACE YOU WANT TO GO PATIO SPILLING OUT ONTO THE CROSSWALKS UM AND WILL JUST BE AN INCREDIBLE INCREDIBLE PROJECT FOR OUR RAIL DISTRICT ARE THERE ANY RAIL DISTRICT EMPLOYEES OR JUST ANYONE THAT JUST LOVES OR BUSINESSES OR JUST LOVES BEING DOWN THERE I THINK THAT SHOULD BE EVERYONE THIS WILL TRULY BE BECOME[00:35:05]
A DESTINATION FOR OUR COMMUNITY AND SOMETHING WE'RE VERY AWARE UM PROUD OF AS AS A CITY UM YOU KNOW WITH ALL THIS GROWTH AND ALL THESE PROJECTS COMES KIND OF THE MEAT AND POTATOES APPROACH BUT JUST TO SO YOU CAN SEE KIND OF ALL THE DEPARTMENTS THAT IMPACT THE CITY OF FRISCO OUR ENGINEERING DEPARTMENT I DID I DID UM LIKE THAT THEY FOUND TIME FOR LUNCH TODAY BUT AS SOON AS WE FINISHED PROBABLY NEED TO GET BACK TO THE OFFICE TO WORK ON ALL THESE ROAD PROJECTS THAT ARE UNDER CONSTRUCTION RIGHT NOW TO PREPARE FOR EVERYTHING THAT IS HAPPENING BUT YOU CAN SEE WE'VE GOT MORE ROAD AND INFRASTRUCTURE PROJECTS HAPPENING AS A CITY THAN WE EVER HAVE PART OF IS TO PLAN FOR THE GROWTH AND PROJECTS UP NORTH THAT YOU'VE SEEN UM UM BUT ALSO THE GROWTH THAT'S HAPPENING TO THE NORTH UM I DID WANT TO KIND OF TOUCH ON OUR OUR NEXT MAJOR COMMUNITY PARK WHICH IS GOING TO BE DIRECTLY ADJACENT TO THE PGA UM SO AGAIN THIS IS GOING TO BE NORTH OF $40 MILLION INVESTMENT IT'S IT'S CLOSE TO BREAKING GROUND BUT IT'S GOING TO BE A DIFFERENT STYLE PARK THAN WE'VE DONE IN THE PAST UM YOU CAN SEE THERE AGAIN JUST A JOKE WITH MY THEME THAT IT'S SCHEDULED COMPLETION OF MARCH OF 2026 UM BUT YOU CAN SEE UM THIS IS GOING TO BE DEFINED BY UM THE CURRENT HIKE AND BIKE TRAIL SYSTEM THE DBA TRAIL THAT'S THERE IT'S GOING TO BE EXPANDED YOU'RE GOING TO HAVE A FISHING POND DOG PARK PUMP TRACKS FOR KIDS AND TOTS AND EXPERIENCED BMX BIKERS AND AN EVENT LAWN THAT'S GOING TO BE HIGHLY PROGRAMMED DOG PARK UM SO IT'S ONE OF OUR FIRST LARGE REGIONAL PARK THAT'S NOT DEDICATED SOLELY TO SPORTS FIELDS BUT OTHER TYPES OF USES AS WE EVOLVE AS A PARK AND WRECK SYSTEM UM BUT JUST TO KIND OF GIVE YOU SOME OF SOME OF THESE AND I CHALLENGED OUR PARK STAFF TO SAY YOU KNOW WE HAVE 5KS IN FRISCO ALL OVER THE TIME ALL THE TIME YOU GOT TO CLOSE ROADS I WAS LIKE WE WANT TO START DESIGNING THESE PARKS WHERE WE CAN HOST 5KS WITHOUT CLOSING A SINGLE ROAD AND SO THAT'S PART OF HOW THIS WAS PLANNED UM TO BE ABLE TO DO THAT AS OUR FIRST ITERATION UM OF THAT PROJECT UM AND THEN OF COURSE GRAND PARK OUR URBAN LEGEND IS FINALLY STARTING WE'RE WORKING THROUGH OUR PHASE ONE OF OUR PROJECT UM IN FACT WE'RE EXCITED WE'RE GOING TO UM THEY HAVEN'T EVEN UNVEILED IT TO ME WE'RE GOING TO HEAR ABOUT THIS IN JUST THE COMING WEEKS AND CITY COUNCIL IS GOING TO BE PUTTING TOGETHER A PLAN THESE ARE SOME OF THE THE CONCEPTS JUST TO UNDERSTAND KIND OF HOW WE'RE THINKING ABOUT A LARGE REGIONAL PARK AND IF YOU HAVEN'T HEARD OF GRAND PARK IT'S A TH ACRES IN THE HEART OF OUR CITY WITH A TRAIL NETWORK THAT IS ESSENTIALLY EXTENDS CLOSE TO ALL FOUR CORNERS OF OUR COMMUNITY TO PUT THAT INTO SCOPE AND SCALE CENTRAL PARK IN NEW YORK IS 850 ACRES UM SO I'VE SAID FOR MANY YEARS THIS PARK WILL BE BUILT OVER GENERATIONS BUT ONE DAY THIS WILL BE WHAT WE'RE BEST KNOWN FOR AS A COMMUNITY IS THE COMMITMENT TO THIS TYPE OF CALIBUR PARK UM IN THE CENTRAL PART OF OUR CITY AND THE LAST THING THAT I'LL ADD MOST IMPORTANT IS THIS DESPITE ALL THE EXCITING THINGS HAPPENING HERE IN OUR COMMUNITY FRISCO'S UNWAVERING SUPPORT FOR OUR PUBLIC SAFETY AND SO JUST A COUPLE OF PROJECTS HERE THAT YOU SEE IS UM FIRE STATION 10 WHICH IS CURRENTLY UNDER CONSTRUCTION UM AND WE OUR RECENTLY OPEN POLICE ANNEX UM BUILDING UM BOTH OF THESE ARE NORTH OF $15 MILLION PROJECTS THAT JUST SHOWED FRISCO UNWAVERING SUPPORT UM TO THAT PRIORITY AND THIS ROOM IN THIS LUNCH IN TODAY WITH ALL OF OUR DIFFERENT DEPARTMENTS WITH ALL OF OUR DIFFERENT PARTNERS JUST SHOWS YOU WHAT A COMMUNITY CAN DO WHEN EVERYONE LEANS IN AND SAYS THEY'RE ALL IN SO THANK YOU VERY MUCH SIGNAL SORRY Y'ALL IT'S A LONG WALK UP HERE WELL MAYOR THANK YOU SO MUCH AND WE'RE ACTUALLY GOING TO KEEP YOU ON STAGE IF THAT'S OKAY BECAUSE WE HAVE OUR PANEL HEADING UP TO THE STAGE TODAY OF OUR CITY LEADERS AND I THINK I HAVE TO GIVE YOU A LITTLE BIT OF LIKE INSIDE BASEBALL ON PREPARING FOR THIS EVENT TODAY WE ALL GOT TOGETHER ON A CALL AND STARTED TALKING ABOUT WHAT ARE THE MAJOR HIGH POINTS THAT WE NEED TO HIT AT STATE OF THE CITY AND I'LL GIVE YOU A HINT YOU COULD TELL FROM THE MAYOR'S OVERVIEW THE LIST IS VERY LONG THERE ARE NOT ENOUGH HOURS IN THE DAY WHICH IS A FANTASTIC NONPR TO HAVE IN FRISCO SO PLEASE GIVE IT UP FOR OUR PANEL TODAY WE HAVE CITY MANAGER WEST PIER THE PRESIDENT OF THE FRISCO ECONOMIC DEVELOPMENT CORPORATION JASON FORD THE EXECUTIVE DIRECTOR OF VISIT FRISCO MARLOO AND THE MAYOR JOINING US AS WELL OKAY OUR MICS ARE ON TOO ALL RIGHT SO OUR HOPE FOR THIS PANEL TODAY IS WE REALLY WANTED TO HAVE A CONVERSATION AND WELCOME ALL OF YOU INTO THAT CONVERSATION SO YOU KNOW ONE OF THE THINGS THAT I HAVE LEARNED BEING NEW TO THIS ROLE IS WE TALK ABOUT PARTNERSHIPS IN FRISCO[00:40:01]
WE TALK ABOUT COLLABORATION I'VE HEARD IT FOR YEARS AS A RESIDENT AS A MEMBER OF THIS CHAMBER BUT GETTING TO REALLY LIVE IT IN THIS ROLE ALONGSIDE ALL OF YOU FOR THE LAST YEAR HAS BEEN FANTASTIC SO IF I CAN JUST SAY THANK YOU FIRST OF ALL UM IT TRULY IS THE REAL DEAL AND IT'S HOW THE MAGIC OF ALL THE THINGS THE MAYOR JUST TALKED ABOUT HAPPEN SO THANK YOU FOR THAT YOU'RE BRINGING MAGIC TO FRISA THANK YOU CRYSTAL GIVE IT UP FOR CRYSTAL Y'ALL BUNCH OF MAGICIAN SO WE STRUGGLED WITH WHERE DO WE BEGIN AND YOU MAY HAVE HEARD THERE ARE A LOT OF HEADLINES IN FRISCO LATELY A LOT OF THEM THE MAYOR JUST TALKED ABOUT MANY FOCUS TO THE NORTH SO WHY DON'T WE GET STARTED UH WES DO YOU WANT TO KICK US OFF WITH SOME OF THOSE BIG THINGS IN NORTH FRISCO THAT YOU'RE EXCITED ABOUT THAT WE WANT TO TOUCH ON TODAY WELL I UH THANK YOU CRYSTAL I DON'T WANT TO BE REDUNDANT BECAUSE THERE'S A LOT GOING ON U BUT WHAT I WOULD WHAT I WILL SAY IS THIS THERE'S NOTHING HAPPENING AND I GUESS I'LL BE A LITTLE BIT DRAMATIC HERE MAYBE BUT I DON'T THINK TOO TOO MUCH SO I DON'T THINK THERE'S ANYTHING HAPPENING IN THE UNITED STATES RIGHT NOW LIKE WHAT'S HAPPENING IN NORTH FRISCO UH PEOPLE ARE COMING AND SEEING THINGS AND AND AND AND EXPERIENCING WHAT LEVEL OF ACTIVITY AND INVESTMENT IS IS TAKING PLACE AND WHEN THEY'RE COMING FROM OTHER PARTS OF THE COUNTRY THEY'RE UH AT A LOSS FOR WORDS BECAUSE RIGHT NOW UM MANY OF US MAY NOT REALIZE BUT UH OUTSIDE OF TEXAS UH AND THEN OUTSIDE OF FRISCO UH THERE ARE FOLKS THAT ARE NOT HAVING A GOOD TIME ECONOMICALLY UM AND AND AND TO JUST EVEN WANT TO DO SOMETHING LIKE ADD U A MILLION CLOSE TO A MILLION SQUARE FEET OF OFFICE THAT'S NOT SOMETHING THAT THE CAPITAL MARKETS ARE ARE SUPPORTING RIGHT NOW SO THE FACT THAT THOSE THINGS ARE STILL HAPPENING HERE IS UH EXCEPTIONAL AND VERY SPECIAL AND IT'S SOMETHING THAT I HOPE WE DON'T UH LOSE SIGHT OF YEAH DO YOU ALL FIND I JUST GOT BACK FROM A CHAMBER CONFERENCE NOT THAT LONG AGO AND EXACTLY WHAT YOU'RE SAYING EVERYBODY IS GOING HOW IS THIS HAPPENING IN FRISCO WE AREN'T SEEING THIS DO YOU HEAR THAT ALL THE TIME AS WELL JASON ABSOLUTELY YOU KNOW AS WE'RE OUT MAYOR TALKED ABOUT OUR VENTURE CAPITAL CAPITAL GOALS AS WE'RE OUT TALKING TO THE CAPITAL MARKETS UH FROM NEW YORK UH JAPAN TOKYO LONDON UH YOU KNOW CALIFORNIA THEY'RE TELLING US THERE'S NOTHING NOTHING LIKE THIS HAPPENING TO WES'S POINT THAT THEY'VE SEEN ANYWHERE ELSE SO WE'RE VERY BLESSED WHERE WE'RE AT I MEAN IT DOESN'T MEAN THAT THE MARKETS ARE PERFECT HERE BUT WE ARE LIVING IN QUITE A BIT OF A BUBBLE UM AND THEN JUST LIKE THE FIREFLY PARK PROJECT I MEAN THAT'S A UNIQUE OPPORTUNITY FOR US BECAUSE IN A 242 ACRE MIX USE PLAN DEVELOPMENT WE OWN 59 ACRES OF THAT SO WE CAN KIND OF HELP CONTROL OUR FUTURE AND CONTRIBUTE TOWARDS THAT VISION TO HELP ACCELERATE IT AS WELL AND BY THE WAY WE ALSO HAPPEN TO OWN THE MOST PREMIUM HARD CORNER IN FRISCO AT THE NORTHWEST CORNER OF PJ PARKWAY IN DALLAS NOR TOWAY SO IF YOU'RE A DEVELOPER LOOKING TO BUILD AN OFFICE CALL ME NOTHING LIKE A PLUG RIGHT TO 581 PEOPLE IN THE ROOM MARA THE MAYOR MENTIONED UH THE ACADEMY OF COUNTRY MUSIC AWARDS WHICH WAS PRETTY PHENOMENAL AND I WAS TELLING YOU IN YOUR MEETING THE OTHER DAY I I GOT TO GO AND I'M WAITING IN LINE AND IT WAS THE TRUE LIKE LIVING THE MOMENT OF WHAT THAT MEANS TO OUR COMMUNITY BECAUSE THERE WERE THESE YOUNG WOMEN FROM CHICAGO WHO WERE HERE ON A BUSINESS TRIP AND THEY'RE ASKING ME WHERE ARE YOU FROM I TOLD THEM FRISCO AND THEY SAID WELL WE'RE HERE FOR BUSINESS FROM CHICAGO WE HEARD THIS WAS GOING ON SO WE STAYED LATER AND WE WENT SHOPPING HOW DO WE LOOK AND THEY WERE ALL DECKED OUT BUT TELL US A LITTLE BIT ABOUT THAT AND WHAT THAT TRULY MEANS FOR THIS WHOLE COMMUNITY WELL UM FIRST THANKS TO THE COWBOYS BECAUSE WITHOUT THEM WE WOULD NOT HAVE HAD THAT EVENT HERE BUT IT REALLY IS JUST IT'S NOT JUST THAT NIGHT EVEN THOUGH THAT NIGHT IS SIGNIFICANT BECAUSE IT'S LIVE STREAMED FOREVER RIGHT BUT UM IT'S REALLY ABOUT THE WHOLE WEEK OF ACTIVITIES AND THE PRODUCTION CREWS THAT COME IN EARLY AND THE TALENT THAT ARE HERE AND I DON'T KNOW IF Y'ALL LISTEN TO SIRUSXM BUT FOR A MONTH ALL THEY'RE TALKING ABOUT IS ACMS AND FRISCO AND SO SOME OF THE THINGS THAT WE PUT OUT YOU KNOW IN TERMS OF LIKE THE NUMBERS THAT YOU'RE LOOKING AT THE TAX REVENUE THE ATTENDANCE THAT ATTENDANCE IS JUST FOR THAT DAY IT'S NOT FOR THE ENTIRE WEEK OF ACTIVITIES UM AND THE DAILY SPENDING IS PRETTY SIGNIFICANT SO THANK YOU TO THOSE CHICAGO LADIES FOR SPENDING A LITTLE BIT OF THEIR MONEY HERE BUT IF YOU GO INTO THE NEXT SLIDE YOU CAN SEE THE ECONOMIC IMPACT TO FRISCO IS UM $21 MILLION AND THIS WAS DONE BY A THIRD PARTY RESEARCH THIS NUMBER DOES NOT INCLUDE ALL THE MEDIA VALUE UM SOME OF THE NUMBERS THAT WE PUT IN THERE LIKE THEY BOOKED OVER 4,000 ROOM NIGHTS THAT DOESN'T INCLUDE THE PEOPLE COMING TO VISIT THAT ARE STAYING HERE FOR THAT EVENT THAT IS JUST WHAT ACM IS BOOKING SO TO HAVE SOMETHING LIKE THAT IN YOUR BACKYARD WHERE YOUR NAME IS OUT THERE ALL THE TIME IT'S IT'S PRICELESS WELL AND TO SEE FAMOUS PEOPLE TALKING ABOUT FRISCO IT'S SUCH A PINCH ME MOMENT RIGHT ALL THESE CELEBRITIES IN HERE HEARING THEM NOT ONLY BE IN FRISCO BUT SAY THE FRISCO BRAND WHICH I KNOW IS VERY INTENTIONAL UM TELL ME A LITTLE BIT ABOUT THE EFFORT AND THE[00:45:05]
BEHIND THE SCENES THAT GOES INTO PUTTING THAT ON FROM ALL OF YOUR PERSPECTIVES BECAUSE I THINK THAT IS ONE THING THAT SOMETIMES WE DON'T REALIZE THE TEAMS BEHIND MAKING THIS HAPPEN AND MAKING IT SUCCESSFUL I MEAN IT STARTS FROM YOU KNOW POLICE AND FIRE ARE SIGNIFICANT PART OF THAT BECAUSE OF ALL OF THE UM HIGH-PROFILE PEOPLE THAT ARE HERE UM AND ALL THE ROADS THAT NEED TO BE CLOSED FOR THAT EVENT UH REALLY I PROBABLY CAN'T IMAGINE THERE'S NOT A DEPARTMENT AT LEAST A CITY DEPARTMENT IN FRISCO THAT'S NOT IMPACTED BUT THERE'S ROOM BLOCKS THAT HAVE TO HAPPEN THERE'S EVENTS THAT TAKE PLACE UM ALL DURING THE WEEK I MEAN IT'S IT WEARS YOU OUT BUT WE WE WANT THEM BACK SO WE'RE HOPING THEY'LL COME BACK FOR ONE MORE YEAR UM I DON'T KNOW IF YOU WANT TO SPEAK TO THAT FROM THE CITY STAFF SIDE I I THINK UH THE MAYOR SAID MULTIPLE TIMES THAT YOU KNOW WHAT WE'RE EXPERIENCING IS A YOU KNOW A 20 YEAR OVERNIGHT SUCCESS STORY RIGHT AND AND THAT'S NOT AN ACCIDENT THE THE THE THINGS THAT THE PEOPLE IN THIS COMMUNITY HAVE DONE HAVE FROM ELECTED OFFICIALS TO TO CITY LEADERSHIP TO CHAMBER LEADERSHIP TO SCHOOL LEADERSHIP EVERYBODY HAS BASICALLY SAID ALL RIGHT LET'S LET'S DO THIS TOGETHER AND AND THEY'VE BUILT A FOUNDATION UPON WHICH UH EVERYTHING THAT YOU SEE NOW IS IS IS IS IS HAPPENING AND AND THAT IS NOT UM RIGHT NOW WE GET TO WE GET GET TO CELEBRATE ALL THESE WINS BUT ALL OF THIS IS POSSIBLE BECAUSE EVERYBODY YOU KNOW LOCKED ARMS AND AND SAID LET'S LET'S DO SOMETHING SPECIAL TOGETHER AND IT TAKES A LOT OF COURAGE IT TAKES A LOT OF WORK IT TAKES A LOT OF VISION TO BE ABLE TO DO THINGS THAT ARE NEW AND AND A LITTLE BIT SCARY UM BUT BUT THAT YOU HOPE THAT'S GOING TO YOU KNOW RESULT IN SOME KIND OF AN OUTCOME THAT THAT IS REMARKABLE AND THAT'S WHAT WE'RE SEEING RIGHT NOW IS IS THE FRUIT OF THE THE LABOR THAT IS HAS GONE ON ACROSS THE COMMUNITY FROM A PARTNERSHIP STANDPOINT UH TO MAKE SOMETHING REALLY SPECIAL HAPPEN AND AND AND I I CAN'T UNDERESTIMATE OR I CAN'T OVERSTATE THIS ENOUGH MOST COMMUNITIES ARE AFRAID OF THE FUTURE AND THE FACT THAT THIS COMMUNITY HAS LEANED IN AND EMBRACED AND SAID WE'RE GOING TO CREATE OUR FUTURE IS ENORMOUS AND THAT'S WHY YOU SEE HAPPENING WHAT'S HAPPENING NOW AND AND HOPEFULLY WE'LL CONTINUE TO BE COURAGEOUS AND LEANING IN TO WHAT'S NEXT IN THE FUTURE AS WELL WELL YOU TEED THAT UP REALLY WELL SO I'LL PUT THE PRESSURE ON MAYOR YOU SAID MAYBE SOME ANNOUNCEMENTS COMING UP IN THE WHAT ARE YOU LOOKING FORWARD TO IN THE NEAR FUTURE WELL AS THE PRESENTATION SHOWED UH THE NEXT TWO YEARS BEFORE THE WORLD CUP ARE GOING TO BE BUSY FOR THE CITY OF FRISCO AND ALL OF OUR PARTNERS UM IN THIS ROOM UM BUT IT IS GOING TO BE EXCITING TO SEE YOU KNOW ALL THOSE COMING OUT OF THE GROUND I MEAN YOU KNOW CISCO PARK OPENING THE SUMMER I'M REALLY EXCITED ABOUT UM UNIVERSAL STUDIOS UM IS GOING TO BE ANOTHER ECONOMIC ENGINE FOR THIS COMMUNITY UM BUT YOU KNOW WE TALK ABOUT ALL THESE EVENTS AND YOU KNOW THE IT'S GREAT FOR THE TOURISM AND THE ECONOMIC IMPACT AND GETTING OUR BRAND ACROSS YOU KNOW THE WORLD PEOPLE KNOW WHERE FRISCO TEXAS IS NOW WE USED TO HAVE TO EXPLAIN TO PEOPLE WE'RE A SUBURB OF DALLAS WE DON'T HAVE TO DO THAT ANYMORE UM BUT ALL THESE PROJECTS THE CONSISTENT THEME THAT YOU THAT YOU WILL SEE IN EVERY EVENT THAT WE HOST IS IT SERVES THE PEOPLE THAT LIVE HERE FIRST UM SO WE DON'T WANT TO DO A PROJECT UNLESS IT MAKES THE QUALITY OF LIFE BETTER IN OUR COMMUNITY UM AND THE FACT THAT YOU KNOW OUR RESIDENTS WERE ABLE TO GO TO THE ACM AWARDS YOU KNOW AND SEE THEIR FAVORITE COUNTRY MUSIC STARS BE 50 FEET AWAY FROM THEM AND EXPERIENCE THAT AND ALL THE FREE COUNTRY MUSIC THAT WAS HAPPENING YOU KNOW AGAIN UNIVERSAL LIKE I SAID IN THE PRESENTATION THE MEMORIES THAT HAVE BE MADE I MEAN YOU GO OUT TO PGA FRISCO AND I TELL MY WIFE EVERY TIME WE GO OUT THERE I FEEL LIKE I'M ON VACATION AND THEN SHE REMINDS ME WELL THIS IS A VACATION RESORT SO YOU KIND OF ARE BUT THAT'S RIGHT IN OUR BACK DOOR YOU KNOW BACKYARD AND ALL THE DIFFERENT EVENTS THAT ARE HOSTED HERE AND THEN YOU CAN BE HOME IN 5 TO 10 MINUTES UM AND SO IT'S UM YOU KNOW IT'S A REALLY INCREDIBLE PLACE THE THINGS THAT ARE HAPPENING HERE YEAH TO KIND OF BUILD UPON WHAT THE MAYOR WAS JUST SAYING WE USE THIS AS A PLATFORM WE USE ALL OF THESE DIFFERENT YOU KNOW PROFESSIONAL SPORTS STADIUMS AND VENUES AS A PLATFORM TO SELF FRISCO AND WHEN WE GET A LOT OF PRESS AND A LOT OF MEDIA ON IT IT ALSO ALLOWS US TO BRING IN DECISION MAKERS PEOPLE WHO ARE CONSIDERING EXPANDING GROWING IN FRISCO RELOCATING UM WE HOSTED FIVE HEADQUARTERS PROSPECTS DURING ACMS PLUS 15 OTHER COMPANIES INCLUDING A NUMBER OF LOCAL FRISCO COMPANIES AT LOOKING AT EXPANDING AND GROWING AND THEY'VE GOT IN SOME CASES OPTIONS TO GROW SOMEWHERE ELSE AND SOME OF THESE ARE SMALL COMPANIES AND SOME OF THEM ARE LARGE COMPANIES SO THEY'RE JUST IT'S UNIQUE ASSETS THAT MOST COMMUNITIES A MAY NOT HAVE ACCESS TO THESE AMENITIES BUT THEN THEY DON'T ACTIVATE THEM LIKE WE DO IN FRISCO AND SO WE'RE JUST VERY BLESSED TO HAVE THE RESOURCES AND THE STAFF AND THE TALENT THE STRATEGY TO DO THAT WELL AND AND AND THE THE THERE ARE REAL DIRECT BENEFITS NOT ONLY TO THE BUSINESS COMMUNITY BUT ALSO TO OUR KIDS RIGHT ABSOLUTELY THOSE THAT GET TO PLAY AT TOYOTA STADIUM OR THIS THE CENTER I MEAN THAT IS I MEAN NUMBER ONE WHO GETS TO PLAY IN A DOM HIGH[00:50:03]
SCHOOL FOOTBALL THANK YOU PARNERS UH BUT BUT THEN TO KNOW HEY THIS IS WHERE THE COWBOYS YOU KNOW PLAY AND MAYBE I'LL GET TO SEE DAK PRESCOTT OR YOU KNOW CD LAM OR WHOEVER UH AND THEN YOU KNOW YOU GET THE THE KIDS GET TO LEARN HOW TO OPERATE STATE-OF-THE-ART TELEVISION EQUIPMENT TO TO BROADCAST THINGS UH AND AND THOSE ARE THE TYPES OF THINGS THAT UH ARE DIRECTLY BENEFITING OUR OUR KIDS I MEAN UH WE WE WON OUR FIRST UH UH STATE GOLF TOURNAMENT RIGHT OR NOT CH CHAMPION I THINK I DON'T KNOW IF IT'S FIRST BUT WE WE WON WON THE FIRST ONE SINCE THE PGA UH WAS ANNOUNCED AND AND THOSE ARE YOU KNOW HOPEFULLY THINGS THAT ARE GOING TO CONTINUE TO TO HAPPEN BUT THOSE ARE DIRECT BENEFITS TO TO OUR RESIDENTS THAT THAT PEOPLE GET TO TO REALLY EXPERIENCE YEAH I WAS JUST GOING TO ADD ON WE'RE HOSTING A AN EVENT THIS WEEK CALLED GOLF GIRLS GAME DID I GET THAT RIGHT COREY UH BUT THERE OKAY UM BUT THEY'RE LIKE THESE MEGA SOCIAL MEDIA INFLUENCERS THAT ARE GOLFERS AND WE WERE ABLE TO BRING IN SOME OF THE HIGH SCHOOL GIRLS UM TO PARTNER WITH THEM IN THEIR EVENT AT UM THE PGA GOLF COURSE TOMORROW SO IT'S GOING TO BE PRETTY FUN DO YOU THINK OUR KIDS REALIZE HOW LUCKY THEY ARE I DON'T THINK SO EITHER I HOPE SO I TELL THEM ALL THE TIME BUT I I DON'T REALLY KNOW IF THEY KNOW UM BUT SPEAKING OF THAT I I HAD A REALLY COOL MOMENT THE OTHER DAY BECAUSE YOU TALKED ABOUT THE REDEVELOPMENT IN THE RAIL DISTRICT AND MY KIDS KNOW I GO TO WORK THERE EVERY DAY RIGHT THEY KNOW THAT AFTER A SOCCER GAME WE MIGHT GO TO DDS AND GRAB A BITE TO EAT THEY KNOW WE GO WATCH LIVE MUSIC WE'VE BEEN TO THE KNACK THEATER THERE THEY KNOW THE RAIL DISTRICT BUT I GOT TO TAKE THEM TO THE GROUNDBREAKING AND GET TO HEAR THE VISION FOR WHAT IT WILL BECOME AND TO UNDERSTAND THE GENERATIONAL PROJECT THAT THAT IS AND HOW IT'S GOING TO BE A GAME CHANGER FOR THEIR COMMUNITY I MEAN THE FACT THAT WE ALL GET TO BE PART OF THAT I THINK IT'S IT'S PRETTY INCREDIBLE ISN'T IT INDE ABSOLUTELY YOU KNOW WE'RE TRYING TO FIND WAYS WORKING WITH THE CITY SO THE CITY'S GOT $70 MILLION COMMITTED INTO THE PROJECT RIGHT NOW AND THEN YOU KNOW WE'RE LOOKING AT AN RFP FOR BRINGING IN A A REDEVELOPMENT OPPORTUNITY FOR THE PARTNERSHIP FOR THE CITY BLOCK AND THE NEW DOWNTOWN PARKING GARAGE AND THE EDC WITH THE SUPPORTING LEADERSHIP FROM OUR BOARD OF COURSE THE STAFF THAT PUT TOGETHER THE POLICY WE'VE GOT A NEW SMALL BUSINESS DOWNTOWN GRANT PROGRAM THAT WE'VE LAUNCHED AND OUR GOAL WITH THAT IS TO HELP WITH SOME FACADE GRANTS HELP WITH SOME INFRASTRUCTURE IN ADDITION TO SUPPORTING ANOTHER I THINK THAT WAS ABOUT 4 AND A HALF MAIN OVER OVER 3 YEARS AND THEN ANOTHER UH $3.9 MILLION I THINK IT IS TO SUPPORT INFRASTRUCTURE LIKE BEARING UTILITY LINES AND YOU KNOW BRINGING IN REGIONAL GREASE TRAPS THAT'LL HELP RESTAURANTS AND BARS OR YOU KNOW WHATEVER THE OTHER ENTERTAINMENT VENUES ARE THAT NEED THOSE THOSE FACILITIES SO JUST TRYING TO FIND WAYS THAT WE CAN ALL LEAN IN SO REALLY EVERYBODY'S PULLED IN THE SAME DIRECTION I THINK THAT'S WHAT'S SO SPECIAL ALLOWING THE RAIL DISTRICT AND DOWNTOWN REDEVELOPMENT TO HAPPEN IS EVERYBODY'S ON THE SAME PAGE WORKING TOGETHER SO WE'VE HAD A FUN PART OF THE RAIL DISTRICT IS UM DOING THE REBRANDING FOR THEM AND WE STARTED THAT A COUPLE OF MONTHS AGO AND I'VE REALLY ENGAGED WE'VE GOT A STEERING COMMITTEE BUT A STAKEHOLDER GROUP THAT ARE PEOPLE THAT ARE INVESTED IN DOWNTOWN WHETHER THEY LIVE THERE WORK THERE SELL REAL ESTATE HAVE BUILDINGS THERE AND UM COREY PARIS ON OUR MARK DIRECTOR OF MARKETING HAS BEEN LEADING THAT EFFORT WITH OUR AD AGENCY AND SO WE'VE DONE UM ONLINE SURVEYS WE'VE HAD INPERSON MEETINGS WE'VE HAD IN-PERSON INTERVIEWS AND WE'RE KIND OF STARTING TO GET TO THE MEAT OF THE MATTER IN THE NEXT COUPLE OF MEETINGS AND WE HOPE BY AUGUST TO HAVE A A NEW BRAND OUT THERE THAT'LL BE FORWARD THINKING AND THINK ABOUT THE REAL DISTRICT OF THE FUTURE AND NOT NECESSARILY WHILE KEEPING SOME OF THE HISTORY OF IT BUT REALLY WE BE FORWARD AND AND TALK ABOUT THE VIBRANCY THAT WILL BE THERE IN THE COMING YEARS CAN I ADD ONE OTHER THING YEAH SO IF I'M GOING TO HAVE A COMMERCIAL I'M GOING TO HAVE A SECOND ONE THE EDC YOU MAY HAVE SEEN WE JUST RECENTLY POST A NEW POSITION IT'S A DOWNTOWN LIAISON AND OUR GOAL IS TO KIND OF REALLY BE A VOICE AND ADVOCATE FOR SMALL BUSINESSES DOWNTOWN ESPECIALLY THROUGH THE THE CONSTRUCTION PROJECT OF THE NEXT 3 YEARS BEING ABLE TO WORK WITH THE CHAMBER AND THANK YOU FOR YOUR PARTNERSHIP WITH THIS BE A PLACE WHERE WE CAN UH KIND OF LISTEN GATHER CONVENE UH LISTEN TO SMALL BUSINESS ISSUES AND MERCHANT UH OPPORTUNITIES AND MAYBE ALSO WORK TOGETHER ON THIS PROMOTION AND MARKETING AND TRYING TO BRING IN NEW MERCHANTS DOWNTOWN AS WE TALK ABOUT YOU KNOW THOSE THAT MAY EITHER YOU KNOW TRANSITION OUT OR JUST NEW OPPORTUNITIES WITH SOME OF THIS COMMERCIAL REVITALIZATION FROM SOME OF THE OLDER HOUSES SO UH IT'S SHOULD BE A REALLY NEAT ROLE HERE AND THAT'S ACTUALLY ADVERTISED RIGHT NOW LOOKING FOR CANDIDATES AND WE'LL START INTERVIEWING HERE HOPEFULLY IN A COUPLE WEEKS YEAH THAT'S VERY EXCITING AND AND ALSO TO ADD TO THAT YOU KNOW ONE OF COUNCIL'S TOP 10 PRIORITIES THIS YEAR IS CORPORATE ENGAGEMENT SO ONE OF THE THINGS THAT WE'VE WORKED ON IN PARTNERSHIP WITH THE EDC IS A SURVEY OF THE BUSINESS COMMUNITY SO ANOTHER SHAMELESS PLUG FOR YOU UM THAT THAT QR CODE THAT YOU HAVE ON YOUR TABLE IF YOU HAVEN'T TAKEN THE OPPORTUNITY TO TAKE OUR SURVEY YET WE WOULD LOVE TO HEAR FROM YOU BECAUSE WE REALLY WANT TO UNDERSTAND WHAT ARE THE NEEDS AND HOW CAN WE BETTER ENGAGE WITH THE BUSINESS COMMUNITY SO IT'S BEEN A LOT OF FUN GETTING TO TIE ALL THOSE PIECES TOGETHER UM AND WORK TOWARD THAT END GOAL WELL BELIEVE IT OR NOT WE'RE RUNNING LOW ON TIME[00:55:02]
AS AS TENDS TO HAPPEN SO I WANT TO GO DOWN THE LINE AND GIVE EVERYBODY ANY LAST WORDS ONE THING I LEARNED AS A REPORTER IS YOU ALWAYS ASK AT THE END WHAT DID I NOT ASK THAT I SHOULD HAVE ASKED DON'T BE NERVOUS THIS ISN'T A REPORTER SITUATION UM BUT ALWAYS IMPORTANT TO SAY WHAT DID WE NOT COVER THAT WE SHOULD HAVE AND SO MAYOR WE'LL START WITH YOU IS THERE ANYTHING YOU'D WANT TO ADD WELL I WENT OVER MY TIME CLEARLY SO I'LL TRY I'LL TRY TO BE BRIEF AND JUST YOU KNOW I I'LL GIVE THE PLUG BACK TO THE CHAMBER AND HOW IMPORTANT OF A PARTNER THEY ARE WITH WHAT WE'RE TRYING TO ACCOMPLISH HERE AS A CITY IF YOU GET AN OPPORTUNITY TO JOIN US ON ONE OF THOSE LEADERSHIP TRIPS I HIGHLY ENCOURAGE YOU TO TAKE THE OPPORTUNITY UM BECAUSE IT TRULY IS A WEEKLONG COLLABORATION UM WHERE WE'RE COMING UP WITH THE NEXT SET OF IDEAS UM THESE EVENTS LIKE TODAY ARE NOT EASY TO PUT ON UM SO AGAIN LET'S UH GIVE A THANK YOU TO CRYSTAL THE ENTIRE TEAM THAT MADE IT HAPPEN THANK YOU YEAH I WOULD JUST SAY FROM A TOURISM PERSPECTIVE HOW EXCITED WE ARE ABOUT ALL THE PROJECTS THAT THE MAYOR TALKED ABOUT TODAY IF YOU THINK ABOUT YOU KNOW WHAT THAT AREA LOOKS LIKE WITH THE EXCEPTION OF PGA AND THE OMNI PGA BEING UP THERE BUT YOU KNOW WHAT IT'S BEEN FOR SO MANY YEARS JUST FIELDS AND UM IT'S GOING TO TOTALLY TRANSFORM THE NORTH PART OF OUR CITY AND WE KIND OF TALK ABOUT IT LIKE A CITY WITHIN A CITY BUT WE'RE EXCITED ABOUT THE TOURISM COMPONENTS TO EACH OF THEM I SAW A FLY OVER OF UM FIELDS WEST RECENTLY AND WAS SO EXCITED ABOUT THAT I CAN'T WAIT FOR ALL OF THESE PROJECTS TO GET GOING BUT UM YOU KNOW IT'LL BE THE NEXT 10 YEARS OR SO AS THOSE PROJECTS BUILD OUT AND UM WHAT IT'S GOING TO DO FOR THE RESIDENTS OF FRISCO WILL BE HUGE WE'LL FINISH OUR TOURISM STUDY IN UM SOMETIME THIS FALL AND SO WE'LL BE ABLE TO PROOVE SOME OF THOSE NUMBERS OUT UM AND KEEP IT MORE CURRENT AND TOURISM REALLY DOES UM GREAT FOR A HOUSEHOLD TAX SAVINGS FOR OUR RESIDENTS SO ALL OF THESE NEW PROJECTS ARE JUST GOING TO DOUBLE OUT I'M SURE THANK YOU SO REALLY KIND OF BUILDING UPON THAT YOU KNOW ALL THE PARTNERS THAT WE TALKED ABOUT I THINK I CALCULATED NEARLY A BILLION DOLLARS WORTH OF PROJECTS THAT ARE SLATED TO HAPPEN BY THE WORLD CUP AND SO WE'D BE REMISS IF WE DIDN'T TALK ABOUT LIKE YOU KNOW TOYOTA STADIUM AND THAT'S KIND OF THE OTHER SIDE OF OUR DOWNTOWN RIGHT FRISCO SQUARE AND SO WE'RE NOT FORGETTING THAT WE WE HOPE TO HAVE ANOTHER VISION FOR KEEPING THAT ALIVE AND FRESH GOING FORWARD UH BUT WE WENT BACK AND LOOKED AT THE LAST THREE YEARS SINCE COVID RIGHT UM NEARLY 45 PROJECTS UM 8,000 POTENTIAL JOBS THAT HAVE BEEN ANNOUNCED UM IT'S JUST STAGGERING WHEN YOU LOOK AT THE NUMBER OF COMPANIES AND BRANDS THAT ARE THAT ARE CHOOSING TO GROW AND EXPAND AND RELOCATE HERE UH IT'S JUST ABSOLUTELY AMAZING WHAT'S HAPPENING SO AGAIN WE COULDN'T DO THAT WITHOUT YOU KNOW MANY OF THE PEOPLE IN THIS ROOM ON THE CITY STAFF AT MANY OTHER DEPARTMENTS IT'S NOT JUST THE EDC I MEAN THERE'S SO MANY DEPARTMENTS THAT CONTRIBUTE TO ALL THESE PROJECTS AND SUCCESSES SO THANK YOU ALL FOR THAT GOOD SO YOU MENTIONED THE THE REPORTER THING I I GOT ME A LITTLE NERVOUS BECAUSE ONLY BECAUSE I I WANTED TO MAKE SURE EVERYBODY UNDERSTOOD WHAT THE MAYOR REALLY MEANT TO SAY WAS NOT F DFW IT WAS FRISCO DFW RIGHT SO THAT'S THAT'S WHAT HE MEANT TO SAY UM FOR THE REPORTER PART OF THAT BUT UM WE HAVE A MEDIA TABLE IN THE BACK THEY'RE ALL WRITING THAT DOWN RIGHT NOW BUT BUT I I THINK THE THE THE TAKEAWAY OR WHAT I HOPE PEOPLE LEAVE TODAY WITH IS WE'RE VERY VERY BLESSED AND IT THAT THAT BLESSING IS UH CERTAINLY UH UH SOME PROVIDENCE AND GOOD FORTUNE BUT BUT IT'S ALSO A AN A REFLECTION OF A LOT OF UH GOOD PEOPLE UH COMMITTED TO DOING GOOD WORK TOGETHER AND AND THAT IS UH THAT'S WHAT MAKES FRISCO SPECIAL UM AND IT'S AND IT'S BASIC STUFF IT'S GETTING TO KNOW PEOPLE IT'S IT'S IT'S DOING THE BASICS WELL IT'S IT'S UM UH YOU KNOW YOU CAN'T DO ALL THIS FUN FANCY STUFF WITHOUT HAVING THE BLOCKING AND TACKLING BEING ABLE TO BE DONE AND IT'S NOT JUST THE CITY OR THE EDC IT'S IT'S IT'S ALL OF THE INSTITUTIONS ACROSS THIS COMMUNITY UH DOING A REALLY A GOOD JOB OF THAT SO I WANT TO SAY THANK YOU TO OUR PEOPLE THANK YOU TO OUR PARTNERS AND REALLY I I HOPE THAT UH AS A COMMUNITY WE'LL CONTINUE TO UH FOCUS ON WHAT WE CAN DO TOGETHER AND DOING THINGS UH IN A WAY THAT REALLY ENCOURAGE PEOPLE TO COME TOGETHER I THINK WE'RE IN A TIME UH WHERE THAT'S NOT NECESSARILY UH FOR WHATEVER REASON PEOPLE'S FIRST INCLINATION BUT I I HOPE THAT PEOPLE WILL SEE WHAT FRISCO HAS DONE AND BEEN ABLE TO DO AS UH A CLARION CALL TO CONTINUE UH TO TO COME TOGETHER AS A COMMUNITY TO DO THINGS THAT ARE REQU THAT REQUIRE A TEAM EFFORT TO BE ABLE TO ACCOMPLISH UM AND I HOPE THAT WE'LL UH OUR OUR OUR DEFAULT WILL BE TO UM ASSUME POSITIVE INTENT AND TO REACH OUT TO ONE ANOTHER TO BE ABLE TO CONTINUE THIS MOMENTUM INTO THE FUTURE BECAUSE IT DOESN'T HAPPEN BY ACCIDENT IT'S A LOT OF WORK[01:00:06]
AND IT TAKES TAKES US ALL TOGETHER TO DO IT SO VERY WELL SAID AND I THINK THAT WE SHOULD EXTEND THAT INCLUDES THE 581 OF YOU IN THIS ROOM RIGHT BECAUSE IT'S OUR BUSINESS COMMUNITY IT'S OUR RESIDENTS IT'S THE THE PUBLIC ENTITIES IT'S EVERYBODY TOGETHER SO THANK YOU ALL FOR BEING PART OF THE PANEL THANK YOU ALL FOR BEING HERE TODAY AND I HOPE TO SEE YOU ON AUGUST 23RD AT OUR INNOVATION LUNCH IN AND WE JUST APPRECIATE YOU VERY MUCH HAVE A WONDERFUL REST OF YOUR DAY* This transcript was compiled from uncorrected Closed Captioning.